<p> Criteria for Ads to be submitted for inclusion in the</p><p>NYSRA Fall 2017 Conference Program Book </p><p>November 12-14, 2017 Saratoga Springs, NY</p><p>Ads can be submitted either as a photo-ready hard copy form or by email. Those emailed should be in high-res jpeg format or in MS Word with any photos in jpeg format submitted as separate files. Company logos are best pulled from the company website whenever possible. Please note that the whole book will be printed in black & white.</p><p>Prices for the ads are $450 for a full page, $250 for a half page, and $125 for a quarter page. The dimen- sions of the book will be approximately 8.5” by 11”. </p><p>Checks for the total amount should be made payable to New York State Reading Association. If paying by credit card please provide the following information: </p><p>Type of card: MC__ Visa__ AMEX__</p><p>Card Number: ______</p><p>Name on Card: </p><p>Expiration Date: ______Billing Zip Code______</p><p>3-digit security code on back: ______</p><p>Signature: ______Date: ______</p><p>Please mail hard copies to NYSRA, c/o Cindy Wells, 5957 State Highway 37, Ogdensburg, New York 13669 Email submissions and payments (if by credit card) can be emailed to Cindy Wells [dwell- [email protected]]. The deadline for receiving ads for the 2015 conference book will be October 1st, 2015. </p><p>Questions? Contact Cindy Wells via email or call (315.393.5916).</p>