<p> 1</p><p>RADIO GENRES: MUSIC</p><p>RECORD ROTATION AND THE PLAYLIST</p><p>Record rotation refers to the number of times a particular record is played. This depends on its popularity, the time of day, the style of the programme, and the music format of the programme. FM stations rotate records more slowly than AM. The highest rotation on an FM station is typically five hours. Rotations progressively decline from every seven hours to nine hours, then to ten hours, and eventually 24 hours. The longest rotation is every five or six weeks. AM stations can rotate as much as every 90 minutes.</p><p>The Playlist is the list of musical tracks the station plans to broadcast. The list varies from week to week. There may be a current playlist of about 120 songs and a longer rotation of around 600 to 700 tracks.</p><p>Dayparting is the division of the day into segments or time slots. Each day has a particular character. Eg; many radio stations become more teenage orientated after 3pm but aim for an older audience in 'drive-time' after 5pm.</p><p>The Main Music Formats</p><p>TOP-40 Big audience discovered for 24 rotation of the top 40 Audience usually aged between 10-25 years old. CHR- CONTEMPORARY HIT RADIO Began in 1980s Fewer hits rotated more often Result- a streamlined top 40 Audience target under 30</p><p>Adult CHR targeted at 25-44 age group CLASSIC ROCK Rock from the 1960s onwards New music is played but only if from an established bona-fide rock artist Around 90% of the songs are proven and popular hits 10% new songs from established artists Target audience 25-54 year olds Usually male-orientated-about 66% of the audience 2</p><p>AOR ALBUM ORIENTATED ROCK Since the 1970s to meet demand for 'album' (CD/Tape) music Target audience the baby boom generation-born between 1945-1965 Music mix = 50% current songs and 50% oldies. Attract more males than female listeners Usually FM band AC ADULT CONTEMPORARY Soft rock Target audience 35-54 age group Mix of hits from past and recent songs which are proven hits No rap No heavy metal Leans towards female audience MOR MIDDLE OF THE ROAD No extremes Programming, volume, timing, rhythm and style are conservative 'soft centre' culture Target audience 25-54 age group Highest income group of all audiences Usually AM band EASY LISTENING Mood music/dinner music Soft ballad rock Light pops orchestra music Target audience 25-54 age group but weighted to older end of group Eg- 30-49 years, and skewed to female audience AM and FM bands GOLDEN OLDIES/NOSTALGIA Top-40 or MOR of between 15 to 30 years vintage Nostalgia goes back further to music from 1930-1950s AM bands Over 35 age group COUNTRY Target audience 25-54 age group AM band Conventionally soft rock, old hits, country, with a few contemporary country artists mixed in ( a relatively new development)</p>