1 Monthly Performance Pack November 2010 Sheryl Holland, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | E. [email protected] Please refer to slide 6 for guide footnotes. 2 Monthly summary – November 2010 • In total BBC iPlayer received 141 million requests for TV and radio programmes in November, including both online platforms and devices and BBC iPlayer on Virgin Media TV. This was a month-on-month increase of 1%, with requests up 32% year-on-year, setting another new monthly record for the service. • Continuing autumn titles contributed to another record-breaking month for TV requests, with three episodes of The Apprentice topping the list. Comedy continued to perform well, in particular Russell Howard’s Good News and The Trip, while Merlin, Spooks and Lip Service contributed to a strong month for drama. • The Unbelievable Truth was the most requested radio programme, with The News Quiz and The Chris Moyles Show also popular. It was also a strong month for sport coverage on 5 Live with the football Premier League, and the Haye v Harrison boxing match. • Live TV viewing via the BBC iPlayer increased in November to make up 13% of all requests, boosted by Children In Need and sport coverage. Live radio also grew slightly. Consistent with previous months: • The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile. • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Please refer to slide 6 for guide footnotes. 3 Index Page Overview for BBC iPlayer across all platforms 4 Monthly requests 7 Average daily requests 8 Average daily users 9 Weekly requests 10 Weekly users 11 Minutes per user per week 12 Top TV programmes 13 Top radio programmes 14 Live vs on-demand 15 Use of BBC iPlayer for TV by time of day 16 Use of BBC iPlayer for radio by time of day 17 Profile of BBC iPlayer users 18 Glossary 19 Please refer to slide 6 for guide footnotes. 4 Total monthly BBC iPlayer requests across all platforms Includes Virgin Media The BBC iPlayer broke last month’s record with a new high of 141 million requests for programmes across all platforms in November, driven by an all-time-high figure for TV requests on online platforms. Virgin Media BBC iPlayer TV requests Online BBC iPlayer TV requests 139 141 130 Online BBC iPlayer radio requests 123 120 118 119 24.0 23.2 114 116 117 114 114 107 20.2 19.8 19.6 97 17.8 17.3 16.7 20.5 20.8 19.0 19.8 87 85 87 18.5 81 78 76 76 18.1 16.7 16.3 69 15.8 85.7 62 14.8 16.2 77.0 84.1 15.3 14.8 68.2 67.0 73.4 68.7 69.6 70.1 14.1 59.6 65.2 67.9 65.7 14.7 53.2 44.5 36.7 44.9 43.3 37.2 39.1 36.5 36.0 30.8 33.3 26.8 29.3 28.2 32.3 29.9 30.4 32.7 30.6 27.3 28.1 28.4 31.3 32.3 Millions of requests of Millions 23.6 25.4 24.7 25.7 25.5 26.5 26.1 16.1 18.4 Jul Jul Apr Jun Apr Jun Feb Mar Oct Feb Mar Oct Aug Nov Dec Aug Sep Nov May May Sept Jan Jan 09 Jan 10 Please refer to slide 6 for guide footnotes. There were measurement problems on 10-11 June which resulted in overcounting on these days. 5 Requests for programmes by device type Includes Virgin Media November saw increases in BBC iPlayer requests on computers to a record 103m. Number of requests % of requests (millions) 139 141 15%15% 14% 19%19% 19% 18% 17%18% 16% 16% 16% 17% 17% 17%17% 16% 140 130 123 120 23 4% 118 117 118 24 1% 1% 3% 4% 4% 4% 4% 114 116 113 114 5% 4% 5% 4% 5% 5% 4% 4% 4% 120 20 Other devices 107 20 20 5 18 17 17 21 6 97 21 5 19 20 Virgin Media 100 19 87 87 6 5 5 5 85 5 6 18 5 5 5 4 Wii 80 16 4 17 16 1 1 4 PS3 74% 75% 74% 73% 75% 73% 73% 72% 70% 70% 60 71% 75% 71% 73% 103 71% 76% 99 75% 88 95 91 85 89 86 80 83 81 Computers 73 81 85 40 64 62 62 Mobile devices 20 TOTAL 5 6 6 7 7 7 6 7 6 6% 6% 6% 6% 6% 0 5 5 5 3 5 5 5% 5% 3% 1% 1% 4% 4% 5% 5% 5% 5% 4% Jul Jul Apr Jun Oct Nov Oct Nov Feb Mar Apr Jun Aug Sep Dec Aug Sep Oct Nov Oct Nov Feb Mar May Aug Sep Dec Aug Sep May Jul 09 Jul 09 Jan Jan 10 Jan Jan 10 Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles. NB: iPhone data missing over 10 Nov 09–02 Feb 10, and Wii stats missing over 22-31 March 10, due to technical problems, PS3 stats were effected by technical issues the week commencing the 8th Nov 10 and Apple device stats have been effected since the 15th of Nov 10 and are currently being investigated. Please refer to slide 6 for guide footnotes. 6 Notes on figures in this report These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January • This data includes requests via the BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station Please refer to slide 6 for guide footnotes. 7 Monthly BBC iPlayer online requests There were a record 118m requests to the online BBC iPlayer in November, boosted by a new benchmark of 85.8m TV programme requests, while requests for radio programmes also increased month-on-month to 32.3m. 118 120 115 110 Radio Requests 104 101 101 99 100 98 95 32.3 100 TV Requests 93 94 31.3 89 32.7 . 30.4 79 32.3 29.9 33.8 30.6 28.1 80 27.3 28.9 71 71 28.2 69 29.3 63 65 61 61 26.1 60 54 25.7 25.5 26.5 47 25.4 26.8 23.6 24.7 18.4 84.1 85.8 40 16.1 77.0 73.4 70.1 65.2 68.2 68.7 67.4 69.6 67.9 65.5 Monthly Requests (millions) 59.6 53.2 44.9 43.3 44.5 20 36.0 36.7 37.1 39.1 36.5 30.8 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 09 10 Please refer to slide 6 for guide footnotes. 8 Average daily BBC iPlayer requests During November there were a record 3.9m requests per day on average – 1.1 million per day for radio programmes and 2.9 million for TV programmes. 3.9 4 Radio Requests 3.7 3.5 3.5 3.5 3.3 3.2 3.2 3.2 1.1 TV Requests 3.1 3.1 . 3.0 1.0 2.9 3 1.1 1.1 1.0 2.6 1.1 1.0 0.9 1.0 0.9 1.0 2.4 1.0 0.9 2.3 2.2 2.1 2.0 2.1 2.0 1.9 0.8 2 1.7 0.9 0.8 0.8 0.7 0.9 0.8 0.8 0.8 0.6 2.9 2.7 2.5 2.4 2.5 2.2 2.2 2.3 2.2 2.3 2.2 1 2.0 2.1 Average Daily Requests (millions) 1.7 1.5 1.4 1.5 1.1 1.3 1.2 1.2 1.3 1.2 0 Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov 09 10 Please refer to slide 6 for guide footnotes.