<p> JETBLUE AIRWAYS: STARTING FROM SCRATCH</p><p>Briefing/Assignment Sheet</p><p>(Or questions to organize and guide discussion)</p><p>This case is concerned with how an entrepreneurial venture can develop a successful business model by emphasizing elements that can be a source of competitive advantage. The challenge faced by JetBlue is to grow the firm and its operations at a reasonably rapid rate without unduly taxing its various resources and damaging its key assets. The following questions can be used to frame your analysis and guide class discussion:</p><p>1. What are the strengths and weaknesses of the JetBlue strategy?</p><p>2. What are the key features (or success factors) of JetBlue’s business model?</p><p>3. What is your evaluation of the degree of alignment of organizational features, HR practices, and organization values and culture?</p><p>4. Is the objective of remaining union-free realistic and how important is being non-union to the business model and HR practices and systems?</p>