<p> GURU EXPERT SCRIPTING TEMPLATE- WEBSITE MARKETING</p><p>1. Start out with a great opening – engage your viewers – state the problem you are going to help them solve 2. Illustrate the problem; give them examples of the problems they currently have and a reason they need your advice and help. 3. Always give them a strategy that they can easily place into action 4. End on a very powerful call to action</p><p>News Anchor Question: How does a local business leverage the power of Website Marketing to get more customers? Or What’s the biggest problem you see with how business owners approach Website Marketing?</p><p>Answer/Problem: RESTATE THE QUESTION AS A PROBLEM </p><p>The problem is that its difficult for local businesses to know how to leverage their Website Marketing to get more customers. (Add 1 Short Sentence To provide your insight to this question) Ex: And the good news is that it doesn’t have to be difficult if you’ve got the right strategy.</p><p>Example: There really are millions of people looking for local businesses every day, what’s important is zoning in on the right kind of websote marketing strategy that will allow your business to grab as much attention as possible and gain more customers.</p><p>Illustrate problem: SHOW THE PROBLEM IN ACTION</p><p>Example: The decision to market a local business online is easy, but businesses find out pretty quickly how important it is to have a very targeted website marketing strategy that will gain customers, that’s the biggest challenge.</p><p>Take Away: GIVE VALUABLE TIPS TO THE VIEWER</p><p>So, how does a local business leverage the power of Website Marketing? We like to give a few specific principles: (Choose from the list or create your own list the principles that you can provide to increase their focus on website marketing and gain more customers)</p><p>Examples: TIP # 1-Make sure you always have engaging content and keep people excited about your newest services, your biggest deals, anything great that’s happening in your company and your next exciting event. TIP #2–Keep your content fresh, having a lot of content is great but if it’s three years old, it won’t be effective.. TIP #3--Keep your site simple and easy to navigate, the more user friendly your site,the better odds that people will visit often.</p><p>Call to Action: INCENTIVISE SOMEONE TO CONTACT YOU</p><p>Example: Our expertise is [topic] and we focus on helping local businesses ______. For those that want to learn more they can go to www.______.com where hey can learn ______. Or they can call us at 555-121-1212 </p><p>We are happy to help, because the market has shifted and its important for business owner to stay ahead of their competitors.</p>