JNLR/Ipsos MRBI 2011/1 Data 2010/11

Statistical Tables SIGs Report April 2010 to March 2011Note: Some changes were made to the JNLR questionnaire in July 2010. These analyses will be included in the report once 12 months data has been collected JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 500 Q2 TYPES OF RADIO IN HOUSEHOLD ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ FIXED RADIO ║ 3072║ 1504 1569 1875 853║ 2073 999 485║ 251 249 658 588 497 401 427║ 2919 500 1158 1914 1496 1326║ ║ 87%║ 87% 88% 86% 88%║ 88% 86% 88%║ 91% 88% 85% 89% 88% 89% 84%║ 87% 90% 87% 88% 87% 87%║ ║ ║ ║ ║ ║ ║ PORTABLE RADIO ║ 2618║ 1291 1327 1619 701║ 1776 842 397║ 203 204 521 483 441 362 404║ 2498 407 928 1690 1208 1207║ ║ 74%║ 75% 74% 74% 72%║ 75% 72% 72%║ 74% 72% 67% 73% 78% 80% 80%║ 75% 73% 70% 77% 70% 79%║ ║ ║ ║ ║ ║ ║ CAR RADIO ║ 3058║ 1531 1527 1848 875║ 2107 950 509║ 244 240 682 615 499 396 383║ 2907 484 1166 1892 1537 1277║ ║ 87%║ 89% 85% 85% 90%║ 90% 82% 92%║ 89% 85% 88% 93% 88% 88% 76%║ 87% 87% 88% 87% 90% 84%║ ║ ║ ║ ║ ║ ║ LONG WAVE RADIO ║ 2405║ 1244 1161 1492 692║ 1650 755 390║ 168 187 537 484 413 315 301║ 2305 355 891 1514 1207 1030║ ║ 68%║ 72% 65% 68% 71%║ 70% 65% 71%║ 61% 66% 70% 73% 73% 70% 59%║ 69% 64% 67% 69% 70% 68%║ ║ ║ ║ ║ ║ ║ RADIO VIA TV SET ║ 1985║ 997 988 1181 620║ 1296 689 343║ 191 177 517 418 323 205 154║ 1867 367 884 1101 1112 682║ ║ 56%║ 58% 55% 54% 64%║ 55% 59% 62%║ 69% 63% 67% 63% 57% 45% 30%║ 56% 66% 67% 50% 65% 45%║ ║ ║ ║ ║ ║ ║ RADIO VIA PC/INTERNET ║ 1873║ 939 934 1090 615║ 1175 698 359║ 208 188 524 411 291 165 87║ 1747 395 920 953 1123 543║ ║ 53%║ 54% 52% 50% 63%║ 50% 60% 65%║ 76% 67% 68% 62% 51% 36% 17%║ 52% 71% 69% 44% 65% 36%║ ║ ║ ║ ║ ║ ║ RADIO ON MOBILE PHONE ║ 1818║ 897 921 1049 589║ 1090 728 340║ 216 197 514 392 276 141 81║ 1684 413 927 891 1103 499║ ║ 52%║ 52% 52% 48% 61%║ 46% 63% 62%║ 79% 70% 67% 59% 49% 31% 16%║ 50% 74% 70% 41% 64% 33%║ ║ ║ ║ ║ ║ ║ RADIO ON MP3 PLAYER/ ║ 1199║ 573 626 673 393║ 671 528 241║ 175 149 345 253 171 75 31║ 1093 324 669 530 747 277║ WALKMAN ║ 34%║ 33% 35% 31% 40%║ 29% 45% 44%║ 64% 53% 45% 38% 30% 17% 6%║ 33% 58% 50% 24% 44% 18%║ ║ ║ ║ ║ ║ ║ DIGITAL RADIO (DAB) ║ 242║ 124 118 144 80║ 153 88 45║ 25 21 59 57 45 21 14║ 227 46 105 136 137 80║ ║ 7%║ 7% 7% 7% 8%║ 7% 8% 8%║ 9% 7% 8% 9% 8% 5% 3%║ 7% 8% 8% 6% 8% 5%║ ║ ║ ║ ║ ║ ║ NONE ║ 63║ 34 30 43 19║ 40 23 12║ 1 7 19 12 11 6 7║ 62 8 27 36 38 24║ ║ 2%║ 2% 2% 2% 2%║ 2% 2% 2%║ 1% 2% 3% 2% 2% 1% 1%║ 2% 1% 2% 2% 2% 2%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 500 Q2 TYPES OF RADIO IN HOUSEHOLD ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ FIXED RADIO ║ 3072║ 435 850 724 829 165 69║ 1285 1554 234 120║ 835 823 887 528║ 1878 1194║ ║ 87%║ 92% 88% 88% 85% 91% 78%║ 89% 86% 87% 89%║ 86% 88% 91% 83%║ 87% 88%║ ║ ║ ║ ║ ║ ║ PORTABLE RADIO ║ 2618║ 368 704 618 697 157 74║ 1072 1315 231 116║ 579 746 763 530║ 1513 1105║ ║ 74%║ 78% 73% 75% 71% 86% 83%║ 74% 73% 85% 86%║ 60% 80% 78% 83%║ 70% 82%║ ║ ║ ║ ║ ║ ║ CAR RADIO ║ 3058║ 450 881 734 750 169 73║ 1331 1484 243 126║ 803 847 851 557║ 1828 1229║ ║ 87%║ 95% 91% 89% 77% 93% 83%║ 92% 82% 90% 93%║ 83% 90% 87% 87%║ 85% 91%║ ║ ║ ║ ║ ║ ║ LONG WAVE RADIO ║ 2405║ 373 706 561 595 123 47║ 1079 1156 170 92║ 728 640 646 391║ 1490 915║ ║ 68%║ 79% 73% 68% 61% 68% 53%║ 75% 64% 63% 68%║ 75% 68% 66% 61%║ 69% 68%║ ║ ║ ║ ║ ║ ║ RADIO VIA TV SET ║ 1985║ 300 623 480 496 64 22║ 924 975 85 43║ 692 538 488 267║ 1348 637║ ║ 56%║ 63% 64% 58% 51% 35% 24%║ 64% 54% 32% 32%║ 72% 57% 50% 42%║ 62% 47%║ ║ ║ ║ ║ ║ ║ RADIO VIA PC/INTERNET ║ 1873║ 315 631 434 410 61 23║ 946 843 84 39║ 660 498 459 257║ 1270 602║ ║ 53%║ 66% 65% 53% 42% 34% 25%║ 66% 47% 31% 29%║ 68% 53% 47% 40%║ 59% 45%║ ║ ║ ║ ║ ║ ║ RADIO ON MOBILE PHONE ║ 1818║ 287 559 437 449 61 25║ 845 886 86 39║ 586 503 491 238║ 1189 629║ ║ 52%║ 60% 58% 53% 46% 34% 28%║ 59% 49% 32% 28%║ 61% 54% 50% 37%║ 55% 46%║ ║ ║ ║ ║ ║ ║ RADIO ON MP3 PLAYER/ ║ 1199║ 185 406 284 272 36 15║ 592 556 51 21║ 417 335 297 149║ 820 379║ WALKMAN ║ 34%║ 39% 42% 34% 28% 20% 16%║ 41% 31% 19% 16%║ 43% 36% 31% 23%║ 38% 28%║ ║ ║ ║ ║ ║ ║ DIGITAL RADIO (DAB) ║ 242║ 60 79 52 43 6 3║ 138 95 8 4║ 97 64 46 34║ 170 71║ ║ 7%║ 13% 8% 6% 4% 3% 3%║ 10% 5% 3% 3%║ 10% 7% 5% 5%║ 8% 5%║ ║ ║ ║ ║ ║ ║ NONE ║ 63║ 7 19 14 21 1 1║ 26 35 2 1║ 21 15 18 9║ 43 21║ ║ 2%║ 1% 2% 2% 2% 1% 1%║ 2% 2% 1% 1%║ 2% 2% 2% 1%║ 2% 2%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 501 Ownership in-home or for personal use ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Any internet access ║ 2245║ 1100 1145 1329 719║ 1511 734 416║ 211 190 533 474 409 260 167║ 2113 402 935 1310 1198 835║ (in home) ║ 64%║ 64% 64% 61% 74%║ 64% 63% 76%║ 77% 68% 69% 72% 72% 57% 33%║ 63% 72% 70% 60% 70% 55%║ ║ ║ ║ ║ ║ ║ Broadband internet access║ 2217║ 1088 1128 1310 708║ 1493 724 410║ 208 189 527 469 403 255 166║ 2088 397 924 1293 1185 824║ ║ 63%║ 63% 63% 60% 73%║ 63% 62% 74%║ 76% 67% 68% 71% 71% 56% 33%║ 62% 71% 70% 59% 69% 54%║ ║ ║ ║ ║ ║ ║ Mobile broadband ║ 1159║ 576 583 685 385║ 726 432 226║ 114 133 342 251 181 95 43║ 1092 247 589 570 725 319║ ║ 33%║ 33% 33% 31% 40%║ 31% 37% 41%║ 42% 47% 44% 38% 32% 21% 8%║ 33% 44% 44% 26% 42% 21%║ ║ ║ ║ ║ ║ ║ Plasma TV or LCD TV or ║ 2271║ 1136 1135 1365 690║ 1527 745 394║ 202 196 562 468 368 264 211║ 2146 398 960 1312 1225 844║ HD TV ║ 65%║ 66% 63% 63% 71%║ 65% 64% 72%║ 74% 69% 73% 71% 65% 58% 42%║ 64% 71% 72% 60% 71% 55%║ ║ ║ ║ ║ ║ ║ Digital TV service ║ 2630║ 1306 1324 1605 786║ 1771 859 441║ 223 220 624 520 431 323 288║ 2494 443 1067 1563 1364 1042║ ║ 75%║ 76% 74% 74% 81%║ 75% 74% 80%║ 81% 78% 81% 78% 76% 71% 57%║ 74% 80% 80% 71% 79% 68%║ ║ ║ ║ ║ ║ ║ DVD Player/ Recorder/ ║ 2939║ 1440 1500 1785 869║ 1963 977 494║ 255 246 687 584 487 355 324║ 2783 501 1188 1751 1518 1167║ Blu-Ray ║ 84%║ 83% 84% 82% 89%║ 83% 84% 90%║ 93% 87% 89% 88% 86% 79% 64%║ 83% 90% 89% 80% 88% 77%║ ║ ║ ║ ║ ║ ║ Digital Camera/Camcorder ║ 2080║ 1000 1080 1250 696║ 1403 678 395║ 194 181 523 460 351 219 152║ 1962 375 899 1182 1164 722║ ║ 59%║ 58% 60% 57% 72%║ 60% 58% 72%║ 70% 64% 68% 69% 62% 49% 30%║ 59% 67% 68% 54% 68% 47%║ ║ ║ ║ ║ ║ ║ Blackberry/ Smart Phone/ ║ 512║ 279 233 298 164║ 324 188 114║ 44 60 169 120 77 35 7║ 485 104 273 239 349 119║ iPhone ║ 15%║ 16% 13% 14% 17%║ 14% 16% 21%║ 16% 21% 22% 18% 14% 8% 1%║ 14% 19% 21% 11% 20% 8%║ ║ ║ ║ ║ ║ ║ iPod/MP3 Player ║ 1569║ 755 815 886 531║ 893 676 313║ 222 196 461 334 234 91 31║ 1434 418 879 691 991 356║ ║ 45%║ 44% 46% 41% 55%║ 38% 58% 57%║ 81% 70% 60% 50% 41% 20% 6%║ 43% 75% 66% 32% 58% 23%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 501 Ownership in-home or for personal use ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Any internet access ║ 2245║ 401 725 510 478 96 34║ 1127 988 130 66║ 738 550 588 370║ 1483 761║ (in home) ║ 64%║ 85% 75% 62% 49% 53% 38%║ 78% 55% 48% 49%║ 76% 59% 60% 58%║ 69% 56%║ ║ ║ ║ ║ ║ ║ Broadband internet access║ 2217║ 399 718 503 472 92 33║ 1117 975 125 63║ 736 540 582 359║ 1478 739║ ║ 63%║ 84% 74% 61% 48% 51% 37%║ 77% 54% 46% 47%║ 76% 58% 60% 56%║ 68% 55%║ ║ ║ ║ ║ ║ ║ Mobile broadband ║ 1159║ 206 369 275 254 43 12║ 574 529 56 26║ 352 358 278 172║ 757 402║ ║ 33%║ 43% 38% 33% 26% 24% 14%║ 40% 29% 21% 19%║ 36% 38% 28% 27%║ 35% 30%║ ║ ║ ║ ║ ║ ║ Plasma TV or LCD TV or ║ 2271║ 360 695 549 553 82 32║ 1056 1102 113 55║ 764 605 576 326║ 1517 754║ HD TV ║ 65%║ 76% 72% 67% 57% 45% 36%║ 73% 61% 42% 41%║ 79% 65% 59% 51%║ 70% 56%║ ║ ║ ║ ║ ║ ║ Digital TV service ║ 2630║ 391 777 628 695 101 38║ 1168 1323 139 70║ 832 692 742 364║ 1736 893║ ║ 75%║ 82% 80% 76% 71% 55% 43%║ 81% 73% 51% 52%║ 86% 74% 76% 57%║ 80% 66%║ ║ ║ ║ ║ ║ ║ DVD Player/ Recorder/ ║ 2939║ 417 850 698 784 136 54║ 1267 1482 190 98║ 801 770 853 516║ 1830 1109║ Blu-Ray ║ 84%║ 88% 88% 85% 80% 75% 61%║ 88% 82% 70% 73%║ 83% 82% 88% 81%║ 85% 82%║ ║ ║ ║ ║ ║ ║ Digital Camera/Camcorder ║ 2080║ 375 664 478 451 82 31║ 1038 929 113 57║ 613 586 589 292║ 1327 753║ ║ 59%║ 79% 69% 58% 46% 45% 35%║ 72% 51% 42% 42%║ 63% 63% 60% 46%║ 61% 56%║ ║ ║ ║ ║ ║ ║ Blackberry/ Smart Phone/ ║ 512║ 143 182 97 73 10 6║ 325 170 16 7║ 210 138 113 51║ 376 135║ iPhone ║ 15%║ 30% 19% 12% 7% 5% 7%║ 23% 9% 6% 5%║ 22% 15% 12% 8%║ 17% 10%║ ║ ║ ║ ║ ║ ║ iPod/MP3 Player ║ 1569║ 264 530 364 344 48 19║ 794 708 67 26║ 524 402 414 230║ 1049 520║ ║ 45%║ 56% 55% 44% 35% 27% 22%║ 55% 39% 25% 19%║ 54% 43% 42% 36%║ 48% 38%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 502 Propensity to acquire in next 6-12 months ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Any internet access ║ 62║ 29 33 39 20║ 37 26 13║ 6 6 19 15 8 5 3║ 59 12 31 32 40 17║ (in home) ║ 2%║ 2% 2% 2% 2%║ 2% 2% 2%║ 2% 2% 2% 2% 1% 1% 1%║ 2% 2% 2% 1% 2% 1%║ ║ ║ ║ ║ ║ ║ Broadband internet access║ 61║ 29 32 38 20║ 36 25 12║ 6 6 18 14 8 5 3║ 58 11 29 31 38 17║ ║ 2%║ 2% 2% 2% 2%║ 2% 2% 2%║ 2% 2% 2% 2% 1% 1% 1%║ 2% 2% 2% 1% 2% 1%║ ║ ║ ║ ║ ║ ║ Mobile broadband ║ 81║ 38 43 48 26║ 49 32 17║ 9 12 23 18 13 5 2║ 77 21 44 37 53 20║ ║ 2%║ 2% 2% 2% 3%║ 2% 3% 3%║ 3% 4% 3% 3% 2% 1% 0%║ 2% 4% 3% 2% 3% 1%║ ║ ║ ║ ║ ║ ║ Plasma TV or LCD TV or ║ 77║ 37 40 47 24║ 45 31 16║ 6 8 21 14 13 8 6║ 74 14 36 41 44 27║ HD TV ║ 2%║ 2% 2% 2% 2%║ 2% 3% 3%║ 2% 3% 3% 2% 2% 2% 1%║ 2% 3% 3% 2% 3% 2%║ ║ ║ ║ ║ ║ ║ Digital TV service ║ 42║ 21 21 26 12║ 20 22 8║ 5 7 10 9 5 3 3║ 39 12 22 20 25 12║ ║ 1%║ 1% 1% 1% 1%║ 1% 2% 1%║ 2% 2% 1% 1% 1% 1% 1%║ 1% 2% 2% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ DVD Player/ Recorder/ ║ 28║ 14 14 17 9║ 16 11 5║ 3 5 9 5 3 2 1║ 27 7 17 11 19 6║ Blu-Ray ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 2% 1% 1% 1% 0% 0%║ 1% 1% 1% 1% 1% 0%║ ║ ║ ║ ║ ║ ║ Digital Camera/Camcorder ║ 41║ 22 19 23 9║ 20 21 6║ 6 5 13 6 4 4 1║ 38 12 25 16 24 10║ ║ 1%║ 1% 1% 1% 1%║ 1% 2% 1%║ 2% 2% 2% 1% 1% 1% 0%║ 1% 2% 2% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Blackberry/ Smart Phone/ ║ 92║ 43 49 47 25║ 44 47 22║ 17 16 26 19 9 4 1║ 82 33 59 33 61 14║ iPhone ║ 3%║ 3% 3% 2% 3%║ 2% 4% 4%║ 6% 6% 3% 3% 2% 1% 0%║ 2% 6% 4% 1% 4% 1%║ ║ ║ ║ ║ ║ ║ iPod/MP3 Player ║ 41║ 18 23 26 15║ 26 15 11║ 3 5 14 10 6 1 2║ 40 9 22 19 29 8║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 2%║ 1% 2% 2% 2% 1% 0% 0%║ 1% 2% 2% 1% 2% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 502 Propensity to acquire in next 6-12 months ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Any internet access ║ 62║ 4 20 14 18 4 2║ 24 32 6 3║ 17 12 17 17║ 31 31║ (in home) ║ 2%║ 1% 2% 2% 2% 2% 2%║ 2% 2% 2% 2%║ 2% 1% 2% 3%║ 1% 2%║ ║ ║ ║ ║ ║ ║ Broadband internet access║ 61║ 4 19 14 17 4 2║ 23 31 6 3║ 16 12 16 17║ 30 31║ ║ 2%║ 1% 2% 2% 2% 2% 2%║ 2% 2% 2% 2%║ 2% 1% 2% 3%║ 1% 2%║ ║ ║ ║ ║ ║ ║ Mobile broadband ║ 81║ 11 25 20 21 2 2║ 36 41 5 1║ 36 13 16 16║ 53 28║ ║ 2%║ 2% 3% 2% 2% 1% 3%║ 2% 2% 2% 0%║ 4% 1% 2% 2%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Plasma TV or LCD TV or ║ 77║ 6 22 17 24 5 3║ 28 41 8 4║ 26 16 14 21║ 48 28║ HD TV ║ 2%║ 1% 2% 2% 2% 3% 3%║ 2% 2% 3% 3%║ 3% 2% 1% 3%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Digital TV service ║ 42║ 4 9 7 15 5 2║ 13 22 7 3║ 8 10 8 16║ 21 21║ ║ 1%║ 1% 1% 1% 2% 3% 3%║ 1% 1% 3% 2%║ 1% 1% 1% 3%║ 1% 2%║ ║ ║ ║ ║ ║ ║ DVD Player/ Recorder/ ║ 28║ 4 8 7 7 1 1║ 13 13 2 1║ 10 7 6 6║ 19 8║ Blu-Ray ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Digital Camera/Camcorder ║ 41║ 4 10 10 13 1 2║ 14 23 3 1║ 13 8 11 9║ 29 11║ ║ 1%║ 1% 1% 1% 1% 0% 3%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Blackberry/ Smart Phone/ ║ 92║ 14 32 25 17 1 2║ 46 43 3 0║ 40 17 22 13║ 65 27║ iPhone ║ 3%║ 3% 3% 3% 2% 1% 2%║ 3% 2% 1% 0%║ 4% 2% 2% 2%║ 3% 2%║ ║ ║ ║ ║ ║ ║ iPod/MP3 Player ║ 41║ 5 12 10 10 2 2║ 17 20 4 1║ 14 9 12 7║ 25 16║ ║ 1%║ 1% 1% 1% 1% 1% 2%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 503 Ownership in-home or for personal use ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Telephone ownership ║ ║ ║ ║ ║ ║ Fixed landline ║ 2591║ 1242 1349 1573 685║ 1858 732 412║ 201 160 442 474 448 395 470║ 2464 361 803 1787 1077 1313║ ║ 74%║ 72% 75% 72% 70%║ 79% 63% 75%║ 73% 57% 57% 72% 79% 87% 93%║ 74% 65% 60% 82% 63% 86%║ ║ ║ ║ ║ ║ ║ Mobile phone ║ 3325║ 1628 1697 2059 959║ 2215 1110 546║ 269 279 766 651 551 420 389║ 3163 548 1314 2011 1696 1360║ ║ 95%║ 94% 95% 94% 99%║ 94% 95% 99%║ 98% 99% 99% 98% 97% 93% 77%║ 94% 98% 99% 92% 99% 89%║ ║ ║ ║ ║ ║ ║ Mobile only households ║ 893║ 462 431 588 283║ 479 414 138║ 72 120 327 184 112 50 28║ 856 192 519 374 632 190║ ║ 25%║ 27% 24% 27% 29%║ 20% 36% 25%║ 26% 43% 42% 28% 20% 11% 6%║ 26% 34% 39% 17% 37% 12%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Likely to change Service Provider next 6 -12 months ║ ║ ║ ║ Mobile phone service ║ 246║ 132 114 140 75║ 146 100 49║ 26 33 74 52 36 18 7║ 230 59 133 113 159 61║ ║ 7%║ 8% 6% 6% 8%║ 6% 9% 9%║ 10% 12% 10% 8% 6% 4% 1%║ 7% 11% 10% 5% 9% 4%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Propensity to acquire in next 6 -12 months ║ ║ ║ ║ Fixed landline ║ 24║ 13 11 13 6║ 15 9 3║ 2 3 9 6 2 2 1║ 23 5 13 11 18 4║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 1% 0% 0% 0%║ 1% 1% 1% 0% 1% 0%║ ║ ║ ║ ║ ║ ║ Mobile phone ║ 11║ 8 4 6 1║ 4 7 -║ 3 1 1 2 1 1 2║ 9 3 4 7 3 5║ ║ 0%║ 0% 0% 0% 0%║ 0% 1% ║ 1% 0% 0% 0% 0% 0% 0%║ 0% 1% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 503 Ownership in-home or for personal use ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Telephone ownership ║ ║ ║ ║ ║ ║ Fixed landline ║ 2591║ 418 760 571 601 166 75║ 1179 1172 240 121║ 723 684 710 473║ 1562 1029║ ║ 74%║ 88% 79% 69% 61% 91% 84%║ 82% 65% 89% 89%║ 75% 73% 73% 74%║ 72% 76%║ ║ ║ ║ ║ ║ ║ Mobile phone ║ 3325║ 462 946 794 897 159 67║ 1409 1691 226 114║ 936 894 921 574║ 2073 1253║ ║ 95%║ 97% 98% 96% 92% 88% 75%║ 98% 94% 84% 85%║ 97% 95% 95% 90%║ 96% 93%║ ║ ║ ║ ║ ║ ║ Mobile only households ║ 893║ 56 205 249 357 14 12║ 261 606 26 12║ 240 243 252 158║ 583 309║ ║ 25%║ 12% 21% 30% 36% 8% 13%║ 18% 34% 9% 9%║ 25% 26% 26% 25%║ 27% 23%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Likely to change Service Provider next 6 -12 months ║ ║ ║ ║ Mobile phone service ║ 246║ 39 78 62 55 7 5║ 117 117 12 4║ 61 39 95 51║ 167 79║ ║ 7%║ 8% 8% 7% 6% 4% 6%║ 8% 6% 5% 3%║ 6% 4% 10% 8%║ 8% 6%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Propensity to acquire in next 6 -12 months ║ ║ ║ ║ Fixed landline ║ 24║ 2 7 6 7 1 1║ 9 13 1 0║ 8 6 5 5║ 14 10║ ║ 1%║ 0% 1% 1% 1% 0% 1%║ 1% 1% 0% 0%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Mobile phone ║ 11║ 0 1 3 6 0 1║ 1 9 2 0║ 2 3 4 3║ 5 6║ ║ 0%║ 0% 0% 0% 1% 0% 1%║ 0% 0% 1% 0%║ 0% 0% 0% 1%║ 0% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 504 Internet Activity - past month ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Bought holiday/flight ║ 430║ 210 220 288 150║ 301 130 109║ 17 44 132 96 71 46 25║ 424 60 192 238 272 142║ on-line ║ 12%║ 12% 12% 13% 15%║ 13% 11% 20%║ 6% 16% 17% 15% 13% 10% 5%║ 13% 11% 14% 11% 16% 9%║ ║ ║ ║ ║ ║ ║ Bought other goods ║ 630║ 310 320 416 241║ 420 210 157║ 33 71 218 160 96 39 13║ 617 104 322 308 449 148║ on-line ║ 18%║ 18% 18% 19% 25%║ 18% 18% 29%║ 12% 25% 28% 24% 17% 9% 3%║ 18% 19% 24% 14% 26% 10%║ ║ ║ ║ ║ ║ ║ Paid bills on-line ║ 897║ 446 451 612 342║ 682 215 227║ 12 59 290 242 171 84 39║ 894 71 361 536 591 294║ ║ 26%║ 26% 25% 28% 35%║ 29% 19% 41%║ 4% 21% 38% 36% 30% 19% 8%║ 27% 13% 27% 25% 34% 19%║ ║ ║ ║ ║ ║ ║ Looked at property pages ║ 417║ 209 207 292 161║ 301 115 104║ 7 29 153 111 72 33 12║ 414 36 190 227 293 116║ on-line ║ 12%║ 12% 12% 13% 17%║ 13% 10% 19%║ 3% 10% 20% 17% 13% 7% 2%║ 12% 6% 14% 10% 17% 8%║ ║ ║ ║ ║ ║ ║ None of these ║ 2099║ 1030 1069 1281 471║ 1410 689 229║ 176 139 333 331 338 332 451║ 1982 316 648 1451 802 1121║ ║ 60%║ 60% 60% 59% 48%║ 60% 59% 42%║ 64% 49% 43% 50% 60% 74% 89%║ 59% 57% 49% 66% 47% 74%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 1║ 1 - - -║ 1 - -║ - - - 1 0 1 -║ 1 - - 1 1 1║ ║ 0%║ 0% ║ 0% ║ 0% 0% 0% ║ 0% 0% 0% 0%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 504 Internet Activity - past month ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Bought holiday/flight ║ 430║ 126 148 85 58 11 2║ 275 143 13 6║ 181 84 113 51║ 314 116║ on-line ║ 12%║ 27% 15% 10% 6% 6% 2%║ 19% 8% 5% 4%║ 19% 9% 12% 8%║ 15% 9%║ ║ ║ ║ ║ ║ ║ Bought other goods ║ 630║ 136 240 125 103 20 5║ 376 228 26 12║ 178 184 165 104║ 396 234║ on-line ║ 18%║ 29% 25% 15% 11% 11% 6%║ 26% 13% 9% 9%║ 18% 20% 17% 16%║ 18% 17%║ ║ ║ ║ ║ ║ ║ Paid bills on-line ║ 897║ 237 335 175 117 27 6║ 572 291 34 18║ 335 228 223 111║ 611 286║ ║ 26%║ 50% 35% 21% 12% 15% 7%║ 40% 16% 12% 13%║ 35% 24% 23% 17%║ 28% 21%║ ║ ║ ║ ║ ║ ║ Looked at property pages ║ 417║ 90 160 90 64 9 3║ 250 154 12 6║ 181 99 89 48║ 310 107║ on-line ║ 12%║ 19% 17% 11% 7% 5% 3%║ 17% 9% 5% 4%║ 19% 11% 9% 7%║ 14% 8%║ ║ ║ ║ ║ ║ ║ None of these ║ 2099║ 167 458 524 735 138 76║ 625 1260 215 109║ 461 578 613 447║ 1199 901║ ║ 60%║ 35% 47% 64% 75% 76% 86%║ 43% 70% 80% 80%║ 48% 62% 63% 70%║ 55% 67%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 1║ 0 - 1 0 - -║ 0 1 - -║ - - 1 -║ 1 -║ ║ 0%║ 0% 0% 0% ║ 0% 0% ║ 0% ║ 0% ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 505 Bought holiday/flight on-line ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 87║ 46 41 56 29║ 57 29 22║ 5 10 28 20 10 9 5║ 85 15 43 44 58 24║ ║ 2%║ 3% 2% 3% 3%║ 2% 3% 4%║ 2% 3% 4% 3% 2% 2% 1%║ 3% 3% 3% 2% 3% 2%║ ║ ║ ║ ║ ║ ║ Past month ║ 344║ 164 179 232 120║ 243 100 86║ 11 34 103 76 61 37 21║ 339 46 149 195 214 118║ ║ 10%║ 10% 10% 11% 12%║ 10% 9% 16%║ 4% 12% 13% 12% 11% 8% 4%║ 10% 8% 11% 9% 12% 8%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 747║ 361 386 490 251║ 513 234 180║ 28 71 226 180 133 72 38║ 739 99 324 422 476 243║ ║ 21%║ 21% 22% 22% 26%║ 22% 20% 33%║ 10% 25% 29% 27% 23% 16% 7%║ 22% 18% 24% 19% 28% 16%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 617║ 301 316 391 227║ 423 194 118║ 24 59 192 152 104 52 34║ 608 83 275 342 403 190║ ║ 18%║ 17% 18% 18% 23%║ 18% 17% 21%║ 9% 21% 25% 23% 18% 11% 7%║ 18% 15% 21% 16% 23% 12%║ ║ ║ ║ ║ ║ ║ Never ║ 1710║ 851 859 1005 341║ 1108 602 143║ 205 108 219 233 256 280 408║ 1567 314 533 1177 561 944║ ║ 49%║ 49% 48% 46% 35%║ 47% 52% 26%║ 75% 38% 28% 35% 45% 62% 80%║ 47% 56% 40% 54% 33% 62%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 12║ 6 7 7 4║ 8 4 1║ 1 0 4 2 1 2 2║ 11 1 5 7 6 5║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0% 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 505 Bought holiday/flight on-line ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 87║ 21 32 21 11 2 1║ 53 31 2 2║ 40 17 18 12║ 65 22║ ║ 2%║ 4% 3% 2% 1% 1% 1%║ 4% 2% 1% 1%║ 4% 2% 2% 2%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Past month ║ 344║ 105 116 64 48 9 1║ 222 112 10 4║ 142 68 95 40║ 249 94║ ║ 10%║ 22% 12% 8% 5% 5% 1%║ 15% 6% 4% 3%║ 15% 7% 10% 6%║ 12% 7%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 747║ 141 292 165 120 20 9║ 433 285 29 14║ 263 171 212 101║ 518 228║ ║ 21%║ 30% 30% 20% 12% 11% 10%║ 30% 16% 11% 11%║ 27% 18% 22% 16%║ 24% 17%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 617║ 88 201 156 143 19 9║ 289 300 28 15║ 173 196 150 98║ 393 224║ ║ 18%║ 19% 21% 19% 15% 11% 10%║ 20% 17% 10% 11%║ 18% 21% 15% 15%║ 18% 17%║ ║ ║ ║ ║ ║ ║ Never ║ 1710║ 118 323 417 652 130 69║ 441 1070 199 99║ 347 482 495 386║ 930 779║ ║ 49%║ 25% 33% 51% 67% 72% 78%║ 31% 59% 74% 73%║ 36% 51% 51% 60%║ 43% 58%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 12║ 1 3 3 4 2 0║ 4 7 2 1║ 3 3 4 3║ 7 5║ ║ 0%║ 0% 0% 0% 0% 1% 0%║ 0% 0% 1% 1%║ 0% 0% 0% 0%║ 0% 0%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 506 Bought other goods on-line ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 145║ 74 71 95 56║ 98 47 35║ 7 20 49 38 21 8 3║ 142 27 75 70 107 31║ ║ 4%║ 4% 4% 4% 6%║ 4% 4% 6%║ 2% 7% 6% 6% 4% 2% 1%║ 4% 5% 6% 3% 6% 2%║ ║ ║ ║ ║ ║ ║ Past month ║ 485║ 236 249 321 185║ 322 163 122║ 27 51 169 122 75 31 10║ 475 77 247 239 342 117║ ║ 14%║ 14% 14% 15% 19%║ 14% 14% 22%║ 10% 18% 22% 18% 13% 7% 2%║ 14% 14% 19% 11% 20% 8%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 560║ 280 280 343 185║ 364 196 130║ 32 61 177 139 86 41 23║ 548 93 270 290 377 150║ ║ 16%║ 16% 16% 16% 19%║ 15% 17% 24%║ 12% 22% 23% 21% 15% 9% 5%║ 16% 17% 20% 13% 22% 10%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 398║ 196 202 253 134║ 278 121 74║ 17 37 113 84 73 45 31║ 392 53 166 232 233 149║ ║ 11%║ 11% 11% 12% 14%║ 12% 10% 13%║ 6% 13% 15% 13% 13% 10% 6%║ 12% 10% 12% 11% 14% 10%║ ║ ║ ║ ║ ║ ║ Never ║ 1906║ 932 973 1154 405║ 1275 631 186║ 192 112 260 275 306 324 437║ 1772 304 564 1342 647 1067║ ║ 54%║ 54% 54% 53% 42%║ 54% 54% 34%║ 70% 40% 34% 41% 54% 72% 86%║ 53% 55% 42% 61% 38% 70%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 22║ 10 13 14 7║ 16 6 3║ 2 1 4 4 4 3 3║ 21 3 7 15 10 11║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 0% 1% 1% 1% 1% 1%║ 1% 0% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 506 Bought other goods on-line ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 145║ 34 56 27 26 2 0║ 89 53 3 1║ 45 46 34 20║ 94 50║ ║ 4%║ 7% 6% 3% 3% 1% 0%║ 6% 3% 1% 1%║ 5% 5% 4% 3%║ 4% 4%║ ║ ║ ║ ║ ║ ║ Past month ║ 485║ 103 184 99 77 18 5║ 287 176 23 11║ 133 138 130 84║ 302 184║ ║ 14%║ 22% 19% 12% 8% 10% 6%║ 20% 10% 8% 8%║ 14% 15% 13% 13%║ 14% 14%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 560║ 112 196 134 96 16 7║ 307 230 23 11║ 198 134 151 77║ 388 172║ ║ 16%║ 24% 20% 16% 10% 9% 8%║ 21% 13% 8% 8%║ 20% 14% 15% 12%║ 18% 13%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 398║ 82 132 98 72 10 5║ 214 170 15 7║ 169 95 87 48║ 286 113║ ║ 11%║ 17% 14% 12% 7% 5% 5%║ 15% 9% 5% 5%║ 17% 10% 9% 7%║ 13% 8%║ ║ ║ ║ ║ ║ ║ Never ║ 1906║ 142 393 463 702 134 71║ 535 1165 206 104║ 417 518 565 405║ 1078 828║ ║ 54%║ 30% 41% 56% 72% 74% 81%║ 37% 65% 76% 77%║ 43% 55% 58% 63%║ 50% 61%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 22║ 4 6 6 6 1 0║ 9 11 1 1║ 6 5 6 5║ 16 7║ ║ 1%║ 1% 1% 1% 1% 1% 0%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 0%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 507 Paid bills on-line ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 275║ 138 136 190 109║ 209 66 74║ 5 18 90 77 55 22 9║ 273 22 113 162 184 86║ ║ 8%║ 8% 8% 9% 11%║ 9% 6% 13%║ 2% 6% 12% 12% 10% 5% 2%║ 8% 4% 8% 7% 11% 6%║ ║ ║ ║ ║ ║ ║ Past month ║ 623║ 308 315 423 234║ 473 149 153║ 7 41 200 165 116 62 31║ 621 49 249 374 407 209║ ║ 18%║ 18% 18% 19% 24%║ 20% 13% 28%║ 3% 15% 26% 25% 21% 14% 6%║ 19% 9% 19% 17% 24% 14%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 164║ 79 84 108 58║ 118 46 38║ 5 12 54 41 29 15 8║ 162 16 71 93 107 52║ ║ 5%║ 5% 5% 5% 6%║ 5% 4% 7%║ 2% 4% 7% 6% 5% 3% 2%║ 5% 3% 5% 4% 6% 3%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 105║ 50 54 68 35║ 70 35 19║ 4 11 27 20 20 13 9║ 103 16 43 62 58 42║ ║ 3%║ 3% 3% 3% 4%║ 3% 3% 4%║ 2% 4% 4% 3% 3% 3% 2%║ 3% 3% 3% 3% 3% 3%║ ║ ║ ║ ║ ║ ║ Never ║ 2329║ 1143 1186 1377 528║ 1468 861 263║ 252 199 395 355 342 337 449║ 2170 451 846 1483 949 1128║ ║ 66%║ 66% 66% 63% 54%║ 62% 74% 48%║ 92% 70% 51% 54% 61% 75% 89%║ 65% 81% 64% 68% 55% 74%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 22║ 9 12 14 7║ 15 7 3║ 2 1 5 5 3 3 2║ 20 3 8 13 12 8║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 0% 1% 1% 0% 1% 0%║ 1% 1% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 507 Paid bills on-line ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 275║ 73 102 56 35 6 2║ 176 91 8 3║ 80 77 86 31║ 176 99║ ║ 8%║ 15% 11% 7% 4% 3% 2%║ 12% 5% 3% 2%║ 8% 8% 9% 5%║ 8% 7%║ ║ ║ ║ ║ ║ ║ Past month ║ 623║ 164 232 118 82 22 4║ 397 200 26 15║ 254 151 137 80║ 435 187║ ║ 18%║ 35% 24% 14% 8% 12% 5%║ 28% 11% 10% 11%║ 26% 16% 14% 12%║ 20% 14%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 164║ 31 60 37 29 4 2║ 91 66 6 3║ 41 54 43 26║ 102 61║ ║ 5%║ 6% 6% 4% 3% 2% 2%║ 6% 4% 2% 2%║ 4% 6% 4% 4%║ 5% 5%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 105║ 14 36 28 23 2 2║ 50 51 4 1║ 30 40 19 15║ 73 32║ ║ 3%║ 3% 4% 3% 2% 1% 2%║ 3% 3% 1% 1%║ 3% 4% 2% 2%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Never ║ 2329║ 188 529 582 805 146 78║ 717 1387 225 112║ 556 607 684 481║ 1363 966║ ║ 66%║ 40% 55% 70% 82% 81% 89%║ 50% 77% 83% 83%║ 58% 65% 70% 75%║ 63% 71%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 22║ 4 7 5 4 2 0║ 11 9 2 1║ 5 7 4 6║ 14 8║ ║ 1%║ 1% 1% 1% 0% 1% 0%║ 1% 0% 1% 1%║ 0% 1% 0% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 508 Looked at property pages on-line ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 150║ 72 78 108 60║ 104 46 37║ 4 9 59 41 25 10 3║ 148 13 71 79 109 37║ ║ 4%║ 4% 4% 5% 6%║ 4% 4% 7%║ 1% 3% 8% 6% 4% 2% 1%║ 4% 2% 5% 4% 6% 2%║ ║ ║ ║ ║ ║ ║ Past month ║ 267║ 137 129 184 101║ 197 70 67║ 4 20 95 70 47 23 9║ 265 23 118 148 184 79║ ║ 8%║ 8% 7% 8% 10%║ 8% 6% 12%║ 1% 7% 12% 10% 8% 5% 2%║ 8% 4% 9% 7% 11% 5%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 281║ 138 143 186 97║ 202 79 68║ 7 30 89 74 41 26 15║ 278 37 126 155 193 81║ ║ 8%║ 8% 8% 9% 10%║ 9% 7% 12%║ 2% 11% 12% 11% 7% 6% 3%║ 8% 7% 9% 7% 11% 5%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 413║ 210 203 275 152║ 318 95 93║ 10 29 114 104 83 47 25║ 408 39 153 260 247 156║ ║ 12%║ 12% 11% 13% 16%║ 14% 8% 17%║ 4% 10% 15% 16% 15% 10% 5%║ 12% 7% 12% 12% 14% 10%║ ║ ║ ║ ║ ║ ║ Never ║ 2375║ 1157 1218 1405 552║ 1509 866 282║ 248 193 408 367 365 341 453║ 2221 441 850 1526 968 1159║ ║ 68%║ 67% 68% 64% 57%║ 64% 74% 51%║ 90% 68% 53% 55% 65% 75% 89%║ 66% 79% 64% 70% 56% 76%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 30║ 13 17 21 10║ 22 8 5║ 2 2 7 7 4 5 2║ 29 4 11 19 16 12║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 1% 1% 1% 0%║ 1% 1% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 508 Looked at property pages on-line ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 150║ 36 57 33 21 3 1║ 92 54 3 1║ 70 38 29 12║ 115 35║ ║ 4%║ 7% 6% 4% 2% 1% 1%║ 6% 3% 1% 1%║ 7% 4% 3% 2%║ 5% 3%║ ║ ║ ║ ║ ║ ║ Past month ║ 267║ 55 104 57 43 7 2║ 158 100 9 4║ 111 61 59 36║ 195 71║ ║ 8%║ 11% 11% 7% 4% 4% 3%║ 11% 6% 3% 3%║ 11% 6% 6% 6%║ 9% 5%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 281║ 58 102 57 53 8 3║ 160 110 11 7║ 104 71 66 40║ 198 83║ ║ 8%║ 12% 11% 7% 5% 4% 4%║ 11% 6% 4% 5%║ 11% 8% 7% 6%║ 9% 6%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 413║ 107 148 89 55 12 2║ 254 144 14 7║ 154 121 91 47║ 299 114║ ║ 12%║ 23% 15% 11% 6% 7% 3%║ 18% 8% 5% 5%║ 16% 13% 9% 7%║ 14% 8%║ ║ ║ ║ ║ ║ ║ Never ║ 2375║ 213 550 583 799 151 79║ 763 1382 230 114║ 521 637 721 496║ 1337 1039║ ║ 68%║ 45% 57% 71% 82% 83% 90%║ 53% 77% 85% 85%║ 54% 68% 74% 78%║ 62% 77%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 30║ 7 7 7 7 2 0║ 14 14 2 1║ 8 8 7 7║ 19 11║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 509 Listening Activity - past month ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Listened to radio - ║ 477║ 266 211 281 154║ 262 215 83║ 63 64 151 98 62 28 10║ 441 127 278 199 314 100║ live, on the internet ║ 14%║ 15% 12% 13% 16%║ 11% 18% 15%║ 23% 23% 20% 15% 11% 6% 2%║ 13% 23% 21% 9% 18% 7%║ (via radio station's ║ ║ ║ ║ ║ ║ website or via ║ ║ ║ ║ ║ ║ media-player) ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Listened to a radio clip/║ 230║ 132 98 126 66║ 116 115 40║ 36 35 69 49 24 14 3║ 209 71 141 89 154 41║ archive, stored on a ║ 7%║ 8% 5% 6% 7%║ 5% 10% 7%║ 13% 12% 9% 7% 4% 3% 1%║ 6% 13% 11% 4% 9% 3%║ radio station's website ║ ║ ║ ║ ║ ║ (website will use 'Real ║ ║ ║ ║ ║ ║ Player' or 'Media ║ ║ ║ ║ ║ ║ Player') ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ None of these ║ 2954║ 1419 1535 1853 792║ 2048 906 450║ 197 202 599 546 495 419 496║ 2832 400 999 1955 1347 1409║ ║ 84%║ 82% 86% 85% 82%║ 87% 78% 82%║ 72% 72% 78% 82% 88% 93% 98%║ 85% 72% 75% 89% 78% 92%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 1║ 1 - - -║ 1 - -║ - - - 1 0 1 -║ 1 - - 1 1 1║ ║ 0%║ 0% ║ 0% ║ 0% 0% 0% ║ 0% 0% 0% 0%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 509 Listening Activity - past month ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Listened to radio - ║ 477║ 110 175 91 84 15 3║ 285 175 18 6║ 166 130 105 76║ 343 135║ live, on the internet ║ 14%║ 23% 18% 11% 9% 8% 3%║ 20% 10% 7% 5%║ 17% 14% 11% 12%║ 16% 10%║ (via radio station's ║ ║ ║ ║ ║ ║ website or via ║ ║ ║ ║ ║ ║ media-player) ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Listened to a radio clip/║ 230║ 59 86 40 36 6 3║ 145 76 9 2║ 74 63 55 38║ 161 69║ archive, stored on a ║ 7%║ 13% 9% 5% 4% 3% 3%║ 10% 4% 3% 2%║ 8% 7% 6% 6%║ 7% 5%║ radio station's website ║ ║ ║ ║ ║ ║ (website will use 'Real ║ ║ ║ ║ ║ ║ Player' or 'Media ║ ║ ║ ║ ║ ║ Player') ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ None of these ║ 2954║ 348 760 717 880 165 84║ 1108 1597 249 128║ 777 782 844 552║ 1765 1189║ ║ 84%║ 73% 79% 87% 90% 91% 95%║ 77% 89% 92% 95%║ 80% 83% 87% 86%║ 82% 88%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 1║ 0 - 1 0 - -║ 0 1 - -║ - - 1 -║ 1 -║ ║ 0%║ 0% 0% 0% ║ 0% 0% ║ 0% ║ 0% ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 510 Listened to radio - live, on the internet (via radio station's website or via media-player) ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 256║ 147 109 154 83║ 141 115 44║ 35 30 79 56 32 17 6║ 236 65 145 111 165 55║ ║ 7%║ 8% 6% 7% 9%║ 6% 10% 8%║ 13% 11% 10% 8% 6% 4% 1%║ 7% 12% 11% 5% 10% 4%║ ║ ║ ║ ║ ║ ║ Past month ║ 221║ 119 102 127 71║ 121 100 39║ 28 34 72 42 30 10 4║ 205 62 134 88 148 45║ ║ 6%║ 7% 6% 6% 7%║ 5% 9% 7%║ 10% 12% 9% 6% 5% 2% 1%║ 6% 11% 10% 4% 9% 3%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 126║ 65 61 67 31║ 68 58 26║ 13 19 39 27 18 7 4║ 119 32 71 55 84 29║ ║ 4%║ 4% 3% 3% 3%║ 3% 5% 5%║ 5% 7% 5% 4% 3% 2% 1%║ 4% 6% 5% 3% 5% 2%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 121║ 59 62 75 41║ 76 45 29║ 9 13 39 29 17 8 7║ 117 22 61 60 80 32║ ║ 3%║ 3% 3% 3% 4%║ 3% 4% 5%║ 3% 5% 5% 4% 3% 2% 1%║ 3% 4% 5% 3% 5% 2%║ ║ ║ ║ ║ ║ ║ Never ║ 2780║ 1332 1448 1751 743║ 1939 841 412║ 188 185 542 507 468 406 483║ 2662 373 915 1865 1234 1358║ ║ 79%║ 77% 81% 80% 76%║ 82% 72% 75%║ 68% 66% 70% 77% 83% 90% 95%║ 79% 67% 69% 85% 72% 89%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 12║ 5 6 6 2║ 7 5 1║ 2 1 1 2 1 2 2║ 10 2 4 8 4 6║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 1% 0% 0% 0% 0% 1% 0%║ 0% 0% 0% 0% 0% 0%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 510 Listened to radio - live, on the internet (via radio station's website or via media-player) ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 256║ 64 94 43 48 6 1║ 157 91 7 2║ 104 54 57 40║ 183 73║ ║ 7%║ 13% 10% 5% 5% 3% 1%║ 11% 5% 3% 2%║ 11% 6% 6% 6%║ 8% 5%║ ║ ║ ║ ║ ║ ║ Past month ║ 221║ 46 81 48 36 9 2║ 127 84 10 4║ 62 76 48 36║ 160 62║ ║ 6%║ 10% 8% 6% 4% 5% 2%║ 9% 5% 4% 3%║ 6% 8% 5% 6%║ 7% 5%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 126║ 28 45 26 22 3 3║ 72 48 6 3║ 30 42 34 19║ 79 47║ ║ 4%║ 6% 5% 3% 2% 2% 3%║ 5% 3% 2% 2%║ 3% 5% 4% 3%║ 4% 3%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 121║ 21 45 29 19 4 3║ 66 48 7 2║ 23 42 35 22║ 72 49║ ║ 3%║ 4% 5% 3% 2% 2% 3%║ 5% 3% 3% 2%║ 2% 5% 4% 3%║ 3% 4%║ ║ ║ ║ ║ ║ ║ Never ║ 2780║ 315 700 677 849 159 80║ 1015 1526 238 123║ 746 717 796 520║ 1662 1118║ ║ 79%║ 66% 72% 82% 87% 87% 90%║ 70% 85% 88% 91%║ 77% 77% 82% 81%║ 77% 83%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 12║ 1 2 3 4 1 0║ 3 7 1 1║ 2 4 4 2║ 7 4║ ║ 0%║ 0% 0% 0% 0% 1% 0%║ 0% 0% 1% 1%║ 0% 0% 0% 0%║ 0% 0%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 511 Listened to a radio clip/archive, stored on a radio station's website (website will use 'Real Player' or 'Media Player') ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 96║ 55 41 52 28║ 47 49 16║ 19 16 27 23 6 4 1║ 85 35 62 34 66 11║ ║ 3%║ 3% 2% 2% 3%║ 2% 4% 3%║ 7% 6% 4% 3% 1% 1% 0%║ 3% 6% 5% 2% 4% 1%║ ║ ║ ║ ║ ║ ║ Past month ║ 134║ 77 57 75 38║ 69 65 23║ 17 19 42 26 17 10 2║ 124 36 79 56 87 30║ ║ 4%║ 4% 3% 3% 4%║ 3% 6% 4%║ 6% 7% 5% 4% 3% 2% 0%║ 4% 7% 6% 3% 5% 2%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 74║ 39 35 42 21║ 38 37 17║ 9 11 27 13 10 3 1║ 70 20 47 27 52 14║ ║ 2%║ 2% 2% 2% 2%║ 2% 3% 3%║ 3% 4% 4% 2% 2% 1% 0%║ 2% 4% 4% 1% 3% 1%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 83║ 42 41 47 27║ 48 34 18║ 6 12 29 17 12 3 3║ 81 18 47 36 58 19║ ║ 2%║ 2% 2% 2% 3%║ 2% 3% 3%║ 2% 4% 4% 2% 2% 1% 1%║ 2% 3% 4% 2% 3% 1%║ ║ ║ ║ ║ ║ ║ Never ║ 3113║ 1507 1606 1954 853║ 2140 973 475║ 223 223 643 581 517 429 496║ 2974 446 1089 2024 1448 1443║ ║ 89%║ 87% 90% 90% 88%║ 91% 84% 86%║ 81% 79% 83% 88% 92% 95% 98%║ 89% 80% 82% 93% 84% 95%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 16║ 8 8 10 5║ 11 5 1║ 1 1 3 3 2 3 3║ 15 2 5 11 6 8║ ║ 0%║ 0% 0% 0% 1%║ 0% 0% 0%║ 0% 0% 0% 0% 0% 1% 1%║ 0% 0% 0% 1% 0% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 511 Listened to a radio clip/archive, stored on a radio station's website (website will use 'Real Player' or 'Media Player') ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 96║ 23 38 16 16 3 1║ 61 31 4 1║ 30 22 23 21║ 62 34║ ║ 3%║ 5% 4% 2% 2% 2% 1%║ 4% 2% 1% 1%║ 3% 2% 2% 3%║ 3% 3%║ ║ ║ ║ ║ ║ ║ Past month ║ 134║ 37 47 24 20 4 2║ 84 45 5 1║ 44 41 32 17║ 99 35║ ║ 4%║ 8% 5% 3% 2% 2% 2%║ 6% 2% 2% 1%║ 5% 4% 3% 3%║ 5% 3%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 74║ 17 28 14 13 2 1║ 45 27 3 1║ 19 25 21 9║ 50 25║ ║ 2%║ 4% 3% 2% 1% 1% 1%║ 3% 1% 1% 0%║ 2% 3% 2% 1%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 83║ 17 27 21 14 3 1║ 45 34 4 2║ 27 25 17 13║ 60 23║ ║ 2%║ 4% 3% 2% 1% 2% 1%║ 3% 2% 1% 1%║ 3% 3% 2% 2%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Never ║ 3113║ 379 823 748 911 169 84║ 1202 1658 253 130║ 844 819 874 576║ 1883 1230║ ║ 89%║ 80% 85% 91% 93% 93% 95%║ 83% 92% 94% 96%║ 87% 87% 90% 90%║ 87% 91%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 16║ 2 3 4 5 1 0║ 5 9 2 1║ 3 4 7 2║ 9 7║ ║ 0%║ 0% 0% 0% 1% 1% 1%║ 0% 0% 1% 1%║ 0% 0% 1% 0%║ 0% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 513 Transport ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Car ownership ║ ║ ║ ║ ║ ║ Own a car ║ 2653║ 1367 1286 1734 840║ 2017 636 489║ 41 173 640 597 484 373 346║ 2642 213 853 1800 1410 1203║ ║ 75%║ 79% 72% 80% 87%║ 86% 55% 89%║ 15% 61% 83% 90% 86% 82% 68%║ 79% 38% 64% 82% 82% 79%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Intention to purchase in next 6 -12 mths ║ ║ ║ ║ Will change current car ║ 284║ 166 117 178 90║ 202 81 59║ 8 28 86 66 49 30 17║ 281 36 122 162 179 96║ ║ 8%║ 10% 7% 8% 9%║ 9% 7% 11%║ 3% 10% 11% 10% 9% 7% 3%║ 8% 6% 9% 7% 10% 6%║ ║ ║ ║ ║ ║ ║ Will buy 1st time car ║ 66║ 35 32 25 10║ 11 55 8║ 24 18 18 4 2 1 1║ 56 41 59 7 40 3║ ║ 2%║ 2% 2% 1% 1%║ 0% 5% 1%║ 9% 6% 2% 1% 0% 0% 0%║ 2% 7% 4% 0% 2% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 513 Transport ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Car ownership ║ ║ ║ ║ ║ ║ Own a car ║ 2653║ 408 794 643 599 150 60║ 1201 1242 210 121║ 682 730 755 486║ 1566 1087║ ║ 75%║ 86% 82% 78% 61% 83% 68%║ 83% 69% 78% 89%║ 71% 78% 77% 76%║ 72% 80%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Intention to purchase in next 6 -12 mths ║ ║ ║ ║ Will change current car ║ 284║ 55 98 63 50 13 4║ 154 113 17 11║ 80 77 73 53║ 170 114║ ║ 8%║ 12% 10% 8% 5% 7% 4%║ 11% 6% 6% 8%║ 8% 8% 7% 8%║ 8% 8%║ ║ ║ ║ ║ ║ ║ Will buy 1st time car ║ 66║ 9 16 16 20 4 1║ 25 35 6 2║ 17 16 15 18║ 40 26║ ║ 2%║ 2% 2% 2% 2% 2% 1%║ 2% 2% 2% 1%║ 2% 2% 2% 3%║ 2% 2%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 514 Transport to work/school/college ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2147║ 1194 953 1153 569║ 1279 868 551║ 251 213 564 462 386 210 61║ 1984 465 1029 1118 1239 657║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9494║ 5292 4202 5088 2525║ 5698 3796 2500║ 1111 949 2337 2084 1654 1035 324║ 8778 2060 4397 5097 5370 3013║ ║ ║ ║ ║ ║ ║ 12 month - All Working/in school/college ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Means of transport ║ ║ ║ ║ ║ ║ Walking ║ 251║ 118 133 119 47║ 94 157 48║ 73 35 43 33 32 23 11║ 197 108 151 100 111 67║ ║ 12%║ 10% 14% 10% 8%║ 7% 18% 9%║ 29% 16% 8% 7% 8% 11% 18%║ 10% 23% 15% 9% 9% 10%║ ║ ║ ║ ║ ║ ║ Cycling ║ 37║ 27 10 20 7║ 16 21 5║ 4 5 12 7 5 3 0║ 34 10 21 15 24 8║ ║ 2%║ 2% 1% 2% 1%║ 1% 2% 1%║ 2% 2% 2% 2% 1% 1% 0%║ 2% 2% 2% 1% 2% 1%║ ║ ║ ║ ║ ║ ║ Bus ║ 144║ 70 74 42 15║ 26 119 28║ 68 23 29 9 10 4 1║ 102 92 121 24 62 15║ ║ 7%║ 6% 8% 4% 3%║ 2% 14% 5%║ 27% 11% 5% 2% 2% 2% 1%║ 5% 20% 12% 2% 5% 2%║ ║ ║ ║ ║ ║ ║ DART/LUAS/Train ║ 36║ 18 18 17 7║ 15 20 9║ 4 10 9 6 6 1 0║ 34 14 22 13 24 7║ ║ 2%║ 1% 2% 1% 1%║ 1% 2% 2%║ 2% 4% 2% 1% 2% 1% 0%║ 2% 3% 2% 1% 2% 1%║ ║ ║ ║ ║ ║ ║ Car/Van/Truck ║ 1485║ 842 643 842 442║ 996 489 420║ 87 129 440 370 287 145 27║ 1432 216 657 829 939 459║ ║ 69%║ 71% 67% 73% 78%║ 78% 56% 76%║ 35% 60% 78% 80% 74% 69% 45%║ 72% 47% 64% 74% 76% 70%║ ║ ║ ║ ║ ║ ║ Motorcycle ║ 1║ 1 - 1 -║ 0 1 -║ - - 1 0 0 - -║ 1 - 1 1 1 0║ ║ 0%║ 0% 0% ║ 0% 0% ║ 0% 0% 0% ║ 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Time spent travelling ║ ║ ║ ║ ║ ║ Less than 15 mins ║ 647║ 326 321 352 179║ 363 284 165║ 100 65 151 126 116 69 19║ 574 165 316 331 342 204║ ║ 30%║ 27% 34% 31% 31%║ 28% 33% 30%║ 40% 30% 27% 27% 30% 33% 32%║ 29% 35% 31% 30% 28% 31%║ ║ ║ ║ ║ ║ ║ 16-30 minutes ║ 641║ 338 303 337 174║ 371 270 176║ 85 70 183 135 110 50 9║ 586 154 337 304 388 169║ ║ 30%║ 28% 32% 29% 31%║ 29% 31% 32%║ 34% 33% 32% 29% 29% 24% 15%║ 30% 33% 33% 27% 31% 26%║ ║ ║ ║ ║ ║ ║ 31-45 minutes ║ 297║ 170 127 161 73║ 177 120 86║ 31 30 98 65 44 25 5║ 280 60 158 139 192 75║ ║ 14%║ 14% 13% 14% 13%║ 14% 14% 16%║ 12% 14% 17% 14% 12% 12% 8%║ 14% 13% 15% 12% 15% 11%║ ║ ║ ║ ║ ║ ║ 46-60 minutes ║ 168║ 102 66 87 45║ 107 61 46║ 10 18 51 45 31 10 2║ 164 28 79 89 114 44║ ║ 8%║ 9% 7% 8% 8%║ 8% 7% 8%║ 4% 8% 9% 10% 8% 5% 4%║ 8% 6% 8% 8% 9% 7%║ ║ ║ ║ ║ ║ ║ 61-75 minutes ║ 38║ 23 15 22 10║ 21 17 9║ 3 6 9 10 6 2 1║ 36 10 19 19 25 9║ ║ 2%║ 2% 2% 2% 2%║ 2% 2% 2%║ 1% 3% 2% 2% 2% 1% 1%║ 2% 2% 2% 2% 2% 1%║ ║ ║ ║ ║ ║ ║ 76-90 minutes ║ 29║ 16 13 19 11║ 22 7 9║ 1 3 9 9 6 1 1║ 29 4 13 16 20 8║ ║ 1%║ 1% 1% 2% 2%║ 2% 1% 2%║ 0% 1% 2% 2% 1% 1% 1%║ 1% 1% 1% 1% 2% 1%║ ║ ║ ║ ║ ║ ║ More than 90 minutes ║ 55║ 39 16 28 13║ 38 17 11║ 2 4 16 14 12 5 1║ 54 6 22 33 34 18║ ║ 3%║ 3% 2% 2% 2%║ 3% 2% 2%║ 1% 2% 3% 3% 3% 2% 1%║ 3% 1% 2% 3% 3% 3%║ ║ ║ ║ ║ ║ ║ Average (mins) ║ 27.7║ 29.3 25.8 27.7 27.4║ 28.8 26.1 27.6║ 22.3 27.5 29.2 29.8 28.1 25.4 23.5║ 28.3 24.7 27.2 28.2 29.1 26.9║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 514 (CONT.) Transport to work/school/college ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2147║ 1194 953 1153 569║ 1279 868 551║ 251 213 564 462 386 210 61║ 1984 465 1029 1118 1239 657║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9494║ 5292 4202 5088 2525║ 5698 3796 2500║ 1111 949 2337 2084 1654 1035 324║ 8778 2060 4397 5097 5370 3013║ ║ ║ ║ ║ ║ ║ 12 month - All Working/in school/college ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Activities while travelling ║ ║ ║ ║ ║ Read newspaper ║ 29║ 18 11 14 6║ 14 15 8║ 3 6 8 6 5 1 1║ 28 9 16 13 19 7║ ║ 1%║ 1% 1% 1% 1%║ 1% 2% 1%║ 1% 3% 1% 1% 1% 1% 2%║ 1% 2% 2% 1% 2% 1%║ ║ ║ ║ ║ ║ ║ Read book/magazine ║ 31║ 15 15 15 8║ 12 18 11║ 5 7 8 4 5 1 0║ 27 12 20 11 19 6║ ║ 1%║ 1% 2% 1% 1%║ 1% 2% 2%║ 2% 3% 1% 1% 1% 1% 1%║ 1% 3% 2% 1% 2% 1%║ ║ ║ ║ ║ ║ ║ Listen to radio ║ 1424║ 799 624 801 420║ 926 498 399║ 107 134 411 345 271 132 24║ 1359 241 652 771 890 427║ ║ 66%║ 67% 66% 70% 74%║ 72% 57% 72%║ 43% 63% 73% 75% 70% 63% 39%║ 68% 52% 63% 69% 72% 65%║ ║ ║ ║ ║ ║ ║ Listen to personal music ║ 648║ 354 294 309 146║ 319 329 162║ 113 97 197 120 80 35 5║ 582 210 407 241 414 121║ ║ 30%║ 30% 31% 27% 26%║ 25% 38% 30%║ 45% 46% 35% 26% 21% 17% 9%║ 29% 45% 40% 22% 33% 18%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 514 Transport to work/school/college ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2147║ 342 704 536 383 129 53║ 1047 919 182 123║ 595 579 580 393║ 1315 832║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9494║ 1471 3191 2372 1498 667 295║ 4662 3870 962 648║ 1712 2590 2817 2375║ 5059 4435║ ║ ║ ║ ║ ║ ║ 12 month - All Working/in school/college ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Means of transport ║ ║ ║ ║ ║ ║ Walking ║ 251║ 27 65 57 73 22 8║ 92 130 29 24║ 77 55 67 52║ 179 72║ ║ 12%║ 8% 9% 11% 19% 17% 14%║ 9% 14% 16% 20%║ 13% 10% 12% 13%║ 14% 9%║ ║ ║ ║ ║ ║ ║ Cycling ║ 37║ 5 15 9 6 1 1║ 20 15 2 1║ 19 6 7 4║ 31 5║ ║ 2%║ 1% 2% 2% 2% 1% 2%║ 2% 2% 1% 0%║ 3% 1% 1% 1%║ 2% 1%║ ║ ║ ║ ║ ║ ║ Bus ║ 144║ 20 51 36 28 5 4║ 72 64 9 1║ 75 30 20 19║ 103 42║ ║ 7%║ 6% 7% 7% 7% 4% 8%║ 7% 7% 5% 1%║ 13% 5% 3% 5%║ 8% 5%║ ║ ║ ║ ║ ║ ║ DART/LUAS/Train ║ 36║ 10 17 6 2 0 -║ 27 8 0 0║ 24 8 2 1║ 32 4║ ║ 2%║ 3% 2% 1% 1% 0% ║ 3% 1% 0% 0%║ 4% 1% 0% 0%║ 2% 0%║ ║ ║ ║ ║ ║ ║ Car/Van/Truck ║ 1485║ 260 513 388 242 55 28║ 772 630 83 43║ 361 419 432 274║ 882 604║ ║ 69%║ 76% 73% 72% 63% 42% 53%║ 74% 69% 46% 35%║ 61% 72% 74% 70%║ 67% 73%║ ║ ║ ║ ║ ║ ║ Motorcycle ║ 1║ - 0 0 0 - -║ 0 1 - -║ 1 0 - -║ 1 0║ ║ 0%║ 0% 0% 0% ║ 0% 0% ║ 0% 0% ║ 0% 0%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Time spent travelling ║ ║ ║ ║ ║ ║ Less than 15 mins ║ 647║ 81 185 156 162 44 19║ 266 318 63 41║ 109 178 190 169║ 377 270║ ║ 30%║ 24% 26% 29% 42% 34% 35%║ 25% 35% 34% 33%║ 18% 31% 33% 43%║ 29% 32%║ ║ ║ ║ ║ ║ ║ 16-30 minutes ║ 641║ 103 229 163 116 19 12║ 332 279 31 12║ 175 152 200 115║ 392 249║ ║ 30%║ 30% 32% 30% 30% 15% 23%║ 32% 30% 17% 10%║ 29% 26% 34% 29%║ 30% 30%║ ║ ║ ║ ║ ║ ║ 31-45 minutes ║ 297║ 68 114 70 34 7 4║ 182 104 11 5║ 145 66 59 28║ 215 82║ ║ 14%║ 20% 16% 13% 9% 5% 8%║ 17% 11% 6% 4%║ 24% 11% 10% 7%║ 16% 10%║ ║ ║ ║ ║ ║ ║ 46-60 minutes ║ 168║ 36 64 43 17 5 3║ 100 60 8 3║ 61 60 27 20║ 114 54║ ║ 8%║ 11% 9% 8% 4% 4% 6%║ 10% 7% 4% 3%║ 10% 10% 5% 5%║ 9% 7%║ ║ ║ ║ ║ ║ ║ 61-75 minutes ║ 38║ 8 14 11 3 1 1║ 22 15 2 1║ 9 16 11 3║ 22 16║ ║ 2%║ 2% 2% 2% 1% 1% 2%║ 2% 2% 1% 1%║ 1% 3% 2% 1%║ 2% 2%║ ║ ║ ║ ║ ║ ║ 76-90 minutes ║ 29║ 7 12 6 4 0 0║ 18 10 1 1║ 6 15 6 2║ 16 13║ ║ 1%║ 2% 2% 1% 1% 0% 1%║ 2% 1% 0% 0%║ 1% 3% 1% 1%║ 1% 2%║ ║ ║ ║ ║ ║ ║ More than 90 minutes ║ 55║ 10 18 19 5 2 0║ 28 24 3 2║ 15 17 16 6║ 33 22║ ║ 3%║ 3% 3% 3% 1% 2% 1%║ 3% 3% 2% 1%║ 2% 3% 3% 2%║ 2% 3%║ ║ ║ ║ ║ ║ ║ Average (mins) ║ 27.7║ 31.2 29.2 28.6 22.1 21.7 23.3║ 29.9 25.9 22.3 20.6║ 31.6 29.7 25.6 21.8║ 28.3 26.6║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 514 (CONT.) Transport to work/school/college ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2147║ 342 704 536 383 129 53║ 1047 919 182 123║ 595 579 580 393║ 1315 832║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9494║ 1471 3191 2372 1498 667 295║ 4662 3870 962 648║ 1712 2590 2817 2375║ 5059 4435║ ║ ║ ║ ║ ║ ║ 12 month - All Working/in school/college ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Activities while travelling ║ ║ ║ ║ ║ Read newspaper ║ 29║ 8 10 6 5 0 0║ 18 11 0 -║ 19 6 3 2║ 25 4║ ║ 1%║ 2% 1% 1% 1% 0% 0%║ 2% 1% 0% ║ 3% 1% 0% 0%║ 2% 0%║ ║ ║ ║ ║ ║ ║ Read book/magazine ║ 31║ 8 10 7 5 0 0║ 19 11 1 0║ 17 7 4 2║ 26 5║ ║ 1%║ 2% 1% 1% 1% 0% 0%║ 2% 1% 0% 0%║ 3% 1% 1% 1%║ 2% 1%║ ║ ║ ║ ║ ║ ║ Listen to radio ║ 1424║ 252 498 373 224 51 26║ 750 597 77 39║ 359 392 421 252║ 855 568║ ║ 66%║ 74% 71% 70% 58% 39% 50%║ 72% 65% 42% 32%║ 60% 68% 73% 64%║ 65% 68%║ ║ ║ ║ ║ ║ ║ Listen to personal music ║ 648║ 114 237 164 107 16 10║ 351 271 26 9║ 263 156 141 88║ 450 197║ ║ 30%║ 33% 34% 31% 28% 12% 18%║ 34% 29% 14% 8%║ 44% 27% 24% 22%║ 34% 24%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 515 Home improvements/Personal circumstances ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Intentions to undertake in next 6 -12 mths ║ ║ ║ ║ Purchase a first home ║ 41║ 25 16 26 10║ 20 21 11║ 1 5 25 7 3 0 0║ 41 6 31 10 37 3║ ║ 1%║ 1% 1% 1% 1%║ 1% 2% 2%║ 0% 2% 3% 1% 1% 0% 0%║ 1% 1% 2% 0% 2% 0%║ ║ ║ ║ ║ ║ ║ Purchase a holiday/2nd ║ 10║ 4 6 7 4║ 7 2 3║ 1 0 4 3 1 1 1║ 10 1 4 5 7 2║ home in Ireland or abroad║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0% 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Substantial home ║ 122║ 63 59 87 48║ 102 20 28║ 0 4 36 34 29 14 5║ 122 5 41 82 74 48║ improvements/extend ║ 3%║ 4% 3% 4% 5%║ 4% 2% 5%║ 0% 1% 5% 5% 5% 3% 1%║ 4% 1% 3% 4% 4% 3%║ ║ ║ ║ ║ ║ ║ Move house/trade up/ ║ 150║ 80 70 94 43║ 73 77 32║ 7 26 70 28 13 4 2║ 149 33 103 47 124 18║ trade down ║ 4%║ 5% 4% 4% 4%║ 3% 7% 6%║ 3% 9% 9% 4% 2% 1% 0%║ 4% 6% 8% 2% 7% 1%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 515 Home improvements/Personal circumstances ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Intentions to undertake in next 6 -12 mths ║ ║ ║ ║ Purchase a first home ║ 41║ 8 17 9 4 2 1║ 25 13 3 2║ 14 11 11 6║ 25 16║ ║ 1%║ 2% 2% 1% 0% 1% 1%║ 2% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Purchase a holiday/2nd ║ 10║ 3 3 2 1 0 -║ 6 3 0 0║ 2 3 3 1║ 7 3║ home in Ireland or abroad║ 0%║ 1% 0% 0% 0% 0% ║ 0% 0% 0% 0%║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Substantial home ║ 122║ 22 45 27 20 5 3║ 68 47 8 5║ 39 33 33 18║ 80 42║ improvements/extend ║ 3%║ 5% 5% 3% 2% 3% 3%║ 5% 3% 3% 4%║ 4% 3% 3% 3%║ 4% 3%║ ║ ║ ║ ║ ║ ║ Move house/trade up/ ║ 150║ 25 50 34 36 4 1║ 75 70 5 2║ 35 40 43 32║ 92 57║ trade down ║ 4%║ 5% 5% 4% 4% 2% 1%║ 5% 4% 2% 2%║ 4% 4% 4% 5%║ 4% 4%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 516 Grocery shopping ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Grocery shopper ║ 2180║ 658 1522 2180 972║ 1621 558 491║ 21 125 503 461 392 317 361║ 2174 146 649 1531 1089 1070║ (housekeeper) ║ 62%║ 38% 85% 100% 100%║ 69% 48% 89%║ 8% 44% 65% 70% 69% 70% 71%║ 65% 26% 49% 70% 63% 70%║ ║ ║ ║ ║ ║ ║ Non-shopper ║ 1336║ 1070 266 - -║ 731 605 60║ 254 157 269 202 173 135 146║ 1175 411 680 656 628 454║ ║ 38%║ 62% 15% ║ 31% 52% 11%║ 92% 56% 35% 30% 31% 30% 29%║ 35% 74% 51% 30% 37% 30%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 516 Grocery shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Grocery shopper ║ 2180║ 303 643 464 628 92 51║ 945 1092 142 60║ 627 559 604 390║ 1372 807║ (housekeeper) ║ 62%║ 64% 66% 56% 64% 51% 57%║ 66% 61% 53% 45%║ 65% 60% 62% 61%║ 63% 60%║ ║ ║ ║ ║ ║ ║ Non-shopper ║ 1336║ 172 324 361 351 90 38║ 496 712 128 75║ 340 377 370 249║ 791 546║ ║ 38%║ 36% 34% 44% 36% 49% 43%║ 34% 39% 47% 55%║ 35% 40% 38% 39%║ 37% 40%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 517 Grocery shopping - Main shop ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2180║ 658 1522 2180 972║ 1621 558 491║ 21 125 503 461 392 317 361║ 2174 146 649 1531 1089 1070║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9429║ 2819 6610 9429 4167║ 7044 2385 2234║ 95 553 2039 2028 1643 1488 1583║ 9404 648 2687 6742 4620 4714║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Main grocery shop - outlets used ║ ║ ║ ║ ║ Superquinn ║ 125║ 37 88 125 55║ 100 25 35║ 1 5 28 26 22 22 22║ 124 5 33 92 58 66║ ║ 6%║ 6% 6% 6% 6%║ 6% 4% 7%║ 4% 4% 5% 6% 6% 7% 6%║ 6% 4% 5% 6% 5% 6%║ ║ ║ ║ ║ ║ ║ Dunnes Stores ║ 627║ 160 467 627 298║ 478 149 141║ 5 37 148 134 114 92 97║ 625 43 190 437 319 303║ ║ 29%║ 24% 31% 29% 31%║ 30% 27% 29%║ 25% 30% 29% 29% 29% 29% 27%║ 29% 29% 29% 29% 29% 28%║ ║ ║ ║ ║ ║ ║ Tesco ║ 625║ 191 434 625 305║ 458 167 161║ 8 43 173 148 110 74 69║ 623 51 225 400 364 252║ ║ 29%║ 29% 28% 29% 31%║ 28% 30% 33%║ 40% 34% 34% 32% 28% 23% 19%║ 29% 35% 35% 26% 33% 24%║ ║ ║ ║ ║ ║ ║ SuperValu ║ 394║ 119 274 394 148║ 310 84 83║ 2 14 69 66 73 72 97║ 393 16 85 309 149 243║ ║ 18%║ 18% 18% 18% 15%║ 19% 15% 17%║ 8% 11% 14% 14% 19% 23% 27%║ 18% 11% 13% 20% 14% 23%║ ║ ║ ║ ║ ║ ║ Centra ║ 54║ 23 30 54 12║ 31 23 7║ - 3 7 6 10 9 18║ 54 3 10 43 16 37║ ║ 2%║ 4% 2% 2% 1%║ 2% 4% 1%║ 3% 1% 1% 3% 3% 5%║ 2% 2% 2% 3% 1% 3%║ ║ ║ ║ ║ ║ ║ Spar ║ 23║ 9 14 23 5║ 15 8 3║ 1 1 2 2 4 6 7║ 23 2 4 19 6 17║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 3% 1% 0% 1% 1% 2% 2%║ 1% 1% 1% 1% 1% 2%║ ║ ║ ║ ║ ║ ║ Mace ║ 5║ 2 3 5 0║ 3 2 0║ - - - 1 1 2 2║ 5 - - 5 1 5║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 1% 1%║ 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Londis ║ 13║ 6 7 13 3║ 7 6 3║ 0 1 1 2 2 2 4║ 13 1 2 10 5 8║ ║ 1%║ 1% 0% 1% 0%║ 0% 1% 1%║ 1% 1% 0% 1% 1% 1% 1%║ 1% 1% 0% 1% 0% 1%║ ║ ║ ║ ║ ║ ║ Aldi/Lidl ║ 217║ 74 143 217 117║ 154 63 41║ 3 16 61 61 38 21 17║ 217 19 80 137 138 77║ ║ 10%║ 11% 9% 10% 12%║ 10% 11% 8%║ 14% 13% 12% 13% 10% 7% 5%║ 10% 13% 12% 9% 13% 7%║ ║ ║ ║ ║ ║ ║ Marks & Spencer ║ 5║ 0 5 5 2║ 4 1 3║ - 0 1 1 1 1 0║ 5 0 1 4 2 3║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 1%║ 0% 0% 0% 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Pettits ║ 6║ 2 5 6 3║ 5 1 1║ - - 1 1 2 1 2║ 6 - 1 6 2 4║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0% 0%║ 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ L&N ║ 2║ - 2 2 1║ 1 1 0║ - - 0 - 0 - 1║ 2 - 0 1 0 1║ ║ 0%║ 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Local garage/forecourt ║ 23║ 13 10 23 4║ 12 10 2║ - 1 2 2 3 4 10║ 23 1 3 20 5 17║ shops ║ 1%║ 2% 1% 1% 0%║ 1% 2% 0%║ 1% 0% 1% 1% 1% 3%║ 1% 1% 0% 1% 0% 2%║ ║ ║ ║ ║ ║ ║ Other ║ 61║ 21 40 61 19║ 41 19 11║ 1 3 11 10 11 9 16║ 61 3 14 46 24 36║ ║ 3%║ 3% 3% 3% 2%║ 3% 3% 2%║ 4% 2% 2% 2% 3% 3% 4%║ 3% 2% 2% 3% 2% 3%║ ║ ║ ║ ║ ║ ║ Don't do a main shop ║ 1║ 0 1 1 1║ 1 0 0║ 0 - 0 0 1 - 0║ 1 0 0 1 0 1║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 1% 0% 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝ JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 517 Grocery shopping - Main shop ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2180║ 303 643 464 628 92 51║ 945 1092 142 60║ 627 559 604 390║ 1372 807║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9429║ 1270 2873 2057 2446 499 284║ 4143 4503 783 330║ 1725 2471 2896 2337║ 5212 4217║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Main grocery shop - outlets used ║ ║ ║ ║ ║ Superquinn ║ 125║ 38 50 18 18 1 -║ 88 36 1 0║ 93 22 10 -║ 116 9║ ║ 6%║ 13% 8% 4% 3% 1% ║ 9% 3% 1% 0%║ 15% 4% 2% ║ 8% 1%║ ║ ║ ║ ║ ║ ║ Dunnes Stores ║ 627║ 80 181 144 197 17 9║ 260 341 26 10║ 219 154 185 70║ 449 178║ ║ 29%║ 26% 28% 31% 31% 19% 17%║ 28% 31% 18% 17%║ 35% 28% 31% 18%║ 33% 22%║ ║ ║ ║ ║ ║ ║ Tesco ║ 625║ 95 210 133 167 13 6║ 306 301 19 8║ 203 178 154 89║ 434 191║ ║ 29%║ 31% 33% 29% 27% 14% 12%║ 32% 28% 13% 13%║ 32% 32% 26% 23%║ 32% 24%║ ║ ║ ║ ║ ║ ║ SuperValu ║ 394║ 49 100 78 112 38 18║ 148 190 56 23║ 33 103 142 116║ 168 226║ ║ 18%║ 16% 15% 17% 18% 41% 36%║ 16% 17% 39% 39%║ 5% 18% 24% 30%║ 12% 28%║ ║ ║ ║ ║ ║ ║ Centra ║ 54║ 5 10 10 17 7 5║ 15 27 12 5║ 4 9 21 19║ 17 37║ ║ 2%║ 2% 2% 2% 3% 8% 10%║ 2% 2% 8% 9%║ 1% 2% 3% 5%║ 1% 5%║ ║ ║ ║ ║ ║ ║ Spar ║ 23║ 2 5 5 6 3 1║ 8 11 4 2║ 3 3 7 9║ 8 15║ ║ 1%║ 1% 1% 1% 1% 3% 2%║ 1% 1% 3% 4%║ 1% 1% 1% 2%║ 1% 2%║ ║ ║ ║ ║ ║ ║ Mace ║ 5║ 0 1 1 2 0 1║ 1 3 1 1║ - 0 2 3║ 2 3║ ║ 0%║ 0% 0% 0% 0% 1% 1%║ 0% 0% 1% 1%║ 0% 0% 1%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Londis ║ 13║ 1 2 4 4 1 0║ 3 8 2 1║ 3 2 2 6║ 5 8║ ║ 1%║ 0% 0% 1% 1% 1% 1%║ 0% 1% 1% 1%║ 0% 0% 0% 1%║ 0% 1%║ ║ ║ ║ ║ ║ ║ Aldi/Lidl ║ 217║ 20 59 54 77 5 3║ 78 132 7 3║ 50 64 62 42║ 135 82║ ║ 10%║ 6% 9% 12% 12% 5% 5%║ 8% 12% 5% 5%║ 8% 11% 10% 11%║ 10% 10%║ ║ ║ ║ ║ ║ ║ Marks & Spencer ║ 5║ 1 2 1 1 - -║ 3 2 - -║ 3 1 1 1║ 5 1║ ║ 0%║ 0% 0% 0% 0% ║ 0% 0% ║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Pettits ║ 6║ 1 1 2 1 1 0║ 2 3 1 -║ - 6 - -║ 3 3║ ║ 0%║ 0% 0% 0% 0% 1% 0%║ 0% 0% 1% ║ 1% ║ 0% 0%║ ║ ║ ║ ║ ║ ║ L&N ║ 2║ - 0 0 1 - 0║ 0 1 0 -║ - - 2 -║ 1 1║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0% ║ 0% ║ 0% 0%║ ║ ║ ║ ║ ║ ║ Local garage/forecourt ║ 23║ 2 4 4 7 2 4║ 7 10 6 4║ 2 4 7 9║ 4 18║ shops ║ 1%║ 1% 1% 1% 1% 2% 7%║ 1% 1% 4% 6%║ 0% 1% 1% 2%║ 0% 2%║ ║ ║ ║ ║ ║ ║ Other ║ 61║ 9 17 9 18 4 4║ 26 27 8 3║ 14 10 10 26║ 25 36║ ║ 3%║ 3% 3% 2% 3% 5% 8%║ 3% 2% 6% 5%║ 2% 2% 2% 7%║ 2% 4%║ ║ ║ ║ ║ ║ ║ Don't do a main shop ║ 1║ - 1 1 0 - -║ 1 1 - -║ 1 1 0 -║ 1 1║ ║ 0%║ 0% 0% 0% ║ 0% 0% ║ 0% 0% 0% ║ 0% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 518 Grocery Shopping - Top-up shop ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2180║ 658 1522 2180 972║ 1621 558 491║ 21 125 503 461 392 317 361║ 2174 146 649 1531 1089 1070║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9429║ 2819 6610 9429 4167║ 7044 2385 2234║ 95 553 2039 2028 1643 1488 1583║ 9404 648 2687 6742 4620 4714║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Other shopping (top - up) - outlets used ║ ║ ║ ║ Superquinn ║ 93║ 26 67 93 42║ 74 19 29║ 0 6 21 22 15 15 13║ 93 6 27 66 49 43║ ║ 4%║ 4% 4% 4% 4%║ 5% 3% 6%║ 2% 5% 4% 5% 4% 5% 4%║ 4% 4% 4% 4% 5% 4%║ ║ ║ ║ ║ ║ ║ Dunnes Stores ║ 447║ 122 325 447 210║ 342 105 121║ 4 27 107 100 80 63 65║ 446 30 138 309 234 209║ ║ 20%║ 19% 21% 20% 22%║ 21% 19% 25%║ 18% 21% 21% 22% 20% 20% 18%║ 21% 21% 21% 20% 22% 19%║ ║ ║ ║ ║ ║ ║ Tesco ║ 508║ 137 370 508 247║ 389 119 128║ 4 27 131 115 87 71 73║ 506 31 162 346 272 231║ ║ 23%║ 21% 24% 23% 25%║ 24% 21% 26%║ 20% 21% 26% 25% 22% 22% 20%║ 23% 21% 25% 23% 25% 22%║ ║ ║ ║ ║ ║ ║ SuperValu ║ 378║ 91 287 378 195║ 291 87 102║ 4 22 88 91 77 51 46║ 377 26 114 265 201 174║ ║ 17%║ 14% 19% 17% 20%║ 18% 16% 21%║ 17% 18% 17% 20% 20% 16% 13%║ 17% 18% 17% 17% 18% 16%║ ║ ║ ║ ║ ║ ║ Centra ║ 224║ 63 160 224 102║ 157 67 52║ 3 13 61 44 39 30 34║ 223 15 76 147 118 103║ ║ 10%║ 10% 11% 10% 11%║ 10% 12% 11%║ 12% 10% 12% 10% 10% 9% 10%║ 10% 11% 12% 10% 11% 10%║ ║ ║ ║ ║ ║ ║ Spar ║ 156║ 46 110 156 68║ 116 40 37║ 1 11 36 34 32 19 23║ 156 12 48 108 82 74║ ║ 7%║ 7% 7% 7% 7%║ 7% 7% 7%║ 5% 9% 7% 7% 8% 6% 6%║ 7% 8% 7% 7% 7% 7%║ ║ ║ ║ ║ ║ ║ Mace ║ 35║ 12 23 35 14║ 24 11 10║ 1 2 8 7 6 4 8║ 35 2 10 25 17 18║ ║ 2%║ 2% 2% 2% 1%║ 2% 2% 2%║ 3% 1% 2% 2% 2% 1% 2%║ 2% 2% 2% 2% 2% 2%║ ║ ║ ║ ║ ║ ║ Londis ║ 78║ 25 52 78 35║ 57 21 19║ 1 6 17 15 17 11 11║ 77 7 24 54 37 39║ ║ 4%║ 4% 3% 4% 4%║ 3% 4% 4%║ 6% 4% 3% 3% 4% 3% 3%║ 4% 5% 4% 4% 3% 4%║ ║ ║ ║ ║ ║ ║ Aldi/Lidl ║ 837║ 229 608 837 430║ 659 178 201║ 7 49 209 203 157 114 99║ 835 56 265 572 460 369║ ║ 38%║ 35% 40% 38% 44%║ 41% 32% 41%║ 34% 39% 42% 44% 40% 36% 27%║ 38% 39% 41% 37% 42% 35%║ ║ ║ ║ ║ ║ ║ Marks & Spencer ║ 89║ 24 65 89 33║ 70 19 35║ 0 3 30 21 12 11 12║ 89 3 33 57 53 36║ ║ 4%║ 4% 4% 4% 3%║ 4% 3% 7%║ 2% 2% 6% 5% 3% 4% 3%║ 4% 2% 5% 4% 5% 3%║ ║ ║ ║ ║ ║ ║ Pettits ║ 14║ 5 10 14 7║ 14 1 3║ - 0 2 3 4 3 2║ 14 0 2 12 6 9║ ║ 1%║ 1% 1% 1% 1%║ 1% 0% 1%║ 0% 0% 1% 1% 1% 1%║ 1% 0% 0% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ L&N ║ 2║ 0 1 2 1║ 1 1 -║ - 0 0 0 0 0 -║ 2 0 1 1 1 1║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% ║ 0% 0% 0% 0% 0% ║ 0% 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Local garage/forecourt ║ 318║ 118 201 318 126║ 232 86 65║ 4 17 64 69 57 53 55║ 318 21 85 234 150 164║ shops ║ 15%║ 18% 13% 15% 13%║ 14% 15% 13%║ 19% 14% 13% 15% 14% 17% 15%║ 15% 14% 13% 15% 14% 15%║ ║ ║ ║ ║ ║ ║ Other ║ 169║ 54 115 169 69║ 121 47 31║ 1 9 34 33 32 27 33║ 169 10 44 125 76 92║ ║ 8%║ 8% 8% 8% 7%║ 7% 8% 6%║ 4% 7% 7% 7% 8% 8% 9%║ 8% 7% 7% 8% 7% 9%║ ║ ║ ║ ║ ║ ║ No other/NS ║ 151║ 55 96 151 50║ 99 52 25║ 2 11 27 26 21 24 41║ 151 13 39 112 64 86║ ║ 7%║ 8% 6% 7% 5%║ 6% 9% 5%║ 8% 9% 5% 6% 5% 8% 11%║ 7% 9% 6% 7% 6% 8%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝ JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 518 Grocery Shopping - Top-up shop ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2180║ 303 643 464 628 92 51║ 945 1092 142 60║ 627 559 604 390║ 1372 807║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9429║ 1270 2873 2057 2446 499 284║ 4143 4503 783 330║ 1725 2471 2896 2337║ 5212 4217║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Other shopping (top - up) - outlets used ║ ║ ║ ║ Superquinn ║ 93║ 20 35 19 18 1 1║ 55 37 1 1║ 59 20 12 1║ 82 11║ ║ 4%║ 6% 5% 4% 3% 1% 1%║ 6% 3% 1% 1%║ 9% 4% 2% 0%║ 6% 1%║ ║ ║ ║ ║ ║ ║ Dunnes Stores ║ 447║ 68 141 95 117 18 7║ 209 211 26 7║ 156 112 111 68║ 299 147║ ║ 20%║ 23% 22% 20% 19% 20% 15%║ 22% 19% 18% 12%║ 25% 20% 18% 17%║ 22% 18%║ ║ ║ ║ ║ ║ ║ Tesco ║ 508║ 69 156 116 140 19 7║ 225 256 26 8║ 151 138 137 82║ 342 166║ ║ 23%║ 23% 24% 25% 22% 21% 15%║ 24% 23% 19% 14%║ 24% 25% 23% 21%║ 25% 21%║ ║ ║ ║ ║ ║ ║ SuperValu ║ 378║ 52 119 85 96 19 7║ 171 181 26 11║ 50 123 123 82║ 213 165║ ║ 17%║ 17% 19% 18% 15% 20% 14%║ 18% 17% 18% 18%║ 8% 22% 20% 21%║ 16% 20%║ ║ ║ ║ ║ ║ ║ Centra ║ 224║ 29 62 52 68 8 5║ 91 119 14 6║ 51 55 83 36║ 131 92║ ║ 10%║ 10% 10% 11% 11% 9% 11%║ 10% 11% 10% 9%║ 8% 10% 14% 9%║ 10% 11%║ ║ ║ ║ ║ ║ ║ Spar ║ 156║ 22 50 29 45 8 3║ 72 74 10 4║ 65 27 37 28║ 111 45║ ║ 7%║ 7% 8% 6% 7% 8% 5%║ 8% 7% 7% 7%║ 10% 5% 6% 7%║ 8% 6%║ ║ ║ ║ ║ ║ ║ Mace ║ 35║ 4 10 10 9 2 1║ 14 19 3 2║ 7 6 10 12║ 23 12║ ║ 2%║ 1% 2% 2% 1% 2% 2%║ 2% 2% 2% 3%║ 1% 1% 2% 3%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Londis ║ 78║ 10 24 17 22 4 1║ 34 39 5 3║ 16 27 13 22║ 48 30║ ║ 4%║ 3% 4% 4% 4% 4% 2%║ 4% 4% 3% 4%║ 3% 5% 2% 6%║ 3% 4%║ ║ ║ ║ ║ ║ ║ Aldi/Lidl ║ 837║ 105 257 194 238 28 14║ 362 433 42 17║ 224 242 250 122║ 536 301║ ║ 38%║ 35% 40% 42% 38% 31% 27%║ 38% 40% 30% 28%║ 36% 43% 41% 31%║ 39% 37%║ ║ ║ ║ ║ ║ ║ Marks & Spencer ║ 89║ 27 35 16 10 1 0║ 62 26 2 -║ 56 11 19 4║ 80 9║ ║ 4%║ 9% 5% 4% 2% 2% 0%║ 7% 2% 1% ║ 9% 2% 3% 1%║ 6% 1%║ ║ ║ ║ ║ ║ ║ Pettits ║ 14║ 2 6 3 3 0 0║ 8 6 0 0║ 1 13 1 -║ 5 9║ ║ 1%║ 1% 1% 1% 0% 0% 0%║ 1% 1% 0% 0%║ 0% 2% 0% ║ 0% 1%║ ║ ║ ║ ║ ║ ║ L&N ║ 2║ 0 0 0 1 - -║ 1 1 - -║ 0 1 1 -║ 1 1║ ║ 0%║ 0% 0% 0% 0% ║ 0% 0% ║ 0% 0% 0% ║ 0% 0%║ ║ ║ ║ ║ ║ ║ Local garage/forecourt ║ 318║ 42 89 60 89 24 14║ 131 149 38 19║ 28 88 84 118║ 131 187║ shops ║ 15%║ 14% 14% 13% 14% 26% 28%║ 14% 14% 27% 31%║ 5% 16% 14% 30%║ 10% 23%║ ║ ║ ║ ║ ║ ║ Other ║ 169║ 21 49 34 50 9 6║ 69 84 16 7║ 49 37 47 36║ 94 74║ ║ 8%║ 7% 8% 7% 8% 10% 12%║ 7% 8% 11% 12%║ 8% 7% 8% 9%║ 7% 9%║ ║ ║ ║ ║ ║ ║ No other/NS ║ 151║ 19 39 30 51 7 6║ 58 81 12 5║ 36 42 43 30║ 94 58║ ║ 7%║ 6% 6% 7% 8% 7% 12%║ 6% 7% 9% 8%║ 6% 8% 7% 8%║ 7% 7%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 519 Shopper profile (Strongly Agree/Agree to some extent) ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2180║ 658 1522 2180 972║ 1621 558 491║ 21 125 503 461 392 317 361║ 2174 146 649 1531 1089 1070║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9429║ 2819 6610 9429 4167║ 7044 2385 2234║ 95 553 2039 2028 1643 1488 1583║ 9404 648 2687 6742 4620 4714║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Compare prices & shop ║ 1622║ 431 1191 1622 792║ 1248 374 392║ 13 92 392 372 296 230 227║ 1620 104 496 1126 856 753║ around ║ 74%║ 66% 78% 74% 81%║ 77% 67% 80%║ 62% 73% 78% 81% 75% 73% 63%║ 74% 72% 76% 74% 79% 70%║ ║ ║ ║ ║ ║ ║ Buy own label ║ 1498║ 428 1070 1498 718║ 1123 374 342║ 13 88 366 335 275 210 210║ 1495 101 467 1030 789 696║ ║ 69%║ 65% 70% 69% 74%║ 69% 67% 70%║ 61% 70% 73% 73% 70% 66% 58%║ 69% 69% 72% 67% 72% 65%║ ║ ║ ║ ║ ║ ║ Buy Irish ║ 1650║ 483 1167 1650 723║ 1253 397 379║ 12 81 362 342 306 258 290║ 1648 93 454 1196 785 854║ ║ 76%║ 73% 77% 76% 74%║ 77% 71% 77%║ 57% 65% 72% 74% 78% 81% 80%║ 76% 64% 70% 78% 72% 80%║ ║ ║ ║ ║ ║ ║ None of these ║ 135║ 62 73 135 47║ 81 53 27║ 4 12 33 24 21 16 25║ 133 16 49 86 69 62║ ║ 6%║ 9% 5% 6% 5%║ 5% 10% 5%║ 18% 10% 7% 5% 5% 5% 7%║ 6% 11% 8% 6% 6% 6%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 519 Shopper profile (Strongly Agree/Agree to some extent) ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2180║ 303 643 464 628 92 51║ 945 1092 142 60║ 627 559 604 390║ 1372 807║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9429║ 1270 2873 2057 2446 499 284║ 4143 4503 783 330║ 1725 2471 2896 2337║ 5212 4217║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Compare prices & shop ║ 1622║ 230 483 355 469 55 29║ 714 824 84 32║ 476 443 449 255║ 1043 579║ around ║ 74%║ 76% 75% 77% 75% 60% 58%║ 75% 75% 59% 53%║ 76% 79% 74% 65%║ 76% 72%║ ║ ║ ║ ║ ║ ║ Buy own label ║ 1498║ 191 432 331 456 59 30║ 623 787 88 35║ 423 393 432 250║ 953 544║ ║ 69%║ 63% 67% 71% 73% 64% 58%║ 66% 72% 62% 58%║ 68% 70% 71% 64%║ 69% 67%║ ║ ║ ║ ║ ║ ║ Buy Irish ║ 1650║ 238 509 342 443 79 40║ 747 785 118 50║ 457 439 467 286║ 1021 629║ ║ 76%║ 79% 79% 74% 71% 86% 78%║ 79% 72% 83% 83%║ 73% 79% 77% 73%║ 74% 78%║ ║ ║ ║ ║ ║ ║ None of these ║ 135║ 16 41 29 40 5 3║ 58 69 8 5║ 51 28 23 33║ 89 45║ ║ 6%║ 5% 6% 6% 6% 5% 7%║ 6% 6% 6% 8%║ 8% 5% 4% 9%║ 7% 6%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 520 Q9 Attitudes to Shopping ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2180║ 658 1522 2180 972║ 1621 558 491║ 21 125 503 461 392 317 361║ 2174 146 649 1531 1089 1070║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9429║ 2819 6610 9429 4167║ 7044 2385 2234║ 95 553 2039 2028 1643 1488 1583║ 9404 648 2687 6742 4620 4714║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - I compare prices & shop around ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 806║ 210 596 806 439║ 622 184 180║ 6 50 195 203 154 108 89║ 805 56 251 555 448 352║ ║ 37%║ 32% 39% 37% 45%║ 38% 33% 37%║ 27% 40% 39% 44% 39% 34% 25%║ 37% 38% 39% 36% 41% 33%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 816║ 221 596 816 353║ 626 190 211║ 7 41 197 169 141 122 138║ 815 49 246 571 408 402║ ║ 37%║ 34% 39% 37% 36%║ 39% 34% 43%║ 35% 33% 39% 37% 36% 38% 38%║ 37% 33% 38% 37% 37% 38%║ ║ ║ ║ ║ ║ ║ Neither ║ 178║ 77 101 178 59║ 117 61 30║ 2 13 37 31 31 27 37║ 178 16 53 126 81 95║ ║ 8%║ 12% 7% 8% 6%║ 7% 11% 6%║ 12% 11% 7% 7% 8% 9% 10%║ 8% 11% 8% 8% 7% 9%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 242║ 90 152 242 81║ 170 73 48║ 4 13 51 37 44 38 55║ 241 17 68 175 101 137║ ║ 11%║ 14% 10% 11% 8%║ 10% 13% 10%║ 18% 10% 10% 8% 11% 12% 15%║ 11% 11% 10% 11% 9% 13%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 123║ 54 70 123 33║ 78 46 19║ 1 6 20 18 19 20 40║ 123 7 27 96 45 78║ ║ 6%║ 8% 5% 6% 3%║ 5% 8% 4%║ 4% 5% 4% 4% 5% 6% 11%║ 6% 5% 4% 6% 4% 7%║ ║ ║ ║ ║ ║ ║ Don't know ║ 13║ 6 8 13 7║ 8 5 3║ 1 1 3 3 2 2 2║ 12 2 5 9 6 6║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 6% 1% 1% 1% 1% 1% 0%║ 1% 1% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1622║ 431 1191 1622 792║ 1248 374 392║ 13 92 392 372 296 230 227║ 1620 104 496 1126 856 753║ ║ 74%║ 66% 78% 74% 81%║ 77% 67% 80%║ 62% 73% 78% 81% 75% 73% 63%║ 74% 72% 76% 74% 79% 70%║ ║ ║ ║ ║ ║ ║ Neither ║ 178║ 77 101 178 59║ 117 61 30║ 2 13 37 31 31 27 37║ 178 16 53 126 81 95║ ║ 8%║ 12% 7% 8% 6%║ 7% 11% 6%║ 12% 11% 7% 7% 8% 9% 10%║ 8% 11% 8% 8% 7% 9%║ ║ ║ ║ ║ ║ ║ Disagree ║ 366║ 144 222 366 114║ 247 119 66║ 4 19 72 55 63 58 95║ 365 24 95 271 146 216║ ║ 17%║ 22% 15% 17% 12%║ 15% 21% 14%║ 21% 15% 14% 12% 16% 18% 26%║ 17% 16% 15% 18% 13% 20%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.9║ 3.7 4.0 3.9 4.1║ 4.0 3.7 4.0║ 3.7 3.9 4.0 4.1 3.9 3.8 3.5║ 3.9 3.9 4.0 3.9 4.0 3.8║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 520 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2180║ 303 643 464 628 92 51║ 945 1092 142 60║ 627 559 604 390║ 1372 807║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9429║ 1270 2873 2057 2446 499 284║ 4143 4503 783 330║ 1725 2471 2896 2337║ 5212 4217║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - I compare prices & shop around ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 806║ 114 225 181 252 21 12║ 339 433 34 13║ 224 240 209 133║ 525 281║ ║ 37%║ 38% 35% 39% 40% 23% 24%║ 36% 40% 24% 21%║ 36% 43% 35% 34%║ 38% 35%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 816║ 116 258 175 216 34 17║ 375 391 51 19║ 252 203 240 122║ 518 299║ ║ 37%║ 38% 40% 38% 34% 37% 33%║ 40% 36% 36% 32%║ 40% 36% 40% 31%║ 38% 37%║ ║ ║ ║ ║ ║ ║ Neither ║ 178║ 22 50 36 52 12 5║ 72 89 18 8║ 54 49 29 47║ 101 77║ ║ 8%║ 7% 8% 8% 8% 13% 11%║ 8% 8% 12% 14%║ 9% 9% 5% 12%║ 7% 10%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 242║ 35 74 47 63 16 8║ 109 110 24 12║ 74 36 82 50║ 155 87║ ║ 11%║ 11% 12% 10% 10% 17% 16%║ 11% 10% 17% 19%║ 12% 7% 14% 13%║ 11% 11%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 123║ 14 31 22 39 9 8║ 45 62 16 8║ 20 27 42 34║ 67 57║ ║ 6%║ 5% 5% 5% 6% 9% 15%║ 5% 6% 11% 13%║ 3% 5% 7% 9%║ 5% 7%║ ║ ║ ║ ║ ║ ║ Don't know ║ 13║ 2 4 3 4 0 0║ 5 7 1 1║ 2 4 3 4║ 7 7║ ║ 1%║ 1% 1% 1% 1% 0% 1%║ 1% 1% 0% 1%║ 0% 1% 1% 1%║ 0% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1622║ 230 483 355 469 55 29║ 714 824 84 32║ 476 443 449 255║ 1043 579║ ║ 74%║ 76% 75% 77% 75% 60% 58%║ 75% 75% 59% 53%║ 76% 79% 74% 65%║ 76% 72%║ ║ ║ ║ ║ ║ ║ Neither ║ 178║ 22 50 36 52 12 5║ 72 89 18 8║ 54 49 29 47║ 101 77║ ║ 8%║ 7% 8% 8% 8% 13% 11%║ 8% 8% 12% 14%║ 9% 9% 5% 12%║ 7% 10%║ ║ ║ ║ ║ ║ ║ Disagree ║ 366║ 49 105 69 103 24 16║ 154 172 40 20║ 94 64 124 84║ 222 144║ ║ 17%║ 16% 16% 15% 16% 26% 31%║ 16% 16% 28% 33%║ 15% 11% 21% 22%║ 16% 18%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.9║ 3.9 3.9 4.0 3.9 3.5 3.4║ 3.9 3.9 3.4 3.3║ 3.9 4.1 3.8 3.7║ 3.9 3.8║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 521 Q9 Attitudes to Shopping ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2180║ 658 1522 2180 972║ 1621 558 491║ 21 125 503 461 392 317 361║ 2174 146 649 1531 1089 1070║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9429║ 2819 6610 9429 4167║ 7044 2385 2234║ 95 553 2039 2028 1643 1488 1583║ 9404 648 2687 6742 4620 4714║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - I buy own label ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 470║ 141 329 470 244║ 341 129 101║ 5 34 126 111 87 59 48║ 470 39 165 305 271 194║ ║ 22%║ 21% 22% 22% 25%║ 21% 23% 21%║ 22% 27% 25% 24% 22% 19% 13%║ 22% 27% 25% 20% 25% 18%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 1028║ 287 740 1028 474║ 783 245 240║ 8 54 241 224 188 152 162║ 1026 62 303 725 518 502║ ║ 47%║ 44% 49% 47% 49%║ 48% 44% 49%║ 39% 43% 48% 49% 48% 48% 45%║ 47% 42% 47% 47% 48% 47%║ ║ ║ ║ ║ ║ ║ Neither ║ 290║ 105 185 290 108║ 209 81 64║ 4 18 62 53 50 42 60║ 289 22 85 206 134 152║ ║ 13%║ 16% 12% 13% 11%║ 13% 15% 13%║ 20% 15% 12% 12% 13% 13% 17%║ 13% 15% 13% 13% 12% 14%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 267║ 81 186 267 102║ 199 68 61║ 2 15 51 49 44 46 59║ 266 17 69 198 115 150║ ║ 12%║ 12% 12% 12% 11%║ 12% 12% 12%║ 12% 12% 10% 11% 11% 15% 16%║ 12% 12% 11% 13% 11% 14%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 106║ 36 70 106 33║ 79 27 20║ 0 2 19 20 18 16 30║ 106 3 22 84 41 65║ ║ 5%║ 5% 5% 5% 3%║ 5% 5% 4%║ 2% 2% 4% 4% 5% 5% 8%║ 5% 2% 3% 5% 4% 6%║ ║ ║ ║ ║ ║ ║ Don't know ║ 18║ 7 11 18 11║ 11 7 3║ 1 1 4 4 4 2 2║ 18 2 6 12 10 8║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 5% 1% 1% 1% 1% 1% 0%║ 1% 2% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1498║ 428 1070 1498 718║ 1123 374 342║ 13 88 366 335 275 210 210║ 1495 101 467 1030 789 696║ ║ 69%║ 65% 70% 69% 74%║ 69% 67% 70%║ 61% 70% 73% 73% 70% 66% 58%║ 69% 69% 72% 67% 72% 65%║ ║ ║ ║ ║ ║ ║ Neither ║ 290║ 105 185 290 108║ 209 81 64║ 4 18 62 53 50 42 60║ 289 22 85 206 134 152║ ║ 13%║ 16% 12% 13% 11%║ 13% 15% 13%║ 20% 15% 12% 12% 13% 13% 17%║ 13% 15% 13% 13% 12% 14%║ ║ ║ ║ ║ ║ ║ Disagree ║ 373║ 117 257 373 135║ 277 96 82║ 3 17 70 68 62 63 89║ 372 20 91 283 156 214║ ║ 17%║ 18% 17% 17% 14%║ 17% 17% 17%║ 14% 14% 14% 15% 16% 20% 25%║ 17% 14% 14% 18% 14% 20%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.7║ 3.6 3.7 3.7 3.8║ 3.7 3.7 3.7║ 3.7 3.8 3.8 3.8 3.7 3.6 3.4║ 3.7 3.8 3.8 3.6 3.8 3.6║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 521 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2180║ 303 643 464 628 92 51║ 945 1092 142 60║ 627 559 604 390║ 1372 807║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9429║ 1270 2873 2057 2446 499 284║ 4143 4503 783 330║ 1725 2471 2896 2337║ 5212 4217║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - I buy own label ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 470║ 44 132 106 165 11 13║ 176 270 24 10║ 127 113 125 106║ 295 175║ ║ 22%║ 15% 21% 23% 26% 12% 25%║ 19% 25% 17% 17%║ 20% 20% 21% 27%║ 21% 22%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 1028║ 146 300 225 291 48 17║ 446 517 65 25║ 296 280 307 144║ 659 369║ ║ 47%║ 48% 47% 49% 46% 52% 33%║ 47% 47% 45% 41%║ 47% 50% 51% 37%║ 48% 46%║ ║ ║ ║ ║ ║ ║ Neither ║ 290║ 52 89 55 71 15 8║ 140 127 23 11║ 110 76 43 61║ 184 106║ ║ 13%║ 17% 14% 12% 11% 17% 15%║ 15% 12% 16% 19%║ 18% 14% 7% 16%║ 13% 13%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 267║ 44 87 53 65 11 6║ 131 118 18 8║ 74 63 88 42║ 165 102║ ║ 12%║ 15% 14% 11% 10% 12% 13%║ 14% 11% 12% 13%║ 12% 11% 15% 11%║ 12% 13%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 106║ 15 29 21 29 6 7║ 43 50 13 5║ 17 21 37 32║ 57 49║ ║ 5%║ 5% 4% 5% 5% 7% 13%║ 5% 5% 9% 9%║ 3% 4% 6% 8%║ 4% 6%║ ║ ║ ║ ║ ║ ║ Don't know ║ 18║ 2 6 4 6 0 0║ 8 10 1 1║ 3 6 4 5║ 12 7║ ║ 1%║ 1% 1% 1% 1% 0% 0%║ 1% 1% 0% 1%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1498║ 191 432 331 456 59 30║ 623 787 88 35║ 423 393 432 250║ 953 544║ ║ 69%║ 63% 67% 71% 73% 64% 58%║ 66% 72% 62% 58%║ 68% 70% 71% 64%║ 69% 67%║ ║ ║ ║ ║ ║ ║ Neither ║ 290║ 52 89 55 71 15 8║ 140 127 23 11║ 110 76 43 61║ 184 106║ ║ 13%║ 17% 14% 12% 11% 17% 15%║ 15% 12% 16% 19%║ 18% 14% 7% 16%║ 13% 13%║ ║ ║ ║ ║ ║ ║ Disagree ║ 373║ 59 116 74 94 17 13║ 174 168 31 13║ 90 84 125 74║ 223 150║ ║ 17%║ 19% 18% 16% 15% 19% 26%║ 18% 15% 21% 22%║ 14% 15% 21% 19%║ 16% 19%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.7║ 3.5 3.7 3.7 3.8 3.5 3.4║ 3.6 3.8 3.5 3.4║ 3.7 3.7 3.7 3.6║ 3.7 3.6║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 522 Q9 Attitudes to Shopping ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2180║ 658 1522 2180 972║ 1621 558 491║ 21 125 503 461 392 317 361║ 2174 146 649 1531 1089 1070║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9429║ 2819 6610 9429 4167║ 7044 2385 2234║ 95 553 2039 2028 1643 1488 1583║ 9404 648 2687 6742 4620 4714║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - I buy Irish produced where possible ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 667║ 201 465 667 279║ 504 163 145║ 4 34 131 137 123 109 130║ 666 38 169 498 301 362║ ║ 31%║ 31% 31% 31% 29%║ 31% 29% 30%║ 19% 27% 26% 30% 31% 34% 36%║ 31% 26% 26% 33% 28% 34%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 983║ 281 702 983 444║ 749 234 234║ 8 47 231 206 183 149 160║ 982 55 286 698 483 492║ ║ 45%║ 43% 46% 45% 46%║ 46% 42% 48%║ 38% 38% 46% 45% 47% 47% 44%║ 45% 38% 44% 46% 44% 46%║ ║ ║ ║ ║ ║ ║ Neither ║ 312║ 106 206 312 144║ 221 90 66║ 4 23 81 70 50 35 48║ 310 28 109 203 174 133║ ║ 14%║ 16% 14% 14% 15%║ 14% 16% 13%║ 21% 18% 16% 15% 13% 11% 13%║ 14% 19% 17% 13% 16% 12%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 146║ 45 100 146 71║ 100 46 30║ 2 14 42 34 24 15 14║ 145 17 58 87 90 53║ ║ 7%║ 7% 7% 7% 7%║ 6% 8% 6%║ 11% 11% 8% 7% 6% 5% 4%║ 7% 11% 9% 6% 8% 5%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 54║ 16 38 54 25║ 36 17 11║ 1 5 14 12 9 7 6║ 53 5 20 34 31 22║ ║ 2%║ 2% 2% 2% 3%║ 2% 3% 2%║ 4% 4% 3% 3% 2% 2% 2%║ 2% 4% 3% 2% 3% 2%║ ║ ║ ║ ║ ║ ║ Don't know ║ 19║ 8 11 19 8║ 11 7 4║ 1 2 4 3 3 2 3║ 18 3 8 11 9 8║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 6% 2% 1% 1% 1% 1% 1%║ 1% 2% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1650║ 483 1167 1650 723║ 1253 397 379║ 12 81 362 342 306 258 290║ 1648 93 454 1196 785 854║ ║ 76%║ 73% 77% 76% 74%║ 77% 71% 77%║ 57% 65% 72% 74% 78% 81% 80%║ 76% 64% 70% 78% 72% 80%║ ║ ║ ║ ║ ║ ║ Neither ║ 312║ 106 206 312 144║ 221 90 66║ 4 23 81 70 50 35 48║ 310 28 109 203 174 133║ ║ 14%║ 16% 14% 14% 15%║ 14% 16% 13%║ 21% 18% 16% 15% 13% 11% 13%║ 14% 19% 17% 13% 16% 12%║ ║ ║ ║ ║ ║ ║ Disagree ║ 199║ 61 138 199 96║ 136 63 42║ 3 19 56 47 33 22 20║ 198 22 78 121 121 75║ ║ 9%║ 9% 9% 9% 10%║ 8% 11% 9%║ 16% 15% 11% 10% 8% 7% 6%║ 9% 15% 12% 8% 11% 7%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 4.0║ 3.9 4.0 4.0 3.9║ 4.0 3.9 4.0║ 3.6 3.7 3.8 3.9 4.0 4.1 4.1║ 4.0 3.7 3.8 4.0 3.9 4.1║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 522 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2180║ 303 643 464 628 92 51║ 945 1092 142 60║ 627 559 604 390║ 1372 807║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9429║ 1270 2873 2057 2446 499 284║ 4143 4503 783 330║ 1725 2471 2896 2337║ 5212 4217║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - I buy Irish produced where possible ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 667║ 96 201 131 178 40 21║ 297 309 61 27║ 172 180 183 131║ 400 267║ ║ 31%║ 32% 31% 28% 28% 44% 41%║ 31% 28% 43% 44%║ 27% 32% 30% 34%║ 29% 33%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 983║ 143 308 211 265 39 19║ 450 476 58 23║ 285 259 284 155║ 621 362║ ║ 45%║ 47% 48% 45% 42% 42% 37%║ 48% 44% 40% 39%║ 45% 46% 47% 40%║ 45% 45%║ ║ ║ ║ ║ ║ ║ Neither ║ 312║ 42 75 69 112 8 6║ 117 180 14 8║ 107 84 65 56║ 213 99║ ║ 14%║ 14% 12% 15% 18% 9% 11%║ 12% 17% 10% 13%║ 17% 15% 11% 14%║ 16% 12%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 146║ 15 40 36 49 2 3║ 55 85 5 1║ 49 25 47 25║ 99 47║ ║ 7%║ 5% 6% 8% 8% 2% 7%║ 6% 8% 4% 1%║ 8% 4% 8% 7%║ 7% 6%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 54║ 5 13 12 19 2 2║ 18 32 4 1║ 11 6 21 16║ 29 25║ ║ 2%║ 2% 2% 3% 3% 2% 3%║ 2% 3% 3% 1%║ 2% 1% 4% 4%║ 2% 3%║ ║ ║ ║ ║ ║ ║ Don't know ║ 19║ 2 6 5 5 1 0║ 8 10 1 1║ 4 6 4 6║ 10 9║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1% 1% 2%║ 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1650║ 238 509 342 443 79 40║ 747 785 118 50║ 457 439 467 286║ 1021 629║ ║ 76%║ 79% 79% 74% 71% 86% 78%║ 79% 72% 83% 83%║ 73% 79% 77% 73%║ 74% 78%║ ║ ║ ║ ║ ║ ║ Neither ║ 312║ 42 75 69 112 8 6║ 117 180 14 8║ 107 84 65 56║ 213 99║ ║ 14%║ 14% 12% 15% 18% 9% 11%║ 12% 17% 10% 13%║ 17% 15% 11% 14%║ 16% 12%║ ║ ║ ║ ║ ║ ║ Disagree ║ 199║ 20 53 48 68 4 5║ 73 117 9 2║ 59 31 68 41║ 128 72║ ║ 9%║ 7% 8% 10% 11% 5% 10%║ 8% 11% 7% 3%║ 9% 5% 11% 11%║ 9% 9%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 4.0║ 4.0 4.0 3.9 3.9 4.2 4.1║ 4.0 3.9 4.2 4.2║ 3.9 4.1 3.9 3.9║ 3.9 4.0║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 523 Financial Products - Ownership ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 2938║ 1437 1501 1874 825║ 2080 858 500║ 154 215 635 581 497 404 452║ 2858 370 1005 1934 1431 1353║ ║ 84%║ 83% 84% 86% 85%║ 88% 74% 91%║ 56% 76% 82% 88% 88% 89% 89%║ 85% 66% 76% 88% 83% 89%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 1844║ 902 942 1189 533║ 1416 428 368║ 82 101 377 394 338 279 272║ 1796 183 561 1283 872 889║ ║ 52%║ 52% 53% 55% 55%║ 60% 37% 67%║ 30% 36% 49% 59% 60% 62% 54%║ 54% 33% 42% 59% 51% 58%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 2410║ 1159 1251 1603 771║ 1780 630 491║ 55 180 612 537 436 322 269║ 2394 235 847 1564 1328 1027║ laser card ║ 69%║ 67% 70% 74% 79%║ 76% 54% 89%║ 20% 64% 79% 81% 77% 71% 53%║ 71% 42% 64% 71% 77% 67%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 1138║ 544 594 790 531║ 999 139 293║ 4 23 327 411 281 80 12║ 1135 27 354 784 761 373║ ║ 32%║ 31% 33% 36% 55%║ 42% 12% 53%║ 1% 8% 42% 62% 50% 18% 2%║ 34% 5% 27% 36% 44% 24%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 2816║ 1414 1402 1860 871║ 2148 668 507║ 46 176 655 618 510 401 410║ 2804 222 877 1939 1448 1321║ ║ 80%║ 82% 78% 85% 90%║ 91% 57% 92%║ 17% 63% 85% 93% 90% 89% 81%║ 84% 40% 66% 89% 84% 87%║ ║ ║ ║ ║ ║ ║ Pension ║ 1359║ 706 653 922 345║ 1155 204 260║ 2 22 226 269 247 225 368║ 1357 24 250 1109 517 840║ ║ 39%║ 41% 37% 42% 36%║ 49% 18% 47%║ 1% 8% 29% 41% 44% 50% 73%║ 41% 4% 19% 51% 30% 55%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 523 Financial Products - Ownership ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 2938║ 436 850 681 733 164 74║ 1286 1414 239 124║ 764 787 844 543║ 1778 1160║ ║ 84%║ 92% 88% 82% 75% 90% 84%║ 89% 78% 88% 92%║ 79% 84% 87% 85%║ 82% 86%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 1844║ 402 661 363 271 114 32║ 1063 634 146 81║ 557 482 532 272║ 1147 696║ ║ 52%║ 85% 68% 44% 28% 63% 36%║ 74% 35% 54% 60%║ 58% 51% 55% 43%║ 53% 51%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 2410║ 413 783 557 511 103 42║ 1196 1068 146 78║ 725 651 628 407║ 1541 869║ laser card ║ 69%║ 87% 81% 67% 52% 57% 48%║ 83% 59% 54% 58%║ 75% 69% 64% 64%║ 71% 64%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 1138║ 233 418 275 171 29 11║ 651 446 41 27║ 354 337 277 170║ 739 399║ ║ 32%║ 49% 43% 33% 18% 16% 13%║ 45% 25% 15% 20%║ 37% 36% 28% 27%║ 34% 29%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 2816║ 422 824 674 670 159 65║ 1247 1345 224 126║ 739 774 793 510║ 1687 1128║ ║ 80%║ 89% 85% 82% 68% 88% 74%║ 86% 75% 83% 93%║ 76% 83% 81% 80%║ 78% 83%║ ║ ║ ║ ║ ║ ║ Pension ║ 1359║ 268 457 264 257 80 33║ 725 521 112 60║ 391 356 385 226║ 850 509║ ║ 39%║ 56% 47% 32% 26% 44% 37%║ 50% 29% 42% 45%║ 40% 38% 40% 35%║ 39% 38%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 524 Financial Products - Likelihood of changing Service Provider in next 6-12 months ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 99║ 57 42 62 34║ 77 21 19║ 2 5 25 29 21 9 7║ 98 8 33 66 59 37║ ║ 3%║ 3% 2% 3% 3%║ 3% 2% 3%║ 1% 2% 3% 4% 4% 2% 1%║ 3% 1% 2% 3% 3% 2%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 157║ 80 78 112 61║ 134 24 40║ 1 6 41 45 37 19 8║ 156 7 49 109 92 64║ ║ 4%║ 5% 4% 5% 6%║ 6% 2% 7%║ 0% 2% 5% 7% 6% 4% 2%║ 5% 1% 4% 5% 5% 4%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 80║ 44 36 56 33║ 62 19 17║ 2 5 28 26 14 4 3║ 80 7 34 46 58 20║ laser card ║ 2%║ 3% 2% 3% 3%║ 3% 2% 3%║ 1% 2% 4% 4% 2% 1% 1%║ 2% 1% 3% 2% 3% 1%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 29║ 15 13 20 13║ 25 3 7║ - 1 8 12 6 1 0║ 29 1 9 20 21 7║ ║ 1%║ 1% 1% 1% 1%║ 1% 0% 1%║ 0% 1% 2% 1% 0% 0%║ 1% 0% 1% 1% 1% 0%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 538║ 296 242 342 190║ 399 139 116║ 9 39 160 144 106 51 29║ 537 48 208 330 343 186║ ║ 15%║ 17% 14% 16% 20%║ 17% 12% 21%║ 3% 14% 21% 22% 19% 11% 6%║ 16% 9% 16% 15% 20% 12%║ ║ ║ ║ ║ ║ ║ Pension ║ 22║ 11 11 16 8║ 20 3 5║ - 0 7 6 5 1 3║ 22 0 7 15 13 9║ ║ 1%║ 1% 1% 1% 1%║ 1% 0% 1%║ 0% 1% 1% 1% 0% 1%║ 1% 0% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 524 Financial Products - Likelihood of changing Service Provider in next 6-12 months ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 99║ 20 28 25 19 4 2║ 48 45 6 3║ 28 11 30 29║ 65 34║ ║ 3%║ 4% 3% 3% 2% 2% 3%║ 3% 2% 2% 2%║ 3% 1% 3% 5%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 157║ 41 60 30 16 7 2║ 101 46 10 5║ 49 30 47 32║ 99 59║ ║ 4%║ 9% 6% 4% 2% 4% 2%║ 7% 3% 4% 4%║ 5% 3% 5% 5%║ 5% 4%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 80║ 14 26 20 16 2 2║ 40 36 4 1║ 27 13 17 24║ 55 25║ laser card ║ 2%║ 3% 3% 2% 2% 1% 3%║ 3% 2% 2% 1%║ 3% 1% 2% 4%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 29║ 7 11 6 4 0 0║ 18 10 1 0║ 7 6 6 9║ 18 11║ ║ 1%║ 2% 1% 1% 0% 0% 0%║ 1% 1% 0% 0%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 538║ 92 174 132 106 21 13║ 267 238 34 16║ 115 121 158 144║ 323 215║ ║ 15%║ 19% 18% 16% 11% 11% 14%║ 18% 13% 12% 12%║ 12% 13% 16% 23%║ 15% 16%║ ║ ║ ║ ║ ║ ║ Pension ║ 22║ 7 8 4 2 1 1║ 15 6 1 1║ 9 6 2 5║ 15 7║ ║ 1%║ 1% 1% 1% 0% 0% 1%║ 1% 0% 0% 1%║ 1% 1% 0% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 525 Financial Products - Propensity to acquire in next 6-12 months ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 33║ 15 18 16 11║ 13 20 6║ 7 6 12 5 2 0 1║ 29 14 25 8 23 3║ ║ 1%║ 1% 1% 1% 1%║ 1% 2% 1%║ 3% 2% 2% 1% 0% 0% 0%║ 1% 2% 2% 0% 1% 0%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 54║ 25 29 38 22║ 29 25 14║ 2 10 23 12 4 1 2║ 53 12 35 19 45 6║ ║ 2%║ 1% 2% 2% 2%║ 1% 2% 3%║ 1% 4% 3% 2% 1% 0% 0%║ 2% 2% 3% 1% 3% 0%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 32║ 13 19 10 6║ 7 25 3║ 13 7 6 3 3 - 0║ 26 20 26 6 16 3║ laser card ║ 1%║ 1% 1% 0% 1%║ 0% 2% 1%║ 5% 3% 1% 0% 1% 0%║ 1% 4% 2% 0% 1% 0%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 46║ 24 21 28 11║ 22 24 15║ 0 8 26 7 3 0 1║ 46 9 34 12 41 5║ ║ 1%║ 1% 1% 1% 1%║ 1% 2% 3%║ 0% 3% 3% 1% 1% 0% 0%║ 1% 2% 3% 1% 2% 0%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 62║ 30 33 21 10║ 10 53 6║ 26 17 14 4 2 - 1║ 51 43 57 6 35 2║ ║ 2%║ 2% 2% 1% 1%║ 0% 5% 1%║ 9% 6% 2% 1% 0% 0%║ 2% 8% 4% 0% 2% 0%║ ║ ║ ║ ║ ║ ║ Pension ║ 65║ 35 30 41 19║ 45 20 14║ 0 4 26 17 8 6 5║ 65 4 31 35 47 18║ ║ 2%║ 2% 2% 2% 2%║ 2% 2% 3%║ 0% 1% 3% 3% 1% 1% 1%║ 2% 1% 2% 2% 3% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 525 Financial Products - Propensity to acquire in next 6-12 months ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 33║ 3 8 10 11 1 1║ 11 21 1 -║ 15 6 5 7║ 24 9║ ║ 1%║ 1% 1% 1% 1% 0% 1%║ 1% 1% 0% ║ 2% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 54║ 5 18 16 13 1 1║ 22 29 2 1║ 25 11 7 10║ 37 17║ ║ 2%║ 1% 2% 2% 1% 1% 1%║ 2% 2% 1% 1%║ 3% 1% 1% 2%║ 2% 1%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 32║ 3 8 9 10 2 0║ 12 19 2 1║ 9 8 7 8║ 19 13║ laser card ║ 1%║ 1% 1% 1% 1% 1% 0%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 46║ 9 19 10 6 2 0║ 28 16 2 1║ 18 10 10 7║ 29 17║ ║ 1%║ 2% 2% 1% 1% 1% 0%║ 2% 1% 1% 0%║ 2% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 62║ 8 15 15 19 4 1║ 24 34 5 1║ 23 9 14 16║ 40 22║ ║ 2%║ 2% 2% 2% 2% 2% 1%║ 2% 2% 2% 1%║ 2% 1% 1% 3%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Pension ║ 65║ 13 19 18 13 3 1║ 32 30 3 2║ 27 10 13 15║ 44 21║ ║ 2%║ 3% 2% 2% 1% 2% 1%║ 2% 2% 1% 1%║ 3% 1% 1% 2%║ 2% 2%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 526 Holidays ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Holidays taken in past 6 months ║ ║ ║ ║ ║ Yes ║ 1452║ 695 758 926 403║ 1013 439 287║ 104 118 339 277 247 193 175║ 1387 221 560 892 733 615║ ║ 41%║ 40% 42% 42% 41%║ 43% 38% 52%║ 38% 42% 44% 42% 44% 43% 35%║ 41% 40% 42% 41% 43% 40%║ ║ ║ ║ ║ ║ ║ No ║ 2059║ 1030 1029 1253 568║ 1336 723 264║ 171 164 432 386 318 258 331║ 1959 335 767 1292 982 907║ ║ 59%║ 60% 58% 57% 58%║ 57% 62% 48%║ 62% 58% 56% 58% 56% 57% 65%║ 58% 60% 58% 59% 57% 59%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Where did you spend your longest holiday? ║ ║ ║ ║ Ireland (incl. Northern ║ 306║ 145 161 196 90║ 228 78 53║ 20 17 53 63 55 46 51║ 292 38 91 215 133 152║ Ireland) ║ 9%║ 8% 9% 9% 9%║ 10% 7% 10%║ 7% 6% 7% 9% 10% 10% 10%║ 9% 7% 7% 10% 8% 10%║ ║ ║ ║ ║ ║ ║ Britain (England/ ║ 184║ 89 94 118 49║ 122 61 30║ 17 17 39 34 27 24 25║ 173 34 73 111 90 77║ Scotland/Wales) ║ 5%║ 5% 5% 5% 5%║ 5% 5% 6%║ 6% 6% 5% 5% 5% 5% 5%║ 5% 6% 5% 5% 5% 5%║ ║ ║ ║ ║ ║ ║ France/Spain/Portugal ║ 527║ 246 281 324 154║ 371 156 113║ 41 44 129 98 98 64 53║ 501 85 214 313 271 215║ ║ 15%║ 14% 16% 15% 16%║ 16% 13% 20%║ 15% 16% 17% 15% 17% 14% 11%║ 15% 15% 16% 14% 16% 14%║ ║ ║ ║ ║ ║ ║ Other Europe ║ 218║ 111 107 143 60║ 145 73 43║ 12 22 66 41 32 23 22║ 211 34 100 118 128 78║ ║ 6%║ 6% 6% 7% 6%║ 6% 6% 8%║ 4% 8% 9% 6% 6% 5% 4%║ 6% 6% 8% 5% 7% 5%║ ║ ║ ║ ║ ║ ║ North America/Canada ║ 95║ 44 51 61 21║ 67 28 20║ 6 7 23 19 15 16 9║ 91 13 36 59 49 40║ ║ 3%║ 3% 3% 3% 2%║ 3% 2% 4%║ 2% 2% 3% 3% 3% 3% 2%║ 3% 2% 3% 3% 3% 3%║ ║ ║ ║ ║ ║ ║ Australia/New Zealand ║ 18║ 8 10 12 4║ 10 8 5║ 1 2 4 3 3 2 3║ 17 3 7 11 9 8║ ║ 1%║ 0% 1% 1% 0%║ 0% 1% 1%║ 0% 1% 1% 0% 1% 0% 1%║ 1% 1% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Other ║ 88║ 45 43 60 21║ 58 30 19║ 6 7 22 17 14 14 7║ 84 13 35 53 46 36║ ║ 2%║ 3% 2% 3% 2%║ 2% 3% 3%║ 2% 3% 3% 3% 3% 3% 1%║ 3% 2% 3% 2% 3% 2%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ How did you travel to your destination on that longest holiday?║ ║ ║ ║ Air ║ 1090║ 517 573 696 292║ 739 350 226║ 80 96 276 198 184 140 117║ 1041 176 451 638 570 440║ ║ 31%║ 30% 32% 32% 30%║ 31% 30% 41%║ 29% 34% 36% 30% 32% 31% 23%║ 31% 32% 34% 29% 33% 29%║ ║ ║ ║ ║ ║ ║ Ferry ║ 59║ 35 24 35 21║ 44 15 8║ 4 4 11 16 9 6 7║ 55 9 20 39 32 23║ ║ 2%║ 2% 1% 2% 2%║ 2% 1% 1%║ 2% 2% 1% 2% 2% 1% 1%║ 2% 2% 1% 2% 2% 2%║ ║ ║ ║ ║ ║ ║ Coach/bus ║ 67║ 31 36 42 14║ 43 23 13║ 5 5 14 8 11 11 12║ 63 10 24 43 27 34║ ║ 2%║ 2% 2% 2% 1%║ 2% 2% 2%║ 2% 2% 2% 1% 2% 2% 2%║ 2% 2% 2% 2% 2% 2%║ ║ ║ ║ ║ ║ ║ Train ║ 33║ 16 17 21 5║ 22 11 3║ 3 2 4 4 5 5 10║ 31 5 9 24 10 20║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 0% 1% 1% 1% 2%║ 1% 1% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Car ║ 373║ 175 198 235 117║ 280 93 71║ 25 22 72 78 69 54 53║ 356 47 119 254 172 176║ ║ 11%║ 10% 11% 11% 12%║ 12% 8% 13%║ 9% 8% 9% 12% 12% 12% 10%║ 11% 8% 9% 12% 10% 12%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝ JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 526 (CONT.) Holidays ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Other ║ 21║ 13 9 14 7║ 15 7 4║ 1 1 6 6 4 2 2║ 21 2 8 14 12 8║ ║ 1%║ 1% 0% 1% 1%║ 1% 1% 1%║ 0% 0% 1% 1% 1% 1% 0%║ 1% 0% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 526 Holidays ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Holidays taken in past 6 months ║ ║ ║ ║ ║ Yes ║ 1452║ 283 491 329 269 60 20║ 774 598 80 39║ 486 354 416 197║ 976 477║ ║ 41%║ 60% 51% 40% 28% 33% 23%║ 54% 33% 30% 29%║ 50% 38% 43% 31%║ 45% 35%║ ║ ║ ║ ║ ║ ║ No ║ 2059║ 192 475 495 708 121 68║ 667 1203 189 96║ 481 582 555 441║ 1183 876║ ║ 59%║ 40% 49% 60% 72% 67% 77%║ 46% 67% 70% 71%║ 50% 62% 57% 69%║ 55% 65%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Where did you spend your longest holiday? ║ ║ ║ ║ Ireland (incl. Northern ║ 306║ 44 95 73 63 24 7║ 139 136 31 17║ 81 91 87 47║ 180 126║ Ireland) ║ 9%║ 9% 10% 9% 6% 13% 8%║ 10% 8% 11% 13%║ 8% 10% 9% 7%║ 8% 9%║ ║ ║ ║ ║ ║ ║ Britain (England/ ║ 184║ 28 63 45 36 7 4║ 92 81 11 4║ 40 45 59 39║ 107 77║ Scotland/Wales) ║ 5%║ 6% 7% 5% 4% 4% 4%║ 6% 4% 4% 3%║ 4% 5% 6% 6%║ 5% 6%║ ║ ║ ║ ║ ║ ║ France/Spain/Portugal ║ 527║ 106 186 125 90 16 5║ 292 214 21 10║ 195 118 160 53║ 373 154║ ║ 15%║ 22% 19% 15% 9% 9% 5%║ 20% 12% 8% 7%║ 20% 13% 16% 8%║ 17% 11%║ ║ ║ ║ ║ ║ ║ Other Europe ║ 218║ 45 72 48 47 5 2║ 117 94 7 4║ 81 47 60 31║ 162 57║ ║ 6%║ 9% 7% 6% 5% 3% 2%║ 8% 5% 3% 3%║ 8% 5% 6% 5%║ 7% 4%║ ║ ║ ║ ║ ║ ║ North America/Canada ║ 95║ 28 32 17 13 4 1║ 61 30 5 2║ 41 17 24 12║ 69 26║ ║ 3%║ 6% 3% 2% 1% 2% 1%║ 4% 2% 2% 1%║ 4% 2% 3% 2%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Australia/New Zealand ║ 18║ 4 5 5 3 1 0║ 9 8 1 0║ 6 5 6 1║ 11 6║ ║ 1%║ 1% 1% 1% 0% 0% 0%║ 1% 0% 0% 0%║ 1% 0% 1% 0%║ 1% 0%║ ║ ║ ║ ║ ║ ║ Other ║ 88║ 22 32 16 15 3 1║ 54 30 4 2║ 35 24 16 12║ 63 25║ ║ 2%║ 5% 3% 2% 1% 1% 1%║ 4% 2% 1% 1%║ 4% 3% 2% 2%║ 3% 2%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ How did you travel to your destination on that longest holiday? ║ ║ ║ ║ Air ║ 1090║ 232 374 242 197 33 12║ 606 439 45 20║ 393 244 313 141║ 764 326║ ║ 31%║ 49% 39% 29% 20% 18% 13%║ 42% 24% 17% 15%║ 41% 26% 32% 22%║ 35% 24%║ ║ ║ ║ ║ ║ ║ Ferry ║ 59║ 10 23 13 10 3 1║ 33 22 4 2║ 15 17 17 9║ 35 24║ ║ 2%║ 2% 2% 2% 1% 2% 1%║ 2% 1% 2% 1%║ 2% 2% 2% 1%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Coach/bus ║ 67║ 9 22 14 16 2 3║ 32 30 5 2║ 19 23 8 18║ 41 25║ ║ 2%║ 2% 2% 2% 2% 1% 3%║ 2% 2% 2% 1%║ 2% 2% 1% 3%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Train ║ 33║ 6 9 6 8 3 1║ 15 14 4 2║ 13 6 6 9║ 22 11║ ║ 1%║ 1% 1% 1% 1% 1% 2%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Car ║ 373║ 66 124 85 63 25 10║ 189 149 35 19║ 92 115 106 60║ 210 163║ ║ 11%║ 14% 13% 10% 6% 14% 11%║ 13% 8% 13% 14%║ 10% 12% 11% 9%║ 10% 12%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 526 (CONT.) Holidays ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Other ║ 21║ 4 8 5 3 0 0║ 13 8 1 0║ 10 7 2 3║ 16 5║ ║ 1%║ 1% 1% 1% 0% 0% 0%║ 1% 0% 0% 0%║ 1% 1% 0% 0%║ 1% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 527 Social activities ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Activities past week ║ ║ ║ ║ ║ ║ Go to the cinema ║ 299║ 139 160 152 75║ 119 180 58║ 70 55 80 50 24 10 10║ 254 125 205 93 185 44║ ║ 8%║ 8% 9% 7% 8%║ 5% 15% 10%║ 25% 20% 10% 8% 4% 2% 2%║ 8% 22% 15% 4% 11% 3%║ ║ ║ ║ ║ ║ ║ Go to the pub ║ 1357║ 851 506 724 295║ 781 576 212║ 85 183 364 245 219 152 110║ 1334 268 632 725 791 481║ ║ 39%║ 49% 28% 33% 30%║ 33% 50% 38%║ 31% 65% 47% 37% 39% 34% 22%║ 40% 48% 48% 33% 46% 32%║ ║ ║ ║ ║ ║ ║ Go to a concert/gig ║ 96║ 48 48 55 24║ 44 52 16║ 13 18 24 15 11 9 7║ 91 31 55 41 56 27║ ║ 3%║ 3% 3% 3% 2%║ 2% 4% 3%║ 5% 6% 3% 2% 2% 2% 1%║ 3% 6% 4% 2% 3% 2%║ ║ ║ ║ ║ ║ ║ Go to a night club ║ 244║ 136 108 100 35║ 39 205 47║ 54 81 86 15 6 2 0║ 229 136 221 23 182 8║ ║ 7%║ 8% 6% 5% 4%║ 2% 18% 9%║ 20% 29% 11% 2% 1% 0% 0%║ 7% 24% 17% 1% 11% 0%║ ║ ║ ║ ║ ║ ║ Bought/hired a video or ║ 512║ 253 259 281 172║ 253 260 94║ 80 80 175 98 52 18 7║ 466 161 336 176 353 78║ DVD ║ 15%║ 15% 14% 13% 18%║ 11% 22% 17%║ 29% 28% 23% 15% 9% 4% 1%║ 14% 29% 25% 8% 21% 5%║ ║ ║ ║ ║ ║ ║ Ordered a take out meal ║ 1181║ 616 565 652 367║ 635 546 203║ 160 156 366 238 161 70 31║ 1083 315 682 499 760 262║ ║ 34%║ 36% 32% 30% 38%║ 27% 47% 37%║ 58% 55% 47% 36% 28% 16% 6%║ 32% 57% 51% 23% 44% 17%║ ║ ║ ║ ║ ║ ║ Played/participated in ║ 1096║ 601 495 600 291║ 619 477 202║ 162 122 302 215 152 87 57║ 993 284 586 511 639 296║ sport/activity ║ 31%║ 35% 28% 28% 30%║ 26% 41% 37%║ 59% 43% 39% 32% 27% 19% 11%║ 30% 51% 44% 23% 37% 19%║ ║ ║ ║ ║ ║ ║ Had a meal out in a ║ 858║ 399 459 561 230║ 591 267 182║ 55 62 204 160 142 117 119║ 825 117 321 537 426 377║ restaurant ║ 24%║ 23% 26% 26% 24%║ 25% 23% 33%║ 20% 22% 26% 24% 25% 26% 23%║ 25% 21% 24% 25% 25% 25%║ ║ ║ ║ ║ ║ ║ Go to the theatre ║ 51║ 22 29 32 15║ 32 19 10║ 6 6 10 9 7 6 7║ 47 12 22 29 25 20║ ║ 1%║ 1% 2% 1% 2%║ 1% 2% 2%║ 2% 2% 1% 1% 1% 1% 1%║ 1% 2% 2% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ None/DK ║ 967║ 380 587 692 268║ 779 189 122║ 28 31 141 164 162 166 276║ 949 59 200 767 336 603║ ║ 28%║ 22% 33% 32% 28%║ 33% 16% 22%║ 10% 11% 18% 25% 29% 37% 54%║ 28% 11% 15% 35% 20% 40%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 527 Social activities ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Activities past week ║ ║ ║ ║ ║ ║ Go to the cinema ║ 299║ 54 99 63 67 11 5║ 153 130 15 4║ 92 81 82 43║ 198 101║ ║ 8%║ 11% 10% 8% 7% 6% 5%║ 11% 7% 6% 3%║ 10% 9% 8% 7%║ 9% 7%║ ║ ║ ║ ║ ║ ║ Go to the pub ║ 1357║ 187 374 357 341 67 31║ 561 698 98 59║ 399 350 390 219║ 852 505║ ║ 39%║ 39% 39% 43% 35% 37% 35%║ 39% 39% 36% 44%║ 41% 37% 40% 34%║ 39% 37%║ ║ ║ ║ ║ ║ ║ Go to a concert/gig ║ 96║ 14 38 19 19 4 2║ 52 39 6 2║ 35 23 25 12║ 69 27║ ║ 3%║ 3% 4% 2% 2% 2% 2%║ 4% 2% 2% 1%║ 4% 2% 3% 2%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Go to a night club ║ 244║ 29 82 66 54 10 4║ 111 120 14 3║ 72 57 74 41║ 157 88║ ║ 7%║ 6% 8% 8% 5% 5% 5%║ 8% 7% 5% 3%║ 7% 6% 8% 6%║ 7% 6%║ ║ ║ ║ ║ ║ ║ Bought/hired a video or ║ 512║ 62 158 138 137 11 6║ 220 275 17 6║ 155 135 150 72║ 354 158║ DVD ║ 15%║ 13% 16% 17% 14% 6% 7%║ 15% 15% 6% 4%║ 16% 14% 15% 11%║ 16% 12%║ ║ ║ ║ ║ ║ ║ Ordered a take out meal ║ 1181║ 143 343 315 326 35 19║ 486 642 53 23║ 389 323 298 172║ 801 381║ ║ 34%║ 30% 35% 38% 33% 19% 21%║ 34% 36% 20% 17%║ 40% 34% 31% 27%║ 37% 28%║ ║ ║ ║ ║ ║ ║ Played/participated in ║ 1096║ 216 354 252 217 37 19║ 571 470 56 18║ 324 311 319 142║ 717 380║ sport/activity ║ 31%║ 46% 37% 31% 22% 20% 22%║ 40% 26% 21% 13%║ 34% 33% 33% 22%║ 33% 28%║ ║ ║ ║ ║ ║ ║ Had a meal out in a ║ 858║ 191 293 167 151 42 13║ 484 318 56 26║ 264 228 235 131║ 555 303║ restaurant ║ 24%║ 40% 30% 20% 15% 23% 15%║ 34% 18% 21% 19%║ 27% 24% 24% 21%║ 26% 22%║ ║ ║ ║ ║ ║ ║ Go to the theatre ║ 51║ 11 18 9 10 1 1║ 29 20 2 1║ 17 15 12 7║ 36 15║ ║ 1%║ 2% 2% 1% 1% 1% 1%║ 2% 1% 1% 1%║ 2% 2% 1% 1%║ 2% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ None/DK ║ 967║ 96 231 209 324 71 36║ 327 533 107 53║ 202 239 294 233║ 536 431║ ║ 28%║ 20% 24% 25% 33% 39% 41%║ 23% 30% 40% 39%║ 21% 26% 30% 36%║ 25% 32%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 528 Media involvement ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Regular daily involvement (daily/almost) ║ ║ ║ ║ Read a magazine ║ 225║ 62 163 148 72║ 130 95 56║ 30 26 56 37 34 22 21║ 210 56 112 113 119 76║ ║ 6%║ 4% 9% 7% 7%║ 6% 8% 10%║ 11% 9% 7% 6% 6% 5% 4%║ 6% 10% 8% 5% 7% 5%║ ║ ║ ║ ║ ║ ║ Access the Internet ║ 1727║ 855 872 1024 553║ 1012 716 365║ 205 201 518 370 245 124 65║ 1603 406 924 803 1089 433║ ║ 49%║ 49% 49% 47% 57%║ 43% 62% 66%║ 75% 71% 67% 56% 43% 27% 13%║ 48% 73% 70% 37% 63% 28%║ ║ ║ ║ ║ ║ ║ Read a local newspaper ║ 332║ 176 156 209 76║ 232 101 53║ 15 28 74 54 56 50 55║ 326 43 117 215 156 161║ ║ 9%║ 10% 9% 10% 8%║ 10% 9% 10%║ 5% 10% 10% 8% 10% 11% 11%║ 10% 8% 9% 10% 9% 11%║ ║ ║ ║ ║ ║ ║ Read a national newspaper║ 1685║ 905 780 1057 416║ 1248 437 274║ 55 108 341 315 299 272 295║ 1659 163 504 1181 764 866║ ║ 48%║ 52% 44% 49% 43%║ 53% 38% 50%║ 20% 38% 44% 47% 53% 60% 58%║ 50% 29% 38% 54% 45% 57%║ ║ ║ ║ ║ ║ ║ Listen to the radio ║ 3057║ 1509 1548 1915 844║ 2075 982 484║ 233 234 656 573 497 405 459║ 2918 467 1123 1934 1463 1360║ ║ 87%║ 87% 87% 88% 87%║ 88% 84% 88%║ 85% 83% 85% 86% 88% 89% 91%║ 87% 84% 85% 88% 85% 89%║ ║ ║ ║ ║ ║ ║ Watch TV ║ 3286║ 1618 1668 2031 907║ 2200 1085 509║ 259 266 723 619 527 422 468║ 3128 525 1249 2037 1609 1417║ ║ 93%║ 94% 93% 93% 93%║ 94% 93% 93%║ 94% 94% 94% 93% 93% 93% 92%║ 93% 94% 94% 93% 94% 93%║ ║ ║ ║ ║ ║ ║ Listen to MP3/iPod ║ 723║ 360 363 351 163║ 289 434 132║ 173 129 224 105 50 27 16║ 616 302 526 197 458 92║ ║ 21%║ 21% 20% 16% 17%║ 12% 37% 24%║ 63% 46% 29% 16% 9% 6% 3%║ 18% 54% 40% 9% 27% 6%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 528 Media involvement ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Regular daily involvement (daily/almost) ║ ║ ║ ║ Read a magazine ║ 225║ 39 68 49 56 8 5║ 108 105 12 4║ 54 67 52 52║ 136 90║ ║ 6%║ 8% 7% 6% 6% 4% 5%║ 7% 6% 5% 3%║ 6% 7% 5% 8%║ 6% 7%║ ║ ║ ║ ║ ║ ║ Access the Internet ║ 1727║ 344 608 367 342 49 18║ 952 709 67 25║ 573 445 432 278║ 1151 577║ ║ 49%║ 72% 63% 44% 35% 27% 20%║ 66% 39% 25% 18%║ 59% 48% 44% 43%║ 53% 43%║ ║ ║ ║ ║ ║ ║ Read a local newspaper ║ 332║ 46 112 74 83 12 5║ 158 157 17 10║ 145 27 119 42║ 257 75║ ║ 9%║ 10% 12% 9% 9% 7% 6%║ 11% 9% 6% 7%║ 15% 3% 12% 7%║ 12% 6%║ ║ ║ ║ ║ ║ ║ Read a national newspaper║ 1685║ 284 516 385 376 92 33║ 799 760 125 72║ 535 437 469 243║ 1078 607║ ║ 48%║ 60% 53% 47% 38% 51% 38%║ 55% 42% 46% 53%║ 55% 47% 48% 38%║ 50% 45%║ ║ ║ ║ ║ ║ ║ Listen to the radio ║ 3057║ 425 850 714 819 169 80║ 1275 1533 249 126║ 816 809 871 561║ 1840 1217║ ║ 87%║ 90% 88% 86% 84% 93% 90%║ 88% 85% 92% 93%║ 84% 86% 89% 88%║ 85% 90%║ ║ ║ ║ ║ ║ ║ Watch TV ║ 3286║ 440 903 774 919 168 81║ 1343 1693 250 124║ 899 877 924 586║ 2015 1270║ ║ 93%║ 93% 93% 94% 94% 93% 92%║ 93% 94% 92% 92%║ 93% 94% 95% 92%║ 93% 94%║ ║ ║ ║ ║ ║ ║ Listen to MP3/iPod ║ 723║ 118 242 166 172 18 7║ 360 338 25 7║ 287 163 187 86║ 503 219║ ║ 21%║ 25% 25% 20% 18% 10% 8%║ 25% 19% 9% 5%║ 30% 17% 19% 14%║ 23% 16%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 529 Q13 Frequency ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3515║ 1727 1788 2180 972║ 2351 1163 551║ 275 282 772 662 565 451 507║ 3348 557 1329 2186 1716 1523║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15280║ 7535 7745 9429 4167║ 10258 5022 2500║ 1207 1235 3159 2906 2352 2151 2270║ 14549 2442 5601 9679 7300 6773║ ║ ║ ║ ║ ║ ║ 12 month - Read a magazine ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 225║ 62 163 148 72║ 130 95 56║ 30 26 56 37 34 22 21║ 210 56 112 113 119 76║ day ║ 6%║ 4% 9% 7% 7%║ 6% 8% 10%║ 11% 9% 7% 6% 6% 5% 4%║ 6% 10% 8% 5% 7% 5%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 1482║ 517 965 1005 464║ 987 495 304║ 126 136 328 269 238 185 199║ 1403 262 590 892 734 622║ ║ 42%║ 30% 54% 46% 48%║ 42% 43% 55%║ 46% 48% 43% 41% 42% 41% 39%║ 42% 47% 44% 41% 43% 41%║ ║ ║ ║ ║ ║ ║ Less often ║ 1222║ 694 528 731 331║ 851 370 154║ 80 83 269 251 194 165 180║ 1173 163 432 790 603 539║ ║ 35%║ 40% 30% 34% 34%║ 36% 32% 28%║ 29% 29% 35% 38% 34% 37% 35%║ 35% 29% 33% 36% 35% 35%║ ║ ║ ║ ║ ║ ║ Never ║ 531║ 422 109 266 91║ 345 186 29║ 36 32 108 95 91 70 99║ 510 68 176 355 235 261║ ║ 15%║ 24% 6% 12% 9%║ 15% 16% 5%║ 13% 11% 14% 14% 16% 16% 20%║ 15% 12% 13% 16% 14% 17%║ ║ ║ ║ ║ ║ ║ Refused ║ 1║ 1 - - -║ - 1 -║ 0 - 0 - - - -║ 0 0 1 - 0 -║ ║ 0%║ 0% ║ 0% ║ 0% 0% ║ 0% 0% 0% 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 54║ 31 23 30 13║ 38 16 7║ 3 4 11 11 8 9 8║ 52 7 18 36 26 25║ ║ 2%║ 2% 1% 1% 1%║ 2% 1% 1%║ 1% 2% 1% 2% 1% 2% 2%║ 2% 1% 1% 2% 1% 2%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 529 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3515║ 474 967 825 978 182 88║ 1441 1803 270 135║ 967 936 973 639║ 2162 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15280║ 2034 4357 3633 3807 945 504║ 6391 7440 1449 728║ 2690 4156 4654 3780║ 8208 7072║ ║ ║ ║ ║ ║ ║ 12 month - Read a magazine ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 225║ 39 68 49 56 8 5║ 108 105 12 4║ 54 67 52 52║ 136 90║ day ║ 6%║ 8% 7% 6% 6% 4% 5%║ 7% 6% 5% 3%║ 6% 7% 5% 8%║ 6% 7%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 1482║ 214 461 317 388 72 29║ 675 705 102 40║ 381 442 393 267║ 906 576║ ║ 42%║ 45% 48% 38% 40% 40% 33%║ 47% 39% 38% 30%║ 39% 47% 40% 42%║ 42% 43%║ ║ ║ ║ ║ ║ ║ Less often ║ 1222║ 167 319 310 332 58 36║ 486 642 93 49║ 364 297 345 216║ 766 455║ ║ 35%║ 35% 33% 38% 34% 32% 41%║ 34% 36% 35% 36%║ 38% 32% 36% 34%║ 35% 34%║ ║ ║ ║ ║ ║ ║ Never ║ 531║ 46 104 135 189 40 17║ 150 323 58 40║ 155 113 169 94║ 318 213║ ║ 15%║ 10% 11% 16% 19% 22% 20%║ 10% 18% 21% 29%║ 16% 12% 17% 15%║ 15% 16%║ ║ ║ ║ ║ ║ ║ Refused ║ 1║ - - - 1 - -║ - 1 - -║ - - 1 -║ 1 -║ ║ 0%║ 0% ║ 0% ║ 0% ║ 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 54║ 8 14 14 13 3 1║ 22 27 4 3║ 12 18 13 11║ 35 19║ ║ 2%║ 2% 1% 2% 1% 2% 1%║ 2% 2% 2% 2%║ 1% 2% 1% 2%║ 2% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 530 Q13 Frequency ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3515║ 1727 1788 2180 972║ 2351 1163 551║ 275 282 772 662 565 451 507║ 3348 557 1329 2186 1716 1523║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15280║ 7535 7745 9429 4167║ 10258 5022 2500║ 1207 1235 3159 2906 2352 2151 2270║ 14549 2442 5601 9679 7300 6773║ ║ ║ ║ ║ ║ ║ 12 month - Access the Internet ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 1727║ 855 872 1024 553║ 1012 716 365║ 205 201 518 370 245 124 65║ 1603 406 924 803 1089 433║ day ║ 49%║ 50% 49% 47% 57%║ 43% 62% 66%║ 75% 71% 67% 56% 43% 27% 13%║ 48% 73% 70% 37% 63% 28%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 621║ 293 328 379 207║ 441 179 106║ 45 52 140 143 114 76 51║ 593 98 238 383 335 240║ ║ 18%║ 17% 18% 17% 21%║ 19% 15% 19%║ 17% 19% 18% 22% 20% 17% 10%║ 18% 18% 18% 18% 20% 16%║ ║ ║ ║ ║ ║ ║ Less often ║ 239║ 111 128 159 80║ 175 63 31║ 14 12 43 52 51 34 33║ 232 25 69 170 107 118║ ║ 7%║ 6% 7% 7% 8%║ 7% 5% 6%║ 5% 4% 6% 8% 9% 8% 6%║ 7% 5% 5% 8% 6% 8%║ ║ ║ ║ ║ ║ ║ Never ║ 886║ 444 441 596 123║ 692 193 41║ 8 15 64 90 147 211 351║ 880 23 87 799 169 709║ ║ 25%║ 26% 25% 27% 13%║ 29% 17% 8%║ 3% 5% 8% 14% 26% 47% 69%║ 26% 4% 7% 37% 10% 47%║ ║ ║ ║ ║ ║ ║ Refused ║ 1║ 1 - - -║ - 1 -║ 0 - 0 - - - -║ 0 0 1 - 0 -║ ║ 0%║ 0% ║ 0% ║ 0% 0% ║ 0% 0% 0% 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 41║ 22 19 23 9║ 30 11 6║ 2 2 6 7 8 7 8║ 40 5 11 30 16 23║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 1% 1% 1% 2%║ 1% 1% 1% 1% 1% 2%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 530 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3515║ 474 967 825 978 182 88║ 1441 1803 270 135║ 967 936 973 639║ 2162 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15280║ 2034 4357 3633 3807 945 504║ 6391 7440 1449 728║ 2690 4156 4654 3780║ 8208 7072║ ║ ║ ║ ║ ║ ║ 12 month - Access the Internet ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 1727║ 344 608 367 342 49 18║ 952 709 67 25║ 573 445 432 278║ 1151 577║ day ║ 49%║ 72% 63% 44% 35% 27% 20%║ 66% 39% 25% 18%║ 59% 48% 44% 43%║ 53% 43%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 621║ 70 175 174 158 32 13║ 244 331 45 24║ 171 166 173 110║ 381 239║ ║ 18%║ 15% 18% 21% 16% 18% 15%║ 17% 18% 17% 18%║ 18% 18% 18% 17%║ 18% 18%║ ║ ║ ║ ║ ║ ║ Less often ║ 239║ 16 53 63 86 15 6║ 69 149 21 12║ 64 64 70 42║ 141 98║ ║ 7%║ 3% 6% 8% 9% 8% 7%║ 5% 8% 8% 9%║ 7% 7% 7% 7%║ 7% 7%║ ║ ║ ║ ║ ║ ║ Never ║ 886║ 39 121 211 380 83 51║ 160 591 134 73║ 150 249 284 202║ 460 426║ ║ 25%║ 8% 13% 26% 39% 46% 57%║ 11% 33% 50% 54%║ 16% 27% 29% 32%║ 21% 31%║ ║ ║ ║ ║ ║ ║ Refused ║ 1║ - - - 1 - -║ - 1 - -║ - - 1 -║ 1 -║ ║ 0%║ 0% ║ 0% ║ 0% ║ 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 41║ 6 10 10 12 3 1║ 16 22 3 1║ 9 12 13 8║ 29 13║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 531 Q13 Frequency ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3515║ 1727 1788 2180 972║ 2351 1163 551║ 275 282 772 662 565 451 507║ 3348 557 1329 2186 1716 1523║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15280║ 7535 7745 9429 4167║ 10258 5022 2500║ 1207 1235 3159 2906 2352 2151 2270║ 14549 2442 5601 9679 7300 6773║ ║ ║ ║ ║ ║ ║ 12 month - Read a local newspaper║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 332║ 176 156 209 76║ 232 101 53║ 15 28 74 54 56 50 55║ 326 43 117 215 156 161║ day ║ 9%║ 10% 9% 10% 8%║ 10% 9% 10%║ 5% 10% 10% 8% 10% 11% 11%║ 10% 8% 9% 10% 9% 11%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 2274║ 1107 1166 1422 622║ 1557 717 354║ 154 166 479 431 374 312 358║ 2187 320 798 1475 1076 1044║ ║ 65%║ 64% 65% 65% 64%║ 66% 62% 64%║ 56% 59% 62% 65% 66% 69% 71%║ 65% 57% 60% 68% 63% 69%║ ║ ║ ║ ║ ║ ║ Less often ║ 613║ 283 330 389 199║ 394 218 102║ 63 60 149 119 90 66 65║ 568 123 272 340 328 222║ ║ 17%║ 16% 18% 18% 21%║ 17% 19% 19%║ 23% 21% 19% 18% 16% 15% 13%║ 17% 22% 20% 16% 19% 15%║ ║ ║ ║ ║ ║ ║ Never ║ 254║ 140 115 137 63║ 140 114 35║ 40 26 62 49 37 18 23║ 227 65 127 127 136 78║ ║ 7%║ 8% 6% 6% 7%║ 6% 10% 6%║ 14% 9% 8% 7% 7% 4% 5%║ 7% 12% 10% 6% 8% 5%║ ║ ║ ║ ║ ║ ║ Refused ║ 1║ 1 - - -║ - 1 -║ 0 - 0 - - - -║ 0 0 1 - 0 -║ ║ 0%║ 0% ║ 0% ║ 0% 0% ║ 0% 0% 0% 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 41║ 20 21 23 11║ 28 13 6║ 3 3 8 9 7 5 6║ 39 5 13 28 20 18║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 531 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3515║ 474 967 825 978 182 88║ 1441 1803 270 135║ 967 936 973 639║ 2162 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15280║ 2034 4357 3633 3807 945 504║ 6391 7440 1449 728║ 2690 4156 4654 3780║ 8208 7072║ ║ ║ ║ ║ ║ ║ 12 month - Read a local newspaper║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 332║ 46 112 74 83 12 5║ 158 157 17 10║ 145 27 119 42║ 257 75║ day ║ 9%║ 10% 12% 9% 9% 7% 6%║ 11% 9% 6% 7%║ 15% 3% 12% 7%║ 12% 6%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 2274║ 280 604 543 629 149 69║ 884 1171 218 110║ 387 724 654 508║ 1215 1059║ ║ 65%║ 59% 62% 66% 64% 82% 78%║ 61% 65% 81% 82%║ 40% 77% 67% 80%║ 56% 78%║ ║ ║ ║ ║ ║ ║ Less often ║ 613║ 108 174 137 167 15 11║ 282 305 26 11║ 286 129 133 65║ 456 156║ ║ 17%║ 23% 18% 17% 17% 8% 12%║ 20% 17% 10% 8%║ 30% 14% 14% 10%║ 21% 12%║ ║ ║ ║ ║ ║ ║ Never ║ 254║ 34 65 61 88 4 2║ 99 149 7 3║ 136 46 53 19║ 203 51║ ║ 7%║ 7% 7% 7% 9% 2% 3%║ 7% 8% 2% 2%║ 14% 5% 5% 3%║ 9% 4%║ ║ ║ ║ ║ ║ ║ Refused ║ 1║ - - - 1 - -║ - 1 - -║ - - 1 -║ 1 -║ ║ 0%║ 0% ║ 0% ║ 0% ║ 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 41║ 7 11 10 11 2 1║ 18 20 2 1║ 13 11 13 5║ 29 11║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 532 Q13 Frequency ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3515║ 1727 1788 2180 972║ 2351 1163 551║ 275 282 772 662 565 451 507║ 3348 557 1329 2186 1716 1523║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15280║ 7535 7745 9429 4167║ 10258 5022 2500║ 1207 1235 3159 2906 2352 2151 2270║ 14549 2442 5601 9679 7300 6773║ ║ ║ ║ ║ ║ ║ 12 month - Read a national newspaper ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 1685║ 905 780 1057 416║ 1248 437 274║ 55 108 341 315 299 272 295║ 1659 163 504 1181 764 866║ day ║ 48%║ 52% 44% 49% 43%║ 53% 38% 50%║ 20% 38% 44% 48% 53% 60% 58%║ 50% 29% 38% 54% 45% 57%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 1195║ 537 658 760 362║ 760 436 187║ 109 111 278 225 188 133 152║ 1132 219 498 698 614 473║ ║ 34%║ 31% 37% 35% 37%║ 32% 37% 34%║ 40% 39% 36% 34% 33% 30% 30%║ 34% 39% 37% 32% 36% 31%║ ║ ║ ║ ║ ║ ║ Less often ║ 417║ 183 234 247 134║ 227 190 59║ 67 44 103 83 51 29 40║ 372 111 215 202 230 120║ ║ 12%║ 11% 13% 11% 14%║ 10% 16% 11%║ 24% 16% 13% 12% 9% 6% 8%║ 11% 20% 16% 9% 13% 8%║ ║ ║ ║ ║ ║ ║ Never ║ 181║ 83 98 95 50║ 93 88 26║ 41 17 42 32 21 13 16║ 151 57 99 82 91 50║ ║ 5%║ 5% 5% 4% 5%║ 4% 8% 5%║ 15% 6% 5% 5% 4% 3% 3%║ 5% 10% 7% 4% 5% 3%║ ║ ║ ║ ║ ║ ║ Refused ║ 1║ 1 - - -║ - 1 -║ 0 - 0 - - - -║ 0 0 1 - 0 -║ ║ 0%║ 0% ║ 0% ║ 0% 0% ║ 0% 0% 0% 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 36║ 18 18 21 10║ 24 12 5║ 3 2 7 8 7 4 4║ 33 5 13 23 17 15║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 532 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3515║ 474 967 825 978 182 88║ 1441 1803 270 135║ 967 936 973 639║ 2162 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15280║ 2034 4357 3633 3807 945 504║ 6391 7440 1449 728║ 2690 4156 4654 3780║ 8208 7072║ ║ ║ ║ ║ ║ ║ 12 month - Read a national newspaper ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 1685║ 284 516 385 376 92 33║ 799 760 125 72║ 535 437 469 243║ 1078 607║ day ║ 48%║ 60% 53% 47% 38% 51% 38%║ 55% 42% 46% 53%║ 55% 47% 48% 38%║ 50% 45%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 1195║ 132 311 284 366 63 39║ 444 649 102 49║ 293 324 302 277║ 699 496║ ║ 34%║ 28% 32% 34% 37% 35% 44%║ 31% 36% 38% 36%║ 30% 35% 31% 43%║ 32% 37%║ ║ ║ ║ ║ ║ ║ Less often ║ 417║ 39 90 105 153 17 13║ 130 258 29 10║ 83 112 142 79║ 246 171║ ║ 12%║ 8% 9% 13% 16% 9% 14%║ 9% 14% 11% 7%║ 9% 12% 15% 12%║ 11% 13%║ ║ ║ ║ ║ ║ ║ Never ║ 181║ 14 40 42 73 8 3║ 54 116 11 4║ 46 50 49 36║ 112 69║ ║ 5%║ 3% 4% 5% 8% 4% 3%║ 4% 6% 4% 3%║ 5% 5% 5% 6%║ 5% 5%║ ║ ║ ║ ║ ║ ║ Refused ║ 1║ - - - 1 - -║ - 1 - -║ - - 1 -║ 1 -║ ║ 0%║ 0% ║ 0% ║ 0% ║ 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 36║ 6 9 9 10 2 0║ 15 19 2 1║ 9 13 10 4║ 26 10║ ║ 1%║ 1% 1% 1% 1% 1% 0%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 533 Q13 Frequency ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3515║ 1727 1788 2180 972║ 2351 1163 551║ 275 282 772 662 565 451 507║ 3348 557 1329 2186 1716 1523║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15280║ 7535 7745 9429 4167║ 10258 5022 2500║ 1207 1235 3159 2906 2352 2151 2270║ 14549 2442 5601 9679 7300 6773║ ║ ║ ║ ║ ║ ║ 12 month - Listen to the radio ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 3057║ 1509 1548 1915 844║ 2075 982 484║ 233 234 656 573 497 405 459║ 2918 467 1123 1934 1463 1360║ day ║ 87%║ 87% 87% 88% 87%║ 88% 84% 88%║ 85% 83% 85% 87% 88% 90% 91%║ 87% 84% 85% 88% 85% 89%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 256║ 123 133 144 71║ 150 106 40║ 27 31 65 50 36 25 22║ 238 58 123 133 146 83║ ║ 7%║ 7% 7% 7% 7%║ 6% 9% 7%║ 10% 11% 8% 8% 6% 5% 4%║ 7% 10% 9% 6% 8% 5%║ ║ ║ ║ ║ ║ ║ Less often ║ 116║ 56 60 71 32║ 70 45 14║ 10 11 29 22 17 12 15║ 109 21 50 66 62 44║ ║ 3%║ 3% 3% 3% 3%║ 3% 4% 3%║ 4% 4% 4% 3% 3% 3% 3%║ 3% 4% 4% 3% 4% 3%║ ║ ║ ║ ║ ║ ║ Never ║ 53║ 23 30 31 15║ 33 20 7║ 2 5 15 10 9 5 6║ 52 7 22 31 30 21║ ║ 2%║ 1% 2% 1% 2%║ 1% 2% 1%║ 1% 2% 2% 2% 2% 1% 1%║ 2% 1% 2% 1% 2% 1%║ ║ ║ ║ ║ ║ ║ Refused ║ 1║ 1 - - -║ - 1 -║ 0 - 0 - - - -║ 0 0 1 - 0 -║ ║ 0%║ 0% ║ 0% ║ 0% 0% ║ 0% 0% 0% 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 32║ 15 17 19 9║ 22 10 6║ 2 2 6 7 6 5 4║ 31 4 10 22 15 15║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 533 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3515║ 474 967 825 978 182 88║ 1441 1803 270 135║ 967 936 973 639║ 2162 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15280║ 2034 4357 3633 3807 945 504║ 6391 7440 1449 728║ 2690 4156 4654 3780║ 8208 7072║ ║ ║ ║ ║ ║ ║ 12 month - Listen to the radio ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 3057║ 425 850 714 819 169 80║ 1275 1533 249 126║ 816 809 871 561║ 1840 1217║ day ║ 87%║ 90% 88% 87% 84% 93% 90%║ 88% 85% 92% 93%║ 84% 86% 90% 88%║ 85% 90%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 256║ 29 65 58 90 8 6║ 94 147 14 6║ 70 69 66 50║ 170 86║ ║ 7%║ 6% 7% 7% 9% 5% 7%║ 7% 8% 5% 4%║ 7% 7% 7% 8%║ 8% 6%║ ║ ║ ║ ║ ║ ║ Less often ║ 116║ 6 32 28 46 2 2║ 38 74 4 2║ 44 34 21 17║ 86 30║ ║ 3%║ 1% 3% 3% 5% 1% 2%║ 3% 4% 1% 1%║ 5% 4% 2% 3%║ 4% 2%║ ║ ║ ║ ║ ║ ║ Never ║ 53║ 8 12 16 15 1 0║ 20 32 1 1║ 28 14 6 5║ 42 11║ ║ 2%║ 2% 1% 2% 2% 1% 0%║ 1% 2% 0% 1%║ 3% 2% 1% 1%║ 2% 1%║ ║ ║ ║ ║ ║ ║ Refused ║ 1║ - - - 1 - -║ - 1 - -║ - - 1 -║ 1 -║ ║ 0%║ 0% ║ 0% ║ 0% ║ 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 32║ 5 8 8 7 1 1║ 14 16 2 1║ 9 10 8 5║ 23 9║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 534 Q13 Frequency ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3515║ 1727 1788 2180 972║ 2351 1163 551║ 275 282 772 662 565 451 507║ 3348 557 1329 2186 1716 1523║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15280║ 7535 7745 9429 4167║ 10258 5022 2500║ 1207 1235 3159 2906 2352 2151 2270║ 14549 2442 5601 9679 7300 6773║ ║ ║ ║ ║ ║ ║ 12 month - Watch TV ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 3286║ 1618 1668 2031 907║ 2200 1085 509║ 259 266 723 619 527 422 468║ 3128 525 1249 2037 1609 1417║ day ║ 93%║ 94% 93% 93% 93%║ 94% 93% 93%║ 94% 94% 94% 93% 93% 94% 92%║ 93% 94% 94% 93% 94% 93%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 135║ 63 72 86 40║ 82 53 26║ 12 11 31 25 22 16 18║ 129 23 54 81 67 56║ ║ 4%║ 4% 4% 4% 4%║ 3% 5% 5%║ 4% 4% 4% 4% 4% 4% 4%║ 4% 4% 4% 4% 4% 4%║ ║ ║ ║ ║ ║ ║ Less often ║ 21║ 9 12 15 7║ 13 8 5║ 2 1 7 4 4 1 2║ 20 3 10 11 11 8║ ║ 1%║ 0% 1% 1% 1%║ 1% 1% 1%║ 1% 0% 1% 1% 1% 0% 0%║ 1% 1% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Never ║ 42║ 20 21 30 10║ 34 8 5║ 1 1 6 7 7 6 14║ 41 2 7 35 14 27║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 0% 0% 1% 1% 1% 1% 3%║ 1% 0% 1% 2% 1% 2%║ ║ ║ ║ ║ ║ ║ Refused ║ 1║ 1 - - -║ - 1 -║ 0 - 0 - - - -║ 0 0 1 - 0 -║ ║ 0%║ 0% ║ 0% ║ 0% 0% ║ 0% 0% 0% 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 31║ 16 15 18 8║ 22 9 5║ 1 2 5 7 5 5 5║ 30 4 9 22 15 15║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 0% 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 534 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3515║ 474 967 825 978 182 88║ 1441 1803 270 135║ 967 936 973 639║ 2162 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15280║ 2034 4357 3633 3807 945 504║ 6391 7440 1449 728║ 2690 4156 4654 3780║ 8208 7072║ ║ ║ ║ ║ ║ ║ 12 month - Watch TV ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 3286║ 440 903 774 919 168 81║ 1343 1693 250 124║ 899 877 924 586║ 2015 1270║ day ║ 93%║ 93% 93% 94% 94% 93% 92%║ 93% 94% 92% 92%║ 93% 94% 95% 92%║ 93% 94%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 135║ 20 41 29 31 9 4║ 61 60 13 7║ 45 30 23 36║ 86 49║ ║ 4%║ 4% 4% 4% 3% 5% 5%║ 4% 3% 5% 5%║ 5% 3% 2% 6%║ 4% 4%║ ║ ║ ║ ║ ║ ║ Less often ║ 21║ 5 6 4 5 1 1║ 11 9 2 1║ 5 7 5 4║ 13 8║ ║ 1%║ 1% 1% 0% 1% 0% 1%║ 1% 0% 1% 1%║ 0% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Never ║ 42║ 5 9 10 14 2 1║ 14 25 3 2║ 10 12 12 7║ 26 16║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 2%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Refused ║ 1║ - - - 1 - -║ - 1 - -║ - - 1 -║ 1 -║ ║ 0%║ 0% ║ 0% ║ 0% ║ 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 31║ 4 8 8 8 2 1║ 13 16 3 1║ 8 10 8 5║ 22 9║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 535 Q13 Frequency ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3515║ 1727 1788 2180 972║ 2351 1163 551║ 275 282 772 662 565 451 507║ 3348 557 1329 2186 1716 1523║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15280║ 7535 7745 9429 4167║ 10258 5022 2500║ 1207 1235 3159 2906 2352 2151 2270║ 14549 2442 5601 9679 7300 6773║ ║ ║ ║ ║ ║ ║ 12 month - Listen to MP3/iPod ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 723║ 360 363 351 163║ 289 434 132║ 173 129 224 105 50 27 16║ 616 302 526 197 458 92║ day ║ 21%║ 21% 20% 16% 17%║ 12% 37% 24%║ 63% 46% 29% 16% 9% 6% 3%║ 18% 54% 40% 9% 27% 6%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 415║ 193 223 251 148║ 240 176 93║ 45 53 144 95 50 18 10║ 392 97 242 174 292 79║ ║ 12%║ 11% 12% 12% 15%║ 10% 15% 17%║ 16% 19% 19% 14% 9% 4% 2%║ 12% 17% 18% 8% 17% 5%║ ║ ║ ║ ║ ║ ║ Less often ║ 381║ 178 203 252 157║ 262 119 89║ 19 33 119 106 65 28 12║ 372 51 170 211 257 105║ ║ 11%║ 10% 11% 12% 16%║ 11% 10% 16%║ 7% 12% 15% 16% 12% 6% 2%║ 11% 9% 13% 10% 15% 7%║ ║ ║ ║ ║ ║ ║ Never ║ 1933║ 963 970 1289 489║ 1515 418 226║ 37 64 272 344 388 369 459║ 1908 101 373 1560 680 1216║ ║ 55%║ 56% 54% 59% 50%║ 64% 36% 41%║ 13% 23% 35% 52% 69% 82% 90%║ 57% 18% 28% 71% 40% 80%║ ║ ║ ║ ║ ║ ║ Refused ║ 1║ 1 - - -║ - 1 -║ 0 - 0 - - - -║ 0 0 1 - 0 -║ ║ 0%║ 0% ║ 0% ║ 0% 0% ║ 0% 0% 0% 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 61║ 31 30 37 16║ 45 16 10║ 2 4 12 12 11 9 10║ 60 6 18 43 28 31║ ║ 2%║ 2% 2% 2% 2%║ 2% 1% 2%║ 1% 1% 2% 2% 2% 2% 2%║ 2% 1% 1% 2% 2% 2%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 535 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3515║ 474 967 825 978 182 88║ 1441 1803 270 135║ 967 936 973 639║ 2162 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15280║ 2034 4357 3633 3807 945 504║ 6391 7440 1449 728║ 2690 4156 4654 3780║ 8208 7072║ ║ ║ ║ ║ ║ ║ 12 month - Listen to MP3/iPod ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 723║ 118 242 166 172 18 7║ 360 338 25 7║ 287 163 187 86║ 503 219║ day ║ 21%║ 25% 25% 20% 18% 10% 8%║ 25% 19% 9% 5%║ 30% 17% 19% 14%║ 23% 16%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 415║ 83 139 91 88 10 4║ 222 179 14 3║ 136 126 90 64║ 281 135║ ║ 12%║ 18% 14% 11% 9% 6% 5%║ 15% 10% 5% 2%║ 14% 13% 9% 10%║ 13% 10%║ ║ ║ ║ ║ ║ ║ Less often ║ 381║ 54 128 94 86 14 6║ 182 180 20 8║ 97 107 103 74║ 240 141║ ║ 11%║ 11% 13% 11% 9% 8% 6%║ 13% 10% 7% 6%║ 10% 11% 11% 12%║ 11% 10%║ ║ ║ ║ ║ ║ ║ Never ║ 1933║ 211 443 459 615 135 70║ 654 1074 205 114║ 436 521 574 401║ 1097 836║ ║ 55%║ 44% 46% 56% 63% 75% 79%║ 45% 60% 76% 84%║ 45% 56% 59% 63%║ 51% 62%║ ║ ║ ║ ║ ║ ║ Refused ║ 1║ - - - 1 - -║ - 1 - -║ - - 1 -║ 1 -║ ║ 0%║ 0% ║ 0% ║ 0% ║ 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 61║ 9 15 15 17 4 2║ 23 32 6 3║ 12 19 17 13║ 39 22║ ║ 2%║ 2% 2% 2% 2% 2% 2%║ 2% 2% 2% 2%║ 1% 2% 2% 2%║ 2% 2%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 536 Lifestyle information ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Personal employment status ║ ║ ║ ║ ║ WORKING ║ 1806║ 1026 781 1092 543║ 1266 540 551║ 21 143 534 457 383 209 60║ 1803 163 697 1109 1134 652║ ║ 51%║ 59% 44% 50% 56%║ 54% 46% 100%║ 8% 51% 69% 69% 68% 46% 12%║ 54% 29% 52% 51% 66% 43%║ ║ ║ ║ ║ ║ ║ Working /employee ║ 1628║ 883 745 1008 510║ 1125 502 525║ 20 140 507 409 341 169 42║ 1625 160 666 961 1055 552║ ║ 46%║ 51% 42% 46% 52%║ 48% 43% 95%║ 7% 49% 66% 62% 60% 37% 8%║ 48% 29% 50% 44% 61% 36%║ ║ ║ ║ ║ ║ ║ Self-employed ║ 179║ 143 36 84 34║ 140 38 26║ 1 3 27 48 42 39 18║ 178 4 31 148 78 100║ ║ 5%║ 8% 2% 4% 3%║ 6% 3% 5%║ 0% 1% 3% 7% 7% 9% 4%║ 5% 1% 2% 7% 5% 7%║ ║ ║ ║ ║ ║ ║ Unemployed /seeking work ║ 324║ 241 84 169 78║ 158 167 -║ 21 48 99 69 58 28 2║ 322 68 168 157 216 88║ ║ 9%║ 14% 5% 8% 8%║ 7% 14% ║ 8% 17% 13% 10% 10% 6% 0%║ 10% 12% 13% 7% 13% 6%║ ║ ║ ║ ║ ║ ║ Retired ║ 446║ 258 188 294 12║ 384 62 -║ 1 1 1 4 6 106 327║ 446 1 3 444 6 440║ ║ 13%║ 15% 11% 13% 1%║ 16% 5% ║ 0% 0% 0% 1% 1% 23% 65%║ 13% 0% 0% 20% 0% 29%║ ║ ║ ║ ║ ║ ║ Full-time home-maker ║ 563║ 12 550 544 308║ 509 54 -║ 2 19 101 121 105 101 115║ 563 20 121 442 241 321║ ║ 16%║ 1% 31% 25% 32%║ 22% 5% ║ 1% 7% 13% 18% 19% 22% 23%║ 17% 4% 9% 20% 14% 21%║ ║ ║ ║ ║ ║ ║ Student ║ 341║ 169 172 61 25║ 13 328 -║ 230 71 30 4 3 2 1║ 182 301 332 9 106 5║ ║ 10%║ 10% 10% 3% 3%║ 1% 28% ║ 84% 25% 4% 1% 0% 0% 0%║ 5% 54% 25% 0% 6% 0%║ ║ ║ ║ ║ ║ ║ Other ║ 25║ 17 8 15 3║ 15 10 -║ 1 1 4 5 9 5 1║ 24 2 5 20 9 15║ ║ 1%║ 1% 0% 1% 0%║ 1% 1% ║ 0% 0% 0% 1% 2% 1% 0%║ 1% 0% 0% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Hours worked ║ ║ ║ ║ ║ ║ FULL-TIME (30+ hrs) ║ 1450║ 899 551 838 396║ 1019 431 551║ 9 110 447 375 304 159 45║ 1449 120 566 884 933 508║ ║ 41%║ 52% 31% 38% 41%║ 43% 37% 100%║ 3% 39% 58% 57% 54% 35% 9%║ 43% 21% 43% 40% 54% 33%║ ║ ║ ║ ║ ║ ║ PART-TIME (18-29 hrs) ║ 239║ 77 161 179 110║ 168 71 -║ 8 21 57 56 53 34 10║ 237 28 85 153 134 97║ ║ 7%║ 4% 9% 8% 11%║ 7% 6% ║ 3% 7% 7% 8% 9% 8% 2%║ 7% 5% 6% 7% 8% 6%║ ║ ║ ║ ║ ║ ║ PART-TIME (-18 hrs) ║ 57║ 19 39 40 21║ 39 19 -║ 3 5 13 11 12 10 4║ 56 8 21 37 29 26║ ║ 2%║ 1% 2% 2% 2%║ 2% 2% ║ 1% 2% 2% 2% 2% 2% 1%║ 2% 1% 2% 2% 2% 2%║ ║ ║ ║ ║ ║ ║ NOT WORKING ║ 1710║ 702 1007 1088 428║ 1087 623 -║ 254 139 238 206 182 243 447║ 1547 394 632 1078 583 872║ ║ 49%║ 41% 56% 50% 44%║ 46% 54% ║ 92% 49% 31% 31% 32% 54% 88%║ 46% 71% 48% 49% 34% 57%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 536 Lifestyle information ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Personal employment status ║ ║ ║ ║ ║ WORKING ║ 1806║ 288 591 470 302 111 44║ 879 772 155 120║ 497 496 487 325║ 1106 700║ ║ 51%║ 61% 61% 57% 31% 61% 50%║ 61% 43% 57% 88%║ 51% 53% 50% 51%║ 51% 52%║ ║ ║ ║ ║ ║ ║ Working /employee ║ 1628║ 260 544 440 298 58 28║ 804 738 86 55║ 482 432 433 281║ 1046 582║ ║ 46%║ 55% 56% 53% 30% 32% 32%║ 56% 41% 32% 41%║ 50% 46% 44% 44%║ 48% 43%║ ║ ║ ║ ║ ║ ║ Self-employed ║ 179║ 28 47 30 4 54 16║ 75 34 70 64║ 16 64 54 45║ 60 118║ ║ 5%║ 6% 5% 4% 0% 30% 18%║ 5% 2% 26% 47%║ 2% 7% 6% 7%║ 3% 9%║ ║ ║ ║ ║ ║ ║ Unemployed /seeking work ║ 324║ 11 43 68 199 3 2║ 54 266 5 0║ 90 78 98 58║ 206 119║ ║ 9%║ 2% 4% 8% 20% 2% 2%║ 4% 15% 2% 0%║ 9% 8% 10% 9%║ 10% 9%║ ║ ║ ║ ║ ║ ║ Retired ║ 446║ 53 106 92 158 20 17║ 160 250 37 5║ 117 111 134 84║ 288 159║ ║ 13%║ 11% 11% 11% 16% 11% 19%║ 11% 14% 14% 4%║ 12% 12% 14% 13%║ 13% 12%║ ║ ║ ║ ║ ║ ║ Full-time home-maker ║ 563║ 67 107 123 221 30 16║ 174 343 46 8║ 155 156 155 97║ 331 232║ ║ 16%║ 14% 11% 15% 23% 16% 18%║ 12% 19% 17% 6%║ 16% 17% 16% 15%║ 15% 17%║ ║ ║ ║ ║ ║ ║ Student ║ 341║ 54 113 66 81 18 9║ 167 147 27 3║ 98 83 93 67║ 209 132║ ║ 10%║ 11% 12% 8% 8% 10% 10%║ 12% 8% 10% 2%║ 10% 9% 10% 11%║ 10% 10%║ ║ ║ ║ ║ ║ ║ Other ║ 25║ 1 5 3 15 0 0║ 6 18 0 -║ 6 9 5 5║ 16 9║ ║ 1%║ 0% 1% 0% 2% 0% 0%║ 0% 1% 0% ║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Hours worked ║ ║ ║ ║ ║ ║ FULL-TIME (30+ hrs) ║ 1450║ 253 512 352 200 99 34║ 765 552 133 109║ 418 390 391 251║ 891 559║ ║ 41%║ 53% 53% 43% 20% 55% 38%║ 53% 31% 49% 81%║ 43% 42% 40% 39%║ 41% 41%║ ║ ║ ║ ║ ║ ║ PART-TIME (18-29 hrs) ║ 239║ 26 55 76 67 8 7║ 81 143 15 7║ 56 77 58 48║ 144 95║ ║ 7%║ 6% 6% 9% 7% 4% 8%║ 6% 8% 5% 5%║ 6% 8% 6% 8%║ 7% 7%║ ║ ║ ║ ║ ║ ║ PART-TIME (-18 hrs) ║ 57║ 4 12 18 17 3 3║ 17 35 6 3║ 6 16 22 13║ 33 24║ ║ 2%║ 1% 1% 2% 2% 2% 3%║ 1% 2% 2% 2%║ 1% 2% 2% 2%║ 2% 2%║ ║ ║ ║ ║ ║ ║ NOT WORKING ║ 1710║ 186 376 356 677 70 45║ 563 1032 115 16║ 470 440 487 313║ 1057 653║ ║ 49%║ 39% 39% 43% 69% 39% 50%║ 39% 57% 43% 12%║ 49% 47% 50% 49%║ 49% 48%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 537 Lifestyle information ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Household composition ║ ║ ║ ║ ║ ║ 1-2 persons ║ 1485║ 747 738 1088 80║ 1037 449 225║ 16 65 271 169 192 320 452║ 1478 82 352 1133 505 964║ ║ 42%║ 43% 41% 50% 8%║ 44% 39% 41%║ 6% 23% 35% 26% 34% 71% 89%║ 44% 15% 27% 52% 29% 63%║ ║ ║ ║ ║ ║ ║ 3-4 persons ║ 1502║ 740 762 816 637║ 969 534 256║ 168 166 395 339 268 115 50║ 1402 335 730 772 900 433║ ║ 43%║ 43% 43% 37% 66%║ 41% 46% 46%║ 61% 59% 51% 51% 47% 26% 10%║ 42% 60% 55% 35% 52% 28%║ ║ ║ ║ ║ ║ ║ 5-6 persons ║ 460║ 211 249 243 226║ 309 151 64║ 75 43 92 135 96 14 4║ 410 118 210 249 270 114║ ║ 13%║ 12% 14% 11% 23%║ 13% 13% 12%║ 27% 15% 12% 20% 17% 3% 1%║ 12% 21% 16% 11% 16% 7%║ ║ ║ ║ ║ ║ ║ 7+ persons ║ 65║ 28 37 31 29║ 36 29 6║ 15 7 14 18 9 2 1║ 56 21 35 30 39 12║ ║ 2%║ 2% 2% 1% 3%║ 2% 2% 1%║ 5% 2% 2% 3% 2% 0% 0%║ 2% 4% 3% 1% 2% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Children/young adults living in house ║ ║ ║ ║ Yes ║ 1711║ 771 940 972 972║ 1203 508 289║ 239 130 417 480 345 78 21║ 1551 370 787 924 1028 444║ ║ 49%║ 45% 53% 45% 100%║ 51% 44% 52%║ 87% 46% 54% 72% 61% 17% 4%║ 46% 66% 59% 42% 60% 29%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Age of dependent children║ ║ ║ ║ ║ ║ 2 yrs or under ║ 380║ 156 223 266 266║ 312 68 77║ 8 41 188 125 16 2 1║ 375 48 236 143 354 18║ ║ 11%║ 9% 12% 12% 27%║ 13% 6% 14%║ 3% 14% 24% 19% 3% 0% 0%║ 11% 9% 18% 7% 21% 1%║ ║ ║ ║ ║ ║ ║ 3 to 5 yrs ║ 486║ 204 282 328 328║ 403 83 88║ 18 31 203 194 36 3 2║ 473 49 251 234 427 41║ ║ 14%║ 12% 16% 15% 34%║ 17% 7% 16%║ 6% 11% 26% 29% 6% 1% 0%║ 14% 9% 19% 11% 25% 3%║ ║ ║ ║ ║ ║ ║ 6 to 10 yrs ║ 597║ 251 345 382 382║ 482 115 100║ 45 17 160 262 105 5 2║ 563 62 222 374 440 112║ ║ 17%║ 15% 19% 18% 39%║ 20% 10% 18%║ 16% 6% 21% 40% 19% 1% 0%║ 17% 11% 17% 17% 26% 7%║ ║ ║ ║ ║ ║ ║ 11 to 15 yrs ║ 598║ 268 330 307 307║ 400 198 83║ 137 19 71 190 166 13 2║ 486 156 227 371 280 181║ ║ 17%║ 15% 18% 14% 32%║ 17% 17% 15%║ 50% 7% 9% 29% 29% 3% 0%║ 15% 28% 17% 17% 16% 12%║ ║ ║ ║ ║ ║ ║ 16 to 17 yrs ║ 433║ 211 222 175 175║ 230 203 51║ 151 30 22 85 126 17 3║ 315 181 203 230 137 145║ ║ 12%║ 12% 12% 8% 18%║ 10% 17% 9%║ 55% 11% 3% 13% 22% 4% 1%║ 9% 32% 15% 11% 8% 10%║ ║ ║ ║ ║ ║ ║ 18 yrs and over ║ 496║ 242 254 213 213║ 269 227 63║ 118 63 40 54 147 58 16║ 443 181 221 275 157 221║ ║ 14%║ 14% 14% 10% 22%║ 11% 20% 11%║ 43% 22% 5% 8% 26% 13% 3%║ 13% 32% 17% 13% 9% 15%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 537 Lifestyle information ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Household composition ║ ║ ║ ║ ║ ║ 1-2 persons ║ 1485║ 190 389 316 457 83 51║ 579 772 134 73║ 395 387 416 287║ 912 574║ ║ 42%║ 40% 40% 38% 47% 46% 58%║ 40% 43% 49% 54%║ 41% 41% 43% 45%║ 42% 42%║ ║ ║ ║ ║ ║ ║ 3-4 persons ║ 1502║ 212 439 372 378 70 30║ 651 751 100 47║ 432 418 405 248║ 938 564║ ║ 43%║ 45% 45% 45% 39% 39% 34%║ 45% 42% 37% 35%║ 45% 45% 42% 39%║ 43% 42%║ ║ ║ ║ ║ ║ ║ 5-6 persons ║ 460║ 68 125 119 118 24 6║ 193 236 31 12║ 118 114 135 92║ 273 187║ ║ 13%║ 14% 13% 14% 12% 13% 7%║ 13% 13% 11% 9%║ 12% 12% 14% 14%║ 13% 14%║ ║ ║ ║ ║ ║ ║ 7+ persons ║ 65║ 5 13 17 25 4 1║ 18 42 6 3║ 20 16 17 12║ 38 27║ ║ 2%║ 1% 1% 2% 3% 2% 1%║ 1% 2% 2% 2%║ 2% 2% 2% 2%║ 2% 2%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Children/young adults living in house ║ ║ ║ ║ Yes ║ 1711║ 245 484 423 459 74 26║ 728 882 101 49║ 478 461 475 296║ 1050 662║ ║ 49%║ 52% 50% 51% 47% 41% 30%║ 51% 49% 37% 36%║ 49% 49% 49% 46%║ 49% 49%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Age of dependent children║ ║ ║ ║ ║ ║ 2 yrs or under ║ 380║ 55 116 93 104 10 2║ 171 197 12 5║ 120 101 96 62║ 242 137║ ║ 11%║ 12% 12% 11% 11% 6% 2%║ 12% 11% 4% 4%║ 12% 11% 10% 10%║ 11% 10%║ ║ ║ ║ ║ ║ ║ 3 to 5 yrs ║ 486║ 73 144 119 132 14 4║ 217 251 18 10║ 132 138 136 80║ 291 195║ ║ 14%║ 15% 15% 14% 13% 8% 4%║ 15% 14% 7% 8%║ 14% 15% 14% 13%║ 13% 14%║ ║ ║ ║ ║ ║ ║ 6 to 10 yrs ║ 597║ 78 168 152 170 19 9║ 247 322 28 16║ 158 168 167 104║ 358 239║ ║ 17%║ 16% 17% 18% 17% 11% 10%║ 17% 18% 10% 12%║ 16% 18% 17% 16%║ 17% 18%║ ║ ║ ║ ║ ║ ║ 11 to 15 yrs ║ 598║ 82 152 149 175 29 11║ 234 324 40 17║ 154 165 170 109║ 361 237║ ║ 17%║ 17% 16% 18% 18% 16% 13%║ 16% 18% 15% 13%║ 16% 18% 18% 17%║ 17% 17%║ ║ ║ ║ ║ ║ ║ 16 to 17 yrs ║ 433║ 56 110 107 120 30 10║ 166 227 40 17║ 113 114 124 83║ 252 181║ ║ 12%║ 12% 11% 13% 12% 17% 11%║ 12% 13% 15% 13%║ 12% 12% 13% 13%║ 12% 13%║ ║ ║ ║ ║ ║ ║ 18 yrs and over ║ 496║ 65 132 125 129 34 11║ 197 255 45 19║ 149 110 143 94║ 303 193║ ║ 14%║ 14% 14% 15% 13% 18% 13%║ 14% 14% 17% 14%║ 15% 12% 15% 15%║ 14% 14%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 538 Lifestyle information ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ House tenure/home ownership ║ ║ ║ ║ ║ Owned outright (no ║ 1280║ 644 636 770 145║ 917 363 128║ 65 73 115 98 185 318 426║ 1241 139 254 1026 286 928║ mortgage) ║ 36%║ 37% 36% 35% 15%║ 39% 31% 23%║ 24% 26% 15% 15% 33% 70% 84%║ 37% 25% 19% 47% 17% 61%║ ║ ║ ║ ║ ║ ║ Being purchased (with ║ 1278║ 612 666 784 520║ 972 305 295║ 111 65 342 395 269 76 21║ 1205 175 517 760 802 365║ mortgage) ║ 36%║ 35% 37% 36% 54%║ 41% 26% 54%║ 40% 23% 44% 60% 48% 17% 4%║ 36% 31% 39% 35% 47% 24%║ ║ ║ ║ ║ ║ ║ Being purchased (shared ║ 17║ 9 9 12 8║ 12 5 4║ 2 1 5 5 3 1 0║ 16 3 8 9 11 4║ mortgage) ║ 0%║ 0% 0% 1% 1%║ 1% 0% 1%║ 1% 0% 1% 1% 1% 0% 0%║ 0% 0% 1% 0% 1% 0%║ ║ ║ ║ ║ ║ ║ Rented from council/ ║ 452║ 202 250 290 169║ 238 214 39║ 44 48 111 87 67 43 51║ 426 92 204 248 246 161║ corporation ║ 13%║ 12% 14% 13% 17%║ 10% 18% 7%║ 16% 17% 14% 13% 12% 10% 10%║ 13% 17% 15% 11% 14% 11%║ ║ ║ ║ ║ ║ ║ Rented privately ║ 383║ 202 182 287 114║ 190 194 73║ 21 74 173 68 32 9 5║ 376 95 268 115 315 47║ ║ 11%║ 12% 10% 13% 12%║ 8% 17% 13%║ 8% 26% 22% 10% 6% 2% 1%║ 11% 17% 20% 5% 18% 3%║ ║ ║ ║ ║ ║ ║ Other ║ 68║ 39 29 21 8║ 6 62 7║ 22 19 18 3 4 2 1║ 55 41 58 10 40 6║ ║ 2%║ 2% 2% 1% 1%║ 0% 5% 1%║ 8% 7% 2% 1% 1% 0% 0%║ 2% 7% 4% 0% 2% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 538 Lifestyle information ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ House tenure/home ownership ║ ║ ║ ║ ║ Owned outright (no ║ 1280║ 163 304 261 340 145 68║ 467 601 213 106║ 242 355 385 297║ 634 646║ mortgage) ║ 36%║ 34% 31% 32% 35% 80% 77%║ 32% 33% 79% 78%║ 25% 38% 40% 47%║ 29% 48%║ ║ ║ ║ ║ ║ ║ Being purchased (with ║ 1278║ 252 457 320 208 30 11║ 709 528 41 24║ 423 361 301 193║ 839 438║ mortgage) ║ 36%║ 53% 47% 39% 21% 17% 13%║ 49% 29% 15% 18%║ 44% 39% 31% 30%║ 39% 32%║ ║ ║ ║ ║ ║ ║ Being purchased (shared ║ 17║ 3 5 4 5 0 -║ 8 9 0 -║ 6 5 4 2║ 13 4║ mortgage) ║ 0%║ 1% 0% 1% 1% 0% ║ 1% 1% 0% ║ 1% 0% 0% 0%║ 1% 0%║ ║ ║ ║ ║ ║ ║ Rented from council/ ║ 452║ 6 52 118 272 0 4║ 58 390 4 1║ 144 100 143 64║ 331 121║ corporation ║ 13%║ 1% 5% 14% 28% 0% 4%║ 4% 22% 1% 1%║ 15% 11% 15% 10%║ 15% 9%║ ║ ║ ║ ║ ║ ║ Rented privately ║ 383║ 36 117 100 125 2 3║ 153 225 5 2║ 110 83 116 75║ 270 113║ ║ 11%║ 8% 12% 12% 13% 1% 3%║ 11% 12% 2% 2%║ 11% 9% 12% 12%║ 12% 8%║ ║ ║ ║ ║ ║ ║ Other ║ 68║ 9 24 14 18 2 2║ 33 32 3 1║ 37 14 13 4║ 51 17║ ║ 2%║ 2% 2% 2% 2% 1% 2%║ 2% 2% 1% 0%║ 4% 2% 1% 1%║ 2% 1%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 539 S.I.G. CLASSIFICATION ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ GENDER ║ ║ ║ ║ ║ ║ MALE ║ 1728║ 1728 - 658 207║ 1096 632 -║ 140 136 381 333 283 227 228║ 1646 276 657 1071 850 738║ ║ 49%║ 100% 30% 21%║ 47% 54% ║ 51% 48% 49% 50% 50% 50% 45%║ 49% 50% 49% 49% 50% 48%║ ║ ║ ║ ║ ║ ║ FEMALE ║ 1788║ - 1788 1522 764║ 1257 531 551║ 135 146 391 330 282 225 279║ 1704 281 672 1116 867 786║ ║ 51%║ 100% 70% 79%║ 53% 46% 100%║ 49% 52% 51% 50% 50% 50% 55%║ 51% 50% 51% 51% 50% 52%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ AGE GROUP ║ ║ ║ ║ ║ ║ 15-19 ║ 275║ 140 135 21 10║ 3 272 4║ 275 ------║ 109 275 275 - - -║ ║ 8%║ 8% 8% 1% 1%║ 0% 23% 1%║ 100% ║ 3% 49% 21% ║ ║ ║ ║ ║ ║ ║ 20-24 ║ 282║ 136 146 125 54║ 44 238 53║ - 282 - - - - -║ 282 282 282 - 282 -║ ║ 8%║ 8% 8% 6% 6%║ 2% 20% 10%║ 100% ║ 8% 51% 21% 16% ║ ║ ║ ║ ║ ║ ║ 25-34 ║ 772║ 381 391 503 288║ 424 348 196║ - - 772 - - - -║ 772 - 772 - 772 -║ ║ 22%║ 22% 22% 23% 30%║ 18% 30% 36%║ 100% ║ 23% 58% 45% ║ ║ ║ ║ ║ ║ ║ 35-44 ║ 663║ 333 330 461 331║ 540 123 135║ - - - 663 - - -║ 663 - - 663 663 -║ ║ 19%║ 19% 18% 21% 34%║ 23% 11% 25%║ 100% ║ 20% 30% 39% ║ ║ ║ ║ ║ ║ ║ 45-54 ║ 565║ 283 282 392 228║ 487 78 106║ - - - - 565 - -║ 565 - - 565 - 565║ ║ 16%║ 16% 16% 18% 23%║ 21% 7% 19%║ 100% ║ 17% 26% 37%║ ║ ║ ║ ║ ║ ║ 55-64 ║ 452║ 227 225 317 49║ 402 50 46║ - - - - - 452 -║ 452 - - 452 - 452║ ║ 13%║ 13% 13% 15% 5%║ 17% 4% 8%║ 100% ║ 13% 21% 30%║ ║ ║ ║ ║ ║ ║ 65+ ║ 507║ 228 279 361 12║ 453 54 11║ ------507║ 507 - - 507 - 507║ ║ 14%║ 13% 16% 17% 1%║ 19% 5% 2%║ 100%║ 15% 23% 33%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ MARITAL STATUS ║ ║ ║ ║ ║ ║ Single ║ 1163║ 632 531 558 155║ - 1163 175║ 272 238 348 123 78 50 54║ 998 510 859 305 709 182║ ║ 33%║ 37% 30% 26% 16%║ 100% 32%║ 99% 84% 45% 19% 14% 11% 11%║ 30% 92% 65% 14% 41% 12%║ ║ ║ ║ ║ ║ ║ Married/Living as married║ 2005║ 991 1015 1316 753║ 2005 - 336║ 1 43 409 506 431 334 281║ 2005 44 453 1552 958 1046║ ║ 57%║ 57% 57% 60% 77%║ 85% 61%║ 1% 15% 53% 76% 76% 74% 56%║ 60% 8% 34% 71% 56% 69%║ ║ ║ ║ ║ ║ ║ Widowed/Separated/ ║ 347║ 105 242 305 63║ 347 - 40║ 1 2 15 34 57 68 171║ 346 3 17 330 50 296║ Divorced ║ 10%║ 6% 14% 14% 7%║ 15% 7%║ 0% 1% 2% 5% 10% 15% 34%║ 10% 0% 1% 15% 3% 19%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 539 S.I.G. CLASSIFICATION ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ GENDER ║ ║ ║ ║ ║ ║ MALE ║ 1728║ 225 427 472 446 106 51║ 653 918 157 112║ 468 462 482 316║ 1058 670║ ║ 49%║ 47% 44% 57% 46% 59% 57%║ 45% 51% 58% 83%║ 48% 49% 49% 49%║ 49% 50%║ ║ ║ ║ ║ ║ ║ FEMALE ║ 1788║ 250 540 353 532 75 38║ 789 886 113 24║ 499 474 492 323║ 1105 683║ ║ 51%║ 53% 56% 43% 54% 41% 43%║ 55% 49% 42% 17%║ 52% 51% 51% 51%║ 51% 50%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ AGE GROUP ║ ║ ║ ║ ║ ║ 15-19 ║ 275║ 38 68 65 81 15 8║ 106 146 23 2║ 68 75 78 54║ 158 117║ ║ 8%║ 8% 7% 8% 8% 8% 9%║ 7% 8% 8% 1%║ 7% 8% 8% 8%║ 7% 9%║ ║ ║ ║ ║ ║ ║ 20-24 ║ 282║ 27 89 66 85 9 5║ 116 151 15 3║ 81 73 78 50║ 185 97║ ║ 8%║ 6% 9% 8% 9% 5% 6%║ 8% 8% 5% 2%║ 8% 8% 8% 8%║ 9% 7%║ ║ ║ ║ ║ ║ ║ 25-34 ║ 772║ 106 241 194 205 20 7║ 347 399 26 12║ 250 197 200 125║ 501 271║ ║ 22%║ 22% 25% 23% 21% 11% 8%║ 24% 22% 10% 9%║ 26% 21% 21% 20%║ 23% 20%║ ║ ║ ║ ║ ║ ║ 35-44 ║ 663║ 107 195 164 162 25 10║ 302 326 35 25║ 177 194 179 113║ 403 260║ ║ 19%║ 23% 20% 20% 17% 14% 11%║ 21% 18% 13% 19%║ 18% 21% 18% 18%║ 19% 19%║ ║ ║ ║ ║ ║ ║ 45-54 ║ 565║ 79 169 141 133 31 13║ 247 274 44 30║ 146 153 159 107║ 350 215║ ║ 16%║ 17% 17% 17% 14% 17% 15%║ 17% 15% 16% 22%║ 15% 16% 16% 17%║ 16% 16%║ ║ ║ ║ ║ ║ ║ 55-64 ║ 452║ 60 105 105 130 37 16║ 164 234 53 34║ 114 118 131 89║ 269 183║ ║ 13%║ 13% 11% 13% 13% 21% 18%║ 11% 13% 20% 25%║ 12% 13% 13% 14%║ 12% 14%║ ║ ║ ║ ║ ║ ║ 65+ ║ 507║ 58 100 92 183 44 30║ 158 275 73 29║ 131 126 149 101║ 298 209║ ║ 14%║ 12% 10% 11% 19% 24% 33%║ 11% 15% 27% 21%║ 14% 13% 15% 16%║ 14% 15%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ MARITAL STATUS ║ ║ ║ ║ ║ ║ Single ║ 1163║ 130 318 258 367 55 35║ 448 625 90 41║ 326 289 328 221║ 719 445║ ║ 33%║ 27% 33% 31% 38% 31% 40%║ 31% 35% 33% 31%║ 34% 31% 34% 35%║ 33% 33%║ ║ ║ ║ ║ ║ ║ Married/Living as married║ 2005║ 313 578 506 458 109 42║ 891 963 151 84║ 551 563 547 344║ 1223 782║ ║ 57%║ 66% 60% 61% 47% 60% 47%║ 62% 53% 56% 62%║ 57% 60% 56% 54%║ 57% 58%║ ║ ║ ║ ║ ║ ║ Widowed/Separated/ ║ 347║ 32 71 62 154 17 12║ 102 216 29 10║ 90 85 99 74║ 221 126║ Divorced ║ 10%║ 7% 7% 8% 16% 10% 13%║ 7% 12% 11% 7%║ 9% 9% 10% 12%║ 10% 9%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 540 S.I.G. CLASSIFICATION ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3516║ 1728 1788 2180 972║ 2353 1163 551║ 275 282 772 663 565 452 507║ 3350 557 1329 2187 1717 1524║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15285║ 7540 7745 9429 4167║ 10263 5022 2500║ 1207 1235 3159 2908 2353 2153 2270║ 14554 2442 5601 9684 7302 6776║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ SOCIAL CLASS HOUSEHOLD ║ ║ ║ ║ ║ ║ AB ║ 475║ 225 250 303 141║ 345 130 102║ 38 27 106 107 79 60 58║ 448 65 171 303 241 196║ ║ 14%║ 13% 14% 14% 15%║ 15% 11% 18%║ 14% 10% 14% 16% 14% 13% 11%║ 13% 12% 13% 14% 14% 13%║ ║ ║ ║ ║ ║ ║ C1 ║ 967║ 427 540 643 300║ 649 318 247║ 68 89 241 195 169 105 100║ 928 157 398 569 525 374║ ║ 28%║ 25% 30% 29% 31%║ 28% 27% 45%║ 25% 32% 31% 29% 30% 23% 20%║ 28% 28% 30% 26% 31% 25%║ ║ ║ ║ ║ ║ ║ C2 ║ 826║ 472 353 464 220║ 568 258 98║ 65 66 194 164 141 105 92║ 788 130 324 502 423 338║ ║ 23%║ 27% 20% 21% 23%║ 24% 22% 18%║ 23% 23% 25% 25% 25% 23% 18%║ 24% 23% 24% 23% 25% 22%║ ║ ║ ║ ║ ║ ║ DE ║ 979║ 446 532 628 270║ 611 367 80║ 81 85 205 162 133 130 183║ 929 166 372 607 452 446║ ║ 28%║ 26% 30% 29% 28%║ 26% 32% 15%║ 30% 30% 27% 24% 24% 29% 36%║ 28% 30% 28% 28% 26% 29%║ ║ ║ ║ ║ ║ ║ F1 ║ 182║ 106 75 92 30║ 126 55 18║ 15 9 20 25 31 37 44║ 172 25 44 137 54 112║ ║ 5%║ 6% 4% 4% 3%║ 5% 5% 3%║ 6% 3% 3% 4% 5% 8% 9%║ 5% 4% 3% 6% 3% 7%║ ║ ║ ║ ║ ║ ║ F2 ║ 88║ 51 38 51 10║ 54 35 5║ 8 5 7 10 13 16 30║ 84 13 20 69 22 59║ ║ 3%║ 3% 2% 2% 1%║ 2% 3% 1%║ 3% 2% 1% 2% 2% 4% 6%║ 3% 2% 1% 3% 1% 4%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 540 S.I.G. CLASSIFICATION ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3516║ 475 967 826 979 182 88║ 1442 1804 270 135║ 967 936 974 639║ 2163 1353║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15285║ 2035 4357 3636 3808 945 504║ 6392 7444 1449 728║ 2690 4156 4659 3780║ 8213 7072║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ SOCIAL CLASS HOUSEHOLD ║ ║ ║ ║ ║ ║ AB ║ 475║ 475 - - - - -║ 475 - - -║ 181 118 111 65║ 334 140║ ║ 14%║ 100% ║ 33% ║ 19% 13% 11% 10%║ 15% 10%║ ║ ║ ║ ║ ║ ║ C1 ║ 967║ - 967 - - - -║ 967 - - -║ 317 259 240 151║ 655 312║ ║ 28%║ 100% ║ 67% ║ 33% 28% 25% 24%║ 30% 23%║ ║ ║ ║ ║ ║ ║ C2 ║ 826║ - - 826 - - -║ - 826 - -║ 226 228 243 129║ 536 290║ ║ 23%║ 100% ║ 46% ║ 23% 24% 25% 20%║ 25% 21%║ ║ ║ ║ ║ ║ ║ DE ║ 979║ - - - 979 - -║ - 979 - -║ 243 256 299 181║ 632 347║ ║ 28%║ 100% ║ 54% ║ 25% 27% 31% 28%║ 29% 26%║ ║ ║ ║ ║ ║ ║ F1 ║ 182║ - - - - 182 -║ - - 182 96║ - 56 59 66║ 3 179║ ║ 5%║ 100% ║ 67% 71%║ 6% 6% 10%║ 0% 13%║ ║ ║ ║ ║ ║ ║ F2 ║ 88║ - - - - - 88║ - - 88 39║ 0 19 22 47║ 3 85║ ║ 3%║ 100%║ 33% 29%║ 0% 2% 2% 7%║ 0% 6%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 541 S.I.G. CLASSIFICATION ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 1806║ 1026 781 1092 543║ 1266 540 551║ 21 143 534 457 383 209 60║ 1803 163 697 1109 1134 652║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 8025║ 4546 3479 4823 2410║ 5643 2382 2500║ 99 658 2210 2063 1643 1030 322║ 8005 757 2967 5058 4931 2995║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL WORKING ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ SOCIAL CLASS PERSONAL (all working) ║ ║ ║ ║ AB ║ 235║ 150 85 145 69║ 183 52 74║ - 8 68 71 54 27 8║ 235 8 75 160 146 89║ ║ 13%║ 15% 11% 13% 13%║ 14% 10% 13%║ 5% 13% 16% 14% 13% 14%║ 13% 5% 11% 14% 13% 14%║ ║ ║ ║ ║ ║ ║ C1 ║ 624║ 282 341 438 228║ 447 176 283║ 3 45 205 166 136 57 11║ 623 48 254 370 416 204║ ║ 35%║ 28% 44% 40% 42%║ 35% 33% 51%║ 16% 32% 38% 36% 35% 28% 18%║ 35% 30% 36% 33% 37% 31%║ ║ ║ ║ ║ ║ ║ C2 ║ 448║ 316 132 221 109║ 302 146 84║ 8 46 138 107 95 45 9║ 447 54 192 256 292 148║ ║ 25%║ 31% 17% 20% 20%║ 24% 27% 15%║ 39% 32% 26% 24% 25% 21% 15%║ 25% 33% 28% 23% 26% 23%║ ║ ║ ║ ║ ║ ║ DE ║ 375║ 164 211 240 127║ 248 126 100║ 9 41 109 86 72 48 9║ 373 50 159 215 236 130║ ║ 21%║ 16% 27% 22% 23%║ 20% 23% 18%║ 44% 29% 20% 19% 19% 23% 15%║ 21% 31% 23% 19% 21% 20%║ ║ ║ ║ ║ ║ ║ F1 ║ 89║ 80 10 33 8║ 65 24 8║ - 1 10 20 19 24 15║ 89 1 11 78 31 58║ ║ 5%║ 8% 1% 3% 1%║ 5% 5% 2%║ 0% 2% 4% 5% 11% 25%║ 5% 0% 2% 7% 3% 9%║ ║ ║ ║ ║ ║ ║ F2 ║ 36║ 34 2 16 3║ 21 15 2║ 0 2 4 7 8 8 7║ 36 2 6 30 13 23║ ║ 2%║ 3% 0% 1% 1%║ 2% 3% 0%║ 2% 1% 1% 2% 2% 4% 12%║ 2% 1% 1% 3% 1% 3%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11) JNLR/Ipsos MRBI - 2011/1 - Data 2010/11 Espri Ltd. TABLE 541 S.I.G. CLASSIFICATION ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 1806║ 288 591 470 302 111 44║ 879 772 155 120║ 497 496 487 325║ 1106 700║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 8025║ 1245 2681 2077 1186 583 253║ 3926 3263 836 635║ 1428 2216 2359 2022║ 4260 3765║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL WORKING ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ SOCIAL CLASS PERSONAL (all working) ║ ║ ║ ║ AB ║ 235║ 227 5 1 1 1 0║ 232 2 1 0║ 88 62 54 32║ 166 69║ ║ 13%║ 79% 1% 0% 0% 1% 0%║ 26% 0% 1% 0%║ 18% 12% 11% 10%║ 15% 10%║ ║ ║ ║ ║ ║ ║ C1 ║ 624║ 43 534 23 11 8 4║ 577 34 12 2║ 205 174 156 89║ 415 209║ ║ 35%║ 15% 90% 5% 4% 8% 9%║ 66% 4% 8% 2%║ 41% 35% 32% 27%║ 37% 30%║ ║ ║ ║ ║ ║ ║ C2 ║ 448║ 7 23 404 7 6 2║ 30 411 7 2║ 117 127 129 76║ 287 161║ ║ 25%║ 2% 4% 86% 2% 5% 4%║ 3% 53% 5% 1%║ 24% 26% 26% 23%║ 26% 23%║ ║ ║ ║ ║ ║ ║ DE ║ 375║ 11 28 42 283 6 4║ 39 325 11 2║ 88 96 108 82║ 235 139║ ║ 21%║ 4% 5% 9% 94% 6% 10%║ 4% 42% 7% 2%║ 18% 19% 22% 25%║ 21% 20%║ ║ ║ ║ ║ ║ ║ F1 ║ 89║ 0 0 - - 89 0║ 0 - 89 83║ - 30 32 27║ 1 88║ ║ 5%║ 0% 0% 80% 0%║ 0% 57% 69%║ 6% 7% 8%║ 0% 13%║ ║ ║ ║ ║ ║ ║ F2 ║ 36║ - 1 0 - 1 33║ 1 0 35 30║ 0 7 9 20║ 1 34║ ║ 2%║ 0% 0% 1% 76%║ 0% 0% 22% 25%║ 0% 1% 2% 6%║ 0% 5%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-Apr’10 to Mar’11-SIGS Report (Published May’11)

JNLR/Ipsos MRBI 2011/1 Data 2010/11

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