<p>Gallup Poll Activity Read and respond.</p><p>1. List three reasons Americans contact the Gallup Organization.</p><p>2. What did a recent "poll on polls" reveal about how believable people think polls are?</p><p>3. What is the fundamental goal of a survey?</p><p>4. What is equal probability of selection?</p><p>5. Why does Gallup try to reach people at home?</p><p>6. How were the earliest polls conducted? When did this take place?</p><p>7. How accurate were the presidential elections between 1936 and 1984?</p><p>8. How did the Gallup polls change in 1986? Why?</p><p>9. What is the first step in the Gallup process? Explain in detail.</p><p>10. What is Gallup's target audience? Who is NOT included?</p><p>11. What is the next step in the Gallup process? Explain in detail.</p><p>12. Why is it important to go through this "complicated" procedure?</p><p>13. How many interviews does it take to provide an adequate cross-section of Americans?</p><p>14. What is more important that the actual number of people which need to be interviewed for a given sample?</p><p>15. How big does a survey sample have to be before there are fewer and fewer accuracy gains coming from increasing the sample size? How big is the Gallup sample size?</p><p>16. What is the "margin of error"?</p><p>17. What does Gallup do if there is no answer or the phone is busy? Why?</p><p>18. What does Gallup do once the household has been reached by phone? Why?</p><p>19. How does Gallup ask people who they are going to vote for in an election?</p><p>20. What advantage does Gallup have in asking questions about key issues?</p><p>21. How does Gallup ask people about presidential job approval?</p><p>22. What is a split sample technique?</p><p>23. How are results tabulated?</p><p>24. What are primary standard caveats observed when interpreting poll results?</p><p>25. What is the key concept a person should bear in mind when analyzing poll data?</p><p>Additional information can be found at http://www.gallup.com/poll/101872/how-does-gallup-polling-work.aspx. Click on “How are polls conducted?”</p>