COMPANY TIMELINE 1972 1984 Founded by International 2001 2011 Al Copeland in Expansion NASDAQ Re-Set Strategic New Orleans (Canada) AFCE Road Map 1976 1996 2008 2014 First franchised 1,000 Opened 2,000th 2,379 Operating unit opens in Operating Restaurant Units Baton Rouge Units (as of fiscal year end 2014) “Our rich Louisiana heritage inspires everything we do. But it’s our passion for performance that’s given us six straight years of growth in domestic same-store sales, profitability, restaurant count and market share. Today, we’re hungry for more.” - Cheryl A. Bachelder Popeyes Chief Executive Officer WE ARE AN OUTSTANDING QSR BRAND... With authentic culinary roots in the Cajun/Creole regions of Louisiana, providing the recipe inspiration for our food. That has the authenticity to be called Popeyes Louisiana Kitchen… a QSR brand grounded and inspired by true regional cuisine. That has the culinary history giving our brand innovative opportunities beyond any other QSR company. POPEYES & THE 7 NATIONS Louisiana was settled by people from Africans were great Germans possessed The Italians brought seven different nations. Each culture grain growers who great skills in the area the Muffaletta sandwich brought products and cooking methods brought black-eyed of sausage making, dairy and founded New unique to its area. They were then peas, yams, and okra. farming, cheese making Orleans’ French Market. meshed with products of other cultures and pastry making. to give us what is currently known as Louisiana Cajun Cooking. The word Creole was The French brought the The English came to the area coined by the Spanish, brown roux which is the that is now Louisiana with The Native Americans made which means the mixtures. starting point for most cows, sheep and knowledge use of wild game and the The Spanish brought citrus, Cajun dishes today. of English country cooking. seafood abundant in the beans, olives, coffee, waters of Louisiana, and were chocolate, tomatoes the first to cook crawfish and and Jambalaya. roast oysters. POPEYES® PILLARS CREATE A BUILD CREATE GROW ACCELERATE CULTURE OF DISTINCTIVE MEMORABLE RESTAURANT QUALITY SERVANT BRAND EXPERIENCES PROFITS RESTAURANTS LEADERS A culture so Superior affordable A service experience engaging you can’t food so good you so good you can’t Profits so good that Returns so good you wait to come to can’t wait to eat wait to come back you are thrilled to can’t wait to build work at Popeyes at Popeyes to Popeyes own Popeyes more Popeyes POPEYESOPEYES® PURPOSE & PRINCIPLESPRINCIPLE Inspire Servant Leaders To Achieve Superior Results “The Popeyes brand is definitely on an upswing. The nationwide advertising is a huge boost and so are the new interiors reflecting the brand’s New Orleans heritage.” - Amin Dhanani Popeyes Franchisee 400 Perimeter Center Terrace Suite 1000 Atlanta GA 30346 P. 800.639.3780 popeyes.com/franchise This communication is not an offer to sell or a solicitation to buy a Popeyes® Louisiana Kitchen franchise which can be only made in a disclosure document first filed and registered with applicable state authorities. Franchising opportunities may not be available in all markets. Popeyes® Louisiana Kitchen, Inc. 400 Perimeter Center Terrace, Suite 1000, Atlanta, GA 30346. State Registration: F-4803 ©Popeyes Louisiana Kitchen, Inc. 2015 All Rights Reserved..