2017 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Oct 2017 ESTIMATED ESTIMATED YTD RANK THIS RANK LAST OVERALL YTD No.of AGENCY RECENT WINS WIN REVENUE RECENT LOSSES MONTH MONTH REVENUE Wins (USD $ m) (USD $m) Avianca Global, Ambev Brazil, 1 1 DDB 7.5 7.50 9 Hotels.com LatAm, Totto Global KFC Paraguay, Pizza Hut Paraguay, 2 2 MullenLowe Group 7.0 7.00 18 Hyundai Colombia 3 3 J Walter Thompson FMCG Client 9.3 Raízen Brazil 5.37 44 4= 4= DPZ&T Petrobras Brazil 4.0 4.00 1 4= 4= Propeg Petrobras Brazil 4.0 4.00 1 San Rafael (Sigma Alimentos) 6 6 BBDO Mexico, Procolombia Colombia, La 3.8 3.80 6 Virginia Argentina Wingo LatAm, BGH (Beko) 7 7 Grey Group Argentina, Pantene LatAm, Gallo 3.3 3.30 4 Snacks Argentina AB InBev Colombia, Walmart 8 8 Leo Burnett Argentina, Bradesco Brazil, Fiat 3.4 Jeep Brazil Digital 2.90 5 Brazil Digital GPA Brazil, eQlibri Brazil, Ministerio 9 44 Havas Worldwide 2.4 2.40 5 de Salud de Colombia Amazon Mexico, Campbell’s (Splash 10 9 Made 2.3 2.30 2 and V8) LG Mexico (Digital & Social), 11 10 Ogilvy Telhanorte Brazil, Leão (Coca-Cola) 2.2 2.20 4 Brazil Grupo Algar Brazil, Sodimac Brazil, Empresas Publicas de Medellín 12 11= McCann WorldGroup Banco Supervielle(ATL, BTL) 2.6 2.10 6 Colombia Argentina Pão de Açúcar (Digital) Brazil, 13 11 EOU-MRM Whirpool (Brastemp) Brazil, Extra 2.0 2.00 3 (Digital) Brazil Ventura Entertainment Mexico, 14= 11= Sparkling 1.8 1.80 3 Levité (Bonafont) Mexico Digital Santa Clara Mexico, KFC(ATL) 14= 19= Hello_ 1.8 1.80 3 Mexico GoDaddy (Brazil, Mexico), Autofin 16 21 VML 1.7 1.71 7 Mexico 17 14 FCB Galderma Brazil, Navent Argentina 1.6 1.60 4 18 15= Saatchi & Saatchi Autocity Argentina, Raízen Brazil 1.5 1.50 3 19= 15= Archer Troy Scribe 1.0 1.00 1 19= 15= Liquid Thread Cerealitas (Digital) 1.0 1.00 1 72.38 164 1 2017 MEDIA AGENCIES NEW BUSINESS LEAGUE LATAM / Oct 2017 ESTIMATED ESTIMATED YTD RANK THIS RANK LAST OVERALL YTD No.of AGENCY RECENT WINS WIN REVENUE RECENT LOSSES MONTH MONTH REVENUE Wins (USD $ m) (USD $m) AB InBev LATAM(6+ Markets), 1 1 Mediacom 29.5 29.51 30 Fierro Group Peru, Ban Bif Peru Belcorp Peru, Sanofi Global, 2 2 Mindshare Kimberly Clark Mexico, Pedidosya 13.4 13.41 32 Argentina AB InBev Colombia, Peru and 3 3 Starcom 10.0 10.00 1 Ecuador CNHi Argentina, Invesica Venezuela, 4 4 OMD 2.6 Walgreens Co. Mexico 2.25 13 Cines Unidos Venezuela Farmacity Argentina, Laboratorios 5 5 Havas Media Ballerina Chile, Nacion Servicios 0.7 0.71 3 Argentina Project 6 6 Ariadna Red Bull Peru & Colombia 0.5 0.50 1 7 7 Ignis Media Agency Maped Argentina & Paraguay 0.4 0.40 1 8= 8= BPN 0.0 0.00 0 8= 8= dentsu X 0.0 0.00 0 8= 8= Mediabrands 0.0 0.00 0 8= 8= Universal McCann 0.0 0.00 0 12 12 Wavemaker 0.0 Bayer AG Chile -0.05 0 13 13 Carat 0.0 Salvat Mexico -0.13 0 14 14 Vizeum 0.0 PedidosYa Argentina -0.53 0 15 15 Initiative 0.0 Fonterra Chile -0.66 0 Yanbal Mexico, Carne Escuela de 16 16 PHD Comunicación Uruguay, Alsina, 0.4 Bayer AG Mexico -1.09 4 Empresa Constructora Uruguay 17 17 Zenith 0.0 Sanofi Global -7.40 0 46.69 85 METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to [email protected] or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI. 2.