Evaluation Report for The Church of Scotland Date Range: 1 September 2015 to 1 December 2015 Includes details of coverage generated during the same time period in 2012 Report compiled by Press Data Ltd Overview National press coverage has more than doubled since 2012 97% print media coverage is now positive or neutral 99% positive/neutral online coverage 85% of broadcast coverage positive 2007 items received coverage 1202 online stories 805 item traditional print and broadcast media sources. Almost £1million – the advertising value of column inches in print media Value of online coverage exceeds £1.25 million. The value of broadcast air time is estimated at £162.000. Opportunities to See (OTS) mainstream press content hits 70 million. 1 Content Grouped by Source – Print and Broadcast Media The following table provides a breakdown of the content supplied by Press Data during the 1 September – 1 December 2015. The graph illustrates the percentage split. Traditional Media Region Total Articles UK Nationals 95 Scottish Nationals 274 UK Regionals 36 Scottish Regionals 72 UK Weeklies 7 Scottish Weeklies 166 Trade Press 93 Welsh 4 TV / Radio 58 805 1202 online items were also supplied during this period. 2 The pie chart below provides a more detailed breakdown of Broadcast Coverage supplied during 1 September – 1 December 2015 BBC 1 BBC 1 Scotland BBC 2 Scotland BBC Guernsey BBC Radio 2 BBC Radio 3 BBC Radio 4 BBC Radio Humberside BBC Radio Jersey BBC Radio Scotland BBC Radio Ulster BBC Radio Wiltshire BBC Somerset BBC Stoke Central 103.1 FM Channel 5 Clyde 1 Forth 2 Forth One Moray Firth Radio Northsound 1 Original 106 FM Radio Borders Sky News STV Central East STV West West Sound 16 of the 58 items or 28% appeared on BBC Radio Scotland. 5 items or 9% were broadcast on BBC 1 Scotland While BBC Radio 4 and BBC Radio Jersey both broadcast 3 items or 5% of the total. 3 Tone of Coverage Press - Of the 412 items evaluated for this report : 85 were positive, 314 neutral and 13 negative . Online – Of the 540 items evaluated for this report : 98 were positive, 437 neutral and 5 negative Broadcast – Of the 20 items evaluated for this report : 17 were positive, 3 neutral 4 Timeline The timeline shows press, broadcast and online activity over the past 90 days. 5 Origin Show proactive and reactive activity over the past 90 days. 6 Opportunities To See 7 Advertising Value Equivalent 8 Looking Back to 2012 A search of Church of Scotland coverage during the same date range three years ago produced the following results/ 58 articles or 28% of content was published in the Herald newspaper The Press and Journal printed 36 stories and has therefore provided 17% of the overall content. The search also identified several examples of negative and sometimes very sensitive coverage. A sample is supplied: 9 Date 13 May 2013 Page 8 Moderator ‘terrified’ as Kirk debate on gay ministers threatens schism JANE BRADLEY in Aberdeen in 2009. In a vote in 2011, the THE Moderator of theChurch of General Assembly Scotland has admitted that she is “terrified” of this week’s General elected to allow all gay ministers Assembly debate on whether appointed before 2009 to re- main in their current positions. the Kirk should allow the or- Subsequently, the General dination of gay ministers. The Assembly put off a formal deci- Rev Lorna Hood – who is due to sion on the issue of extending chair the debate in her one-year the vote to allow gay people to role as Moderator – compared occupy new positions by setting the controversy over whether up a theological commission. openly gay ministers should be Although the seven-strong ordained to the debate over the commission, drawn from both traditionalist and revisionist ordination of women, which sides of the debate, reported last also brought the Church to crisis month, it declined to put for- point in the 1960s. ward a recommended option. “I’m terrified,” she said. “Fear Instead, it offered contrasting in- and excitement vie for first place terpretations by both sides and in my mind all the time. But the guidelines depending on how amount of support – cards, let- the General Assembly might ters and congregations offering vote. to pray for me – has been abso- “Plenty of people haven’t lutely overwhelming. made up their minds yet,” said “The ordination of women Ms Hood. “My role is to make was for a number of presbyteries sure that we listen to one anoth- a huge, huge issue but here we er, and make that challenge our are now. I just think ‘Come on. own thoughts and attitudes.” Get on with it’.” The Kirk is planning to use It has been claimed that up to mediators in a bid to pre- 50 congregations could leave the vent a breakdown in communications and Kirk over the issue – although stop ministers from officials point out that only two groups – Glasgow St George’s walking away from dis- Tron and Gilcomston South in cussions. But Ms Hood Aberdeen – have done so, and said a final decision insist that a large schism is un- might not be made this likely. An additional six minis- week – and could be ters have left over the issue. postponed until Although the Church of next year. Scotland has more than 1,400 congregations, such an exodus would represent the biggest split in its ranks since the 19th century, when the Free Kirk was formed. The Rev Lorna Hood will chair The debate over gay and les- bian ministers was sparked the debate by the Rev Scott Rennie, an openly gay minister who was appointed to Queen’s Cross Church Copyright material. This may only be copied under the terms of a Newspaper Licensing Agency agreement (www.nla.co.uk) or with written publisher permission. For external republishing rights see www.nla-republishing.com Date 20 May 2013 Page 11 0j Ýj w Ía?ß Íj ÄÁÖ¬Í w ¤o|Ï^ Íj ?¬¬ÍjÍ w ? yLÙÝ ² ?Ä Mjj ÄjÍ ?Äaj Í ÝW Íj Ájj ~?ß ÄÍjÁ± »8?Í aÄWÖÄÄ Íj ÄÄÖj^ ÖÁW w .WÍ?a Í Ýj¾Áj ?W~ Ä &Ù¡ Ýfݨ ÝW Äj ?Üj Ý?Ä WÁj?Íja ?wÍjÁ ? w?Á Ä wÖÁÍjÁ ÁjwjWÍ ²÷yÙ Lú ¬ÁjaWÍja WÖa j?a Í Ä¬Í Íj Á± Íj ?ÍÖÁj w Íj yå W~Áj~?ÍÄ 0j W~Áj~?ÍÄ ÖÁW ?Ä ? ¨­ÝçyÙÝ j?Ü~ Íj Á± ?Í .Í jÁ~j¾Ä 0Á^ WÖÍß ÝW 0j ÄÖMjWÍ Ý?Ä ?Ä~Ý^ ?a Ýj W? ??~j Á?Äja ?Í Íj Ô夤 WÄÍ .ÖÍ aÄ?~ÁjjjÍ Ýj ?ÄÄjMß ?a ? ÖÁW^ MjÁajj^ ?Í?~ ÖÍß ÝÍ j w Íj ÄÍ WÄÄ Ý?Ä ÄjÍ Ö¬ ?Üj ?Áj?aß jwÍ Íj j ?ÍjÁ±¼ WÍÁÜjÁÄ? Í ¬Áj¬?Áj ? Áj¬ÁÍ Á ÜjÁ Íj ÄÄÖj± :jÄÍjÁa?ß^ Íj jÝß $ ~jjÁ? Íj~W? ÄÄÖjÄ^ +ÁwjÄÄÁ ?Üa ÄÍ?ja ajÁ?ÍÁ w ?ÄÄjMjÄ ajW?ajÄ ÝW Ý Mj MÁÖ~Í jÁ~ÖÄÄ^ wÁ Íj Íj jjÁ? ÄÄjMß^ Ý ajM?Íj ÝjÍjÁ MjwÁj Íj ÄÄjMß .W w ÜÍß ?Í Íj -jÜ Á? a^ Íj ÖÁW w .WÍ?a ÍÄ ßj?Á± Íj 2ÜjÁÄÍß w ja ÍÖÄ?aÄ w ÄÖa Áa? .j wj?Á Í?Í ? ÜÍj aMÖÁ~^ W?ja wÁ ? ¬j¬j +ÁWjÄ ÄÍjÁÄ ? Ä?j ÄjÞ ÜjÁ ~?ß ÄÍjÁÄ W¬ÁÄj Í?Í .ÍÁjjÍ ?ÁajÄ^ Á~Í^ Áj?ÍĬ ®!W WÖa WÁj?Íj Íj ÝÖa ?Ý ? ?Í Íj #ÖÍaÁ j?ÁÍ Á?jß ÝÁÍjį± M~~jÄÍ aÜÄ ÄWj ¬ÁjÄMßÍjÁß Í ajWj ?a .Ö wjÄÍÜ?± Copyright material. This may only be copied under the terms of a Newspaper Licensing Agency agreement (www.nla.co.uk) or with written publisher permission. For external republishing rights see www.nla-republishing.com Date 13 June 2013 Page 12 Crisis, what crisis, insists Kirk as splits deepen over gay clergy ALISTAIR MUNRO individuals have indicatedthey the country – continues una- bated.” might wish to leave the Church THE Church ofScotlandinsisted of Scotland. He said they had received the it is “not in crisis” yesterday as a resignation from Mr Downie presbytery and a congregation “Whilewewould besad- and he would be leaving in Au- indicated they may leave over dened by the departure of any of gust. the issue of gay clergy. our ministers and members, the The Kirk’s General Assembly The Presbytery of Lewis, in church is not in crisis.” the Western Isles, and the con- He also dismissed fears the votedlast month to consider a gregation of Logie and St John’s current schism could have a move that, while affirming its similar effect on the Kirk as the traditional stance on sexuality, in Dundee, added voiced discon- tent over the vote last month by Disruption in 1843 when nearly would allow congregations to a third of ministers left the appoint an openly gay minister the Kirk’s General Assembly. They join a number of other church. who was in a civil partnership. The spokesman added: “The Yesterday, The Scotsman re- congregations considering leav- vast majority of Church of Scot- ported that two congregations ing the church over moves to land ministers and members are in Edinburgh had become the allow the ordination of openly committed to the church and latest to consider leaving. gay clergy. willing to work out, over the The Lewis Church of Scotland In addition, the Rev Andrew next couple of years, how we live Presbytery said: “TheChurch Downie of Benbecula Church with difference. of Scotland resigned yesterday “They see the recent decision of Scotland Presbytery of Lewis states its total opposition to the as a minister over the row. A of the General Assembly as a number of elders in his parish, vote for the peace and unity of selection, training and ordina- which also covers the north end the church.