TV's BIGGEST BOOSTER · (See Page 5) TER 15c Guide JUNE 9-15, 1951 ROCHESTER'S Official TV RED WING-TV SCHEDULE PROGRAM & NEWS GUIDE (S ee Page 8) OPEN EVERY EVENING TIL 9 your safest buying guide in firnes like these QUALITY TV - RADIOS - RADIO PHONOGRAPHS lt's Portable Time Music wherever you g_o . Zenith portable radios ore bet- ter than ever. See them at Col- umbia right away. "Tip-Top Holiday" model, plays an battery, AC or DC. Dia! swings up above cabinet when you Iift the lid. Rugged ·plastic cabinef. $39.95* "Zenith 401" with new dial speck- er design and tone circuits. AC-DC battery. Maroon or grey plastic. $39.95* "Universal" with extra sensative standerd broadcast. Battery AC,DC. Buffala grained black or brown case. $49.95* priced less balteries Columbia Music and Appliance Store 77 Clinton Ave. So. A LONG SERIES of negotiations has success such famous bands as Glen Mil~ just been concluded whereby the Amer~ ler's, Tommy Dorsey's, Eddie Duchin's ican Broadcasting Company and United and Stan Kenton's. Many famous stage Paramount Theatres, Inc., have merged. personalities were launched on the road The outcome of the project will result to fame and fortune by Weilman when in "new personalities and programs for he was in New York. TV" according to company officials. Even though the new outfit is officially ABC has been on the block, for sale, divorced from the Paramount Picture for a long time. Originally part of NBC Company in Hollywood, the stars have as the Blue Network, it was separated some allegiance to their business cousins. MOVIES WED TV from the parent about 5 or 6 years ago. Through this new venture, it is expected However, it still uses the NBC facilities that Bing Crosby, one of Hollywood's in Radio City. top stars, may he clipperl for bis TV The United Paramount Theatres com- debut. There are many other stars in pany is an offshoot of the movie making the movie colony who have been shy of chain, and owns most of the theatres TV, but now that Hollywood is more throughout the company's national set-up. closely connected with the new industry, But the two divisions were ordered sep- there's a chance the ice may be broken arated by the Supreme Court in 1949. into !arger pieces. Under the proposed set-up between The actual merger deal between ABC ABC and Paramount, a completely new and Paramount is a complicated mixup company will be formed, to be called the of stocks, both common and preferred. "American Broadcasting Paramount The- Some kinds will be switched around, and atres, lnc." The radio and TV division turned over, and backed up and mixed of the company will he headed by Rob- up, but eventually, the stockholders of ert Kintner, who is now president of both ABC and Paramount will hold an ABC. The plan is subject to the approval equal amount of both stocks. of the boards of directors of both com- Most important result, though, will be panies, the stockholders, and of course, to the TViewer throughout are country, the F. C. C. and also the Radio listener. A complete Tip-off to the future activities of the daytime and nighttime program schedule company was the naming of Robert is now being made up for television for Weitman as vice-president of the Radio the live stations involved in the switch- and Television division. Weitman has over. been the managing director of the New Local TV is not expected to be effected Y ork Paramount Theatre, where he in- for awhile because there is no ABC~TV augurated the stage band policy which outlet in Rochester, even though WHAM- later became a vogue throughout the TV occasionally carries some ABC-TV country. He launched on the road to programs. TV GU IDE - PAGE 3 ROCHESTER TV GUIDE Rochester's Official TV Program ond News Guide YOL. 1 No. 20 Owned and Published by \ ROCHESTER PUBLICITY SERVICE 242 Powers Bldg. Rochester, 14, N.Y. Phone: LOcust 672 7 Letters Editor Ellison R. Jack T o The Editor Bus. Mgr. ]ames M. Trayhern, Jr. Sir; Circulation Mgr. Anthony Ciaraldi 1 live in Philadelphia, and li ke most T V fans here, we think that Ernie Ko- vacs is just about the greatest thing on THIS WEEK'S TV STORIES any channel. The other afternoon, while watehing his program, I saw him read Movies Wed TV ... Page 3 and display a copy ol your Rochester TV's Biggest Booster.... 5 TV G uide. On behalf of the people in Berle's 3rd Morathon 6 Philadelphia who think of Kovacs as ½ Ton of Humor 8 their own, thank you very much lor Press Time Floshes 9 printing the story about him. He de- Judy's Date 10 serves all the recognition he can get. Sh adow Stopper 12 The more of it, the better, and maybe The Yiewer's Voice 14 we can start getting gooci TV all over, "Wonderland" Premiere 16 instead of just in Philadelphia . Alon Young 18 Morton Altman-Philadelphia Norma Ellis 22 (Ernie Kovacs will soon do an exclusive story Centrol N. Y. TY 24 for the Rochester TY Guide.) Deodies Weover 25 TV Quiz 28 Dear Sirs; Diona Lynn 29 Last year, one .of the major events on Over TV Fence 31 TV sets was the telecasting of the United Nations at the start of the Korean WHAM-TV PROGRAMS war. Very shortly, Jacob Malik, the Rus- sian delegate, will take up his duties Saturday 11 again as Chairman, and much of impor- Sunday 13 tance will happen. Will those sessions Mondoy 15 Tuesday 19 again be televised, or isn't enough profit Wednesday 21 made from them? Thursday .. .23 Phil Fibish-Rochester Friday 25 (No plans have been announced yet for the WSYR-TV 26 telecasting of the UN this summer.) WHEN 27 D ear Sirs; WBEN-TY 30 Can you tell me if Kyle McDonald and Rochester TV Guide, June 9-15, 1951. Martha Wright of "Celebrity Time" are Published weekly at Rochester, N. Y. relatives, as they are so much alike? Vol. 1, No. 20, Subscription price, V. M .-Rochester $5.00 per year, in advance. (As for as con be determined, the lovely ladies are unrelated.) TV GUIDE - PAGE 4 moment in local sports history .. Bob Turner Iooks on as Morrey Silver signs contract for Columbia Music and Appliance Store to sponsor Red Wings telecast series. TV'S BIGGEST BOOSTER IT WAS THE YEAR 1918, and a shor t, T he hand that held that pen belonged thin-faced moppet stood on a downtown to a man who was getting just as big a street corner and yelled to the passing kick out of signing a many-thousand- pedestrians: "Get your morning paper dollar contract as he did when he hawked here! Art Irwin named to manage Roch- that basehall "Extra" back in 1918 - es ter Ball Club!" he was helping to promote an interest T en years later this same newsboy, dear to his heart, baseball. now a senior at East High School. plunk- The man of course was Morrey Silver. ed his fifty cents on the marble ti cket Many people know him personally as a counter and marched insi de the newly- generous contributor to assorted gifts, opened Norton Street stadium to watch charities and benefits, and thousands the Rochester Red Wings squeek ou t a more, although unfamiliar with him per- close victory over the. visiting Montreal sonally, know him through his establish- Royals that gave the home team their ment, Columbia Music and Appliance fi rst International League pennant in 17 Store, which has become a household years. word in Rochester and as synonymaus Twenty-three years la ter, on the night with television as Pinnacle Hill. of May 23, 1951 , this former newsboy Silver's signing as sponsor of the Red sat down a t a table in Rochester Radio Wing Baseball Seri es on television marks City before a ba ttery of TV cameras a high point in his career. It's a Horatio a nd penned his name to a contract that Alger tale with all the trimmings, bar for the first time in city history would one. Silver wasn't born with a Sterling bring a major sport into th e average spoon in his mouth. He came up like a person's home. (Continued on Page 20) TV GUIDE- PAGE 5 Milton Berle's Third TV Marathon Star T o Appear on Camera 22 Hours, Starting At Noon, June 9t To Aid Runyon Fund Mll TON BERLE his collar will wilt after 22 haurs on-comero. MILTON "Mr. Television" BERLB, who of NBC's top-rated "Texaco Star Thea- also has earned the title of "Mr. Stam- tre" television show fels confident that ina," will stage his third annual NBC this year he will to'p last year's pledges television marathon for the benefit of of $1.300,000, since there are more sta- the Darnon Runyen Memorial Fund for tions on the NBC-TV interconnected Cancer Research starting at 12:00 noon network and the viewing audience has Saturday, June 9 and ending at 10:00 increased considerably. a.m., Sunday, June 10. Berle is expected to establish a new Berle's two previous efforts for the on-camera record Ju ne 9-10, since he will fund received tremendous response from appear on many commercial programs television viewers and resulted in pledges during the 22-hour period to maintain the totaling more than $2.300,000.