Austin-Smith:Lord Elland Road Draft Masterplan Elland Road Draft Masterplan Part 1 - Towards a Preferred Masterplan Draft Framework Solution Elland Road Draft Masterplan Austin-Smith:Lord Part 1: Towards a Preferred Masterplan Draft Framework Solution Content Preface Report Structure Towards a Preferred Masterplan Framework Solution 1. Introduction 2. The Brief 3. Masterplan Framework Development Process 4. Preferred Solution – Masterplan Framework 5. Conclusion and Next Steps Austin-Smith:Lord LLP / 906179 / elland road masterplan / part 1 - towards a preferred masterplan framework solution (revision h) / 13_12_06 Elland Road Draft Masterplan Austin-Smith:Lord Part 1: Towards a Preferred Masterplan Draft Framework Solution Preface Austin-Smith: Lord in association with Halcrow and GVA Grimley has been commissioned by Leeds City Council and its client team members, Yorkshire Forward, Stanley Leisure, West Yorkshire Passenger Transport Authority and Leeds United Football Club to develop a vision for the Elland Road site which supports a mix of uses compliant with the regeneration agenda. The purpose of this Masterplan Framework has been to: • Establish a basis for regeneration change at Elland Road, a site of strategic importance in one of the city’s most deprived areas • Promote a mix of uses which are commercially deliverable, maximise regeneration potential and yet shaped by planning regulation • Develop a preferred way forward, as a framework for implementation In conclusion, this Masterplan Framework promotes a development mix in keeping with the strategic status of the study area and synergous with the existing stadium facility. Austin-Smith:Lord LLP / 906179 / elland road masterplan / part 1 - towards a preferred masterplan framework solution (revision h) / 13_12_06 Elland Road Draft Masterplan Austin-Smith:Lord Part 1: Towards a Preferred Masterplan Draft Framework Solution Report Structure This Masterplan Framework, is assembled in sequence, as outlined below. Towards a Preferred Masterplan Framework Solution 1.0 Introduction A brief overview of the contents of the Framework Masterplan. 2.0 The Brief An understanding of the Client’s brief, making clear the aspirations of the Framework Masterplan. 3.0 Framework Masterplan Development An explanation how the Framework has evolved as a response to the Brief. 4.0 Preferred Solution – Masterplan Framework The outline of the principles of the vision. 5.0 �������������������������Conclusion and Next Steps The conclusion draws the process to a close confirming that the site has the necessary capacity for a mix of development capable of energising regeneration and highlights those critical actions to be taken in order to mobilise the development process. Austin-Smith:Lord LLP / 906179 / elland road masterplan / part 1 - towards a preferred masterplan framework solution (revision h) / 13_12_06 Elland Road Draft Masterplan Austin-Smith:Lord Part 1: Towards a Preferred Masterplan Draft Framework Solution 1.0 Introduction This draft Framework Masterplan has been formulated collaboratively by Leeds City Council and its consultant team and has been prepared in consultation with key stakeholders. It demonstrates how a mix of leisure activity, residential development and a potential Police Headquarters can be configured to complement the existing stadium use as part of an initiative to drive regeneration change in one of the city’s most deprived areas. This Framework is therefore: • informed by an understanding of current planning policy context and site characteristics, • shaped by an understanding of market conditions, and • governed by an initial understanding of viability and hence, deliverability. In summary, the report signposts a number of development scenarios and explores a rationale, validating the preferred way to maximise the impact and optimise the redevelopment potential through a process of incremental delivery. Austin-Smith:Lord LLP / 906179 / elland road masterplan / part 1 - towards a preferred masterplan framework solution (revision h) / 13_12_06 Elland Road Draft Masterplan Austin-Smith:Lord Part 1: Towards a Preferred Masterplan Draft Framework Solution 2.0 The Brief Elland Road is a site of strategic importance This Framework Masterplan therefore, has been and is undoubtedly integral to Leeds United based upon a number of key aspirations expressed Football Club’s aspirations to offer and within the briefing process, namely; re-assert itself as a force in the football Premiership. The site also has significant • To bring forward for development, some regeneration potential to impact upon one 18.5 hectares of brownfield land which of the city’s most deprived wards, and currently contributes to a low grade physical further develop as a landmark project, environment in a key regeneration area in the building upon the existing stadium facility. city. • To formulate a vision which will transform the Stage 1 Purpose of Study area immediately surrounding the Leeds Understanding the Context Listening United Football Club stadium into a vibrant The study explores development options for the leisure quarter hosting a mix of activities land adjacent to and in the vicinity of Elland accessible to all. Road on behalf of a number of key • To promote the site as a destination of stakeholders within the area, namely: choice contributing to the wider success of the local economy. • Leeds City Council • To facilitate the development of • Yorkshire Forward exciting buildings with • Stanley Leisure welcoming, comfortable, safe and Stage 2 Testing & • West Yorkshire Passenger Transport well-used spaces, which create a Option Development and Endorsement Authority sense of place, that are easily Preferred Solution • Leeds United Football Club understood and which people will wish to visit repeatedly. The principle requirements of the brief may • To facilitate development which has a be summarised to: physical, economic and social regenerative impact within the local area of the Elland • Define the Development Options for Road stadium. Elland Road site. • Undertake a Development Appraisal for Consequently, this Framework Masterplan Stage 3 each option to determine the land value must: Promotion Finalising the Masterplan and commercial deliverability of each option. • Assist the redevelopment process and • Determine the Preferred Option champion the highest quality architectural and prepare a Masterplan / Development solution in order to augment successful Brief for the area which promotes physical physical regeneration. and economic regeneration. • Deliver an acceptable transport solution • Provide a strategy for site development. by promoting multi-modal access – bus, pedestrian, cyclist and car, in compliance with Early in the process Leeds City Council expressed the aspirations set by the West Yorkshire an interest in testing the feasibility of introducing Local Transport Plan. a dedicated rail halt to serve the site but this was • Enable transformation and regeneration discounted in consultation with West Yorkshire of this key site to proceed in a phased Passenger Transport Authority following manner. preliminary investigation into the operational • Provide a shared vision which is held by capacity of the mainline, the challenges the key stakeholders. presented by introducing a local service halt • Ensure that redevelopment is upon inter city services and the overall commercially realistic and deliverable Study Process anticipated scheme costs. through a maximising of potential land values. Austin-Smith:Lord LLP / 906179 / elland road masterplan / part 1 - towards a preferred masterplan framework solution (revision h) / 13_12_06 Elland Road Masterplan Austin-Smith:Lord Part 1: Towards a Preferred Masterplan Draft Framework Solution • Provide a mix of uses which are Employment: complementary to the ambitions of Stanley Likewise, the employment characteristics of Leisure for the development of a Casino and those areas interfacing Elland Road present Leeds United’s ambitions for the stadium that a challenge. The package of measures envisaged will meet the City Council’s aspirations provide two key strands of employment for regeneration. opportunity in realisation/ construction and • Test the physical potential for including in the longer term, through operations – cafes, an arena as part of the mix restaurants, leisure services. They offer immediate • Promote a mix of development which is capacity to “piggy-back” on training initiatives responsive to planning context being developed in the wider neighbourhood, and • Bring forward a solution which is provide real employment prospects. responsive to the existing land ownership pattern Economic Growth: The proposals provide tangible opportunities to Qualifying the Regenerative Benefits introduce replacement investment for an area which over the years, has seen a decline and PPS6 clearly states that the Local Authority should closure of many of its key sources of employment. adopt a positive and proactive approach to planning for the future of its centres with due The mix of uses envisaged is anticipated to regard to the regional spatial strategy. spawn demand for other complementary uses – and cascade opportunities for further Further to assessing the site’s suitability in terms development. of need, scale, sequential nature, impact and accessibility, the authority should also consider Social Inclusion: those other relevant matters deemed critical in Accessibility is one of the key drivers informing augmenting its strategy for regeneration,