Montenegro THE AGENCY FOR ELECTRONIC MEDIA 2014 LOCAL ELECTIONS MONITORING REPORT FOR TARGETED PROGRAMMES OF TV STATIONS IN MONTENEGRO Podgorica, June 2014 TABLE OF CONTENTS I INTRODUCTION ...........…………………………………............................................................. 4 II CONTEXT ....................................................................................................................... 6 2.1. Legal framework .......................................................................................................................... 6 2.1.1. The Media Law ............................................................................................................... 6 2.1.2. The Electronic Media Law ................................................................................................ 6 2.2. Methodological approach .............................................................................................................. 9 III QUANTITATIVE DATA ..……………………………………………........................... 11 TV Atlas ..................................................................................................................... 11 A. Basic information ................................................................................................................. 11 B. Monitoring results for the primetime current affairs programme ............................................ 12 C. Primetime current affairs programme – summary .................................................................. 36 C1: Numerical coverage of municipalities ................................................................................... 36 C2: Temporal coverage of municipalities .................................................................................. 37 C3: Numerical coverage of contestants ..................................................................................... 38 C4: Temporal coverage of contestants ...................................................................................... 38 C5: Topics covered ................................................................................................................... 39 D. Contestants in political advertising ......................................................................................... 40 TV Vijesti .................................................................................................................... 41 A. Basic information .......................................................................................................... 41 B. Monitoring results for the primetime current affairs programme ............................................ 42 C. Primetime current affairs programme – summary .................................................................. 62 C1: Numerical coverage of municipalities ................................................................................... 62 C2: Temporal coverage of municipalities .................................................................................. 63 C3: Numerical coverage of contestants ..................................................................................... 64 C4: Temporal coverage of contestants ...................................................................................... 64 C5: Topics covered ................................................................................................................... 65 D. Contestants in political advertising ......................................................................................... 67 TV Pink M ..................................................................................................................... 68 A. Basic information ................................................................................................................. 68 B. Monitoring results for the primetime current affairs programme ............................................ 69 C. Primetime current affairs programme – summary .................................................................. 89 C1: Numerical coverage of municipalities ................................................................................... 89 C2: Temporal coverage of municipalities .................................................................................. 90 C3: Numerical coverage of contestants ..................................................................................... 90 C4: Temporal coverage of contestants ...................................................................................... 91 C5: Topics covered ................................................................................................................... 92 D. Contestants in political advertising ......................................................................................... 94 TV Prva ........................................................................................................................ 95 A. Basic information ................................................................................................................. 95 B. Monitoring results for the primetime current affairs programme ............................................ 96 C. Primetime current affairs programme – summary .................................................................. 119 C1: Numerical coverage of municipalities ................................................................................... 119 C2: Temporal coverage of municipalities .................................................................................. 120 C3: Numerical coverage of contestants ..................................................................................... 120 C4: Temporal coverage of contestants ...................................................................................... 121 C5: Topics covered ................................................................................................................... 122 D. Contestants in political advertising ......................................................................................... 124 2 TVCG1 ......................................................................................................................... 125 A. Basic information ................................................................................................................. 125 B. Monitoring results for the primetime current affairs programme ............................................ 126 C. Primetime current affairs programme – summary .................................................................. 157 C1: Numerical coverage of municipalities ................................................................................... 157 C2: Temporal coverage of municipalities .................................................................................. 158 C3: Numerical coverage of contestants ..................................................................................... 158 C4: Temporal coverage of contestants ...................................................................................... 159 C5: Topics covered ................................................................................................................... 160 D. Contestants in political advertising ......................................................................................... 162 IV SUMMARY DATA ..........…………….…….….….............................................................. 163 A. Primetime current affairs programmes ............................................................................................ 163 A1: Shares by TV station in the total number of election items aired on all stations ................................ 163 A2: Shares by TV station in the total duration of election items aired on all stations ............................... 164 A3: Total numerical coverage of municipalities on all stations …………................................................... 165 A4: Total temporal coverage of municipalities on all TV stations monitored ............................................ 166 A5: Total numerical coverage of contestants on all TV stations monitored ............................................. 167 A6: Total temporal coverage of contestants on all TV stations monitored .............................................. 167 A7: Thematic structure of the items aired ............................................................................................. 168 B. Advertising of election contestants ................................................................................................... 170 V FINAL REMARKS AND CONCLUSIONS …………................................................................ 171 3 I INTRODUCTION On 24 March 2014, the President of Montenegro, Filip Vujanović, passed the Decision to call the elections “for the councillors in the Council of the Capital City Podgorica and councils of the municipalities of Bar, Bijelo Polje, Danilovgrad, Žabljak, Kolašin, Plav, Plužine, Pljevlja, Rožaje, Šavnik, Gusinje”, for 25 May 2014. This was followed by the submission of candidate lists, subsequently approved by Municipal Election Commissions. Under the provisions of the Law on the Election of Councillors and Members of the Parliament, Municipal Election Commissions certified in total 70 candidate lists as follows: for Bar 8, Bijelo Polje 9, Danilovgrad 5, Žabljak 6, Kolašin 5, Plav 8, Plužine 5, Pljevlja 6, Podgorica 5, Rožaje 5, Šavnik 3 and Gusinje 5 (the