Presearch.io 1 VISION PAPER Presearch is a community-powered, decentralized search engine that provides better results while protecting your privacy and rewarding you when you search. Copyright © 2020 Presearch.org Global Limited - All Rights Reserved Version 2.1 | October 17th, 2020 Presearch.io 01 FOREWORD 3 1. EXECUTIVE SUMMARY 6 2. PRESEARCH BY THE NUMBERS 8 3. WHY PRESEARCH? 9 4. ABOUT PRESEARCH 10 4.1 Presearch Token (PRE) 11 4.2 Organization 13 5. PROJECT EVOLUTION 14 5.1 Phase I: Launch & Establishing Product Market Fit 14 5.1.1 Highlights 14 5.1.2 Learnings 16 5.1.3 Changes 16 5.2 Phase II: Sustainability + Decentralized Search Engine 17 5.2.1 Integrated Search Experience 18 5.2.2 Decentralized Nodes 19 5.2.3 Closing the Loop on Tokenomics 19 5.3 Phase III: Decentralized Governance 20 5.3.1 The Presearch Foundation and Community Governance 20 5.3.2 Community Constitution 21 5.3.3 Community Consensus Model 22 5.3.4 Active Presearch Community 22 6. CURRENT PRODUCT ECOSYSTEM 23 6.1 Blockchain Token (PRE) 23 6.2 Search Experience 24 6.2.1 Search Tool 24 6.2.2 Search Rewards 25 6.2.3 Presearch Engine 25 6.3 Advertising & Keyword Staking 26 6.4 Marketplace 28 6.5 Mobile Apps 29 6.6 Browser Extensions 30 6.7 Community Packages 30 7. DECENTRALIZED SEARCH ENGINE 31 7.1 Decentralized Search Architecture 32 7.2 Node Operations 33 Copyright © 2020 Presearch.org Global Limited - All Rights Reserved Version 2.1 | October 17th, 2020 Presearch.io 02 7.3 Node Staking and Rewards 34 7.3.1 Node Rewards 34 7.3.2 Node Staking 35 8. KEYWORD MARKETING PLATFORM 38 8.1 Keyword Advertising: A $100 billion dollar opportunity 38 8.2 Why is the opportunity so large? 38 8.3 How traditional keyword ads work 39 8.4 What Is Keyword Staking? 40 8.5 How Presearch Keyword Staking ads work 40 8.6 Free traffic until January 2021 41 8.7 Keyword ranking 42 9. TOKENOMICS 43 9.1 Accounting and Value Transfer 43 9.2 Token Utility 44 9.3 Token Value Drivers 47 9.4 Increasing Active Users and Searches 49 9.5 Supply and Demand Value Cycle 51 10. PRODUCT ROADMAP 53 10.1 Roadmap through End of 2020 53 10.2 Roadmap for 2021 54 10.3 Future Opportunities 55 11. MARKETING PLAN 56 11.1 Improving the User Experience 56 11.2 Growth Campaigns 57 11.2.1 Increase Searches 57 11.2.3 Increase Number of Advertisers 58 11.3 Improved Distribution 59 11.3.1 Securing Pre-installations of Presearch 59 11.3.2 Securing New Venues for PRE 59 12. CLIENTS & PARTNERS 60 13. TEAM 61 14. CONTACT INFORMATION 63 15. CHANGELOG 64 Copyright © 2020 Presearch.org Global Limited - All Rights Reserved Version 2.1 | October 17th, 2020 Presearch.io 03 Foreword From the CEO: As many of you know, Presearch is my baby. But when I wrote the first white paper three years ago in a single, crazy week, I had no idea that the project would explode as it has, and that the next draft of the white paper would involve a team of people, months of preparation, and a huge expansion and improvement of the initial Presearch ideas. What you have here is the result: the Presearch Vision Paper. It summarizes where Presearch is today – which shows how far the project has come – but more importantly, it shows where the project is headed in the short-, mid- and long-term, with solid dates and deliverables. The next big innovation (following on the heels of staking earlier this year) is search nodes. They’re explained in detail in this Vision Paper. I really believe that these nodes will put Presearch into the ranks of the best blockchain projects out there and provide Presearchers with a search experience they love. I’m looking forward to feedback, ideas, as well as thoughtful critiques from the community. You have been instrumental in the success of Presearch so far. Thanks to all who participate and contribute. Colin Pape Colin Pape CEO, Presearch Copyright © 2020 Presearch.org Global Limited - All Rights Reserved Version 2.1 | October 17th, 2020 Presearch.io 04 From the CTO: I’ve spent most of my career building search engines and, in the summer of 2017, Colin and I met for the first time to begin discussing how we could potentially build out a blockchain-based, decentralized web search engine powered by the community. We knew we wanted to work together on this massive and likely world-changing effort, and I became a founding member of Presearch’s Advisory Board in July of 2017, helping Colin form initial vision for the project and also helping Presearch navigate many opportunities and obstacles behind the scenes over the last three years. While we had discussed me coming onboard multiple times throughout the project’s evolution, the timing is now finally right, and I am extremely excited to be officially here in my new role as Presearch’s Chief Technology Officer. The project and the team are set to expand and thrive like never before. Even though Presearch is already one of the top 5 projects in the blockchain space by web traffic, it is not actually that well known… yet. With our recent developments and those you’ll see right around the corner, that is about to change. We have a very long-term, ambitious vision and I truly believe we can revolutionize the way the world thinks about what a search engine can be and who it should benefit. We’re excited to share much of that vision with you in this new Vision Paper, and we look forward to all your amazing feedback. Trey Grainger Trey Grainger CTO, Presearch Copyright © 2020 Presearch.org Global Limited - All Rights Reserved Version 2.1 | October 17th, 2020 Presearch.io 05 From the Chairman of the Advisory Board: Little did I know when, over three years ago, CNBC asked me to recommend three crypto projects for investors, where the path would lead. I was a complete outsider to the project, but liked what I had read and heard, so I included Presearch in the list as the “small project” recommendation. Colin then reached out to me and, lo and behold, I’m now the longest-serving Presearch advisor (tied with Trey)! And proud to be here and to have contributed what I could to this amazing Vision Paper. It is light years ahead of the first, much more conceptual white paper (which makes perfect sense) and provides a clear roadmap for immediate, eventual, and longer-term developments in the project. More importantly, over the past three-plus years the team has expanded, become more professional and the project has evolved. The foundation has now been laid for the project to grow exponentially – and the team has the execution skills to make that happen. After all, execution is everything! Tim Enneking Tim Enneking Chairman of the Advisory Board, Presearch Copyright © 2020 Presearch.org Global Limited - All Rights Reserved Version 2.1 | October 17th, 2020 Presearch.io 06 1. Executive Summary This is the Presearch Vision Paper, the next evolution of the project white paper. It describes why alternative search engines are important and explains in detail what the Presearch project has already accomplished, as well as how it is evolving in specific, concrete terms, and with a timeline for execution. It has been written by Presearch.org Global Limited. Presearch operates a search engine that already has more than 1.5 million users, making it one of the largest crypto and blockchain projects in the world. Its users conduct over 10 million searches a month. You can find the search engine here: https://presearch.org Presearch.org, the website, has an estimated value of over $30 million USD based on current traffic alone. The project is viable, self-sustaining, and set to explode in terms of function, quality of user experience, reach, and the number of users and searches. This Vision Paper explains how and why that will happen. Why do people use Presearch? There are three main Unique Value Propositions (UVPs) which explain why. There are several secondary UVPs that certain users also find very attractive. 1. User control over data and privacy 2. Payment for contributing value to the ecosystem 3. Decentralization of the search ecosystem We all search constantly, and as we do, we may not realize the degree to which every search discloses information about us – information which, once disclosed, we can no longer control or even monitor. Presearch eliminates that loss of privacy by giving the user full control to restrict what, if any, of their information is disclosed or maintained (with full privacy as the default). With traditional search engines, not only do we often lose control of information about ourselves, we allow others to monetize that information for their own benefit. Presearch changes that equation and enables users to monetize their own actions: searches generate tokens for the searching user, whether or not any personal information is disclosed. After all, search queries are valuable, even when no personal data is shared. But even further, with traditional search engines, the monetization process itself results in our data being sliced and diced and distributed onward to other parties, unknown to us and well beyond our control. Why are we not paid for the valuable data we generate by conducting searches? Why do we lose all control over our own data, which we generate ourselves? The first problem is, in some ways, the easiest to solve.