OID‰‰†‰KOID‰‰†‰OID‰‰†‰MOID‰‰†‰C New Delhi, Saturday,January 18, 2003 Capital 42 pages* Invitation Price Rs. 1.50 International India Times Sport In Thailand, Miss Drunk Sonia is back in Davenport rolls into walks straight after five Amethi, says BSP fourth round at straight shots has done nothing Australian Open Page 17 Page 10 Page 23 WIN WITH THE TIMES shop/001/03 TOID180103/CR1/01/M/1TOID180103/CR1/01/C/1TOID180103/CR1/01/K/1TOID180103/CR1/01/Y/1 CMYK OID‰‰†‰KOID‰‰†‰OID‰‰†‰MOID‰‰†‰C 2 Saturday,January 18, 2003 IN CELEBRATION OF COLOUR The Times of India, New Delhi We just added more colour to your life DEEPAK HARICHANDRAN By Shekhar Bhatia our competitors to cut prices through a new prism. Take a be as unique as the communities n a subcontinent as diverse as as well, thereby making newspa- black-and-white white and a we cover. India there is always some as- pers affordable to readers. We colour TV set, look at the same And so we are also adding pages I pect of life that comes were the first to introduce Delhi image on the two screens and see and content to both the main issue drenched in colour.So it is natural Times, an extremely popular sec- what we mean. It’s a world of a and Delhi Times. More news and that when we look to the daily tion that reports on the hip, the difference. pictures, more colour, more reali- newspaper we seek shades of hep and the hyped. We’ve ramped-up photographs, ty and more magic. All this at the this same reality. After all, news With the all-colour edition we’re cartoons and graphics on our same price. doesn’t happen in black and white. once again setting the trend, a news pages. We’ve created a new To celebrate the launch of the So why shouldn’t you see it in trend we are sure will be welcome page for our readers in Delhi: it’s a all-colour Times of India, we’ve all its hues? by our readers. It’s a break from page not just for you but also lined up a series of events spread The Times of India you hold in the past. For our advertisers, it's a about you. over the next six months. your hands fills this gap. In anoth- new opportunity. What you read We’ll focus on issues and ideas To get a glimpse of the colour of er first -- not just in India but also and see in this edition is a true re- and not just institutions and or- things to come, we would like to perhaps in the world -- we bring flection of the world around you. ganizations. Issues close to your invite you to Connaught Place this you an all-colour newspaper. This innovation wasn’t easy: it heart, issues which irk every citi- evening to witness a spectacular The Times of India has always meant an investment of a hun- duction experts, our art designers, worked double shifts to give shape zen of Delhi. display of fireworks and, for the been a leader in the newspaper dred crore rupees in cutting-edge illustrators and editorial teams, to the product. In the process we And we’ll invite your participa- first time in Delhi, a high-tech business. We introduced invita- printing technology. It also took our circulation, marketing and all learnt new things, we learnt to tion. Because we at The Times of laser show. You don’t need passes. tion pricing, a move that forced months of hard work. Our pro- brand professionals, they all look at the world around us India believe that our path should Come, celebrate with us. For the advertisers, it’s a steal By Roda Mehta wenty odd years ago when Samir Jain took over the reins T of The Times of India, we got to discussing matters of "state inter- est"......viz. Indian newspapers versus their counterparts in the West. While we in India were debating issues of contract and casual rates, the New York Times had announced its adver- tising structure with rates varying by product and lifestyle categories, and colour at a marginal premium to black-and-white! Technical change, historically and universally, has always tended to reach the newspaper later than other industries. For example, the entry of mass-production or of automation. It It opens a is as if the press waits for the rest of the economy to take on a new shape before it accepts the process. Colour printing got introduced in new window American newspapers only from 1910 onwards, while India introduced it 70 to the world years later. “The Times of India constantly challenges the status quo, pioneering change for the industry at large. Today is one such By Raghu Rai instance” e see life in colour. Colour brings us closer to reality. W Colour has a special signifi- However, at The Times of India, "di- cance in India - it is reflected in our fes- vine discontent" makes it constantly tivals, seasons and regions. Colours in- challenge the status quo, pioneering terpret the magic of the monsoon, the change for the industry at large. Today changing landscape in summers and is one such instance. Full colour in the mist of winters. newspapers finally comes to India, a The bright colours of Rajasthan, land whose very fabric and being vi- deep colours of Southern India, the brates to the symbolism of colour in Naga red are seen in the way people its many hues. dress--- such as the resplendent reds When we say " I must have it in black and pinks that women were. and white" we mean in plain writing; The Times of India's full-fledged the paper being white and the ink colour edition means tremendous re- black. Somehow printed news in any sponsibility as the quality of a product other colour would feel alien. Howev- has a deep impact on people. er, an environment of full colour with- A good, strong colourful image that is in which the news appears can only printed in large size would open the enhance the look and feel, the tone and window to the world. Richness, depth manner, of the newspaper. and contrast of editorial photographs The benefit for advertising, on the have to be maintained as advertise- other hand, is best expressed by David ments in colour are very strong, bold Ogilvy in his book `Ogilvy on Adver- and colourful. tising' in 1983: Delhi is an expressive and ever- " Advertisements in four colors cost changing city. It's a city always on the 50% more than black-and-white, but, move. It is a city which gives uncon- on the average, they are 100 per cent ventional scope for colour. more memorable. A good bargain." Newspapers in colour are fairly In the Times of India, New Delhi, common in the West. It is high time, colour is being offered free for the next Indian newspaper, which have their few weeks. For David, that would be a own energy, woke up to the challenge steal! of colours . —Roda Mehta is an advertising —Raghu Rai, eminent photo-journalist, professional. spoke to Hena Shah. TOID180103/CR1/02/M/1TOID180103/CR1/02/C/1TOID180103/CR1/02/K/1TOID180103/CR1/02/Y/1 CMYK OID‰‰†‰KOID‰‰†‰OID‰‰†‰MOID‰‰†‰C New Delhi, Saturday,January 18, 2003 Capital 42 pages* Invitation Price Rs. 1.50 International India Times Sport In Thailand, Miss Drunk Sonia is back in Davenport rolls into walks straight after five Amethi, says BSP fourth round at straight shots has done nothing Australian Open Page 17 Page 10 Page 23 WIN WITH THE TIMES More days Established 1838 Bennett, Coleman & Co., Ltd. Cricket contracts land in court of fog and Economics is extremely useful as a form of TIMES NEWS NETWORK could result in the breach of powercuts employment for economists. their individual contracts. New Delhi: The controversial Back-up for players They say — John Kenneth Galbraith Supporting the action against TIMES NEWS NETWORK players’ contract of the Interna- • Indian players being subjected to unreasonable sponsors who put pressure on tional Cricket Council (ICC) for New Delhi: There is bad demands, although 80% of ICC funds are the ICC, former solicitor general NEWS DIGEST the coming World Cup has been news in store for those plan- generated in India. Harish Salve, appearing for the challenged in the Delhi High ning to stay at home over the • If Indians disqualified or penalised, govt should BCCI, said, ‘‘Unless the screws Jehadi targets: Deputy Prime Court on the ground that the weekend by the comfort of Minister L K Advani told a business block tax benefits, foreign exchange and other are tightened on them they will ICC has imposed unreasonable their heaters. Delhi is cur- law conference in New Delhi on Fri- benefits to Cup sponsors continue to adopt such pressure conditions on the Indian play- rently facing a power short- day that jehadis operating from In- tactics.’’ The court observed, ‘‘ ers, despite the fact that 80 per age of about 500 MW. dia’s neighbourhood were trying to The Petitioners: N K P Salve, The next battle Without India’s participation, cent of the funds for the game To make matters worse, disrupt business in the region. P10 5 former cricketers including Kapil Dev, the World Cup will be a flop,’’ are generated in India. The World Cup lands in Delhi High Court as India the weather is also showing lawyer Siddhartha Shankar Ray, and directed parties to file their Talks on J&K detenus: Jammu Former Union minister and takes a tough stand on the contracts issue.