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Copyright © Palo Alto Software, Inc., 2020 All rights reserved Fresin Fries Table of Contents Executive Summary ...................................................................................................................... 1 Introduction ..................................................................................................................................... 1 Chart: Highlights ........................................................................................................................ 2 Objectives ....................................................................................................................................... 2 Mission ............................................................................................................................................ 2 Keys to Success............................................................................................................................... 3 Company Summary ...................................................................................................................... 3 Company Ownership ...................................................................................................................... 4 Start-up Summary ........................................................................................................................... 4 Chart: Start-up ............................................................................................................................ 5 Table: Start-up ............................................................................................................................ 6 Company Locations and Facilities .................................................................................................. 2 Products ......................................................................................................................................... 2 Product Description ........................................................................................................................ 2 Competitive Comparison ................................................................................................................ 3 Table: Comparison of Competitors ............................................................................................ 3 Sales Literature ............................................................................................................................... 4 Sourcing .......................................................................................................................................... 4 Sales Programs ................................................................................................................................ 4 Grand Opening ........................................................................................................................... 4 Point of Purchase ........................................................................................................................ 4 Direct Mail Piece ........................................................................................................................ 4 Future Products ............................................................................................................................... 4 Value Meal .................................................................................................................................. 5 Private Parties ............................................................................................................................ 5 i CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. Fresin Fries Market Analysis Summary .......................................................................................................... 5 Market Segmentation ...................................................................................................................... 6 Market Analysis .............................................................................................................................. 6 Table: Market Analysis ............................................................................................................... 7 Chart: Market Analysis (Pie) ...................................................................................................... 7 Target Market Segment Strategy .................................................................................................... 7 Market Needs .................................................................................................................................. 8 Market Trends ................................................................................................................................. 8 Industry Analysis ............................................................................................................................ 9 Trends in Food Service Retail......................................................................................................... 9 Competition and Buying Patterns ................................................................................................. 10 Main Competitors ......................................................................................................................... 10 Tori-Q ....................................................................................................................................... 10 Pizza Walker ............................................................................................................................. 11 Starbucks ................................................................................................................................... 11 Bread Talk ................................................................................................................................. 11 Rotiboy ...................................................................................................................................... 11 Foreign Vs. Local Franchising ...................................................................................................... 11 Strategy and Implementation Summary .................................................................................. 12 Competitive Edge.......................................................................................................................... 12 Pricing Strategy ............................................................................................................................. 12 Brand Challenges .......................................................................................................................... 12 Marketing Programs...................................................................................................................... 12 In-Store Marketing .................................................................................................................... 13 Local Store Marketing .............................................................................................................. 13 Local Media .............................................................................................................................. 13 Positioning Statement ................................................................................................................... 13 Sales Strategy ................................................................................................................................ 13 Sales Forecast................................................................................................................................ 14 ii CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. Fresin Fries Chart: Sales Monthly ................................................................................................................ 14 Chart: Sales by Year ................................................................................................................. 15 Table: Sales Forecast ............................................................................................................... 16 Strategic Alliances .......................................................................................................................