RADIO STARMAKER FUND ANNUAL REPORT 20#08 –2009 ANNUAL REPORT RADIO TABLE OF CONTENTS STARMAKER #FUND 02. Message from the Chair 03. Board of Directors and Staff | Mandate 04 . Application Evaluation | Applications Submitted vs. Applications Approved 05. Tracking Success | Grant Allocation by Type of Record Label 07. -10. Radio Starmaker Funded Artists 12. Sales Certifications 14. Grant Allocation by Province | Grant Allocation by Genre 16. Grant Allocation by Music Industry Association 18. -19. Awards Won by Radio Starmaker Funded Artists 21. New Artists to Radio Starmaker Fund 23. Allocation of Funding by Category 25. -29. Condensed Financial Statements 372 Bay Street, Suite 302, Toronto, Ontario M5H 2W9 T. 416.597.6622 F. 416.597.2760 TF. 1.888.256.2211 www.radiostarmakerfund.com RADIO STARMAKER FUND ANNUAL REPORT 2008-2009 .01 ANNUAL REPORT RADIO MESSAGE FROM THE CHAIR STARMAKER #FUND It is my pleasure in my second year as Another important issue for Starmaker is to ensure that I am very excited to see these excellent results and I look Chair of the Radio Starmaker Fund the funding is distributed broadly over new and emerg - forward to working further with the new Board and the to present our outstanding results ing talent and that we are not funding the same artists very capable staff here at Starmaker to continue to set from the fiscal year 2008-2009. repeatedly. This year in addition to our dramatic and meet these very high standards for supporting artists increase in applications we saw almost one third of these in Canada. One of the primary goals of the applications from artists who were new to the Fund. Starmaker Fund from the time it was With new successful artists accessing the Fund each year created by broadcasters in 2001 was we can be sure that our funding is being optimized to to provide stable and consistent artist provide opportunities for a new generation of stars for centered funding for touring and the future. marketing support. One of the statistics we are most Rob Braide proud of is that 94% of all applications submitted this This year saw a new expanded collective initiative to pro - Executive Chair year were approved. This has been remarkably consistent vide funding to more music associations and festivals Radio Starmaker Fund over the past 7 years and illustrates that the Fund has than in previous years. Thanks in large part to careful been designed carefully to ensure that qualifying appli - management of our capital fund, we were able to provide cants can rely on support from us year over year. We were twice as much funding to festivals and conferences across able to maintain this very high measure of consistency the country. This guaranteed more performance and even though we had a dramatic increase in applications. networking opportunities for artists at premier events We experienced an increase of submitted applications of like North by Northeast, Pop Montreal and the Juno 51% but maintained our 94% approval average to meet Awards, to name just a few. the increased demand. RADIO STARMAKER FUND ANNUAL REPORT 2008-2009 .02 ANNUAL REPORT RADIO BOARD OF DIRECTORS AND STAFF | STARMAKER MANDATE #FUND FOR THE PERIOD FROM SEPTEMBER 1, 2008 TO AUGUST 31, 2009, THE RADIO STARMAKER FUND MANDATE BOARD OF DIRECTORS WAS COMPRISED OF: The mandate of the Radio Starmaker Fund is to make a substantial and discernable difference to CHAIR DIRECTORS DIRECTORS CON’T. Rob Braide Julie Adam Bernie Finkelstein the careers of Canadian musical recording artists Senior Consultant Vice-President/General Manager/ President through artist driven marketing assistance, and Industry Relations and Contributions Program Director The Finkelstein Management Company to support the Canadian independent music Astal Media Radio Inc. 98.1 CHFI FM Toronto and Toronto, Ontario infrastructure. Montreal, Quebec National Assistant Program Director Rogers Broadcasting Limited Jian Ghomeshi VICE-CHAIR Toronto, Ontario President Created by the Canadian Radio-television and RJ Guha Wonderboy Entertainment Inc. Telecommunications Commission’s Radio Policy President Blair Bartrem Toronto, Ontario Matrix Entertainment Program Director Review of 1998, the Radio Starmaker Fund has Toronto, Ontario Q107, Corus Entertainment Inc. completed its eighth full year of operation. Toronto, Ontario STAFF: TREASURER EXECUTIVE DIRECTOR Andy McLean Shauna de Cartier Chip Sutherland French language artists are supported by Fonds Managing Director President RadioStar, although Radio Starmaker Fund NXNE Six Shooter Records/Management MANAGER, supports non-French language and instrumental Toronto, Ontario Toronto, Ontario FINANCE AND ADMINISTRATION Rachel Oldfield projects originating from Quebec. SECRETARY David Corey Steve Kane Program Director MANAGER, President CHUM FM - CTV Inc. PROGRAMS AND APPLICATIONS Warner Music Canada Toronto, Ontario Jerry Leibowitz Toronto, Ontario RADIO STARMAKER FUND ANNUAL REPORT 2008-2009 .03 ANNUAL REPORT RADIO APPLICATION EVALUATION | APPLICATIONS STARMAKER SUBMITTED VS. APPLICATIONS APPROVED #FUND SUCCESS FACT: Applications to the Radio Starmaker Fund are evaluated on four major criteria: CLASSIFIED I The track record of the artist I The amount of money invested by the applicant and his/her label I The quality of the marketing plan, both the proposed RSF portion and the portion to which the applicant has committed through their significant investment I The amount of money the Radio Starmaker Fund has available for the round In order to qualify for the Radio Starmaker Fund, artists are required to reach prescribed sales levels by genre and demonstrate a financial commitment to the marketing of their recorded project. For a detailed description of our criteria please visit our website at www.radiostarmakerfund.com. Furthermore, the artist must be a Canadian citizen or landed Marketing Canadian urban artists has become a massive immigrant, a resident of Canada and the ownership of the master recording must reside with a Canadian company. challenge for labels across the country. With limited outlets for publicity and promotion, it’s increasingly We continue to fund artists from a wide variety of musical genres and from every region of the country. difficult to compete with mass-marketed American hip- hop artists. With the generous assistance of the Radio Starmaker Fund, we were able to gain access to the mass media and compete with these international stars on a level playing field. As a result of our marketing initiatives , APPLICATIONS SUBMITTED VS. APPLICATIONS APPROVED we were able to deliver a top 10 single at radio, a top 5 video at MuchMusic, a MuchMusic Video Award and very strong business at both physical and digital retail. # OF QUALIFYING APPLICATIONS SUBMITTED # OF APPLICATIONS APPROVED % Stephen Gasparek National Marketing Manager TOTAL FISCAL YEAR 2008-2009 334 316 94.61% Sony Music Entertainment RADIO STARMAKER FUND ANNUAL REPORT 2008-2009 .04 ANNUAL REPORT RADIO TRACKING SUCCESS | STARMAKER GRANT ALLOCATION BY TYPE OF RECORD LABEL #FUND SUCCESS FACT: TRACKING SUCCESS GEORGE We have established throughout the operation of the Fund a system of following up with our applicants to seek CANYON feedback on the impact of the funding. Statistics can only tell part of the story and we prefer to have specific and direct feedback from our applicants as to how they felt Starmaker assisted their goals. Throughout this report there are several success stories provided by our applicants that illustrates the very positive impact we are having on Canadian artists both here and abroad. Canadian country music artist George Canyon's latest release "What I Do" has benefited greatly from the Radio Starmaker GRANT ALLOCATION BY TYPE OF RECORD LABEL Fund. The funding assistance was a pivotal part of an extensive phase two advertising campaign that included both regional radio and national television. A successful mobile marketing MAJOR LABELS INDIE LABELS QUASI-INDIE MISC. FUNDING TOTAL and promotional campaign was also developed in conjunction with targeted outdoor transit postering. Previously, the Radio TOTAL APPROVED FUNDING FOR FISCAL YEAR $512,035.15 $4,868,446.71 $576,030.20 $517,920.00 $6,474,432.06 Starmaker Fund aided in the release of George's "Classics" % OF TOTAL APPROVED FUNDING 7.91% 75.19% 8.90 % 8.00% 100% album, as well as the ensuing cross-Canada tour behind that release. Through the on-going support of Starmaker, George Canyon's star continues to rise with multiple Juno Awards and CCMA Awards to his credit. Andrew Patton Sr. Marketing Manager Universal Music Canada RADIO STARMAKER FUND ANNUAL REPORT 2008-2009 .05 ANNUAL REPORT RADIO ARTIST PROFILE: DANNY FERNANDES STARMAKER #FUND With the support of the Radio Starmaker Fund, Danny celebrity judge on YTV's Karaoke Star Junior, evaluating talent - Fernandes' debut release “Intro” was a great success. It ed young Canadians from coast to coast. debuted at #1 on iTunes its first week of release and has since delivered two gold singles, "Private Dancer" and "Fantasy". His In addition, Danny toured the country relentlessly with top acts latest single "Never Again" is currently climbing both the radio such as Flo Rida, Akon, Girlicious and Sean Kingston. Touring and sales charts. Funding from Starmaker allowed us to focus the country on multiple occasions provided Danny with the our marketing on core outlets like radio, television and on-line, opportunity to personally promote “Intro” and allowed the as well as through street promotions. As a result, Danny's Canadian public to see his talent first-hand. This enabled his debut release has reached some incredible milestones to date, fans to become a part of his rise to stardom. with many more to follow. The exposure and support Danny has received for his debut Danny Fernandes was the biggest new Canadian artist at radio release has been humbling. It has enabled him to set the foun - in 2009, with over 50,000 spins to date. His last two singles dation for a long and prosperous career.