www.dallasjewishcommunityscan.org RepoRt to the community presented by thank you to paRticipants The Dallas Jewish Community Scan: Awareness, Perceptions, and Needs Fifty Jewish agencies, congregations, and organizations in our Greater dallas community came together for a joint effort of discovery. Thank you to our many community leaders and participants who over the past year made that possible. the dallas Jewish Community scan drew honest and thoughtful responses from almost 5,000 individuals, representing one of the largest surveys of a major Jewish community in the country! this process was truly about our Jewish Community with emphasis on the word “Jewish”. What are Jews in dallas aware of when it comes to their Jewish options? What perceptions do we have about those options and do we use them? Lastly, what needs do we have, and are they being met by Jewish service providers? Our community’s responses to the scan are shedding light on the answers. Already, each of the participating organizations has received valuable information about their constituencies and where we have challenges and opportunities going forward. • February through March 2013: Fifty community groups were educated and recruited to participate in the scan, indicating their commitment through signed Letters of Understanding. • April into May: the scan was drafted and tested using multiple focus groups, while agency databases were collected and refined resulting in 25,000 valid email addresses and new information appended for agency’s use (e.g., age, income, etc.) • Through May: the scan was marketed through each of the participating agencies, as well as through targeted media, to drive up participation following the May 27 launch. • The community’s participatory response was unprecedented! Completing the Community scan encompassed an important beginning. now that we have gathered this information, there will be opportunities to review how the information and our resulting conclusions can be used to shape our planning and future programming. every scan participant had a personal role in these outcomes. What we discover as we continue to review the scan results will provide guidance to better engage our Jewish community. We also hope to devise improvements to better respond to our needs of today and prepare for those of tomorrow. We are stronger together. Thank you for your participation and interest. respectfully, Cindy sweet Moskowitz Bradley Laye, CFp® board Chair Interim president & CeO 2 www.dallasjewishcommunityscan.org table of contents community scan paRtneRs 4 ouR WoRk plan 5 oveRvieWs Methodology and respondent breakdowns 6 philanthropy 7 Jewish Life and Learning 8 pre-schools 8 day schools 9 summer Camps 10 After-school programs 10 College students 11 Jewish Membership Organizations 11 social services 12 FAQs 14 undeRstanding the findings / definition of teRms Jewish Household: One or more persons in the household consider themselves Jewish. Users: someone who uses and or participates in the service Likelihood-to-Recommend (LtR): User’s likelihood of recommending the services provided by this type of provider to a friend with a similar need. For detailed information on statistics and findings, please visit our website www.dallasjewishcommunityscan.org. 3 www.dallasjewishcommunityscan.org community scan paRtneRs akiba academy of dallas hadassah dallas american Jewish committee, dallas hillel of dallas ann & nate levine academy hillels of north texas bbyo alumni in dallas intown chabad bbyo north texas aaron family Jewish community center of dallas chabad of dallas dallas Jewish community foundation chabad of plano Jewish family service community homes for adults (chai) Jewish federation of greater dallas congregation anshai torah Jewish War veterans auxiliary congregation beth el binah Jewish War veterans post #256 congregation beth torah the legacy senior communities, inc. congregation kol ami mesorah high school for girls congregation ner tamid moishe house congregation nishmat am national council of Jewish Women, greater dallas congregation ohev shalom sephardic torah center of dallas congregation ohr hatorah shir tikvah congregation shaare tefi lla temple emanu-el congregation shearith israel temple shalom dallas area torah association (data), dallas texas a&m university hillel dallas area torah association (data), plano texas Jewish post dallas hebrew free loan association texas torah institute dallas holocaust museum tiferet israel congregation dallas Jewish committee on scouting torah day school of dallas dallas Jewish historical society university of texas hillel dallas kosher yavneh academy of dallas 4 www.dallasjewishcommunityscan.org ouR WoRk plan hoW We conducted the community scan 1. Hypothesis Development • Created a task Force (Federation, agencies, organizations, congregations). • Conducted key informant interviews (donors, agency leadership, affiliated Jews, independent Jews, civic/religious leaders, subject matter experts, young adults). • reviewed our past community surveys and other studies. • determined which questions to ask (a limited number) and asked only those that drive success or upon which could be acted. 2. Creation of Community Database • Worked with all 50 Jewish organizations, local and national (no data sharing). • removed duplicate records and performed data appends resulting in a list of 60,000 Jews (25,000 with valid emails). 3. Instrument Development • developed a survey instrument incorporating multiple rounds of feedback which allowed us to capture community needs as well as donor perceptions/passions. 4. Field Surveys • received approximately 5,000 completed surveys skewed toward affiliated but also containing a substantial number of independents. 5. Outreach Tools • Utilized viral marketing and referrals via Facebook and other social media to reach those not in databases. 6. Analysis and Reports • Jewish Federation of Greater dallas received the master report which has been uploaded to www.dallasjewishcommunityscan.org. • each participating organization received an interactive report containing responses from names they provided (if enough responses were received). 5 www.dallasjewishcommunityscan.org methodology and Respondent bReakdoWns Building a Platform for the Future: The Community Scan METHODOLOGY becomes a “Community Connector” engaging Jews across the Dallas area through changing life stages. Unique Approach: Beyond sampling to active database the Community scan was the result of thoughtful, strategic analysis and decisions: 1. Not Just a Demographic Study—It was recommended by the external survey-conducting organization that we not conduct a demographic study as results are static and there is no mechanism to engage the population whose needs and passions have been studied. 2. Use a Comprehensive Community Approach—It covers needs and perceptions where an agency can then reach out to constituents to engage them. there is no data sharing between agencies so there is no risk for them, but community building is increased. High participation rates are a result. 3. Builds a Platform for the Future—An interactive approach means to reach the community via multiple platforms, yielding continuous updates and real-time business intelligence. the survey becomes a “community connector,” engaging individuals through changing life stages. Why the Comprehensive Approach works 85% of Jews have been affiliated at some point in their lives with a Jewish organization. • 25% are currently “affiliated” (active members of a Jewish organization). • 60% care about Judaism but are not affiliated—“independent” Jews. • 15% do not place high value on their Jewish identity. Many names of independents are in databases of organizations or in social networks, providing a better sampling of the broader Jewish community. • example: temple emanu-el, Jewish Family service, University of texas Hillel, or birthright Israel from recent to past years. • there are many participating dallas-area Jewish organizations that are not Federation agencies. • Many independents still live in the Greater dallas area, some in the less-affluent suburbs. • If independents are not in agency databases, they are likely friends with those who are, so social networks provide one degree of separation. by using the comprehensive approach, we are able to gather all of the traditional sampling insights at the same cost because of redundant steps. Many names of independents are in databases of organizations or in social networks. 6 www.dallasjewishcommunityscan.org philanthROPY OVERvieW Individuals expect religious institutions to support a variety of programming. PHILANTHROPY Findings • respondents want to give Jewishly primarily through their synagogues, even if they do not attend with a high frequency. • Individuals expect religious institutions to support a variety of programming. • social services and education followed in priority. the data suggests that religious institutions (synagogues) are the foundation of donors’ priorities in dallas. • Jewish religious institutions are ranked first by the majority of respondents, but social services have a higher average. still, we believe there is a significant drop off between the highest ranking to the other ranks. • the drop off in respondents to Jewish Culture shows it does not appear as a top-three priority for most. • Major donors as well as smaller donors prioritize philanthropic contributions similarly. • 23% of respondents gave more than $10,000, and 77% gave less than $10,000. As Jewish engagement