Going Places • Summer 2019 • 1 Summer 2019 2 6 11 18 SASKSECRETS SPORTS TOP FIVE TIPS FOR COMPLETING DESTINATION RECONCILIATION AND NEW LOOK AN AWARD NOMINATION DEVELOPMENT STRATEGY DIVERSITY ADDRESSED IN LAUNCHES FRAMEWORK WDM INCLUSIVITY REPORT TO ENRICH AND GROW TOURISM 2 • Going Places • Summer 2019 TABLE OF CONTENTS Editor SaskSecrets sports new look ..............................................2 New funding pilot programs accepting applications Susan Parkin Message from the CEO .........................................................3 on October 1-November 15 .............................................11 Tourism Saskatchewan Tourism and jobs provide focus for World STEC News 189 - 1621 Albert Street Tourism Day ..............................................................................3 Tourism Workplace Leadership Conference Regina, Saskatchewan Saskatchewan increasingly attracts U.S. anglers focuses on tourism careers ...............................................12 Canada S4P 2S5 and hunters ..............................................................................4 Ashley Stone receives Tourism Phone: 306-787-2927 Message from the Chair .......................................................5 Ambassador Award .............................................................12 Fax: 306-787-6293 Tourism Saskatchewan releases 2018-2019 Introducing Amanda Ruller, I Heart Tourism Email: [email protected] Annual Report ..........................................................................5 influencer ................................................................................12 Articles may be reprinted with Start planning for the Saskatchewan Tourism In the Spotlight ....................................................................13 permission. Awards of Excellence ............................................................6 Tourism Trends Top Five Tips for completing an award Generation Alpha becoming travel decision nomination ...............................................................................6 influencers ..............................................................................14 Cover Image Content collection adds new photography Why Tourism Matters .........................................................15 Northern Saskatchewan and video to market Saskatchewan ................................7 Around the Province Selling Saskatchewan Summering with the Saskatchewanderer ..................16 Bookmark International travel media and travel trade Kevin Dunn returns as 2019 SaskParks Industry Website hosted on FAM tours .............................................................8 Ambassador ...........................................................................16 Industry.TourismSaskatchewan.com FAM tour basics explained ..................................................8 Saskatchewan provincial parks are more than a is your one-stop site for the latest Top Five Tips for participating in summer getaway .................................................................17 news and information from Tourism Saskatchewan and the province’s travel trade FAMs ...................................................................9 Saskatchewan provincial parks receive infrastructure tourism sector. You will find Travel Offers generate interest and business ..............9 investment ..............................................................................17 information on partnership In Development Reconciliation and diversity addressed in Western opportunities, upcoming events, Tourism Saskatchewan signs partnership with Development Museum Inclusivity Report ..................18 education and training programs, research and more. Indigenous Tourism Corridor ..........................................10 Here & There .........................................................................19 Destination Development Strategy launches Industry Events, Opportunities and Resources .....20 framework to enrich and grow tourism ......................11 SaskSecrets sports new look After a brief hiatus, SaskSecrets is back in circulation and looking better than ever. Tourism Saskatchewan refreshed its long-standing consumer e-newsletter to be more visually appealing across a range of devices. Feature stories showcase Saskatchewan’s remarkable travel experiences. The redesign is based on research that examined successful models and identified themes and topics most relevant to key travel markets. Striking imagery and captivating titles seize attention. Embedded links connect readers to the full stories posted on TourismSaskatchewan.com . Additionally, each issue features two Travel Offers that promote authentic product offerings to entice visitors. Operators are welcome to submit Travel Offers for consideration in upcoming issues of SaskSecrets . Email your offer to [email protected] . SaskSecrets is distributed quarterly to more than 26,000 subscribers. To receive SaskSecrets in your inbox, fill out a subscription form at TourismSaskatchewan.com/sasksecrets . Going Places • Summer 2019 • 3 MESSAGE FROM THE CEO Tourism is one of the world’s largest economic sectors. September 27 is World Tourism Day, declared by the United Nations According to the World Travel & Tourism Council World Tourism Organization (UNWTO). The theme this year is Tourism (WTTC), the industry experienced 3.9 per cent growth and Jobs: a Better Future for All . The UNWTO has compiled a in 2018, higher than the 3.2 per cent growth in the comprehensive fact sheet on the subject of tourism employment. global economy. To read the full document, visit wtd.unwto.org . In the meantime, here are just a few points to consider: Saskatchewan has an abundance of tourism resources, and the potential • Tourism’s role in job creation is often undervalued. This is despite for tourism growth is limited only by the imagination. the fact that tourism generates 10 per cent of world jobs. • Tourism is a major source of employment because of its labour- Offering more than 4,000 products and services, our industry is a strong intensive nature and the significant multiplier effect on employment collective voice for bringing awareness about the benefits of a vibrant in related sectors. It is estimated that one job in the core tourism tourism sector and a prosperous visitor economy. sector creates about one-and-a-half additional or indirect jobs in the tourism-related economy. It is helpful to understand the difference between the two terms. • Micro, small and medium-sized enterprises are the major job creators Tourism generally relates to activities undertaken by people travelling to in tourism . around half of tourism employees work in enterprises of and staying in places away from home. Visitor economy is a broader fewer than 10 people, while three-quarters work in enterprises of concept, defined by the WTTC as “any direct, indirect and induced fewer than 50 people. economic activity resulting from visitors’ interactions with their • Tourism creates jobs in rural and remote areas, not only directly, destination.” but indirectly through the preservation and restoration of traditional activities. Often, it is one of the few viable economic sectors in these These interactions include shopping, dining, purchasing tickets to areas. events, cultural activities and performances, booking stays in unique accommodations and participating in authentic experiences that a Nearly 64,000 Saskatchewan residents work in tourism-related jobs, destination offers. accounting for 11.2 per cent of total employment in the province. Three out of five people working in tourism are in full-time positions, Focusing on the visitor economy broadens the conversation. Businesses and the industry offers rewarding employment and business that have never considered their part in the picture suddenly see the opportunities in rural areas, as well as in our cities. connection. They begin to recognize the widespread benefits of investing in and developing quality visitor experiences. They see the importance of pride of place and giving travellers countless reasons to Mary Taylor-Ash explore the community, purchase local products and make remarkable discoveries. Tourism and jobs provide focus for World Tourism Day The United Nations World Tourism Organization (UNWTO) observes World Tourism Day annually on September 27. The occasion brings awareness to the tourism industry’s “social, cultural, political and economic value.” Each year has a different focus, and the theme for 2019 is Tourism and Jobs: a better future for all . The following is from the official World Tourism Day 2019 message issued by UNWTO Secretary-General Zurab Pololikashvili: Tourism can help us build a better future for everyone. Around the world, the tourism sector is leading source of employment, supporting many millions of jobs and driving economies forward, both at the local and the national level. At the same time, it is a catalyst for equality and inclusivity. In many places, tourism employment gives women, young people and those living in rural communities the chance to support themselves and their families and to integrate more fully into wider society. The true potential of tourism, both as a creator of jobs and as a driver of equality and sustainable development, is only just being realized. Providing decent work opportunities and contributing to developing professional skills are at the heart of this. Well managed, the continued growth of our sector will encompass countless