AccuWeather Delivers New Level of Weather Personalization & Hyper-Localization Worldwide, Partnering with Rubric AccuWeather, the world’s largest and fastest growing weather company, maintains a united, singular focus on their core Mission: We personalize the weather, so people can improve their lives. AccuWeather makes this promise a reality minute-by-minute to users in every location worldwide, in partnership with Rubric. Global Weather Leadership AccuWeather provides weather forecasts with Superior Accuracy™ through smartphones, wired and mobile internet sites at AccuWeather.com, ACCUWEATHER award-winning apps, connected TVs, plus radio, television, newspapers, also serves over over 180,000 websites, 24/7 AccuWeather Network cable channel, and 240 of Fortune 500 more. AccuWeather also serves over 240 of Fortune 500 companies and companies and thousands more. thousands more. Through their unique global multi-platform capabilities and expansive reach, AccuWeather saves lives, protects businesses, and helps people get more from their every day. The Foundation AccuWeather’s resounding With the most complete global real-time and commitment starts with the most historical data, most robust database of forecast models, most advanced forecast engine globally, and robust, complete weather data. comprehensive validation results, AccuWeather is the AccuWeather gathers the best and most accurate weather company worldwide. most comprehensive weather data With over 50 years of experience, clients, partners, to deliver forecasts with Superior and users all over the world rely on the consistent, Accuracy. Forecasts are pinpointed excellent service and the Superior Accuracy that for every location on Earth and extend AccuWeather exclusively provides. further ahead than any other source. Actionable Impact through Communications AccuWeather incorporates the best weather data into the most effective communication presentations - tailored by user location, device, language and dialect - for real-time, actionable impact. Mobile Weather Importantly, nearly two thirds of AccuWeather.com and AccuWeather app Website in the World users live outside of the United States. A worldwide digital leader with the #1 mobile weather website in the world, AccuWeather understands the importance of global scale with customization based on cultural preferences and needs. Strategic Partnership “We wanted a partner that could offer expertise in localizing content and understanding cultures.” Trish Mikita, Vice President of Digital Media Strategy at AccuWeather AccuWeather partners with Rubric code, copy, and interfaces were built correctly across for global language services, different language markets. personalizing breaking weather Trish Mikita, Vice President of Digital Media Strategy information, news, and updates at AccuWeather, states “Weather affects us all, from to provide forecasts in over 100 parents and business travelers to runners, hikers, and bikers on the go. AccuWeather keeps users informed languages and dialects. and safe on any journey through tailored, personalized weather communications in partnership with Rubric.” Rubric helps AccuWeather to effectively tailor content to an international audience through localized “We wanted a partner that could offer expertise in languages and dialects, in addition to user interfaces localizing content and understanding cultures,” added and sourcing to fit each market’s needs. With Rubric’s Mikita. “A partner that would collaboratively and localization expertise, AccuWeather was able to strategically work with us, not for us. We rely on Rubric customize the coding and localization of digital to work with our team to offer suggestions, produce assets to “Think Local, Act Local” by country, region the highest quality product, and stand behind their and local area, while refining and adding content as services, providing maximum impact.” languages and preferences continue to evolve. The partnership has demonstrated success, with more Utilizing their project management capabilities, Rubric people worldwide choosing AccuWeather than ever also guided AccuWeather through the multilingual before, setting new records in digital traffic growth design and expansion process. The company worked across AccuWeather.com and app platforms through across the AccuWeather organization to coordinate the delivery of relevant, compelling, and highly and orchestrate product localization. AccuWeather localized weather content and communications. project managers worked collaboratively with translators and developers to make sure source Distinct Cultural Preferences & Needs AccuWeather understands that Simple translations do not always work, because weather terms vary from country to many English weather terms don’t have one-to-one counterparts in other tongues. For example, Eskimo country and region to region, from the languages Inuit and Yupik, and their many dialects relative meaning of the word “hot” to have dozens of ways to express the word “snow.” the way temperatures and dates are Some terms can mean wet, heavy snow, while others might mean light, powdery snow. This level of variation displayed. Expressions in English – “It’s is not uncommon across languages, and it can hot out today,” for example – become complicate matters for companies that do not take a much more complicated in, say, high level of detail or apply context in the translation Arabic, where hot weather is clarified process. by factors like humidity. Users can experience the weather first-hand through falling raindrops or shining sunlight; however, the Additionally, different languages can display terms people use to understand this weather forecast differently on user interfaces, where text could in advance, allowing them to take action, varies potentially run across dialog boxes or have limited greatly worldwide. visibility on a device. It is also not so easy to say that there will be a “Chance for a flurry” in Polish, because AccuWeather understands the importance and the translated term – “Prawdopodobieństwo lekkich sophistication of user preferences and needs, opadów śniegu” – might be too long to conveniently continuing to expand and further strengthen localized and effectively display on a mobile app. weather communications to improve peoples’ lives. Next Level of Innovation AccuWeather’s collaborative partnership with Rubric will deliver a new level of weather personalization and hyper-localization through additional PERSONALIZING global innovations and enhancements. THE WEATHER to improve people’s Global expansion initiatives include the addition of unique, breaking news lives worldwide content hyper-localized by area, expansion of pinpointed dialects based on more effectively and hyper-localized cultural preferences, expanded forecast information with impactfully than additional detailed weather updates, auto-enhancements to locale-based language and country combinations and preferences, and ever before. more, personalizing the weather to improve people’s lives worldwide more effectively and impactfully than ever before. Visit www.rubric.com .