ISSN - 2277-1816 UTTARANCHAL BUSINESS REVIEW Bi-annual Refereed Journal included in the List of UGC Vol. - 7, Issue - 1 Recommended Journals (D.O. No. F. 1-2/2016 (PS) Amendment Jun. 2017 dated 14th June 2017, Sl.No. 403, Journal No. 41551 e-CRM: A Potent Strategy for Protecting and Managing Customers in the Age of E-Commerce, Shikha Gupta & Sumanjeet Singh A Study of Impression Management Techniques Applied by Academicians in Select Educational Institutions of Dehradun Bipin Chandra Kandpal & D. S. Chaubey Antecedents to Employee Retention in Banking Industry: An Empirical Enquiry of Individual Related Variables, Niharika Singh & L. S. Sharma GST and its impact on the Online Marketplace in India Raja Sarkar & Sabyasachi Das A study on Performance of Foreign Banks in India Durga Madhab Mahapatra & Soumendra Patra & Ashok Kumar Mohanty Performance and Organizational Learning under the Approach of Organizational Theories José G. Vargas-Hernández, Rebeca Almanza Jiménez, Patricia Calderón Campos & Rafael Casas Cardenaz Indian Hospitality Industry: A Promising Contributor towards Growing India Nishant Chaturvedi Marketing Factors Influencing Purchase Decision Making: A Study of Health Insurance Sector in India Chette Srinivas Yadav & A. Sudhakar Employees Relationship Management Practices and its Impact on Employee Job Satisfaction and Intention to Quit: An Empirical Study Navita Mishra, Rajat Praveen Dimri & Babita Rawat Criteria Consideration of the Seafood Exporters in the International Market Rajamohan S. & D. Joel Jebadurai Relationship Management and its Impact on Customer Satisfaction in Hotel Industry Shailesh Chamola & Ashok Kumar Case Study Snapdeal Gains or Losses in Aamir Khan Controversy Devkant Kala & D. S. Chaubey UTTARANCHAL INSTITUTE OF MANAGEMENT CHIEF PERSON Mr. Jitender Joshi Chancellor Uttaranchal University, Dehradun CHIEF PATRON Prof. (Dr.) S.C. Joshi Vice-Chancellor, Uttaranchal University, Dehradun From the Editor's Desk PATRON Prof. (Dr.) Pradeep Suri Director, Uttaranchal Institute of Management, Dehradun CHIEF EDITOR It gives us immense pleasure in bringing to you the current issue of Uttaranchal Business Review. Prof. (Dr.) D.S. Chaubey Research is an ongoing process and vouches for a continuous growth and updating. The present Dean, Research and Studies, Uttaranchal University, Dehradun issue offers many thought-provoking avenues to researchers and scholars. We are presenting [email protected] numerous such research papers in this issue. "e-CRM: A Potent Strategy for Protecting and Managing Customers in the Age of e-Commerce" by Shikha Gupta & Sumanjeet Singh highlights the importance of e- CRM as strategy for managing ADVISORY BOARD customers. The presentation of 'self' among the faculty members has been explored by Bipin Chandra Kandpal and D S Chaubey in their article "A Study of Impression Management Techniques Dr. Harish Chaudhary Dr. S. M. Tariq applied by Academicians in Select Educational Institutions of Dehradun" and highlighted impression Professor, Indian Institute of Technology, Delhi. Oman College of Management and management techniques adopted by teachers to present themselves as professionals, sleek and Technology, Barka, Sultanate of Oman. Dr. S.D. Vashisth competent. Employee-retention techniques in the contemporary period have been explored in the Ex. Professor and HOD, Dept of Management, Dr. Ashish Mathur article "Antecedents to Employee Retention in Banking Industry: An Empirical Enquiry of Individual MDU Rohtak. Associate Professor, Jodhpur University, Related Variables" by Niharika Singh & L. S. Sharma. Jodhpur. Prof. S.C. Bagri GST has emerged as a hot topic of discussion among all the sectors of economy and academicians. Professor, School of Management, HNB Garhwal Dr. Ritesh Srivastawa The GST and its impact on the online marketplace in India has been discussed by Raja Sarkar & Central University, Srinagar Garhwal. Professor, Department of IT and Computer Sabyasachi Das. Durga Madhab Mahapatra & Soumendra Patra & Ashok Kumar Mohanty reviwed Science, Skyline University, Dubai. Prof. L.S. Sharma the performance related issues of banks in their research work on "A study on performance of foreign Professor, School of Management, Mizoram Dr. Gajendra Singh Banks in India". Central University, Mizoram. School of Management, Doon University, Globalization of business has opened up many opportunities for exporting goods across the globe. Dehradun. Dr. Durgesh Pant The various criteria consideration of the seafood exporters in the international market has effectively Director, School of Management, Uttaranchal Prof. K R Subramaniam been explored by S. Rajamohan & D. Joel Jebadurai. In line with this, José G. Vargas-Hernández, Open University, Uttarakhand. Visiting Professor and Independent Rebeca Almanza Jiménez, Patricia Calderón Campos & Rafael Casas Cardenaz have described the Management Consultant. performance and organizational learning under the organizational theories. The present trend and Dr. Sumanjeet Singh Department of Commerce, Ramjas College, Dr. Adeel Maqbool future prospects of tourism were highlighted by Nishant Chaturvedi in his work on Indian Hospitality University of Delhi, Delhi. Associate Professor & Head, Department Industry in the context of Proliferating India. Chette Srinivas Yadav & A.Sudhakar have analysed the Business Management, Integral University, marketing factors influencing purchase decisions in the Health Insurance Sector of India. Dr.Waleed Hmedat Lucknow. Professor & Dean, Oman College of Navita Mishra, Rajat Praveen Dimri & Babita Rawat have explored the employee relationship Management and Technology, Oman. Dr. Ranjana Mittal management practices and their impact on employee job satisfaction and their intention to quit; Head (HR) NTPC, New Delhi. whereas the relationship management and its impact on customer satisfaction in Hotel Industry has Dr. Aftab Rizvi elaborately been explained by Shailesh Chamola & Ashok Kumar in their work. A case study on Sharjah University, Sharjah. Dr. Rajni Jain Snapdeal Gains or Losses in Aamir Khan Controversy was developed by Devkant Kala & D.S. Principal Scientist, ICAR – NIAP, New Delhi. Dr. M. Mubarak Ali Chaubey highlighting business prospects in this field. Oman College of Management and Technology, We encourage researchers and academicians to use this as a platform to publish their work and Barka, Sultanate of Oman. express their ideas for the cause of further research. We are looking forward to readers' response, suggestions and feedback. I express my deep gratitude towards all our advisory board members and editorial board members ASSOCIATE EDITOR EDITORIAL TEAM for their guidance and support. Sincerely, Mr. V.K. Tangri Dr. Sidheswar Patra Dr. Sonal Sharma, Mr. Bipin Chandra Kandpal Prof. (Dr.) D.S. Chaubey Uttaranchal University, Uttaranchal University, Uttaranchal University, Uttaranchal University, Dehradun Dehradun. Dehradun. Dehradun. Editor-in-Chief CHIEF PERSON Mr. Jitender Joshi Chancellor Uttaranchal University, Dehradun CHIEF PATRON Prof. (Dr.) S.C. Joshi Vice-Chancellor, Uttaranchal University, Dehradun From the Editor's Desk PATRON Prof. (Dr.) Pradeep Suri Director, Uttaranchal Institute of Management, Dehradun CHIEF EDITOR It gives us immense pleasure in bringing to you the current issue of Uttaranchal Business Review. Prof. (Dr.) D.S. Chaubey Research is an ongoing process and vouches for a continuous growth and updating. The present Dean, Research and Studies, Uttaranchal University, Dehradun issue offers many thought-provoking avenues to researchers and scholars. We are presenting [email protected] numerous such research papers in this issue. "e-CRM: A Potent Strategy for Protecting and Managing Customers in the Age of e-Commerce" by Shikha Gupta & Sumanjeet Singh highlights the importance of e- CRM as strategy for managing ADVISORY BOARD customers. The presentation of 'self' among the faculty members has been explored by Bipin Chandra Kandpal and D S Chaubey in their article "A Study of Impression Management Techniques Dr. Harish Chaudhary Dr. S. M. Tariq applied by Academicians in Select Educational Institutions of Dehradun" and highlighted impression Professor, Indian Institute of Technology, Delhi. Oman College of Management and management techniques adopted by teachers to present themselves as professionals, sleek and Technology, Barka, Sultanate of Oman. Dr. S.D. Vashisth competent. Employee-retention techniques in the contemporary period have been explored in the Ex. Professor and HOD, Dept of Management, Dr. Ashish Mathur article "Antecedents to Employee Retention in Banking Industry: An Empirical Enquiry of Individual MDU Rohtak. Associate Professor, Jodhpur University, Related Variables" by Niharika Singh & L. S. Sharma. Jodhpur. Prof. S.C. Bagri GST has emerged as a hot topic of discussion among all the sectors of economy and academicians. Professor, School of Management, HNB Garhwal Dr. Ritesh Srivastawa The GST and its impact on the online marketplace in India has been discussed by Raja Sarkar & Central University, Srinagar Garhwal. Professor, Department of IT and Computer Sabyasachi Das. Durga Madhab Mahapatra & Soumendra Patra & Ashok Kumar Mohanty reviwed Science, Skyline University, Dubai. Prof. L.S. Sharma the performance related issues of banks in their research work on "A study on performance of foreign Professor, School of Management, Mizoram Dr. Gajendra Singh Banks in India". Central University, Mizoram. School of Management,