Suggested Titles: February, 2014 For Library Collection Development (arranged alphabetically by subject) 1 Suggested Titles List February, 2014 Table of Contents Accounting .............................................................................................................................................................................. 2 Art ........................................................................................................................................................................................... 6 Biology ................................................................................................................................................................................... 14 Business Administration ....................................................................................................................................................... 26 Child Study ............................................................................................................................................................................ 30 Computer Information Science & Mathematics ................................................................................................................... 42 Criminal Justice ..................................................................................................................................................................... 48 Economics ............................................................................................................................................................................. 56 Education .............................................................................................................................................................................. 63 English ................................................................................................................................................................................... 75 Health Administration ........................................................................................................................................................... 90 History ................................................................................................................................................................................. 100 Hospitality & Tourism Management ................................................................................................................................... 109 Human Services ................................................................................................................................................................... 116 Journalism & New Media Studies ....................................................................................................................................... 122 Modern Languages.............................................................................................................................................................. 129 Music ................................................................................................................................................................................... 133 Natural Sciences: Chemistry/Physics .................................................................................................................................. 137 Nursing ................................................................................................................................................................................ 144 Organizational Management .............................................................................................................................................. 154 Philosophy ........................................................................................................................................................................... 158 Political Science ................................................................................................................................................................... 164 Psychology .......................................................................................................................................................................... 182 Recreation ........................................................................................................................................................................... 185 Religious Studies ................................................................................................................................................................. 187 Sociology & Human Relations ............................................................................................................................................. 193 Speech & Communication ................................................................................................................................................... 204 Theater ................................................................................................................................................................................ 206 Writer’s Foundry ................................................................................................................................................................. 212 2 Suggested Titles List February, 2014 Accounting Faculty Member: McDonald, Malcolm. The complete marketer: 60 essential concepts for marketing excellence, Click here to enter text. by Malcolm McDonald and Mike Meldrum. Kogan Page, 2013. 322p index ISBN 9780749466763 pbk, $29.95 ☐ Required McDonald and Meldrum (marketing professionals and former educators, Cranfield Univ. School of Management, UK) focus on the building blocks for a complete marketing program in ☐ Recommended this logically organized book, which contains 60 short chapters, each focusing on an important aspect of the total marketing program. Among the topics covered are marketing's role in society, the micro and macro environments that affect a marketer's ability to operate, the role of marketing information and marketing research, consumer and organizational buyer behavior, market segmentation, target marketing, digital marketing, customer relationship management, and developing and managing the entire marketing mix of products, prices, distribution, and communications. The authors describe the similarities and differences of marketing goods and services to consumer and business markets. The book's concluding section deals with developing a marketing plan, budgeting, organizational structure, and the use of marketing metrics aimed at determining accountability and measuring effectiveness. Abundant examples appear throughout the work. Marketing is about providing solutions that result in customer value and satisfaction, and the authors have produced a neat, handy source of key guidelines for building and implementing effective marketing programs that work toward that end. Summing Up: Highly recommended. Students at all levels; researchers; practitioners; general readers. Faculty Member: Hubbard, Nancy A. Conquering global markets: secrets from the world's most successful Click here to enter text. multinationals. Palgrave Macmillan, 2013. 228p bibl index ISBN 9780230293557, $40.00 ☐ Required This complex, extensively researched book by an international expert on globalization is a must read for all managers of global organizations, those considering going global, or those ☐ Recommended operating in China or Asia. The volume should also be read by faculty and graduate students in international business. Hubbard (Goucher College) bases her study on interviews conducted with senior managers of 50 companies in 16 countries. She explains why, when, where, and how to globalize successfully. The benefits, risks, challenges, and causes of failure are also clarified. The book includes coverage of the advantages and disadvantages of mergers, equity and nonequity acquisitions, joint ventures, alliances, and greenfield investments. Hubbard explains the trends and reasons for changes in globalization, including the acceleration of globalization by emerging market globalizers toward the end of the 20th century. Eighteen short, well-researched cases enhance the text, and examples are provided to support each concept presented. Hubbard emphasizes the importance of excellent management, including planning, careful environmental analysis, setting goals, achieving teamwork, and developing controls. The importance of social responsibility is stressed as well. Diagrams, tables, and graphs throughout; high-quality bibliography. Summing Up: Essential. International business collections supporting graduate students, researchers, and professionals. Faculty Member: Krishna, Aradhna. Customer sense: how the 5 senses influence buying behavior. Palgrave Click here to enter text. Macmillan, 2013. 185p index afp ISBN 9780230341739, $30.00 ☐ Required Drawing on hundreds of studies of sensory perception relating to consumer marketplace behavior spanning more than 20 years, Krishna (Ross School of Business, Univ. of Michigan) ☐ Recommended has produced a book that shows great promise for helping marketers learn more about how sensory factors affect buyer decision making. She defines sensory marketing as marketing that engages consumers' senses and affects their perception, judgment, and behavior. While the concept of sensory marketing