Firouzabadi: Regional Arab Iran is the last Iran futsal team Tajikistan to host states’ move against Hezbollah great emerging wants friendly world scholars for 211124 Noruz meeting NATION is a ‘strategic mistake’ ECONOMY market SPORTS with Brazil ART& CULTURE WWW.TEHRANTIMES.COM I N T E R N A T I O N A L D A I L Y Ceasefire in Syria is a chance: Amir-Abdullahian 2 12 Pages Price 10,000 Rials 37th year No.12508 Monday MARCH 7, 2016 Esfand 17, 1394 Jumada Al Awwal 27, 1437 Environmental Health investment in Rouhani urges U.S. to be more Iran is a minister ‘win-win’ active in implementing JCPOA game: Finnish talks tough By Negar Asadi prehensive Plan of Action. been reduced, he said in a press Iran and the 5+1 group (the Co. manager TEHRAN — Iranian President In some areas, the U.S. has not conference. five permanent members of the on high The ministries and big Hassan Rouhani said on Sunday made efforts to the extent that it is He said Iran will immediately UN Security Council plus Germa- companies in Iran seem that the U.S. should be more active expected to make; however, Iran’s respond to any violation in imple- ny) implemented the JCPOA in in implementing the Joint Com- banking transactions have not menting the deal. January. 2 traffic to be committed to tackle environmental issues, says casualties Finnish executive director Zarif attends the 5th Extraordinary OIC Summit on Palestine SOCIETY TEHRAN — Health EXCLUSIVE INTERVIEW deskMinister Hassan By Maryam Qarehgozlou Qazizadeh Hashemi said on Sun- TEHRAN — The 15th Internation- day that while Iran is a regional al Environment Exhibition which power and ranks first in the region kicked off in attendance of two and 16 in the world in terms of ac- ministers and a deputy vice minis- ademic achievements it has not yet ter from Finland, Austria and Japan been successful to reduce the num- has paved the way for international ber of traffic casualties. top ranked companies worldwide The health minister made the re- to present themselves to Iranian marks while speaking to traffic police firms and companies and set the during a seminar. scene for more pro-environment “If I were you, I would not register activities. car plate number for those drivers On the sidelines of the exhibi- who have made lots of trouble for our tion the Tehran Times carried out citizens,” he told policemen, ISNA re- an interviewview with Ilkka ported. Homanen,en, executive “We have not been able to solve director ooff CClean-lean- the problem of air pollution and traffic tech Industry,dustry, and accidents which are still claiming thou- Saku Liuksia,ksia, prpro-o- sands of lives,” Qazizadeh Hashemi gram manag-anag- lamented. er at Finpro.pro. He also advised media to help raise general awareness about traffic rules See pagege 1010 and other human development issues Hamidreza Mirdamadi Hamidreza instead of “lying” and “provoking” offi- cials against each other. IRNA/ 2 PERSPECTIVE Mindset about marketing in Iran needs to be changed, scholar says PERSPECTIVE By Ali Kushki outdo their foreign rivals if they get updated By Serge R. Nakouzi Tehran Times journalist EXCLUSIVE INTERVIEW The FAO Representative By Parvin Telli on marketing strategies, Vazifehdoost added. This is why the Ministry of Science, the to Iran and to ECO TEHRAN — Rising from decades-long sanc- scholar said, established the marketing insti- Tehran, Ankara tions, Iran has opened its gates to an influx of tute as an NGO about six years ago in an Conserving foreign investors poised to rush headlong into attempt to change the traditional attitude back on track: Iranian market. dominating the country’s bazaar. biological diversity However, the opposite side of the coin is At that time, the institute began its ac- What’s next? what happens to local enterprises that strug- tivities with 33 renowned university scholars to save Iran’s future gled to survive during the imposed sanc- from across the country to defend business or the messy, beleaguered Middle tions. Are they able to wrestle with the new practitioners by arming them with the scien- his week marks the national ‘Nat- FEast, closer bonds between Tehran economic changes and compete with their A lot has to be done in marketing in Iran, tific strategies available in the world, he re- Tural Resources Week’. The com- and Ankara should mean peace and powerful rivals who have been playing in the he said, including marketing research which marked. memoration of this week provides an stability as the region has witnessed international markets? has yet to be developed in Iran. Vazifehdoost further said the institute, un- opportunity for reflection on the im- bloody developments over the past Hossein Vazifehdoost, chief of the Irani- Of course, given that local traders are der his leadership, is moving toward having a portance of natural resources and the five years. an Scientific Marketing Institute, answers the more familiar with Iranian culture, they can society for marketers like medics, psycholo- value of biodiversity in preserving hu- While Syria, Iraq, Yemen, and Sau- questions in an exclusive interview with the gists or other guilds not only to empower manity’s fate as well as variety of life di Arabia are directly involved in wars, Tehran Times, explaining that local traders “We are not allowed them but to curb the current chaos in the on earth. ripple effects have encroached on are not presently capable of competing with to speak publically, be country’s market. The essence of the vitality of bi- Speaking about self-imposed limitations the whole world from bomb blasts in foreign companies unless they undergo a ref- it positive or negative, odiversity and its correlation to the France and Turkey, through the refu- ormation. which have shackled the market from moving fate of humanity was best captured gee crisis, to disagreements among Being away from Iran’s market for years, about local products forward, the scholar stated that Iran requires by the following description aptly regional and global powers as to how Vazifehdoost said, many of the world’s big and services to media a nationwide remarketing both in theory and defined by Green Facts. Biodiver- to restore peace in the region. companies have already begun their research to avoid advertising or practice. sity is the foundation of ecosystem The situation has put Iran and on Iran’s market, around one and a half years “We are not allowed to speak publically, be services to which human well-be- Turkey at loggerheads over the fate ago to be precise, by sending their research- other accusations, but we it positive or negative, about local products ing is intimately linked. There is no of the current Syrian government, ers to study need assessment, methods of can freely discuss about and services to media to avoid advertising or feature of Earth that is more com- as well. And this is simply bad since advertisements, prices, distributing channels, foreign brands without other accusations, but we can freely discuss plex, dynamic, and varied than the international experts believe sus- etc. to preplan for a post-sanctions Iran. about foreign brands without hesitation or layer of living organisms that occupy tainable security in the Middle East This puts local traders in a more danger- hesitation or any problem,” any problem,” the scholar lamented. its surfaces and its seas. won’t be achieved without Iran and ous situation, Vazifehdoost stressed. the scholar lamented. 9 Furthermore, there is no fea- Tu r k e y. ture that is experiencing more Analysts think the recent visit to dramatic change at the hands of Tehran of Turkish Prime Minister Ah- humans than this extraordinary, met Davutoglu on March 4 indicates Iran negotiating with Europe, China on transport projects singularly unique feature of Earth. the two countries’ belief in dialogue to This layer of living organisms, ECONOMY TEHRAN — “We have negotiated with Tehran-Qom-Isfahan high-speed iron out differences. desk the biosphere, through the col- Although a main theme of the visit Iran is nego- China on the project of signaling train. lective metabolic activities of its was expansion of economic relations, tiating with some European Tehran-Mashhad rail road and “We have taken measures re- innumerable plants, animals, and there are at least four other key domains countries and also with Chi- with Russia on the signaling of cently to renovate the country’s microbes physically and chemi- which can be influenced by closer ties na for the development of its Garmsar-Gorgan rail road,” Ak- transport fleet, for example the cally unites the atmosphere, ge- between the two countries: the Syrian transport infrastructures, Trans- houndi stated. air fleet.” osphere, and hydrosphere into crisis, Russia-Turkey stalemate, Iran-Sau- port and Urban Development He also referred to the €2.5 In January, Iran signed a deal to one environmental system within di Arabia relations, and war against ter- Minister Abbas Akhoundi said billion deal Iran has signed with buy 118 Airbus planes worth $25 which millions of species, includ- on Sunday. China on the project of launching billion. rorism and extremism. 9 ing humans, have thrived. Breathable air, potable water, fertile soils, productive lands, bountiful seas, Learn the equitable climate of Earth’s recent history, and other ecosystem services English are manifestations of the workings of life. It follows that large-scale hu- man influences over this biota Learn English with us at have tremendous impacts on hu- man well-being. It also follows that the nature of these impacts, good or bad, is within the pow- er of humans to influence (www.