EDITION Nº 02/2017 BERLIN to go BUSINESS NEWS TO TAKE AWAY IN THE NEWS: CITY OF FREEDOM CREATIVE INDUSTRIES STARTUP SCENE #FREIHEITBERLIN Mehr als eine Heizung. Ein Heizsystem mit Zukunft. solide modular vernetzt Die Heizsysteme der Titanium Linie sind immer eine wegweisende Systemlösung. Hochwertige Materialien und intelligente Produktdetails sorgen für eine besondere Langlebigkeit und Energieeffi zienz. Ihr modularer Aufbau ermöglicht zukünftige Erweiterungen und ihre Vernetzung über das Internet garantiert Ihnen eine komfortable Bedienung auch von unterwegs – mit dem Buderus Control Center Connect. www.buderus.de/zukunft Die Klassifi zierung zeigt die Energieeffi zienz des Buderus Systems bestehend aus Logamax plus GBH192iT150S PNR400, Systembedieneinheit Logamatic RC300 plus 4 Stück Flachkollektoren Logasol SKT 1.0. Die Klassifi zierung kann je nach Komponenten oder Leistungsgrößen eventuell abweichen. Bosch Thermotechnik GmbH · Buderus Deutschland · www.buderus.de Bessemerstr. 76A Berliner Straße 1 12103 Berlin 16727 Velten Tel.: 030/75488-0 Tel.: 03304/377-0 [email protected] [email protected] Am Magnapark 4 Feldmark 9 Hansestr. 5 14542 Werder OT Plötzin 17034 Neubrandenburg 18182 Bentwisch Tel.: 03327/5749-110 Tel.: 0395/4534-201 Tel.: 0381/60969-12 [email protected] [email protected] [email protected] BUD_AZ_Mehr als eine Heizung_A4.indd 1 17.02.17 14:42 EDITORIAL LEGAL NOTICE DEAR READER, BERLIN to go Berlin is the city of freedom – a place where creativity, entrepre- BUSINESS NEWS TO TAKE AWAY neurial spirit and joie de vivre determine the rhythm. Artists, designers, musicians and filmmakers from all over the world is a Berlin Partner publication value Berlin as a stage, as an inspiration and as a city where Publisher: creativity can be lived without any limitation. This spirit is Partner für Berlin Holding Gesellschaft für Hauptstadt-Marketing mbH reflected in the numbers as well; the creative industries are Fasanenstrasse 85 · 10623 Berlin an important economic factor, with almost 190,000 Berliners Managing Director: working at over 28,000 companies in these sectors. Dr. Stefan Franzke Berlin is an open, international city that takes a special app- Managing Editor: roach to life in which every individual can realize their poten- Annabell Dörksen (V.i.S.d.P.) [email protected] tial both personally and professionally according to their own Tel.: +49 30-46302599 wishes. Forty-two percent of the creatives working at Berlin Published by: startups come from abroad. This makes it the most internati- onal startup scene in Europe and contributes enormously to Verlags- und Mediengesellschaft mbH Scheringstrasse 1 · 13355 Berlin-Mitte Berlin’s established economic environment. Tel.: +49 30-467096-770 Managing Directors: We hope you enjoy reading this issue of Berlin to go Tomislav Bucec, Maren Bucec Editors: Anna Knüpfing, Anke Templiner, Immanuel Ayx Dr. Stefan Franzke Editorial staff: CEO Berlin Partner Christin Berges, Simone Fendler, Raukia Abrantes, Markus Wabersky, Ines Hein, Eva Scharmann Translation: Barbara Serfozo Layout and graphics: Hans-Albert Löbermann, Anja Sadowski, Daniel Isbrecht, Till Schermer; supported by dan pearlman Ads: Falko Hoffmann, Heidrun Berger [email protected] Tel.: +49 30-467096-777 Production: Druckzentrum Berlin KG Scheringstrasse 1 · 13355 Berlin-Mitte www.laser-line.de Concept: Verlags- und Mediengesellschaft mbH Copies printed: 15,000. Any media data used in this publication are taken from February 2017. Illustration: Till Schermer; Cover photo: spring brand ideas spring brand photo: Cover Schermer; Till Illustration: 3 CONTENTS NEWS TO GO SERVICE BERLIN GOES Boomtown Berlin 6 Berlins Established 22 Capital of Freedom 30 On course for continued Companies The new Berlin image success Bogen Electronic campaign is Magnetizing Berlin Berlin goes L.A. 32 TALK OF THE Sister cities for 50 years TOWN: NETWORK CITY OF Cashless Celebration 24 FREEDOM An interview with Dagmar STARTUP Nedbal, Mastercard Vice At a Glance 8 President Marketing Central Art You Can Savour 34 Berlin is a hotspot for Europe Eat art artist founders, creatives and Kristiane Kegelmann scientists LOCATION Startups Beyond 35 Creative Resonance 10 Point of View 26 Bites und Bytes Native Instruments and Pankow – The city within Craft beer breweries in “the future of sound” the capital Berlin Film Metropolis Berlin 12 Place to Be 28 In “Berlin Babylon” the city The industrial charm of is the star Industriebahn Berlin Berlin’s Creative Industries 14 Did You Know? 17 When Hollywood 20 Speaks German An interview with Berliner Synchron 12In “Berlin Babylon” the city is the star Fotos: Frédéric Batier/X Filme Frédéric Fotos: 4 Berlin erreichen! Flexibel, modern, reichweitenstark: Die innovative digitale Werbeanlage in der Hauptstadt 10,8 Millionen Kontakte/Monat* Hochmoderne LED-Werbeflächen in HD-Qualität Witterungsunabhängige Brillanz Tageszeitenabhängige Motive möglich Unbegrenzte Motivwechsel ANIMIERTE Animierte Spots möglich SPOTS UND VIDEOS Setzen Sie sich mit uns in Verbindung: MÖGLICH! www.hd-berlin.de BERLINS GRÖSSTES LED-VIDEO- NETZWERK *Quelle: FAW Frequenzatlas 2016 NEWS TO GO BOOMTOWN BERLIN 1 2 3 77,000 jobs Employment Berlin expor- in the digital continues to ters enjoy economy rise great start to 2017 According to economis- In Berlin, the number of ts at the Investitionsbank persons employed is gro- Berlin (IBB), Berlin’s gross wing rapidly. In March 2017, Berlin’s very internationally domestic product in the the capital had a total of oriented economy was in ro- first quarter of 2017 was 1.409 million people in jobs bust shape at the beginning 2.2% and thus considerably subject to social insurance of 2017. For example, econo- stronger than the average contributions, which marks mic output rose in the first in Germany overall (+1.5%). a 58,700 or 4.3% increase quarter by 2.2% (German The expected growth in over the same month in overall: +1.2%). Exports also the next couple of months the previous year. These developed especially well. In will be driven mainly by numbers show that Ber- January, exports from Berlin business-related services, lin continues to have the were at €1.2 billion, which in particular in the digital highest growth rates in is already 10.7% higher economy and construction new jobs among all federal than in the previous year. industry. More than 77,000 states. Germany as a whole “Berlin has advantages in people are already working reached a 2.4% increase in the production of those in Berlin’s digital economy jobs. “We’re seeing a strong high-value capital goods in jobs subject to social growth dynamic especially that are urgently needed to insurance contributions. in the service sector; for expand infrastructure in the In 2017, roughly 2,000 new example, business-related USA,” explains Dr. Jürgen jobs will be generated in services now have 15,400 Allerkamp, IBB Manage- the fintech sector alone. In and IT/communications ment Board Chairman. 2016, Berlin-based fintechs have 8,800 additional jobs received a total of €258 subject to social insurance,” million in investment capi- explains Ramona Pop, Ber- tal. That comprised 63% of lin’s Senator for Economics. the total amount invested in Germany in this area. 6 4 5 6 Shortage Millions from Dr. Jürgen of skilled GRW Fund for Allerkamp employees Investments voted new lowest in in Berlin Supervisory Berlin Board Chair- In 2017, a total of €128 billion will be available for man of Berlin According to a recent study new investments from the Partner of Berlin companies, Ger- GRW, a joint federal-state many’s much-lamented scheme for improving regi- lack of skilled employees onal economic structures in On 11 May 2017, the Su- is the lowest nationwide Germany. “The outflow of pervisory Board of Berlin in Berlin. As the Colog- funds and funding commit- Partner for Business and ne Institute for Economic ments up until now suggest Technology chose Dr. Jürgen Research reported, in 2016, that we can expect ano- Allerkamp to become its 35% of jobs were adverti- ther successful investment new chairman. Allerkamp zed in so-called bottleneck year in 2017,” notes Senator will take up the mantle professions. “This means Ramona Pop. A good half of from Dr. Andreas Eckert, that companies in Ber- the funds will flow direc- who had led the body since lin have the most relaxed tly into support for Berlin 1 December 2014. Berlin’s environment in terms of the companies. The other half Senator for Economics, supply of skilled workers,” will go towards investments Energy and Enterprises and the study noted. Berlin in the economic structure. Deputy Chairman of Ber- attracts thousands of new lin Partner’s Supervisory people each year, including Board, Ramona Pop, than- many qualified workers. ked Dr. Eckert for guiding the company through its successful development in the past several years. 7 TALK OF THE TOWN BERLIN – CITY OF FREEDOM HOTSPOT FOR STARTUPS Freedom is courage and Berlin is a young woman involves being bold! The ARTS & CULTURE taking the S-Bahn with idea of taking a chance Seppi, her pony; Berlin is on new ventures is exactly Creatives and culture tomatoes, lettuce and what characterizes Berlin’s professionals active in all herbs growing in self- economy. For example, the sectors continue to flock made plant beds at the for- startup Native Instruments to Berlin from all over the mer Tempelhof Airfield; and recently launched “Thrill,” a world. They come here to Berlin is a breakfast table revolutionary new tool that carry out unique projects, on the subway platform has the epic strength of an whether it’s a performative at Kottbusser Tor, refer- orchestra with an interface installation made of sugar red to as ”Kotti.“ Indeed, that allows one person to cubes or “The Haus,” whether it’s ponies on a craft entire sound installa- a temporary street art free ride, urban farming tions single-handedly. Why project on Nürnberger or brunch at Kotti, there is Berlin the place where Straße.