2013 EVENT REPORT UNLOCK YOUR CITY brisbaneopenhouse.com.au a CONTENTS MESSAGE FROM BRISBANE OPEN HOUSE’S FOUNDING PARTNERS 2 EXECUTIVE SUMMARY 3 1. INTRODUCTION 5 2. OBJECTIVES 5 3. HIGHLIGHTS 6 4. MARKETING COMMUNICATION ACTIVITIES 10 5. MEDIA 12 6. BUILDINGS 14 7. VOLUNTEERS 19 8. VISITORS 20 9. SPONSORS AND SUPPORTERS 22 10. BRISBANE OPEN HOUSE MANAGEMENT COMMITTEE 23 11. OPEN HOUSE WORLDWIDE 24 12. CONCLUSION 25 APPENDIX 1 – MEDIA CLIPPINGS 26 APPENDIX 2 – MEDIA COVERAGE 47 APPENDIX 3 – COLLATERAL 55 CONTACT US 64 1 MESSAGE FROM BRISBANE OPEN EXECUTIVE HOUSE’S FOUNDING PARTNERS SUMMARY The fourth annual Brisbane Open House was a contemporary design now on offer in Brisbane as Over the weekend of Saturday 12 and Sunday 2013 saw the evolution of the Brisbane Open FROM BESPOKE resounding success – achieving many significant a new world city. The event has also succeeded 13 October, the fourth annual Brisbane Open House brand. The brand and all associated A RECORD NUMBER OF 1950’S POST WAR milestones and clearly demonstrating the value in encouraging two regional centres to stage House invited residents and visitors to ‘unlock materials including the guide book and website PEOPLE VOLUNTEERED HOUSES TO THE and values it represents to our emerging city their own events with Maryborough successfully their city’ by attending the free-of-charge event. were re-designed to enhance the user experience. AT BRISBANE OPEN SEVEN HIGH PROFILE benchmarked against an international setting. delivering its second event and Toowoomba its HOUSE THIS YEAR. RESEARCH AND Open House is now actively promoted in more than first. There is clearly room for further growth The event continued to gain momentum The Brisbane Open House online experience HIGH TECHNOLOGY 20 cities around the world with the aim of focusing throughout the state with many regional centres and grow in popularity, welcoming 52,414 continued to develop. visits to 71 buildings and key Brisbane Open BUILDINGS, THIS attention on and celebrating the unique attributes offering high quality built environments. > The database grew by 60 per cent, jumping to YEAR BRISBANE OPEN of a place – its buildings, places and treasures. House initiatives. HOUSE CONTINUED TO It is a challenging task to deliver a free event with 6,229 subscribers. Visitors enjoyed exploring a record number of EVOLVE AND REALISE Brisbane Open House 2013 expanded to take so many participants to coordinate. We are very > Facebook likes increased by more than 100 per sites that showcase the city’s heritage, public ITS POTENTIAL. place over a full weekend with resounding grateful for the generosity of our sponsors ranging cent. support as demonstrated by the 52,500 visits, from our public and private sector founding spaces, new green star projects, and places > An Instagram profile was established and 500+ volunteers and 71 buildings that comprised partners to committed individuals, professional seldom seen within the rich city tapestry. There attracted 430 followers. the diverse range of participants this year. From offices and commercial suppliers. Without this was the chance to see backstage and behind bespoke 1950s post war houses, loved and support the event would simply not occur. the scenes of familiar places, the opportunity to > Brisbane Open House trended on Twitter on lived in, to the seven high profile research and see grand and small, views and basements, and Saturday 12 October and followers jumped We also extend our sincere appreciation and high technology buildings that formed a unique many beautiful spaces not often shared with the to 435. science cluster, this year Brisbane Open House heartfelt gratitude to Ann Rainbow, the Event wider populace. > In one month (from 29 September to 29 continued to evolve and realise its potential. Manager. The outstanding achievements and outcomes of this year’s event can in large part The event grew geographically to include October 2013), the revamped website attracted We are sincerely grateful to our building be put down to Ann’s professionalism, buildings in the CBD, Fortitude Valley, Bowen 35,258 visits and 309,012 page visits. New visits owners and managers who grow in number and dedication and enthusiasm. Hills, Spring Hill, South Bank and several suburbs jumped by 63 per cent. On Friday 11, Saturday enthusiasm each year. The camaraderie between further afield including St Lucia, Indooroopilly, 12 and Sunday 13 October alone, the website owners and their staff and our generous group Thank you for supporting Brisbane Open House Carina, New Farm, Dutton Park, Woolloongabba attracted 17,470 unique visits. of sponsors have combined to deliver an event and for helping to make it such a success! We and Kangaroo Point. look forward to working with you again in 2014 as A record number of people volunteered at of substance. Thank you also to the hundreds of Other Brisbane Open House event highlights Brisbane Open House this year. 500 volunteers people who volunteered at the 71 buildings – you we seek to share the things that make Brisbane a great place with as many people as possible. included the Speaker Series, children’s program from the community assisted more than 500 staff have helped to create a truly friendly, inclusive and activities, the Focus on Architecture and volunteers from the buildings to welcome and and welcoming event. Malcolm Middleton OAM LFRAIA Photography Competition and Instagram guide visitors. Media coverage via traditional and social media Queensland Government Architect Competition, the launch of the inaugural Art in Design Exhibition, and several balloted buildings. Online research demonstrates the continuing platforms expanded significantly with the result growth potential of the event. that almost half the participants this year were Michelle Lee The comprehensive marketing communications first time attendees. President, Brisbane Development Association strategy successfully improved brand awareness > 50 per cent of respondents attended Brisbane and increased visitation. An ongoing media Open House for the first time in 2013. The event reinforces and unlocks a growing Stephen Sheaffe pride in the rich diversity, heritage and partnership with Architecture Media and new > 32.5 per cent attended both days. President, National Trust of Queensland partnerships with ABC Brisbane Television and Radio 4BC broadened the event’s reach and > 96 per cent said they would recommend the attracted significant interest. event to family and friends. The Brisbane Open House team grew the event > 96 per cent said they were likely to attend the budget by almost 80 per cent, securing and event again (in the future). growing partnerships with a diverse cross- section of sponsors including the Queensland Government, the Brisbane City Council and national Open House sponsor Dulux. More than $150,000 in cash and $130,000 in-kind was raised to help execute the event and grow brand presence. Guide book sales raised $10,000. The official party celebrating Brisbane Open House's 2013 Launch at QUT's Science and Engineering Centre. 2 3 Brisbane Open House is the result of a unique > Linda Martin, Manager, Business partnership between government, the corporate Communication, Department of Housing and 1. INTRODUCTION 2. OBJECTIVES and community sectors. It was founded by the Public Works Office of the Queensland Government Architect > Kim Mayberry, Urban Planner, Brisbane City in the Department of Housing and Public Works, Council (Urban Renewal Brisbane) the Brisbane Development Association and the Brisbane Open House aims to foster an National Trust of Queensland. > Malcolm Middleton OAM LFRAIA, Event objective for 2013 Outcome Queensland Government Architect appreciation for the built environment and an BRISBANE OPEN HOUSE Brisbane Open House was organised by a understanding of architecture and design and Increase engagement between the AIMS TO FOSTER volunteer Management Committee including: > Susan Playford, Managing Director, their role in both protecting our heritage and city of Brisbane and its residents AN APPRECIATION pdt architects creating new places, which are vibrant and and visitors through promoting FOR THE BUILT > Robert Allan, Director, Three Plus The committee contracted Ann Rainbow to sustainable. It is the team’s view that a well- both the contemporary and ENVIRONMENT AND > Stewart Armstrong, Executive Officer, manage the event. Ann Rainbow was assisted informed and engaged public will better guide historical architectural and design AN UNDERSTANDING National Trust of Queensland and protect the city’s future. attractions of the city. OF ARCHITECTURE by Belinda Gregory (part-time event assistant AND DESIGN and volunteer). > Mary Burns, Manager Research and Strategic To achieve this end, Brisbane Open House Promote public awareness of good Projects, Department of Environment and In 2013, Brisbane Open House continued to provided a free-of-charge event, which was and environmentally sustainable Heritage Protection engage and connect the public with their city, its accessible to all. The event enriched Brisbane design in our subtropical city. architecture and the people and organisations residents and visitors’ affinity with the city by > Cathryn Chatburn, Practice Director, AECOM Promote public awareness of the whose passions and work the city supports. The encouraging them to explore and examine urban spaces that occur between > Mark Doonar, Executive Director, Brisbane event provided the public with the opportunity Brisbane’s buildings and public spaces