MOVING STRATFORD FORWARD THE VISION FOR THE ORIGINAL STRATFORD 2020 - 2025 Stratford Original BID Proposal 2020-2025 2 Vision This is Stratford. The place where commerce meets culture, community and connectivity. Stratford is in constant evolution shaped by the past and open to the future. It is a place we are passionate about and committed to helping develop and prosper. Mission Fulfilling the potential of the original Stratford by moving Stratford foward. Values Whilst delivering our vision and mission, our actions and responses will be guided by four key values. We pledge that as your BID, we will continue to be; > INCLUSIVE > OPEN > DYNAMIC > INFORMED Moving Stratford Forward In our first 5 years of operation, the BID Stratford has always has grown to become an organisation been a place in constant offering a full programme of services, projects, initiatives and events to its evolution. It’s rich story members and to people who work, live dates back to the early and visit the area. 1800’s when Stratford Free training, subsidised recycling, Station opened marking savings on your bills, networking, local offers, seasonal events and a key moment for the then additional cleaning, greening, industrialisation of improved lighting, street art such as murals and colourful crossings and our the area. ambassadors service are some of the successes we have implemented in the With the arrival of the railway, first term. Stratford becomes a thriving market area with numerous theatres, pubs and Our vision to fulfil Stratford’s potential churches. It is in the early part of 1900s is about moving Stratford forward. that thanks to the arrival of buses and To do this, Stratford Original BID will trams first and then the tube lines, that continue to manage the evolution and Stratford becomes a place with great will provide an even greater business connectivity. programme to help your organisation thrive. In the 1970s, Stratford establishes itself as a retail destination with first If you also agree Stratford is moving the Boardmans Department Store and forward, make sure you cast your then the Stratford Centre. It is however vote in the renewal ballot so that with the London Olympics 2012 that you can continue to play a part on its Stratford is finally on the map, shifting evolution. the centre of London eastwards. LET’S MOVE STRATFORD FORWARD Set up in 2015 to secure ongoing WITH A YES VOTE THIS OCTOBER. investment for the town centre, Stratford Original BID has quickly Gianluca Rizzo established itself as a crucial stakeholder delivering positive change BID Manager for the original Stratford with the mission of fulfilling its potential. Stratford Original BID Proposal 2020-2025 4 Stratford Original BID Proposal 2020-2025 5 BIDs Explained A Business Improvement District (BID) is a business-led and funded KEY FACTS organisation, generally not for profit, • In the UK, the majority of BIDs exist in town and city centres, however they are also established to invest in a defined in industrial, commercial and mixed-use commercial area. There are a number locations. At time of writing there are over 320 BIDs in the country. Including over 60 in of benefits that BIDs deliver and these London alone. generally include: • The BID mechanism through its legislation provides flexibility and, for this reason, BIDs • Businesses within the area decide and invest directly in can vary in shape and size. their area • The average BID’s size is 300-400 • Businesses are represented and have a single voice over hereditaments, with some of the smallest local and national issues having fewer than 50 hereditaments and the largest at over 1,000. • The levy raised is spent exclusively within in the BID area • Increased dwell time, footfall and spend • Annual income is typically between £200,000- £600,000 but can be as little as £50,000 per • Reduced business running costs annum and as much as £2 million+. • Additional marketing, events and promotion • National legislation enabling the formation of • Involved in infrastructure, air quality and transport BIDs was introduced in 2003 in England and issues Wales (with subsequent regulations published • Place shaping and place making activities in 2004 and 2005 respectively) and in 2006 in • Networking and creating wider networks Scotland. • Dealing with the Police, Local Authority and other • BIDs were first established in Canada and statutory organisations. the US in the 1960s and now exist across the globe, including in South Africa, Germany, Japan, New Zealand and Australia. Source, The BID Foundation Stratford Original BID Proposal 2020-2025 6 D R E N O T BID AREA S N O T Y E L e v o r g WE REPRESENT APPROX. e h t 270 MEMBERS AT THE TIME OF WRITING d road d omfor a r o r n west mall r e a e s t t m s a ll a y e a t w a d e a r o r g b w e s t h a m l a n e t e e tr s h ig h STREETS IN THE BID Broadway Romford Road (PT) Tramway Avenue Farthingale Walk Salway Road Salway Place Great Eastern Road Stratford Centre West Ham Lane (PT) Grove Crescent Road Station Street High Street (PT) The Grove Meridian Square Theatre Square Stratford Original BID Proposal 2020-2025 7 Team Gianluca Rizzo Linda Evans Effie Kostopoulou BID Manager Executive Assistant Placemaking Project Manager Apart from the ambassadors who work full time, the management team are all employed on a part time basis. Olga Milevska Digital Marketing Executive our ambassadors walk on average 433 miles per month Our Ambassadors help on average 1,924 members of the public every month Omid Mafi Emma Bodenham Ambassadors Team Leader Ambassador Stratford Original BID Proposal 2020-2025 8 Priorities SAFETY FIRST 1 Implement effective solutions to reduce business crime, anti-social behaviour and support agencies to tackle homelessness. SHAPING CHANGE 2 Work with statutory organisations to shape and deliver the best possible positive change to Stratford. ONE BUSINESS VOICE 3 Provide our businesses with a unified voice to lobby for the interests of Stratford. DELIVERING VALUE 4 Continue to deliver tangible benefits to all business sectors in order to maximise your investment towards the BID. PLACEMAKING 5 Invest in public realm improvements, we will continue to change the perception of Stratford. COMMUNICATION & EVENTS 6 Provide relevant businesses information and deliver events to drive footfall and increase dwell time. Stratford Original BID Proposal 2020-2025 9 Track Record over £425,000 3,094 public realm issues of additional direct reported, averaging funding Generated 343 per month Over Identified savings on utilities for members of 20,000 over £132,133 visitors attended through our joint procurement our Screen on the scheme averaging a saving of £3,886 Green event per business Installed 131 temporary wayfinding signs 45 businesses supported Painted 5 high through our impact murals customer WITH CREATIVE LIGHTING service programme trained 142 local employees through a range of free training provided 84% reduction in robberies 52% reduction in violent crime Stratford Original BID Proposal 2020-2025 10 Consultation YOUR SAY. YOUR STRATFORD. YOUR BID. This renewal plan has been developed based on an extensive consultation carried out with you, our members, to capture your ambitions, ideas and aspirations to move Stratford forward. The formal consultation started in February 2019 and carried on through to June 2019. Your feedback and ideas form the basis of this plan for Stratford. MID-TERM REVIEW Feedback collated on our work in December 2017 BOARD INPUT Worked with Board Members to inform delivery programme STEERING GROUPS Involved in shaping business plans for our four themes OVER 65% CONSULTATIONS COMPLETED Liaised with members to capture business and area needs 100% MEMBERS CONTACTED Listened to concerns and priorities 109 INDIVIDUAL MEETINGS Arranged with all members representing a variety of sectors STATUTORY ORGANISATIONS FEEDBACK Implemented views of local stakeholders to ensure a shared vision for the area Stratford Original BID Proposal 2020-2025 11 Insights WHAT OUR MEMBERS SAID the provision of our ambassador service is 95% important or essential. support our role to work with the 97% enforcement and police teams. SAFER find it important or essential for us to STRATFORD 96% provide access to resources. support the introduction of a Business Crime 93% Reduction Partnership. that working with agencies to tackle rough FORWARD 96% sleeping is either important or essential. 95% see additional cleaning as paramount. felt creative lighting is important or essential 93% to improve safety in the area. 97% information on new developments was key. ENHANCING over agreed wayfinding, greening & public realm STRATFORD initiatives was important or essential for 84% the area. would like to see more design solutions 93% such as creative lighting to tackle centre problems. FORWARD would like to see more initiatives promoting 92% a healthier environment. Stratford Original BID Proposal 2020-2025 12 the consumer facing website with online 81% business directory was important or essential. delivering seasonal events was important 86% or essential. PROMOTING find the regular newsletters important or 91% essential as well as generating positive news STRATFORD for Stratford. feel the implementation of strategic footfall 73% cameras would be a valid project to take FORWARD forward in the future. the free training provided is either important 79% or essential. DOING regular business networking events are BUSINESS 82% important or essential. it is important to commission an area study 81% to better understand complexities of the FORWARD local area. said they would like to be more involved in the BID 50% (69% said through steering group/s) stated that Stratford has improved since the 73% establishment of the BID stated that THEY will vote YES in October 2019 to support 78% the renewal of the BID Stratford Original BID Proposal 2020-2025 13 SAFER STRATFORD Making Stratford a safer place is our number one priority.