Wolf Technology Group -Digital Signage reference manual Table of content introduction the industry future of signage engage the viewer screens and divisions files and resources scenes campaigns components stations management catalog kiosk builder music player mobile controller enterprise edition incoming ads outgoing ads account management user management privileges branding access control list xml component qr component facebook component form component twitter component collect component video wall video conversion the mediaSTORE API and SDK android player mediadroid mediaSERVER mediaSERVER install the mediaBOX win7e setup linux setup stats and monitoring order : Introduction Digital Signage is comprised of screen that is installed in public spaces and it provides the ability to remote manage these screens over the LAN, WAN, VPN or across the WE advertise.Digital Signage, narrowcasting, retail TV, captive audience network are all scary BIG words designed to make a simple technology expansive and seem more comple that. With MediaSignage you can get up and running in no time. You open your account on the mediaCLOUD and it's all FREE. Digital Signage is all about content presentation that replaces static signs. The content is dynamic and can be changed from a central location through a web interface. Digita divisions (also known as screen regions or zones). The screen divisions can dynamically change during playback and may show content that may or may not be relevant to th Major benefits of digital signs over traditional static signs are that the content can be changed without effort, animations can be shown, the signs can adapt to the context and Kiosk). Digital signage advertising is a form of out-of-home advertising in which content and messages are displayed on digital signs, typically with the goal of delivering targeted mes signage offers superior return on investment compared to traditional printed signs. Digital Signage doesn't have to be expensive, complicated or hard to integrate. Like most things in life, information is everything (well information and good software that is). And this is where MediaSignage comes in; we give you amazing, real life solution are a Digital Signage end user, Digital Signage integrator or content creator, we are here to help you out; we provide a robust set of tools designed to get the job done and de screens to your entire captive audience. Until MediaSignage came along, Digital Signage was very expansive. Companies charge thousands of dollars for leasing, licensing or purchasing Digital Signage software and based on an open source Apache standard which allows you to manage your signage presentation anywhere. It runs inside browsers and across operating systems via the Si The SignageStudio Desktop and Web versions are almost identical, however the SignageStudio Desktop version is an install application and so it does operate a bit faster an SignageStudio Web and Desktop versions are FREE. 1/286 The SignagePlayer Web version allows you to run your signage presentation inside a web browser and in most operating system including Windows (all versions), Mac and Li your signage presentation from within a web site (embedded SignagePlayer web version). The SignagePlayer Desktop and Mobile versions are designed for long playbacks on a dedicated Digital Signage computer. You can remote control the SignagePlayer Deskto SignagePlayer can run with or without internet connectivity. The SignagePlayer Desktop, Web and Mobile versions are all based on an open source Apache model and are al hardware to install and operate the SignagePlayer Desktop version; as long as it meets the minimum hardware requirements. We recommend a 2.7GHz Dual Core 2 Intel proc baseline for the SignagePlayer Desktop version. This includes any **PC using any **OS ( Mac, Linux, Windows). Use any PC / device that you feel is best to match your presentation requirements. Remember that heavier presentation which includes lots of HD content and moving animati should also take a look at our recommended the device, the mediaBOX. Many people are unaware of how to physically install and build a Digital Signage network. Once again, this is a simple easy process. You can get a wall mount for your any LC used to connect between the PC and the screen you can put the PC up to 50ft away without any loss of signal. You can also get an HDMI to Cat-5 converter and extend beyo version needs to be connected to the LCD / LED screen as well as to the internet. All content management is done through the SignageStudio. The SignagePlayer will cache no interruption will be evident to your audience. MediaSignage makes Digital Signage easy, affordable and available to everyone. So you no longer have any excuses to put your Digital Signage project on hold. The softwar is a snap and installation is a breeze. So what are you waiting for, get into Digital Signage and get your message out there! Industry overview FUNDAMENTALS Digital Signage may sound like a complicated solution that many shy away from. Things like high prices, complexity and technical skills prevent many from adopting Digital Sig Digital Signage may sound like a complicated solution that many shy away from. Things like high prices, complexity and technical skills prevent many from adopting Digital Sig Digital Signage began to gain popularity with the introduction of FREE Digital Signage from MediaSignage.Digital Signage has been around for many years (about 20 or so) a old style television sets to the lack of popularity with Digital signage. MediaSignage began providing the 1st all FREE software as a service cloud solution for digital out of hom Digital Signage software application needs to have a few ingredients for it to be successful. These ingredients include simplicity and flexibility, the ability for anyone to have ac presentation and remote manage Signage Players. The SignageStudio fundamentals include: - Screen Division Control - Channel Assignment - Resource and Media management - Support for common media formats ( HTML, flash, images, video, live TV ) - Timeline management including sequencing and scheduling - Campaign management - Station management The fundamental features cover the overall requirements needed to deliver a reliable and engaging Digital Signage presentation. Throughout history, there have been numer people communicate and interact with information. We are in the midst of one such advance - the development and acceptance of digital signage. By combining the capabilitie panel display technologies, digital signage is becoming more prevalent and a main stream solution.The basic premise is that there are three phases of evolution within techno competitors and customers. Once identified, the characteristics of each phase can set expectations and provide direction to people looking to implement a digital signage com acceptance of new mass communications technologies, three phases become apparent: - Phase 1: focus on infrastructure- Phase 2: focus on content- Phase 3: focus on context Understanding which phase a new technology is in provides a framework for considering realistic expectations, which strategies to consider and when to begin adoption. So le industry and the Internet. Historic examples.Telephony's first focus was infrastructure. Hardware was the primary industrial driver as lines, poles, telephones and switches were widespread communications medium required that a physical presence be in place. So the major players were the builders and suppliers of the hard assets, and remained tha Once the infrastructure was embedded and coverage was universal, the industry entered phase 2 of its evolution. People now had the ability to communicate instantly, but it w infrastructure build-out. Content became the driver for phase 2, as the industry now needed people to use the infrastructure in order to continue growing. Users became cond incident of a 'phone call' to the point that calls were scheduled and duration governed around billing rates (weekends or Sundays).Classical conditioning or not, the phone cal to, but they did it without context - .i.e., automatically answering calls from an anonymous caller just because the phone was ringing. Once costs were driven down through the using the phone more casually. Businesses saw an inexpensive opportunity to reach a large number of consumers and developed telemarketing programs. But as with any action, there is a reaction that is not always planned. People became annoyed with the false alarms - answering unwanted phone calls at dinner, interrupting c juveniles. What was missing from the incoming phone call was the context around it. This was solved by the introduction of new technologies such as caller ID, ushering in Pha and the call's content had some context to it. Caller ID let users know if a call was important or frivolous and put personal relevance around the content that the medium was p machines and voice mail also provide context for the call's content, allowing users to gain control over the event, which is the final step in the evolution of technology to mass Another example of this three-phased evolution is the rise of the internet industry. When the National Science Foundation created network access points for commercial comp a few short years, telecommunications firms had created a backbone for national and regional internet service providers (ISPs) to connect. Dial up connections were soon rep allow multiple users to share an address. Phase 1, developing the infrastructure for the Internet happened very quickly and continues to grow exponentially.As the infrastructu of Mosaic and people started creating websites. This innovation made the industry focus less on bandwidth and more on content. Of course, the accompanying hype helped f potential of the internet was seemingly unlimited, it took more than just a website to create a business. However, the content focus remained strong as the survivors began to the web. After several years of maturing, the internet became a huge content and data cloud but was in danger of becoming too amorphous. The web of old was a compilation of static screens with little relation to the people viewing them.