FOR IMMEDIATE RELEASE Contact: Brondell Inc. (888) 542-3355 [email protected] Introducing the Next Generation of Swash Advanced Bidet Toilet Seats…… It’s going to bring potty talk to a whole new level San Francisco, CA – December 7, 2010 Imagine this: after a long day, you finally make it home and into the comfort of your own bathroom. You sit down on the perfectly heated seat and a wave of relaxation comes over you. You press the easy to use remote control to release a stream of aerated, warm water that’s aimed just right. No, you’re not dreaming, you’re Swashing. Introducing the Brondell next generation Swash 1000 advanced bidet toilet seat; it’s the number one seat for your number two business. Brondell released the first Swash to the US market in 2004 and is now looking (and smelling) better than ever as one of the leading providers of advanced bidet toilet seats with the launch of the new Swash 1000. One of the most technologically advanced bidet seats in the industry, the Swash 1000 offers an unlimited warm water posterior and feminine wash at the push of a button. The wash temperature, spray strength, spray width and nozzle positions can all be easily controlled by the user for the perfect cleansing, every time, no matter how dirty the job. The heated seat, adjustable warm air dryer, automatic deodorizer, and dual stainless steel nozzles with sterilization make the Swash 1000 the true Cadillac of toilet seats. Simply put, when comparing features, quality, and price ($599 retail) - the Brondell Swash 1000 blows the competition out of the water. Not only has Brondell released the top of the line Swash 1000 for your bathroom pleasure, they have also introduced two additional bidet seats: the Swash 900 and the Swash Ecoseat 100. The Swash 900 is similar to the Swash 1000 in design, offering premium features at an entry level price of $399 retail. The eco-friendly Swash Ecoseat 100 is powered solely on water pressure and features an aerated sterilized posterior and feminine wash and has dual self cleaning nozzles and ergonomic side controls. Let’s talk toilet seats: In Japan, according to a Cabinet Office survey, over 70% of homes now have a bidet seat installed, compared to only 14% in 1992. The trend is increasing in America as well as product awareness and demand for a cleaner, healthier lifestyle grows. Baby boomers currently make up 28% of the US population. That’s 78M people between 46-64 years old, an age when using the bathroom may not be as easy or comfortable as it once was – kind of like going through airport security. This is where the Swash comes in. A simple push of a button on the wireless remote control, and you get a warm wash cleanse with automatic deodorization, a warm air dry, and a high five (not really…we are still working on that last feature). “There is an increasing number of people in the US actively seeking out a bidet seat for their home – mostly based on either first-hand experience from travelling abroad or word of mouth from a close friend or family member,” said Brondell President Steven Scheer. “In the past, Americans have thought it taboo to talk about bathroom functions. The fact is everybody poops, and a bidet seat is just a better way of taking care of business. There is no doubt that once somebody experiences the comfortable and hygienic nature of a bidet seat, that they are a convert for life. It’s the toilet seat you never knew you wanted, and won’t be able to live without.” To learn more about the Swash 1000 or Brondell’s entire product line, please visit www.brondell.com. Media interested in speaking directly with Brondell management may do so by calling 888-542-3355. The Brondell Swash 1000 is available now retailing for $599 and can be found at your local Kitchen and Bath decorative showroom or online with major retailers including Amazon.com, Overstock.com, and Vintagetub.com. About Brondell Based in San Francisco, California, Brondell is a privately held developer of innovative, quality bathroom products. Brondell currently sells the Swash™ line of advanced bidet toilet seats in retailers across the United States and Canada. The company also manufactures the Breeza and Breeza Warm seats, which feature an innovative design and patent-pending 4-stage deodorizing system that automatically eliminates bathroom odors at the source, as well as the Simple Flush dual flush retro fit kit that can save 30-50% of your toilet’s water consumption. All products reflect Brondell's commitment to quality design with an environmentally conscious focus. The company’s offerings deliver comfort and cleanliness to young and old alike, setting a new standard for luxury and personal hygiene in the bathroom. ### .