CAN personalitypersonality traitstraits PREDICT YOUR TV HABITS? NBC CAPTIVATES AUDIENCES AROUND THE COUNTRY WITH A PRIMETIME LINEUP FOR WEEK- NIGHT TELEVISION. WE WANTED TO KNOW IF CERTAIN PERSONALITY TRAITS CAN PREDICT TV VIEWING HABITS. we found that COMEDY + OPENNESS 1 People who score high on this trait have an active imagination, high aesthetic PSYCHOLOGICAL sensitivity, attentiveness to inner feelings, preference for variety, and intellectual 2 TRAITS curiosity. They are also often risk takers who are willing to gamble. SIGNIFICANTLY IMPACT REALITY TV + AGREEABLENESS 2 People who score high on this trait are typically kind, sympathetic, cooperative, viewing habits warm and considerate. They are likely to believe that people are honest, good, and trustworthy. FACTOIDS ABOUT VIEWERS SURVEYED More educated people don’t enjoy television as much as people with less education. When they do watch television, they are harsh critics. Extroverts want to be the water cooler heroes. They tend to like new and popular shows, always giving them something to talk about. COMEDIES ON NBC Everyone enjoys a good laugh, but why does Community have a cult following with some, while most don’t even bother watching? Here’s a look at the psychological traits of people who enjoy comedies. PARKS AND OPENNESS 1 THE OFFICE 2 RECREATION People who score high on this trait have an active imagination, high aesthetic sensitivity, attentiveness to inner feel- ings, preferences for variety, and intellec- 3 COMMUNITY 4 30 ROCK tual curiosity. They are also often risk HE SHOWS takers who are willing to gamble. T THE OFFICE AND EDUCATION H SCHO E COLL POST-G B.A. G O M E E R EDUCATION I L G O E M A H 53 S 54 O 55 D 60 % % % % % % % % 7 6 S 5 0 BIAS 4 4 4 4 WATCHES THE OFFICE DOESN’T WATCH THE OFFICE (LIKE EXTREMELY) 7 EDUCATION 6.5 & ENJOYMENT AVERAGE ENJOYMENT (LIKE VERY MUCH) 6 5.5 the verdict: People who are (LIKE SLIGHTLY) 5 highly educated are AVERAGE ENJOYMENT more likely to have seen 4.5 the office, but less likely to enjoy it! (NEITHER LIKE 4 OR DISLIKE) HIGH SOME SOME B.A. SCHOOL COLLEGE POST-GRAD EDUCATION LEVEL CULT COMEDIES: Parks and recreation and Community While these shows were Their viewers Unconventional two of the least watched consistently had shows, they ranked at the the following eco-friendly top in terms of enjoyment! personality traits: Intellectual 4.5 -------------------------------------------- - people who are high in openness nbc comedies 4.0 -------------------------------------------- - AVERAGE SCORE FOR ALL SHOWS 3.5 -------------------------------------------- - THE OFFICE 30 ROCK PARKS AND RECREATION 3.0 -------------------------------------------- - COMMUNITY OPENNESS SCORE (1-5 SCALE) Dislike Like 2 3 4 5 6 Extremely Extremely ENJOYMENT OF SHOW REALITY TV ON NBC Reality TV is a fascinating trend in television, viewers get to peek into the lives of everyday people (or the exag- gerated versions of them). Whether you’re watching to take your mind off of actual reality or to root for the underdog of these shows, here’s what we’ve learned about the viewers of reality TV. THE BIGGEST THE VOICE AGREEABLENESS 1 2 LOSER People who score high on this trait are typically kind, sympathetic, cooperative, warm and considerate. 3 CELEBRITY 4 AMERICA’S GOT They are likely to believe that people HE SHOWS APPRENTICE TALENT are honest, good, and trustworthy. T FACTOIDS ABOUT VIEWERS SURVEYED Viewers of THE VOICE and People who watch reality TV Reality TV viewers tend to THE BIGGEST LOSER tend to are more likely to be into gravitate toward more popular be good bargain shoppers. fashion. entertainment. PEOPLE WHO ARE HIGH IN AGREEABLENESS NBC REALITY TV PEOPLE WHO LOVE REALITY TV THE MOST 4.5 SCORE MORE THAN 25% HIGHER ON THIS SCALE 4.0 --------------------------------------------- THAN THOSE WHO DISLIKE THESE SHOWS 3.5 AVERAGE SCORE FOR ALL SHOWS THE VOICE CELEBRITY APPRENTICE 3.0 THE BIGGEST LOSER AMERICA’S GOT TALENT AGREEABLENESS SCORE (1-5 SCALE) Dislike Like 2 3 4 5 6 Extremely Extremely ENJOYMENT OF SHOW CREATED BY: The NBC logo, and the NBC Peacock are trademarks of TIPTAP LAB National Broadcasting Company, Inc All research and results are property of TipTap, Inc..