LATE SHRI. VISHNU WAMAN THAKUR CHARITABLE TRUST’S VIVA Institute of Management and Research (Approved by AICTE, DTE, Affiliated to University of Mumbai) In Association With University of Mumbai Organizes VISHLESHAN One Day Multidisciplinary National Conference On ‘‘EMERGING TRENDS IN MANAGEMENT – NEW PERSPECTIVES AND PRACTICES’’ March 17, 2018 Special Issue of an International SCHOLARLY RESEARCH JOURNAL FOR INTERDISCIPLINARY STUDIES IMPACT FACTOR SJIF 2016-6.177, UGC APPROVED SR. NO. 49366, ISSN-2278-8808 CONVENER Prof. Arti Sharma CO-CONVENER Ms. Preeti Patil Mr. Ketan Rabhadia DIRECTOR Dr. Hiresh Luhar COMMITTEE MEMBERS Prof. Prapti Naik Prof. Lalit Patil Prof. Karan Khanna Copyright © Authors, March 2018 ISSN: 2278-8808 IMPACT FACTOR SJIF 2016- 6.177 Special Issue on Issues of ‘‘Emerging Trends in Management – New Perspectives and Practices’’ Mar-Apr, 2018, Volume - 5, Issue – 48 Disclaimer: We do not warrant the accuracy or completeness of the Information, text, graphics, links or other items contained within these articles. We accept no liability for any loss, damage or inconvenience caused as a result of reliance on such content. Only the author is the authority for the subjective content and may be contacted. Any specific advice or reply to query on any content is the personal opinion of the author and is not necessarily subscribed to by anyone else. Warning: No part of this book shall be reproduced, reprinted, or translated for any purpose whatever without prior written permission of the Editor. There will be no responsibility of the publisher if there is any printing mistake. Legal aspect is in Mumbai jurisdiction only in Favor of Editor in Chief for this Special Issue on ‘‘Emerging Trends in Management – New Perspectives and Practices’’ Published & Printed By SCHOLARLY RESEARCH JOURNALS TCG’S Sai Datta Niwas, D - Wing, F.No-104, Nr Telco Colony & Blue Spring Society, Jambhulwadi Road, Datta Nagar, Ambegaon (Kh), Pune-46 Website- www.srjis.com, Email- [email protected] INDEX Sr. No. Title & Author (S) Name Page No 1 BITCOIN: AN DISRUPTIVE CURRENCY IN DIGITAL 1-4 ECONOMY AND ITS CHALLENGES IN HARNESSING ENTREPRENEURIAL & STARTUP GAINS Dr. N. Mahesh & Prof. Abhijit Salunke 2 ILLUSTRATION DESTRUCTION : EMPLOYMENT 5-9 TROUBLE ALONG WITH ISSUES Dr. Parampreet Singh 3 OPTIMISTIC HUMAN RELATIONS WITH HUMAN 10-13 RESOURCE ARE THE KEY FACTOR TO SUCCEED IN BUSINESS ORGNISATION Dr. Ashok S. Luhar 4 FOSTERING ETHICS IN OPERATIONS RESEARCH 14-19 Ms. Meghana Vyas & Dr. Swati Desai 5 ANALYTICAL STUDY OF INTEREST RATE RISK 20-26 MANAGEMENT OF A BANK –A CASE STUDY OF STATE BANK OF INDIA Preeti Golhani 6 EMPLOYEE SATISFACTION FROM STRESS 27-30 MANAGEMENT PRACTICES IN CEMENT INDUSTRY OF RAJASTHAN Shilpa Joshi 7 A STUDY OF MAPPING BUYING BEHAVIOR OF 31-35 GROCERY BUYERS BASED ON THEIR GENDER AND MARITAL STATUS Prof. Lalitkumar Premchandra Patil, Prof. Aparna Lalitkumar Patil & Ms. Manisha Gehlot 8 THE ROLE OF EMPLOYEE ENGAGEMENT PRACTICES IN 36-41 ORGANISED AND UNORGANISED RETAIL Prof. Vaneeta Raney 9 A STUDY ON THE SERVICES PROVIDED BY MUMBAI 42-45 METRO Mr. Pramod Yadav 10 AN ANALYTICAL STUDY ON THE FUNCTIONING OF 46-51 NBFC’S IN IMPROVING BUSINESS OPPORTUNITIES IN MUMBAI REGION Sanoj Kumar 11 A STUDY ON ANALYSIS OF USAGE OF MOBILE PHONES 52-58 BY UNDERGRADUATE STUDENTS OF WESTERN MUMBAI Dr. Mehul C. Chhatbar 12 IMPACT OF INTERNET SURFING ON READING 59-63 PRACTICES AND CHOICES AMONG YOUTHS: A CASE STUDY OF AN ANANDIBAI DAMODAR KALE DEGREE COLLEGE OF ARTS & COMMERCE Mrs. Tanushree Bhanage 13 ICT – AN AID TO HEALTH CARE SERVICE MANAGEMENT 64-67 Aarti S. Nayak & Dr. Swati Desai 14 A STUDY ON FINANCIAL LITERACY AMONG COLLEGE 68-72 STUDENTS OF MIRA - BHYANDER Dr. Vishnu N. Yadav 15 ROLE OF INCORPORATING SOCIAL AND COMMUNITY 73-76 RESPONSIBILITY IN HIGHER EDUCATION FOR STUDENTS FOR ENHANCING QUALITY EDUCATION Dr. Sangeeta Makkad 16 A STUDY ON PSYCHOLOGICAL CONTRACT AND 77-82 EMPLOYEE ENGAGEMENT – MIXED REACTIONS Dr. Veena Prasad 17 DISPARITY AND PATRIARCHY: CURRENT SCENARIO OF 83-87 WOMEN ENTREPRUNERSHIP IN INDIA Dr. Navnita T. Megnani 18 A STUDY OF THE IMPACT OF SOCIAL MEDIA ON INDIAN 88-92 CONSUMERS Dhvani Rathod 19 A STUDY ON FEASIBILITY OF UBER’S PROPOSED URBAN 93-101 AIR TRANSPORTATION SYSTEM Dr. Rajesh Mankani 20 EMERGING TRENDS IN INDIAN FINANCIAL 102-107 DERIVATIVE MARKET WITH REFERENCE TO BOMBAY STOCK EXCHANGE (BSE) Dr. Vinod S. Khapne & Mr. Firozkhan Khurshit Khan 21 TO STUDY A VIEW OF PROFESSIONAL WITH REFERENCE 108-113 TO GST IN MUMBAI CITY Mrs. Babita A. Kanojia & Dr. Arvind S. Luhar 22 ROLE OF NATIONAL SERVICE SCHEME (NSS) IN RURAL 114-116 DEVELOPMENT Prof. Deepa P Dalvi & Prof. Komal L Patil 23 INDIVIDUAL VALUE IDENTIFICATION AND ITS ROLE IN 117-124 STRESS MANAGEMENT Dr. Kasturi Rohit Naik 24 GREATER MUMBAI’S FAULTY LINES- EARTHQUAKE 125-129 PRECINCT Ms. Charlotte Braganza 25 THE EFFECTS OF GST IMPLEMENTATION ON 130-132 UNREGISTERED DEALERS : REVERSE CHARGE CA Deepika Jajal 26 INTERVENTION OF NGOS IN RURAL EMPOWERMENT 133-138 THROUGH HUMAN RESOURCE DEVELOPMENT WITH SPECIAL REFERENCE TO RAIGAD DISTRICT OF MAHARASHTRA Dr. G. D. Giri 27 PITFALLS IN WRITING A PHD THESIS : A RUBRIC - 139-142 CENTRED APPROACH Dr.Jayashree Mehta 28 GROWTH OF ORGANIZED RETAIL SECTOR IN INDIA 143-152 Prof. Mohsin. M. Shaikh 29 A STUDY OF OCCUPATIONAL STRESS AMONG DOCTORS 153-157 IN GOVERNMENT HOSPITALS IN THE CITY OF MUMBAI Mrs. Renuka S Savant & Dr. Aditi Raut 30 A STUDY ON CONSUMER PERCEPTION TOWARDS 158-163 ORGANIZED RETAILING IN MUMBAI CITY Ms. Neena Katkar & Mr. Aftab Shaikh 31 AROMATHERAPY – A STRESS MANAGEMENT TOOL AT 164-172 WORKPLACE Ms. Neelam R Shetty & Dr. Khuspath S Jain 32 MANAGING IN A VUCA WORD – CASE STUDIES FROM 173-180 THE INDUSTRY Col Venkat 33 STUDY OF PENSION SYSTEM IN INDIA & ITS VARIOUS 181-186 ISSUES Mrs. Padma. R. Chari 34 INNOVATIVE TRENDS IN DIGITAL MARKETING 187-190 Bhushan Talekar 35 SOCIAL MARKETING 191-197 Prof. Prapti Naik 36 SOCIAL MARKETING AND CONSUMER 198-201 Nazneen G. Dastgeer Momin 37 THE PARADOX OF VACANT HOMES AND 202-206 UNAUTHORIZED OCCUPANCY Nital Shankar Varpe 38 CORPORATE GOVERNANCE IN INDIAN FAMILY OWNED 207-219 BUSINESS Subhasish Roy Chowdhury 39 STUDY OF TRAINING AND LEARNING PRACTICES IN 220-225 MICRO ENTERPRISES IN VASAI INDUSTRIAL BELT Mrs. Prapti Naik & Ms. Pooja Sigh 40 INFLUENCE OF GREEN MARKETING IN GAINING 226-231 COMPETITIVE ADVANTAGE THROUGH CUSTOMER SATISFACTION (WITH REFERENCE TO BANKING SECTOR) Swati Bhargava & Naveen Singh Rathore ‘Emerging Trends In Management – New Perspectives And Practices’ IMPACT FACTOR SJIF 2016-6.177 ISSN 2278-8808 BITCOIN: AN DISRUPTIVE CURRENCY IN DIGITAL ECONOMY AND ITS CHALLENGES IN HARNESSING ENTREPRENEURIAL & STARTUP GAINS Dr. N. Mahesh, Professor & Head, MMS Dept., A. C. Patil College of Engineering, Management Studies & Research, Plot No.17, Sector-4, Kharghar, Navi Mumbai-410210, [email protected] Prof. Abhijit Salunke, Asst. Professor, MMS Dept., A. C. Patil College of Engineering, Management Studies & Research, Plot No.17, Sector-4, Kharghar, Navi Mumbai-410210. [email protected] Abstract Bitcoin is the emerging digital currency, which is distributed worldwide and decentralized virtual money without any central authority whatsoever. The debate has been growing among the technology experts, financial players and entrepreneurs about crypto-currency- bitcoin phenomenon and emerging status as alternative to traditional money. Both economist and bitcoin enthusiasts are in opine that bitcoin as future currency, which can be game changer in terms of technological marvel as well as financial innovation that could disrupt the global financial system. Bitcoin has become brand in world of virtual currency and followed by young millennial generation as supporters as well as promoters have formed its own community. Its success has been helping entrepreneurs in doing business both small and big in cutting transaction cost and lowering their prices at same time reaching new and global markets. Bitcoin has maintained significant value and growing influence in trade in the world economy. But the flip side of trade also seems to catch-up. This has been primarily attributed to its features like anonymity and unregulated, the both desirable and dangerous, at the same time. Bitcoin is prone to potential risk of money laundering, illegal purchases and terrorist financing. In this paper we discuss the pros and cons of Bitcoin; it focuses on entrepreneur and startup growing influence on the world digital economy. This research paper explores the status of bitcoin in India and world over and technology underlying bitcoin identifies its new applications in digital age, and impact on global financial system. Keywords: Bitcoin, Digital economy, virtual currency, Blockchain Technology, global financial system INTRODUCTION Bitcoin: A Disruptive Currency in Digital Economy: Bitcoin and other crytocurrency could shake up traditional banking and financial services. Bitcoin has potential to disrupt currency market in digital economy as it has user-base of more than 8 million and above, and more than 90 thousands transactions per day worldwide. Bitcoin is a peer-to-peer payment network that is powered by its users and like any other digital currency is non-traceable of its owners, communication and financial transactions. This gives lack of control of central authority either in taxation or law enforcement. And this kind of currency is somewhat different from land we live where each rupees we earn is accountable to the law of nation, taxation rules and over and above control of money by central agency. Bitcoin is a financial innovative technology, and have significant impact on the way people transact and exchange information and business as whole. Bitcoin has maintained significant value and growing influence in trade in the world economy. But the flip side of trade also seems to catch- up. This has been primarily attributed to its features like anonymity and unregulated, the both desirable and dangerous, at the same time.