` The Complex Civil Litigation Trial Guide 3rd Edition February 26, 2014 Jury Consulting | Litigation Graphics | Trial Technology The Complex Civil Litigation Trial Guide Table of Contents Introduction to A2L Consulting ........................................................................................................................................................................ 3 Enjoy Your New A2L Consulting E-Book! ....................................................................................................................................................... 4 5 Keys to Telling a Compelling Story in the Courtroom .................................................................................................................................. 5 Sample One-Year Trial Prep Calendar for High Stakes Cases ...................................................................................................................... 8 Timelines and the Psychology of Demonstrative Evidence .......................................................................................................................... 10 6 Reasons The Opening Statement is The Most Important Part of a Case ................................................................................................. 14 5 Questions to Ask in Voir Dire . Always .................................................................................................................................................. 16 6 Good Reasons to Conduct a Mock Trial .................................................................................................................................................... 18 7 Ways to Draft a Better Opening Statement ............................................................................................................................................... 20 How to Structure Your Next Speech, Opening Statement or Presentation .................................................................................................. 22 The Top 14 Testimony Tips for Litigators and Expert Witnesses ................................................................................................................. 25 21 Ingenious Ways to Research Your Judge ............................................................................................................................................... 32 16 PowerPoint Litigation Graphics You Won't Believe Are PowerPoint ....................................................................................................... 34 Litigation Consultant: Embrace a Two-Track Strategy & Win the War ......................................................................................................... 43 Litigator & Litigation Consultant Value Added: A "Simple" Final Product ..................................................................................................... 45 6 Studies That Support Litigation Graphics in Courtroom Presentations ..................................................................................................... 48 The 12 Worst PowerPoint Mistakes Litigators Make .................................................................................................................................... 50 Jury Selection and Voir Dire: Don't Ask, Don't Know .................................................................................................................................... 53 11 Traits of Great Courtroom Trial Technicians ............................................................................................................................................ 56 7 Reasons It's Okay to Procrastinate on Your Trial Preparation .................................................................................................................. 58 Will Being Folksy and Low-Tech Help You Win a Case? ............................................................................................................................. 60 Litigation Graphics: Timelines Can Persuade Judges and Juries ................................................................................................................ 61 The Best Ways to Use Calendars in Legal Graphics.................................................................................................................................... 64 6 Trial Presentation Errors Lawyers Can Easily Avoid ................................................................................................................................. 67 Say Goodbye to the David vs. Goliath Courtroom Myth ............................................................................................................................... 69 10 Web Videos Our Jury Consultants Say All Litigators Must See .............................................................................................................. 71 7 Videos About Body Language Our Litigation Consultants Recommend ................................................................................................... 77 5 Demonstrative Evidence Tricks and Cheats to Watch Out For ................................................................................................................. 81 12 Astute Tips for Meaningful Mock Trials .................................................................................................................................................... 86 10 Videos to Help Litigators Become Better at Storytelling .......................................................................................................................... 91 12 Reasons Bullet Points Are Bad (in Trial Graphics or Anywhere) ............................................................................................................ 97 Lists of Analogies, Metaphors and Idioms for Lawyers .............................................................................................................................. 103 The Top 10 TED Talks for Lawyers, Litigators and Litigation Support ....................................................................................................... 105 Top 5 Trial Timeline Tips ............................................................................................................................................................................ 111 Beyond PowerPoint: Trial Presentations with Prezi and Keynote .............................................................................................................. 113 Demonstrative Evidence & Storytelling: Lessons from Apple v. Samsung ................................................................................................. 116 A2L Consulting | A2LC.com The Complex Civil Litigation Trial Guide Patent Litigation Graphics + Storytelling Proven Effective: The Apple v. Samsung Jury Speaks .............................................................. 122 16 Trial Presentation Tips You Can Learn from Hollywood ........................................................................................................................ 127 9 Trial Graphics and Trial Technology Budget-Friendly Tips...................................................................................................................... 136 Font Matters - A Trial Graphics Consultant's Trick to Overcome Bias ....................................................................................................... 139 Hydraulic Fracturing (Fracking): Advocacy and Lobbying .......................................................................................................................... 142 Collateralized Debt Obligations (CDOs) Explained for a Jury .................................................................................................................... 144 Presentation Graphics: Why The President Is Better Than You ................................................................................................................ 146 Making Good Use of Trial Director & Demonstratives in an Arbitration ...................................................................................................... 151 5 Trial Director Techniques for Seamless Trial Presentations ................................................................................................................... 153 6 Tips for Effectively Using Video Depositions at Trial ............................................................................................................................... 156 Using Trial Graphics & Statistics to Win or Defend Your Case .................................................................................................................. 158 Explaining a Complicated Process Using Trial Graphics............................................................................................................................ 166 14 Places Your Colleagues Are Using Persuasive Graphics That Maybe You’re Not ............................................................................... 170 Don’t Get Too Cute With Your Trial Graphics ............................................................................................................................................. 172 Legal Animation: Learn About the Four Types Used in the Courtroom ...................................................................................................... 174 4 Tips for Using Trial Graphics in Motions and Briefs................................................................................................................................