REGIONAL TAM Copyright © 2021. The Nielsen Company. Confidential Confidential and Proprietary. Company. Nielsen The 2021. © Copyright Copyright © 2021. The Nielsen Company. Confidential Confidential and Proprietary. Company. Nielsen The 2021. © Copyright AFFILIATION CHANGES Impact on the Regional TAM ratings data 1st July 2021 AFFILIATION CHANGES 1ST JULY 2021 Affiliation changes take affect between WIN Corporation (WIN) and Southern Cross Austereo (SCA) midnight 1st July with the new affiliations reflected in the data from 2am Thursday 1st July, the start of the Nielsen TAM research day. Copyright © 2021. The Nielsen Company. Confidential Confidential and Proprietary. Company. Nielsen The 2021. © Copyright The key objective of all parties has been to allow and prepare for the continuous flow of ratings data and trading capability. These affiliation changes have lead to a disruption in the data trend. Note: Nielsen TAM research day is 02:00 to 26:00 REPRESENTATION BY MARKET AS AT 1 JUL 2021 METRO CHANNEL SALES REPRESENTATION OWNERSHIP MARKET LOGO AFFILIATE 7QLD, 7TWO, 7mate, 7flix Seven Seven Affiliate Sales Seven West Media QUEENSLAND Nine, 9GO!, 9Gem, Sky News on WIN Nine WIN Sales WIN Corporation SCA 10, Bold, Peach, Shake TEN Southern Cross Austereo Southern Cross Austereo Prime7, 7TWO, 7mate, 7flix Seven Seven Affiliate Sales Prime Media Group NORTHERN NSW Nine, 9GO!, 9Gem, 9Life Nine WIN Sales Nine Entertainment Group WIN 10, Bold, Peach, Sky News on WIN TEN WIN Sales WIN Corporation Prime7, 7TWO, 7mate, 7flix Copyright © 2021. The Nielsen Company. Confidential Confidential and Proprietary. Company. Nielsen The 2021. © Copyright Seven Seven Affiliate Sales Prime Media Group SOUTHERN NSW Nine, 9GO!, 9Gem, Sky News on WIN Nine WIN Sales WIN Corporation SCA 10, Bold, Peach, Shake TEN Southern Cross Austereo Southern Cross Austereo Prime7, 7TWO, 7mate, 7flix Seven Seven Affiliate Sales Prime Media Group VICTORIA Nine, 9GO!, 9Gem, Sky News on WIN Nine WIN Sales WIN Corporation SCA 10, Bold, Peach, Shake TEN Southern Cross Austereo Southern Cross Austereo Southern Cross TAS, 7TWO, 7mate Seven Southern Cross Austereo Southern Cross Austereo TASMANIA Nine, 9GO!, 9Gem, Sky News on WIN Nine WIN Sales WIN Corporation TDT1, TDT 2, TDT 3 (interim names) TEN WIN Sales WIN Corp / SCA GWN7, 7TWO, 7mate Seven Seven Affiliate Sales Prime Media Group WESTERN AUSTRALIA Nine, 9GO!, 9Gem, Sky News on WIN Nine WIN Sales WIN Corporation TBC WDT 1, WDT 2, WDT 3 (interim names) TBC WIN Sales WIN Corp / Prime Media • See Regional FTA channel launch and breakout dates file on the Regional TAM website for specific multi channel launch/cease dates • 9Life ceases in the ratings 1 July 2021 QLD, SNSW, VIC, TAS, remains on air NNSW • TDT names confirmed to be released in the ratings 1 August, TDT1 = TDT 10, TDT2 + TDT Bold, TDT 3 = TDT Peach • SCA Shake launches in the ratings 1 July 2021 QLD, SNSW, VIC (Shake in TAS on air 1 July 2021 but not currently reported in the ratings) • Sky News on WIN remains on air as of 1 July 2021 until 31 July 2021 REPRESENTATION BY MARKET AS AT 30 JUN 2021 METRO CHANNEL SALES REPRESENTATION OWNERSHIP MARKET LOGO AFFILIATE 7QLD, 7TWO, 7mate, 7flix Seven Seven Affiliate Sales Seven West Media QUEENSLAND SCA Nine, GO!, Gem, 9Life Nine Southern Cross Austereo Southern Cross Austereo WIN, Bold, Peach, Sky News on WIN TEN WIN Sales WIN Corporation Prime7, 7TWO, 7mate, 7flix Seven Seven Affiliate Sales Prime Media Group NORTHERN NSW SCA Nine NBN, GO!, Gem, 9Life Nine Southern Cross Austereo Nine Entertainment Group WIN, Bold, Peach, Sky News on WIN TEN WIN Sales WIN Corporation Prime7, 7TWO, 7mate, 7flix Copyright © 2021. The Nielsen Company. Confidential Confidential and Proprietary. Company. Nielsen The 2021. © Copyright Seven Seven Affiliate Sales Prime Media Group SOUTHERN NSW SCA Nine, GO!, Gem, 9Life Nine Southern Cross Austereo Southern Cross Austereo WIN, Bold, Peach, Sky News on WIN TEN WIN Sales WIN Corporation Prime7, 7TWO, 7mate, 7flix Seven Seven Affiliate Sales Prime Media Group VICTORIA SCA Nine, GO!, Gem, 9Life Nine Southern Cross Austereo Southern Cross Austereo WIN, Bold, Peach, Sky News on WIN TEN WIN Sales WIN Corporation Southern Cross TAS, 7TWO, 7mate Seven Southern Cross Austereo Southern Cross Austereo TASMANIA TDT, GO!, Gem, 9Life Nine WIN Sales WIN Corp / SCA WIN, Bold, Peach, Sky News on WIN TEN WIN Sales WIN Corporation GWN7, 7TWO, 7mate Seven Seven Affiliate Sales Prime Media Group WESTERN AUSTRALIA WDT, GO!, Gem Nine WIN Sales WIN Corp / Prime Media WIN, Bold, Peach, Sky News on WIN TEN WIN Sales WIN Corporation • See Regional FTA channel launch and breakout dates file on the Regional TAM website for specific multi channel launch dates WHAT CHANGES 1 JULY 2021? WIN broadcast ‘Nine’ content (Nine, 9GO! and 9Gem) in QLD, SNSW, VIC, TAS and WA. WIN represent and sell airtime for the ‘Nine’ NBN Network (Nine, 9GO!, 9Gem and 9Life) in NNSW. WIN’s 9Life ceases for a short period of time in QLD, SNSW, VIC, TAS and WA, re-launching and reported in the Regional TAM ratings 1st August 2021. WIN continue to also broadcast TEN content (WIN 10, Bold and Peach) in NNSW. Copyright © 2021. The Nielsen Company. Confidential Confidential and Proprietary. Company. Nielsen The 2021. © Copyright WIN continue to broadcast Sky News on WIN until 31st July 2021 in all markets. SCA broadcast ‘TEN’ content (SCA 10, Bold, Peach and additional channel Shake) in QLD, SNSW and VIC. In Tasmania, TDT confirmed to broadcast TEN content (finalised 21st June) and reported with interim channel names in the Regional TAM ratings until 1st August 2021. A new channel ‘TDT Shake’ will launch 1st July but due to late confirmation it will not be reported as an individual channel within the ratings. In Regional WA, WDT has not confirmed a new agreement switching to carry TEN content and will display interim channel names in the ratings. Please note if a content agreement is not confirmed station programming will appear as ‘Station Close – Off Air’ from midnight on the 30th June until finalised. WHAT HASN’T CHANGED? The Regional TAM ratings continue to be produced and released in the same format and frequency across the Regional TAM markets. All Seven Affiliate Networks - 7QLD, Prime7 and GWN7 continue to broadcast, trade and be reported in the ratings as usual. Copyright © 2021. The Nielsen Company. Confidential Confidential and Proprietary. Company. Nielsen The 2021. © Copyright WIN NNSW Ten Affiliate Channels – WIN 10, Bold, Peach and Sky News on WIN continue to broadcast, trade and be reported in the ratings as usual. SBS, the ABC and STV channels also continue unaffected. CHANGES REQUIRED IN THE RATINGS DATA Within the ratings data NEW channel codes have been assigned to all new affiliate channels. OLD channels have been renamed where needed so as to differentiate the channels and allow for retrospective analysis. Due to very late confirmation of the TDT Tasmania new TEN affiliation agreement channels will be labelled with interim names representing the following channels: TDT 1 (10), TDT 2 (Bold), TDT 3 (Peach) Copyright © 2021. The Nielsen Company. Confidential Confidential and Proprietary. Company. Nielsen The 2021. © Copyright WDT has not confirmed an agreement for WA and is currently labelled with interim names: WDT 1, WDT 2 and WDT 3 Wednesday 30th June ZERO ratings applied to all OLD affiliation channels from midnight to 1.59am for the ‘Affiliation Changeover Period’ on the affected networks. The NEW affiliation channels commence reporting ratings results as of 2am on the Thursday 1st July from such a time as the channel is live. N/As applied to NEW channels prior to 1st July from Sunday 27th June (channel breakout date) and N/As applied to OLD channels post 1st July. DAILY RATINGS DATA Regional TAM elemental (minute by minute) daily file: ZERO ratings applied from midnight to 1.59am on Wednesday 30th June to all OLD affiliation channels. NEW channels reporting ratings results from 2.00am on Thursday 1st July. Copyright © 2021. The Nielsen Company. Confidential Confidential and Proprietary. Company. Nielsen The 2021. © Copyright OLD and NEW channels effectively switched overnight. TDT Tasmania and WDT have interim names. N/As applied to NEW channels prior to 1st July from 27th June and N/As applied to OLD channels post 1st July. Network groupings including ‘Content based’ and ‘OLD/NEW affiliation’ configurations to be determined and provided by individual TPSS providers. TRADING 1/4HR DATA Aggregate Market Quarter Hour Averaged Daily File: Fixed file format containing 15 minute averaged data across one day. ZERO ratings applied from midnight to 1.59am on Wednesday 30th June to all OLD affiliation channels. Copyright © 2021. The Nielsen Company. Confidential Confidential and Proprietary. Company. Nielsen The 2021. © Copyright NEW channels reporting ratings results from 2.00am on Thursday 1st July. OLD and NEW channels effectively switched overnight. TDT Tasmania and WDT have interim names. TRADING 1/4HR DATA Sub Market 4 weekly Quarter Hour Averaged and Regional WA 4 weekly Quarter Hour Averaged Files: Fixed file format containing 7 days of data averaged across 4 weeks. With the change of affiliation occurring on day 19 of the Survey 5 period this file will contain data for both the OLD and NEW channels (OLD channels 18 days of data averaged across 4 weeks and the NEW channels 10 days Copyright © 2021. The Nielsen Company. Confidential Confidential and Proprietary. Company. Nielsen The 2021. © Copyright of data averaged across 4 weeks). Regional TAM advises all data subscribers that within the Survey 5 period, the data pertaining to the channels involved in the affiliation changes should be treated with caution and judgement applied to its use. Note, the Survey period 5 data for the Seven Affiliates, WIN TEN NNSW, Sky News on WIN and SBS data will not be affected.