YOUR WEEKEND MAGAZINE LIFT-OUT 2020 MEDIA KIT & DEADLINES Special Issues & Features 2020 MATARIKI ISSUE BUY NZ MADE! WOMEN OF TECHNOLOGY FITNESS SPECIAL JULY 11 JULY 25 INFLUENCE AUGUST 8 AUGUST 30 A celebration of the Maori New Year. Focusing on a range of locally owned JULY - AUGUST (issues TBC) How to make technology work for Trends, tips and motivation as winter and operated businesses producing you (and your family) rather than the draws to a close. Stories about influential and inspiring cool innovative products. other way around. women, in the lead-up to the Women of Influence Awards. Pictured: Previous winner Jackie Clark for her work supporting victims of domestic violence. ECO-INTERIORS OUTDOOR CHRISTMAS FOOD BEST NZ-MADE GIFTS 20 TOP KIWIS OF ISSUE ENTERTAINING NOVEMBER 28 DECEMBER 5 2020 OCTOBER 3 NOVEMBER 14 Drink and food recipes and ideas for Celebrating local creativity and DECEMBER 12 the big day. innovation, a beautiful gift guide Beautiful homes at less cost to the Recipes and ideas for BBQs and Politicians, musicians, sports people, with a difference. planet. summer parties. actors, artists, everyday heroes... It's a great lineup of featuring the people who made a challenging year a little more bearable for all of us. NOTE: Please confirm your editorial special features and issues topics and/or dates may change subject to interest. Your Weekend is New Zealand’s "Packed with practical advice for home and garden, fashion inspiration, profiles of favourite weekend newspaper-insert intriguing people, and stories about social trends and big issues, Your Weekend is the magazine (Canon Media Awards 2017). perfect place to start your weekend." Each issue of Your Weekend takes the Emily Simpson reader on a journey through an array Editor, Sunday of new features, profiles and food indulgences. Not to mention, Your Weekend connects advertisers with a articles by your favourite columnists, financially stable and motivated shopping plus much more. audience every Saturday. READERSHIP FREQUENCY WEEKLY ON SATURDAY DISTRIBUTION Inserted into Stuff’s 271,000 Metropolitan Newspapers: The Press, The Dominion Post and Waikato Times Audience Profiles ● Average Age - 64 Years Old ● Homeowner - 227,000/83% Female Homeowners Average Household Income ● Main Household Shopper - 148,000 ● Average Household Income - $101,539 152,000 56% 227,000 83% $101,539 OF READERS OF READERS ● Household Income over $100k - 79,000 Gender Male Main Household Shopper Household Income over $100k ● Female - 152,000 119,000 44% 148,000 54% 79,000 29% ● Male - 119,000 OF READERS OF READERS OF READERS Average Age Source: Nielsen CMI Q4 18 - Q3 19 Sept 19 TV/Online All People 15+ 64 years Source: Nielsen CMI Q4 18 - Q3 19 Sept 19 TV/Online All People 15+ Consumer Action Profiles 20% 34% 36% 16% 76% 52% ● Average Age - 64 Years Old OF READERS OF READERS OF READERS OF READERS OF READERS OF READERS ● Homeowner - 227,000/83% ● Main Household Shopper - 148,000 ● Average Household Income - $101,539 Say magazines are Actually buy Talk to someone about Like to keep up with Intend to take holiday Intend to take holiday my timeout something as seen something they’ve the latest fashion in New Zealand in the overseas in the next ● Household Income over $100k - 79,000 in a magazine read in a magazine next 12 months 12 months (4+ nights) Gender 56,000 92,000 99,000 44,000 208,000 143,000 ● Female - 152,000 ● Male - 119,000 Source: Nielsen CMI Q4 18 - Q3 19 Sept 19 TV/Online All People 15+ Source: Nielsen CMI Q4 18 - Q3 19 Sept 19 TV/Online All People 15+ Demographics – Regional Your Weekend Edition Your Weekend Edition Your Weekend Edition Readership 33,000 106,000 109,000 Female 18,000 61,000 61,000 Average Age 67 62 66 Average Household Income $103,608 $113,278 $86,669 Main Household Shopper 17,000 (51%) 53,000 (50%) 60,000 (55%) Actually buy something as 11,000 (33%) 38,000 (35%) 42,000 (38%) seen in a magazine Talk to someone about about something they’ve read in 19,000 (57%) 72,000 (67%) 72,000 (66%) magazine To discuss opportunities and rates for targeting in your region of choice, please contact your Stuff Media Consultant. Alternatively, email [email protected] Source: Nielsen CMI Q4 18 - Q3 19 Sept 19 TV/Online All People 15+ Advertising Sizes Your Weekend magazine uses a modular advertising 1 system with units based on an 8x8 grid: 2 3 8 x 16 Double Page Spread 8 x 16 Double Page Spread 8 x 8 Full Page 8 x 8 Full Page 4 366mm x 254mm With bleed 366mm x 531mm With bleed 395mm x 550mm 395mm x 280mm 5 6 7 The ad sizes illustrated are available in Your Weekend 8 magazine. Note: 4 x 8 Half Page H. 3 x 8 Third Page H. 8 x 3 Third Page V 4 x 4 Qtr Page 2 x 4 4 x 2 1 2 3 4 5 6 7 8 Final trimmed page is 182mm x 254mm 136mm x 254mm 366mm x 94mm 182mm x 126mm 90mm x 126mm 182mm x 62mm 385mm x 270mm Gutter 16mm Technical Specifications: Publication Deadlines: Advertising Terms and Conditions: For technical artwork and delivery For booking, artwork and publishing deadlines All advertising placed within Stuff specifications refer to refer to advertise.stuff.co.nz/ newspapers is subject to our terms and advertise.stuff.co.nz/ advertising-specs-rates-deadlines conditions. Advertisers are encouraged to be user-guides-resources aware of these. For the full terms and Advertisements cancelled after the booking conditions refer to advertise.stuff.co.nz/ deadline will incur a cancellation fee. advertising-terms-and-conditions Deadlines will vary around public holidays. Advertising Rates Size Without Bleed Size Including Bleed Dominion Size/Position National The Press Waikato Times Cancellation Fees (Hxw) (Hxw) Post Depending on the time of cancellation, a cancellation fee of up to 100% of the advertisement 8 x 8 Full Page 366mm x 254mm 395mm x 280mm $8,000 $4,000 $4,000 $2,000 cost applies to any advertisements cancelled after the booking deadline has passed. 4 x 8 Half Page Horizontal 182mm x 254mm N/A $5,280 $2,640 $2,640 $1,320 Commission 8 x 3 Third Page Horizontal 136mm x 254mm N/A $3,850 $1,925 $1,925 $1,100 A commission of 10% is payable on the above rates to agencies accredited with PMAA. 8 x 3 Third Page Vertical 366mm x 96mm N/A $3,850 $1,925 $1,925 $1,100 TurboSEO 4 x 4 Quarter Page 182mm x 126mm N/A $2,600 $1,300 $1,300 $750 Extend the reach of your print advertisement to attract an online audience with TurboSEO. 3 x 4 136mm x 126mm N/A $2,112 $1,056 $1,056 $591 $50 per month.** 3 x 3 136mm x 96mm N/A $1,584 $792 $792 $444 How does TurboSEO work? Advertisements appearing within Stuff’s print 2 x 4 Eight Page 90mm x 126mm N/A $1,412 $706 $706 $403 products are also published digitally on neighbourly.co.nz. The advertisements are also search engine optimised to boost the chance of 4 x 2 Eight Page Vertical 182mm x 62mm N/A $1,412 $706 $706 $403 reaching potential customers online and improve organic search rankings. 3 x 2 136mm x 62mm N/A $1,080 $540 $540 $302 *Advertisements include bleed. 8 x 16 Double Page Spread (DPS)* 366mm x 531mm 395mm x 550mm $14,800 $7,400 $7,400 $3,500 Rates are for single insertion and exclude GST. 8 x 16 DPS Inside Front Cover* 366mm x 254mm 395mm x 280mm $9,200 $4,600 $4,600 $2,300 **A flat handling fee of $50 per month is charged to applicable advertisers. The monthly fee us the 8 x 8 Full Page Outside Back Cover* 366mm x 254mm 395mm x 280mm $9,200 $4,600 $4,600 $2,300 same regardless of the number of ads published each month in our print products. 8 x16 DPS Inside* 366mm x 531mm 395mm x 550mm $1,700 $8,500 $8,500 $4,250 SUNDAY MAGAZINE ADD-ON NEW Get more eyeballs on your ads with our Sunday Magazine add-on deal. Upgrade the reach of your NEW full page advertisement to a national level for only $2,000. Reach up to 385,000 New Zealanders with the combined reach of Your Weekend and the Sunday Source: Roy Morgan New Zealand Jan19-Dec19 Magazine.* Advertising Material Deadlines Space Booking Deadline Ad Material Deadlines Publication Day of Publication Run of Paper - Final Proof Final Proof Print Ready Ad Build Copy for Ad Build Copy Alterations Approval Ad Files Your Weekend - Saturday Fri, 12.30pm week prior Monday, 4.00pm Thursday, 8.30am Thursday, 12.30pm Thursday, 10.30am The Press Your Weekend - Saturday Fri, 12.30pm week prior Tuesday, 4.00pm Thursday, 11.30am Thursday, 4.30pm Thursday, 2.30pm Dominion Post Your Weekend - Thursday, 4.00pm Saturday Fri, 12.30pm week prior Tuesday, 10.00am Tuesday, 2.30pm Tuesday, 12.30pm Waikato Times week prior Get in touch Auckland and Upper North Island Wellington and Lower North Island P 09 970 4000 David Laterveer E [email protected] Account Director P 027 223 1596 E [email protected] Australian Customers South Island Katrina Reinsfield Sarah MacKinnon National Sales Director- Auckland/Australia Account Director P 021 834 231 P 027 299 5088 E katrina.reinsfi[email protected] E [email protected] For more information visit advertise.stuff.co.nz.