Tourism Industry in Japan & Canada Prepared by Bill Bessho Maple Fun Tours Ltd. Canadian Inbound Tourism Association (Asia Pacific) Maple Fun Tours Ltd. • Incorporated 1981, our primary market is Japan, 4 sales offices in Japan & 3 operational offices in Canada with seasonal office at Montreal during September & October. • We handle all type of tourists, escorted tour series, MICE markets, in 2015 we handle 69% Group business & 31 % FIT (Foreign Independent Tours) • We see very strong with two nations packages (USA & Canada) & coach tours from Vancouver to Canadian Rockies Circle tour series. • Our main focus provinces is PEI, Ontario, Quebec, Alberta & BC with Yukon & Northwest Territory, mainly Aurora Tour. Japan Business by season with MFT Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2011 2012 2013 2014 2015 Japan Business by 10 years with MFT Dec Nov Oct Sep Aug Jul Jun May Apr Mar Feb Jan 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Canadian Inbound Tourism Association (Asia Pacific) www.citap.ca • Our mission statement is “Get connected, stay connected to increase your business from Asia Pacific. • CITAP is a federally incorporated volunteer-based not-for-profit organization proudly connecting Canadian Inbound business to Asia Pacific since 1997. • CITAP is a united force with a members over 300 from various market segments of the hospitality tourism industry. • CITAP has Membership/Nomination, Tactical, Advocacy, Communications, Market Development, Product development, Standard, Regional Committee.(Eastern Chapter). Japanese Number of Inbound and Outbound Travelers 25000 19737 20000 18490 17404 17535 17295 16994 17472 16637 16903 16210 15987 15446 15000 13413 Japan Outbound Japan Inbound 10363 10000 8347 8351 8611 8358 Unit: ,000 7334 6728 6790 6219 By JNTO 5000 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Tourism Snapshot in 2015 Tourism Review Inbound highlights: (Jan. – Nov. 2015) 1. UK 668,834 +5.9% (Year-to-date % Change) 2. France 469,703 +4.2% 3. China 463,367 +8.8% 4. Germany 315,016 +0.4% 5. Australia 259,414 +2.3% 6. Japan 257,821 +6.0% 7. India 179,355 +10.1% 8. South Korea 176,361 +15.7% Japan – 17,206 (+12.8%) 2015 Total 275,027 (+6.4%), 2015 Outbound -4.1% Japanese Overseas Travelers by Destinations 800000 France 700000 Germany UK 600000 Australia 500000 Canada 400000 By: JNTO 300000 200000 100000 0 2010 2011 2012 2013 Tourists Arrival to Japan from Other Countries 400000 France 350000 Germany UK 300000 Australia 250000 Canada 200000 BY: JNTO 150000 100000 50000 0 2011 2012 2013 2014 2015 Tourists Numbers from Asia Pacific Countries to Canada 500000 450000 400000 350000 China 300000 Japan 250000 Korea 200000 150000 India 100000 Taiwan 50000 BY: DC 0 2008 2009 2010 2011 2012 2013 2014 Tourists Numbers from Other Countries to Canada 300000 250000 200000 Australia 150000 Japan Mexico 100000 Brazil New Zeland 50000 BY: DC 0 2008 2009 2010 2011 2012 2013 2014 Aviation Seat Supply & Number of Passengers Prediction By Destination Canada Canada Theatre Content Marketing in Japan Canada Theatre • A new Destination Canada website, called the “Canada • Theatre” was launched on May 1, 2015, in Japan. • The website features: . Content created by Japanese broadcasters, print and on-line media and a selection of Japanese bloggers; all showcasing and differentiating Canada as a tourism destination. New content is added on a weekly basis. Over 100 tour operator packages that are fully integrated into the site and are showcased in a way that will further tell the story of Canada and compliment the web content. Canada Theatre | Best Seat Media Content Tour Product Online Media / Blogger Content ARIGATO!! Thank you for having me & thank you for listening..