The Allure of Social Media (aka Teenagers 2.0) Why is Social Media so prevalent today? MONEY! ● Google: $220 billion (2013 value would place Google as the 45th largest GDP in the world, right between Ireland and Czech Republic) ● Facebook: $5.1 billion (2012) ● Pinterest: $1.5 billion (2013 estimate) ● Tumblr: $800 million (2011 estimate) ● LinkedIn: $303 million (2013 estimate) ● Twitter: $250 million (2012 estimate) ● In April 2012, Facebook purchased Instagram for $1 billion dollars. ● In 2011, Duke University, founded in 1838, had an annual operating budget of $2.1 billion for 25,892 faculty, staff and students. Google reported advertising revenues alone of $36.5 billion dollars in 2011. Why is so much money being invested in social media companies? Why is so much money being invested in social media companies? Why are so many social media sites appealing to teenagers? Why are so many social media sites appealing to teenagers? Mark Zuckerberg: 28 Jack Dorsey: 36 Kevin Systrom: 26 David Karp: 26 Ben Silbermann: 31 $9.4 billion $1.1 billion $400 million $200 million $100 million Average Age: 32 Larry Page: 39 $23 billion Sergey Brin: 39 $23 billion Average net worth: $8.17 billion What traits about teenagers do people like Mark Zuckerberg, Jack Dorsey, Kevin Systrom, David Karp and Ben Silbermann all understand well? You love multitasking. Fitting in is important. Teenagers exhibit developmentally appropriate behavior and are frequently seen as indicators of "emerging consumer trends." So why is it so challenging to put away: Facebook, Twitter, Pinterest, Google+, Instagram, SnapChat, PicYou, Tumblr, LinkedIn, Disqus, Wordpress, Formspring...? (That's a rhetorical question!) In 2009, the company Pear Analytics, based in San Antonio, TX, did a study of the content of 2000 random tweets. Here are the results: So what's the plan? ● Realize that all of the information that's being posted to Facebook, Twitter, etc. is not incredibly important or even relevant. ● Even adults have a hard time putting aside social media so they can get work done. Realize it's not easy. ● Consider set times each day where you plan to put away all distractions and get work done. ● Track your time away from devices and watch your grades improve. ● Share your success stories at http://twitter. com/#DAputitaway References ● http://en.wikipedia.org/wiki/Facebook ● http://finance.yahoo.com/news/number-active-users-facebook- over-years-214600186--finance.html ● http://en.wikipedia.org/wiki/Twitter ● http://techcrunch.com/2012/07/31/twitter-may-have-500m- users-but-only-170m-are-active-75-on-twitters-own-clients/ ● http://www.fastcompany.com/most-innovative- companies/2012/industry/social-media ● http://online.wsj. com/article/SB10001424052970204831304576594524134179668. html ● http://www.bloomberg.com/news/2013-02-07/linkedin-xxx.html ● http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 ● http://webpages.scu.edu/ftp/mgrady/peer_pressure.html.