says www.AudioFanzine.com Prologue.................................................................................................08 Chapter One: Getting Started Why the Niche Exists....................................................................................09 History of the Niche......................................................................................10 Ethics of Selling Beats Online.......................................................................11 Other Beat Selling Courses............................................................................12 Placements Vs. Selling Online.......................................................................13 On-Foot Sales Vs. Online Sales......................................................................15 Why People Fail to Sell Beats........................................................................16 Selling Beats and E-Commerce......................................................................18 Marketing is Everything.................................................................................19 How Important are the Beats?......................................................................20 Competition Vs. Saturation............................................................................21 Chapter Two: Free Market The Sensibility of Free Beats........................................................................23 Foreign Buyers (Internationals)...................................................................25 iTunes Strategy ($0.99 Beats).....................................................................26 Deciding a Price...........................................................................................30 Premiums & Charm Pricing...........................................................................31 Managing Discounts.....................................................................................32 PayPal Basics................................................................................................33 Dealing with Chargebacks............................................................................34 Audio Content Protection.............................................................................35 Chapter Three: Media Marketplaces Pros of Marketplaces....................................................................................39 Cons of Marketplaces...................................................................................40 Soundclick Is a Culture.................................................................................41 Understanding Soundclick Charts.................................................................43 Analyzing “Vybe Beatz”.................................................................................45 Soundclick Bots............................................................................................47 Soundclick Vs. Google...................................................................................49 Soundclick; Future-Tense..............................................................................51 RocBattle is a Coliseum................................................................................52 Understanding RocBattle Politics.................................................................53 RocBattle; Future-Tense...............................................................................54 Hidden Marketplaces....................................................................................55 Upcoming Marketplaces...............................................................................56 Stock Music Marketplaces...........................................................................58 Music Production Libraries...........................................................................60 Performing Rights Societies.........................................................................61 Taxi Music Licensing.....................................................................................62 Pump-Audio & Other MPL’s............................................................................63 Chapter Four: Building a Beat-Store Becoming a Webmaster................................................................................65 Personal Page vs. Soundclick Page..............................................................66 BeatWebsites Review...................................................................................67 Choosing a Hosting Company........................................................................69 Bluehost Review............................................................................................71 HostGator Review..........................................................................................72 Content Management Systems......................................................................73 Website Builders............................................................................................75 Working with Themes.....................................................................................76 Additional Graphics.........................................................................................77 Using Plugins..................................................................................................78 Music Players/Shopping Carts.......................................................................80 Chapter Five: Ranking Keywords Search Engine Optimization..........................................................................82 Belly of the Beast.........................................................................................83 Keywords......................................................................................................84 Keyword Research........................................................................................85 Ranking New Websites.................................................................................88 Ranking Soundclick Pages............................................................................89 SERP Positions..............................................................................................90 Being Number One.........................................................................................92 Algorithm Changes........................................................................................93 Doing SEO Yourself........................................................................................94 Hiring a Freelancer........................................................................................95 Chapter Six: Paid Advertising Pay-Per Click.................................................................................................98 PPC Platforms...............................................................................................99 PPC Or SEO...................................................................................................100 My Experiences with PPC.............................................................................101 Adwords Vouchers........................................................................................103 Media Buys (Buying Media).........................................................................106 Ad Networks................................................................................................108 Ad Network Reviews....................................................................................109 Chapter Seven: Mailing Lists E-Mail Marketing...........................................................................................110 Building Lists.................................................................................................111 Pareto Principle (80/20 Rule).......................................................................112 E-Mail Scraping..............................................................................................113 Buying E-Mail Lists........................................................................................115 What’s a Squeeze Page?................................................................................116 What’s an Autoresponders?...........................................................................118 Setting Up an Autoresponder.........................................................................119 Setting Up an Autoresponder+Squeeze Page.................................................123 Chapter Eight: Social Platforms Social Media Traffic......................................................................................131 Social Proofing.............................................................................................132 Optimizing your Fanpage...............................................................................133 Facebook Ads................................................................................................135 Strategy for Facebook Ads............................................................................136 Spamming Vs. Communication......................................................................137 Optimizing your Twitter Page........................................................................138 Twitter’s Search Engine................................................................................141 Soundcloud...................................................................................................142