Forum IPW Information from the Industrial Park Walsrode Issue 02 | 2008 Wipak Walsrode GmbH New production line: expanding core business All signs are clearly pointing aroma barrier and therefore meeting towards growth within the the stringent demands of the food Wipak Group. Having installed an industry and retailers. In addition additional production line for coextrusion allows films to be down- multilayer films, the company gauged, thus saving resources and has expanded its production accelerating the food processors’ facilities at its largest site – packaging processes. here in Northern Germany. The new line came on stream in The new production line is one of the Industrial Park Walsrode in the company’s largest single capital mid-June. It is part of Wipak’s investments in recent years. Since the response to the steady rise in takeover by the Finnland-based Wihuri the demand for high-quality Group in 2001, several millions of euros packaging materials. have been invested in R&D, production and logistics. At Wipak Walsrode around 75 per cent of turnover is accounted for by the development and manufacture of high-grade food packaging films. “The market is growing continually, and in segments such as organic products Epurex Films GmbH and frozen meals the growth rates are even in double digits,” said Matti Grasping Rovamaa, General Manager Wipak advertisements Central, during the start-up ceremony. Do escalator handrails always have “Against this positive economic back- to be black? Epurex Films developed ground, expanding our production special film grades for the Austrian gives us the opportunity to continue company ad-roller with which to turn to grow.” escalators into an unconventional advertising medium. Its investment in this state-of- the-art coextrusion technology is a Page 3 strategic milestone for Wipak in a bid to consolidate its leading position in the field of high-grade barrier Chamber of commerce survey films and expand its business still further. Its annual production capaci - Industry provides ties have thus increased by several new jobs thousand tonnes. “The new line enables The region’s industrial businesses us to respond to our customers’ de- assess the current economic situation mands even more flexibly and rapidly as stable. Especially firms operating with consistently high quality,” says in mechanical engineering and in the Rovamaa. chemical and plastics industries are optimistic as the second half of the The films coextrusion technology year commences, and plan to recruit involved enables sophisticated multi- new employees. layer composite films to be produced which perform a broad array of func - Page 6 tions, such as providing an oxygen and www.industriepark-walsrode.com · Info: [email protected] IPW Insight M-Pro-Tec GmbH Springboard to the global market M-Pro-Tec GmbH is making a name ChemSpec 2008, Munich for itself in the food industry by supplying packaging equipment based on modern robot technology Setting sights on SMEs and tailor-made gripper modules. The Walsrode-based company has been running its own facilities in the The Industrial Park Walsrode provided success and reputation on the human IPW since early 2007. “Our decision an extra-special surprise service at factor, proximity, neighbourliness to set up our business in the Econo - the ChemSpec international fine and and professionalism,” explains Torsten mic Delta and to invest in our own speciality chemicals event in Munich. Wyszniewski, IPW Location Market- production capacities has paid off,” Professional shoe shiners brought ing Manager. “Compared with mega- says Managing Director Meinhard some of the twenties’ flair to the sized locations, we score valuable Protz. “The IPW’s up-to-date infra - fair and polished the shoes of visitors points on account of our manageable structure and our closeness to the to the IPW exhibition stand – in size, state-of-the-art infrastructure, other resident companies enable us 2 fine style with leather armchair, fair conditions and demand-oriented to convert our ideas into reality wooden pedestal and foot rest. services.” The great response proved swiftly.” This spring, the company that the IPW had got off on the right supplied the first machines for a It was part of the Industrial Park’s foot with its concept at ChemSpec. US group’s food processing plant drive captioned “Professional with a Attracted by the event artists, the in Lithuania. personal touch”, aimed at approach- “Shoe Shine Boys”, more than 100 ing small and medium-sized enter- visitors not only gained information prises (SMEs) which intend to grow about the options offered by the IPW, and therefore need the right level but also left with a shining impress- of infrastructure. “The IPW stakes its ion of a modern industrial location. The Dow Chemical Company Award: Dow is among Germany’s best employers The Dow Chemical Company is Among companies with more than employees assessed their employer in one of the top employers nation- 5,000 employees Dow was awarded five categories: “Credibility”, “Respect”, wide: this is the outcome of second place, as previously in 2006. “Fairness”, “Pride” and “Team Orienta - the benchmark study entitled In the chemical industry category Dow tion”. Having acquired the former “Germany’s Best Employers achieved first place. By awarding a Bayer subsidiary Wolff Walsrode AG 2008”. The study is carried special prize in the category “Diversity” and founding Wolff Cellulosics GmbH out annually by the German the jury also acknowledged the global (DWC) in July 2007, the US concern “Great Place to Work ® Institute” chemical company’s cultural diversity. also runs development and produc- jointly with the German magazine In the overall ranking Dow came 22nd tion facilities in the Industrial Park Capital. out of a record 252 participants. The Walsrode. More than half of DWC’s study included a representative survey global workforce of 2,200 is employed in which some 400 randomly selected here. © Industrial Park Walsrode 07.2008 IPW Forum – Issue 02|2008 Innovation & Growth Epurex Films GmbH “Grasping” advertisements By supplying the means to adver - escalators and travellators, or more tise on escalator handrails, the precisely their handrails, to be an Austrian company ad-roller GmbH ideal advertising medium. The moment is seeking to provide creative of surprise works perfectly here. impulses in the international Colourful handrails carrying promotion- advertising market. Epurex Films al messages and motifs make escala- GmbH, a leading global supplier tors eyecatchers from afar. of high-performance technical films, developed special film Calling his idea “ad-roller”, Arthofer has grades which make this some- turned it into a new and literally gra - what different kind of advertising spable special type of advertising and possible. has been able to rely on some strong partners in its development. They inclu - Advertising has to keep finding new de the Austrian rubber processor and ways of getting noticed by its target tyre manufacturer Semperit – a leading groups. And the bar that needs jump- handrail supplier – and the Bayer ing in order to reach the consumer’s subsidiary Epurex Films, which has mind is continuously being raised. developed special multilayer films that Thousands of promotional messages enable this unconventional type of compete daily for our attention via the advertising to be realized. Internet, television, movie theatres, newspapers, flyers, posters, mobile Getting “ad-roller” ready to market phones, and other media. But what was challenging. More than six years about escalators? of development elapsed between the initial idea and its implementation; Everyday around the world millions countless test series and film formula - of people use escalators – at airports, tions were necessary before handrail subway stations and department stores advertising was able to meet the exact- – spending on average 25 seconds to ing requirements encountered in actual get from one floor to the next. The practice. The handrail laminating films advertising expert and photographer are subjected to constant bending and Walter Arthofer from Vienna considers touching. In order to present the promotional message flawlessly, the film’s flexibility is just as crucial as its resistance to cleaning agents and the durability and retention of the graphic image’s brilliant colours. Whether it is an image/sales campaign or a product guide in shopping malls – it is bound to catch the eye. And the 25 second dwell time per escalator ride and “passenger” is a new hard currency for advertisers and marketing experts in this fast-moving business sector which thrives on originality and attracting attention. More information at: www.epurex.de www.ad-roller.com www.industriepark-walsrode.com · Info: [email protected] Business Location IPW Management training programmes Exclusive management training in a pleasant The training scheme is tuned to the I Modern training centre atmosphere is on offer as part of the Caredo pro - specific knowledge and capabilities I Learning in small groups gramme devised by AF Personalpartner GmbH which executive employees require in I Field-experienced training staff (AFP). Around 230 seminars are held every year medium-sized and major industrial I First-class language options where some 3,300 senior and junior managerial corporations, including project and I Diverse course & seminar programme staff are prepared for an increasingly global conflict management, teamworking, I Extensive