Integrated Annual Report FY20 Naturally committed Carte Blanche to Sanja “I stage landscapes and people, then I transform them to create an imaginary universe.” Marušić A Pernod Ricard employee and a partner, linked by a resource that is This year, Pernod Ricard essential to our products. For our eleventh artistic campaign, Sanja Marušić gave Carte Blanche shows how these collaborations unfold in their respective environments. to the DutchCroatian photographer Sanja Dressed in costumes that the photographer has made herself, they Marušić. are transformed into human sculptures set in natural landscapes. Her experimental approach to materials, colour, composition and choreography www.sanjamarusic.com creates dreamlike scenes that project an otherworldly aura. Adeline Loizeau, A shared EDV and Wine Supply Manager, Maison Martell commitment Grapes Creating moments of conviviality out of nature and the resources it provides. That is the ethos we actively share with our partners across the entire value chain, as exemplified by Cork these portraits of employees and Pernod Ricard partners. Laurence Prulho, Director, La Perruge Vineyards & Distillery Luis Torres, Paul McLaughlin, Conchi Garzón, Owner of Rancho Owner, Sales Director, La Garita Kelvin Cooperage MASILVA & Garzón Estibaliz Torrealba, Agave Sustainable Performance Manager, Oak Pernod Ricard Winemakers Finbarr Curran, Bond Supervisor, Irish Distillers Asbel Morales, Maestro del Ron Cubano Stefania Elizalde, Liquids Coordinator, Virginie Bartholin, House of Tequila Alejandro Sugar Purchasing Manager, Bolivar, Pernod Ricard France Head Bartender, cane El Floridita Sean Harrison, Gin Operations Manager, Iain Green*, Glass Chivas Brothers Grower, Corskie Farm Vincent Fanguiaire, Carl Mark*, Tommy Haughton, Fennel Director, Product Director, Beacon GAEC de Peyronnet Orange Keira Wright*, Development Commodities Maria Clettborn Manager, Distillery Persson*, peel The Absolut Barley Operations New Product Company Technician, Development Chivas Brothers Project Manager, Ardagh Group * Due to the Covid-19 crisis, we were not able to go ahead with the photoshoots planned in Scotland and Sweden. However, we were keen to share Iain, Keira, Carl and Maria's thoughts on the materials that are at the heart of their collaboration. Chapter 01 Naturally Our Group Accelerating our transformation Our history 16 Our decentralised organisation 18 Our Mindset, our purpose 20 Our brand portfolio 24 Our strategy ‘Transform & Accelerate’ 26 Two years ago we launched our strategic plan ‘Transform & Accelerate’ Our S&R roadmap 28 with a clear goal: transform our organisation and our ways of working to Our governance 34 Our value creation model 40 accelerate our growth. With a focus on mutualisation, prioritisation, Our key financial and nonfinancial figures 42 simplification,our Group is ever more agile and gaining in operational Chapter 02 Our environment efficiency. These changes have proven to be essential in the face Seizing the opportunities of the crisis that came with the Covid-19 pandemic and even more of a new world so to prepare the Group’s future in this new world. It’s an ambitious Major trends in a new world 46 and challenging plan which will help build an ecosystem that is both Moments of conviviality revisited 48 responsible and profitable for all our stakeholders. Managing our risks 52 03 We are doing this thanks to you: investors, shareholders, employees, Chapter Our strategy customers, partners, all our stakeholders at the heart of ‘Transform Winning in our four battlegrounds & Accelerate’. We have faced this exceptional year together, and it is with you that we will shape the conviviality of tomorrow, which the Winning in key markets 56 world needs more than ever. Thank you for your support. Building passion brands 60 Funding the journey 66 04 Valuing people 72 Chapter Our results This is the story, your story, that we have set out to tell throughout Accelerating this year’s integrated annual report. our performance Our brands 82 Our markets 106 Our performance indicators 114 Financial markets 118 committed MESSAGE FROM THE CHAIRMAN AND CHIEF EXECUTIVE OFFICER NATURALLY COMMITTED Message from Alexandre This strategy is a crucial asset. In this uncertain period, From our employees to our directors, backed by our Ricard it has helped us to both gain precious time and investors, we have an unbeatable team to face the to concentrate on the essentials: building a smarter, challenges of the post-Covid world. sharper organisation based on solid fundamentals, underpinned by our culture and our ethos of sharing In fact, this crisis brought the focus back to what and conviviality. In 2015, we embraced a new resolutely is essential, showing the relevance of our vision consumer-centric approach, and in 2017 we reorganised ‘Créateurs de convivialité’. More than ever, the our segmentation by product category to adopt a pandemic has proved our vital need to be together, strategy structured around moments of consumption, or to share meaningful moments with our loved ones. ‘conviviality experiences’. These strategies have allowed Physical distancing (and not social distancing, an “The crisis has above us to successfully adapt to the constantly changing expression I utterly reject) is contrary to human nature. all revealed our three consumer landscape, a reality that the pandemic has Yet we must comply. For the time being at least, only accelerated. Our latest annual results demonstrated we must wear masks and respect safe physical strengths: the resilience the resilience of our business model and our agility in distancing in order to protect our communities. of our economic adapting quickly, confirming the merit of our approach Our goal is to work every day to create the conditions model, the relevance even in the midst of the storm. Digital acceleration, that allow the moments of conviviality so vital to marketing transformation, acquisition of "gem" brands, humanity to once again be possible in the most optimal of our strategy and the pooling of expertise: we will continue pursuing these way, beginning with the responsible consumption exceptional commitment strategies and more in the months and years to come. of our products. Equally, this crisis can be seen as a tremendous opportunity to invent innovative ways of our employees.” Yet these results are equally due to two other key factors: of interacting and it’s been good to see new moments the first is the outstanding dedication of our teams. of conviviality appear in the shape of virtual happy Over the past months, they have played a decisive role, hours or live stream events. Nonetheless, we will driven by their commitment to our values and their never lose sight of the fact that one day we will strong attachment to the company and to their craft. certainly be meeting again in our favourite bars and I was truly touched by the exceptional level of their restaurants to celebrate our reconnection in person. engagement – it is thanks to them that Pernod Ricard It’s what we do. It's our purpose. It's our nature. ALEXANDRE RICARD was able to react to unprecedented disruption, by Chairman & CEO of Pernod Ricard reinventing new ways of working and collaborating effectively together. This same involvement also spurred our employees around the world to put their energy into supporting the severely affected café, hotel and restaurant sector and our local communities: for example, Over the past several years, the Group has been growth opportunity, wherever it presents itself. by supplying millions of litres of pure alcohol and in a dynamic of far-reaching transformation to At a time when many companies have been producing hand sanitiser. increase our agility and operational efficiency, compelled to hastily adapt their organisation to face with the sole objective of building the Pernod Ricard the new context imposed by the Covid-19 crisis, The second crucial factor is the support of our investors. of the future, today. ‘Building for the long term’ is we were already two years into our major business Their belief in the success of our strategy to create the course we set 45 years ago, when Paul Ricard transformation strategy, ‘Transform & Accelerate’, long-term value is what allows us to build for the future and Jean Hémard, followed by Patrick Ricard, with its 21 concrete actions to accelerate growth and work with confidence, staying true to the course established the founding principle of creating – a process we have been undertaking relentlessly we have set, strengthened by the unity of purpose long-term value for all our stakeholders. This requires as illustrated by the creation this year demonstrated by our Board of Directors, whom our being the first to seize and capitalise on every of Pernod Ricard France. I wholeheartedly salute for their work during the crisis. 08 09 SHAPING TOMORROW'S CONVIVIALITY NATURALLY COMMITTED Shaping Our employees’ entrepreneurship has been remarkable. The team sharpened its competitive edge after Covid-19 tomorrow’s hit by quickly pivoting to leverage opportunities in off-premises, e-commerce and cocktails to go. They demonstrated that same agility – as well as a sense conviviality of purpose and our convivial culture – by supporting local communities during these troubled times. From producing hand sanitiser to supporting out-of-work bartenders In a year when the Covid-19 pandemic has significantly impacted life and livelihoods worldwide, four key stakeholders share their and making a donation of more than $1 million to support perspectives on how Pernod Ricard is working with its different the Black Lives Matter movement, the team’s efforts partners to create a responsible and profitable ecosystem, supporting the resilience of the Group, its people and all our communities. are totally in line with the Group’s values and focus on sustainability and responsibility. Leadership in a crisis is all about seeing the short-term MICHAEL CHEN need and finding solutions that also help build solidarity Bar Director and co- founder of LAIBA bottled and strengthen communities over the long term.