ABC's still the star new season potpourri Exclusive: latest ADI rankings for U.S. television m Oct&11 BroadcastingThe of newsweekly broadcasting and allied arts Our 45th Yea' 1976 Bud Grant. A winning coach with a winning team. The Bud Grant Show on KSTP -TV /Vikingsland is just one example of the unique local programming, leadership and service to the public by the team of Hubbard Broad- casting stations across our great land. The Eyewitness News dominance by KSTP -TV and KOB -TV /Albuquerque and the award -winning Information 44 and Forum 44 on WTOG -TV /Tampa -St. Petersburg are other ways the Hubbard team excels in service to the public. So, for media strategies that really score, choose the winning ways of the Hubbard Broadcasting team, now with more than 50 years of broadcast leadership. Hubband Broadcasting KSTP -TV KSTP -AM KSTP -FM KOB-TV KOB-AM KOB-AM WTOG -TV WGTO -AM Minneapolis- Minneapolis. Minneapolis- Albuquerque Albuquerque Albuquerque Tampa. Cypress SI. Paul St. Peul St. Paul SI. Petersburg Gardens Sports. Like you've never seen them before. What we have here is a dramatically new Sportsview will be produced by Air time is being bought by Simmons- concept in sports television. Simmons- Parkes Inc. in association with Parkes, Inc. in the top 125 markets that'll Sportsview. SPORT Magazine at Metromedia Square cover over 90% of the households. A behind- the -scenes, off-the -field, in Hollywood. Sponsors are starting to line up for the off- the -cuff, locker -room look at players, Hosts for Sportsview are two veteran 30- second spots. coaches, owners, issues, strategies, sportscasters. Doug Layton and Jane Sportsview. Premieres Saturday surprises. Chastain. January 8, 1977. Provocative programming that Format of the new show is weekly A brand new, terrific advertising examines things like drug use and one -half hour and syndicated. Each pro- vehicle. You can get more information by athletes; point- shaving in basketball; gram will feature a story of national contacting : Ed Matteson of Avery- Knodel violence in our little leagues; gay athletes; interest, plus one of four different A cooperative effort by the role of sex operations in future sports. segments aimed at four separate geo- Simmons -Parkes Associates The super-interesting stories will come graphical regions of the country- from investigative reporting by SPORT Northeast, Southeast, Midwest and West. TOM' Magazine and topflight sportswriters all Advertisers can buy programming AVERY -KNODEL TELEVISION over the country structured particularly for their audience. InurtluiEw GET WITH THE PROGRAM THAT'LL GET WATCHED. BroadcastingNOct11 The Week in Brief FIVE FRANTIC WEEKS The media strategy of environment, John Summers, executive vice president Campaign '76 for President Ford is explained in a bylined and general manager of NAB, told North Carolina and article by Dawn B. Sibley, director of media for that Massachusetts broadcasters. He said most issues organization. It started Sept. 26 and involves a budget of cannot be neatly categorized as radio or TV PAGE 37. $8.5 million for radio, TV, newspapers and special ethnic efforts. PAGE 10. STANDING FIRM FCC and the courts are still saying no to third -party political candidates attempting to THE BEST AND THE WORST ABC -TV continues to participate in debates or receive equal time. PAGE 41. maintain its strong start in prime time while CBS languishes in third place. PAGE 19. NO CHANGE Sonderling Broadcasting seeks to end two years of legal morass by advising the FCC THE NEW ORDER IN ADI'S The 208 television markets that it will not change the all -jazz format of as ranked by Arbitron and how they compare to their WRVR(FM) New York. PAGE 43. previous positions. PAGE 19. BLACK SHEEP CBS charges NBC's Baa Baa Black WITHOUT A HITCH The second Ford- Carter debate was Sheep is unfit for family- viewing time and complains in technically smooth but it was rough going for the writing to NAB's director of Code Authority. NBC says participants. The stages are set for the vice -presidential preview tests showed people feel the program is one meeting and final presidential confrontation. PAGE 21. everyone in the family can enjoy. PAGE 44. WORK TO DO O FCC Chairman Wiley loads the agenda SPRIGHTLY OLD TIMERS WSM's Grand Ole Opry has for the rest of the year. PAGE 24. become a radio institution that traces its proud history almost 51 years. PAGE 45. Another live country series that LAUNCHING WALTERS Television's first woman network has built an amazing following since its start in 1933 is anchor is on the air. Another woman in and on the news is WWVA'S Jamboree. PAGE 48. Today's Jane Pauley. PAGE 24. MORE TV RESEARCH ABC will fund five original REPORT CARD Study released by Oversight and projects. Three will be for analysis of television's effect on Investigations Subcommittee criticizes the FCC for its his- young viewers. PAGE 47. tory of favoring industries over the public and forexcessive loyalty to the party in power at the White House. PAGE 28. CABLE REFORM Armed with new copyright bill, NCTA will seek a fresh look at the FCC's rules on signal ON THE ROAD FCC regional meetings are set for carriage. Forum will be the commission's en banc Houston and Kansas City this month. PAGE 28. meeting tomorrow where PBS and National Black Media Coalition will make presentation on other matters that LOOKING AHEAD The House Communications affect them. PAGE 48. Subcommittee's plans for 95th Congress include a proposed rewrite of Communications Act and hearings FIBER OPTICS There's a big test coming up in Japan in on license renewal revision, possible abolishment of which the transmission technique will be utilized for a fairness doctrine and standards for attachment of cable variety of services. PAGE 50. to telephone poles. Several major bills passed 94th Congress affecting the broadcast industry. PAGE 30. IT'S ANA TIME Association of National Advertisers heads for Colorado Springs this week for a convention PAYING ITS WAY Over- the -air pay TV has been standing that will include talks on TV violence, advertising and the in the background for almost a quarter century waiting for future of TV. PAGE 51. its big break -its time maybe near. Founders of major systems for subscription television give their opinions on KAISER'S 'GENERALIST' That's the way Herb Victor what has been the slowdown for pay TV and predict the describes himself and says that he has taken on just future of this industry. PAGE 34. about every assignment in TV. And now, as executive vice president of Kaiser Broadcasting, he's putting that INSEPARABLE Associations for both radio and TV are experience to good use in turning his company's fortunes impractical in the Washington regulatory and legislative around. PAGE 73. Index to departments Changing Hands 32 Fates & Fortunes 54 Playlist 53 Broadcast Advertising.. 51 Closed Circuit 5 For the Record 57 Profile 73 Broadcast Journalism.... 41 Datebook 12 Media 26 Programing 43 Business Briefly 6 Editorials 74 Monday Memo 10 Stock Index 71 Cablecasting 48 Equip. & Engineering 50 Open Mike 15 Top of the Week 19 Broadcasting is published 57 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc, 1735 DeSales Street N. W Washington. D.C. 20036. Second -class postage pale at Washington. Single issue $1 except yearend issue $250. Subscriptions, U.S. and possessions: one year $25, two years S45. three years S60. Canada add $4 per year all other countries add $6 per year. U.S. and possessions add $104 yearly for special delivery, S65 for first class. Subscriber's occupation required. Annually: Broadcasting Yearbook S23. Cable Sourcebook $10. STILL DOMINATING *May, 1976 ARB THE MEMPHIS May, 1976 Nielsen AND MID -SOUTH TV MARKET* Network shares of audience in the top 100 markets have greatly influenced the standing of many stations in recent months. But not in Memphis. In Memphis WREG-TV, the CBS Affiliate, still dominates ... still delivers the top audience. Ask your Katz man to give you full details about this continuing Best Buy! MEMPHIS, TENNESSEE A NEW YORK TIMES COMPANY THE NEW YORK TIMES BROADCASTING SERVICE, INC. AFFILIATED WITH CBS. REPRESENTED BY THE KATZ AGENCY. Closed Circuit. Insider report behind the scene, before the fact Federal Election Commission ruling attracting 30 shares on wARC -TV New Everybody wins against corporate gifts. League will try York on Thursday. Good news for all in television network direct mail solicitations. Its $14,000 worth Len Firestone -distributed Gong Show news competition is that total audience for of space in New York Times, Washington new comedy game produced by Chuck all three major evening news broadcasts Post and Wall Street Journal netted less Barris, is getting low -to- mid -20's shares in may be beneficiary of huge sampling of than $65,000. New York and Los Angeles, and ITC's Barbara Walters debut on new ABC new comedy -variety half -hour, The Evening News. Nielsen overnights in New Jinxed Muppets, is getting similar shares in New York and Chicago, for example, showed York and Chicago. In disappointing access over -all increases last week in total share Planners and participants in second debut is Grey Advertising's barter variety of audience for three network newscasts: presidential debate were immensely series, The Andy Williams Show, when from 56 to 61 in New York, from 47 to 54 relieved 90 minutes passed without averaging only 20 share in Chicago, 15 in Chicago. any failures in equipment such as 26- share in Los Angeles and 14 share in New minute audio gap that flawed first debate.