Tracey Schwartz Traceying.com [email protected] | 917.450.4795 Summary Copywriter, UX & Marketing Los Angeles, CA October 2017 – Present Writer, problem-solver, editor, collaborator, Snap Inc. and user advocate. I’ve been described as a SNAPCHAT, LENS STUDIO, SNAPPABLES, SPECTACLES, SNAP CAMERA "conceptual powerhouse" and "very tall." • Responsible for all UX and marketing copy, including video scripts, ads, in-app strings, notifications, blog posts, taglines, websites, and emails Education UX WRITING • Work closely with product designers to craft in-app AR experiences like Snappables Yeshiva University and Lens Challenges, which directly increase DAUs and time spent in-app January 2013 • Magna cum laude • Craft product messaging for initiatives like Lens Studio, Snap Camera, and Snap Inc.’s Yellow program Bachelor of Arts, English Literature • Shape Snapchat’s presence at events like Mumbai’s Mood Indigo festival, including booths, maps, Minor in History and lounge areas COPYWRITING Extracurriculars • Concept product launch videos and work with the Localization team to tailor content for Docent, Topanga State Park our global markets 2017 — Present • Gather and interpret insights from the Research team to publish monthly blog posts • Collaborate with engineers and AR creators to craft and update Snap Inc.’s AR narrative Hebrew School Teacher, Temple Akiba 2015 — Present Very Amateur Rock Climber Senior Copywriter Los Angeles, CA April 2017 – October 2017 2018 — Present VaynerMedia AMAZON’S THE TICK, TBS NETWORK'S THE GUEST BOOK, TNT NETWORK'S GOOD BEHAVIOR • Created an Alexa skill to promote the premiere of The Tick, including VUI design, script-writing, and V.O. directing • Developed premiere campaigns and ongoing social strategy that drove linear viewing for TBS and TNT programming Copywriter Los Angeles, CA VaynerMedia September 2015 – April 2017 TBS NETWORK'S ANGIE TRIBECA, PEOPLE OF EARTH, THE DETOUR, & SEPARATION ANXIETY • Partnered with art directors to create content for several TBS comedies • Pitched, scripted, and directed a digital series for People of Earth that out-performed official show trailers on social • Created digital campaigns for Angie Tribeca that were covered by Adweek Associate Copywriter New York, NY & Los Angeles, CA VaynerMedia January 2014 – September 2015 FOX BROADCASTING, MAZE RUNNER, OLE SMOKY MOONSHINE, ESQUIRE NETWORK • Defined the social voice for over 15 FOX TV shows • Wrote content that directly drove linear viewing and off-the-shelf sales Community Manager New York, NY VaynerMedia January 2013 – January 2014 FOX BROADCASTING, HESS TOY TRUCKS, RITZ CRACKERS • Developed the social audience and wrote content for Fortune 500 companies • Updated social strategy based on social listening tools, consumer insights, and performance data.