
O The Tale of the ManWho Bought A GAS HOG ^1 great, big, over-chromiumed rolling cabana "Whoa." said the man. "How silly can I gel? called an automobile. It drank gas like a glutton. I'm blowing the whistle!" So he went shopping bought a Once upon a lime, there was a man who It wouldn't fit In the man's garage. It wouldn't fit for a car that he could drive easy, park easy, gas hog. Thai s what he called il. Actually it was a . in a parking space. Its engine was hard to service. and run on cupfuls, instead of carloads. So lie looked at one of those cute European cars that Then he found the only car with big car room Now, when the man drove up to the gas station (which are easy on the gas. But the man had six children, two inside, plus foreign car economy and handling. was seldom) his old friend the gas station manager sat dogs, and a wife. They all couldn't get in. He loved his It was a Rambler 6, the car that holds the cross- down and cried. "You are ruining my business," wife, and the dogs, and the children (sometimes), too. country record of 32 miles a gallon with overdrive. he said. So the man smiled and smiled. The man and his wife were saving so much money, they found they could afford a second Rambler- because two Ramblers would cost less than their old gas hog. So they bought a new Rambler V-8, too. 10.17 \ ii« . FREEi AUTHENTIC! Vvn George Romney, extending my *^^ak^-^^^ 1957 CAR X-RAY! personal invitation to you fo road-test P. COIVIPARES, APPRAISES ^^^B^ Humbler 6 V-8 THE LOW-PRICED CARS. IT CAN SAVE you HUNDREDS OF DOLLARS! See for yourself why this car wilt fit IVIAIL THIS COUPON TODAY! your motoring needs better than NI-2 any car built today! AMERICAN MOIORS CORPORAIION 14;50 Plymouth Road. DeliotI 32. Michtgan Plust mail liaa 19S7 CAR X-RAY booklal to ma. NAME GEORGE ROMNEY PRESIDENr, AMERICAN MQIORS -ZONE STAIE.. AMfUfCAN MOrO«S MfANS MORE FOR AMERICANS 5m Disntytand — Greof TV for alt the family over the ABC NetwoHc. AT ALL NASH DEALERS • AT ALL HUDSON DEALERS Cc- alerial ) stays in place all day with Vitalis New greaseless way to keep your hair neat all day... and prevent dryness Why wait till your hair crackles and snaps when you run a comb through SEETHE DIFPERENCBI it? You can prevent dried-out hair easily with new Vitalis. More than Ooet your Husband Creaseless Vitalis use a tiair ritual, as shaving. creasy leaves pillowcases two million men make Vitalis a morning as important pil- tonic that stains clean - like this \'italis makes hair easy to manage and keeps it looking neat all day. You never have a greasy oil-slick look because clear, clean Vitalis contains \'-7, the greaseless grooming di.scovery. Along with V-7, Vitalis blends refreshing alcohol and other beneficial ingredients to provide perfect protection against dry hair and scalp. Try new Vitalis with V-7 soon. ( Tomorrow morning, for instance. New VITALIS* Hair Tonic with V-7, ANOTHER riNC PRODUCT OF BRISTOL-MYERS CJXU-YDC-PT22 Vol. 42. No. 19 May 13. 1957 REG. U.S. PAT. OFF. COVER Fleet's successful mission Bert Lahr, a bumbling lover in the current Broadway farce. "Hotel Paradiso," peers through the shrubbery (see pp. 122-128) THE WEEK'S EVENTS Exclusive pictures from the U.S.S. Navy's "good drill" cools off Jordan's crisis 32 A fiery career's quiet close: the death of Senator McCarthy 38 "Forrestal" in the eastern Mediterra- Floods break long drought: Midwest and Southwest farmers turn to the land with new hope nean show battle-ready exercises that A Look at thR Wnrid *; Waek _42 A very close one for Costello 54 helped calm Jordan's crisis. Frank Lloyd Wright picks a fight in Arizona: architect scorns a skyscraper and offers a weird substitute 59 "FORRESTAL" CREWMEN "Mayflower H" sails westward with a cargo of history 62 Interrupted inaugural: Nicaragua has formal rite but no fun 185 EDITORIAL U.S. business— a golden mood 46 Secret of "divine nnushrooms' IQQ PICTORIAL ESSAYS Seeking the magic mushroom: a New York banker goes to Mexico's mountains to participate in the age-old rituals of Indians who chew strange growths that produce vision-giving mushrooms are discov- visions. Part III in LIFE'S series of "Great Adventures." By R. Gordon Wasson 100 Getting and spending the teen-age allowance: youth's money ered in a remote Mexican village by a runs into billions of dollars and a lot of family debate. Photographed for LIFE by Nina Leen !47 banl<er U.S. who describes the strange ARTICLE Diem, the tough miracle man of Vietnam: America's newly ritual and effects of eating them. arrived visitor has roused his country and routed aORDON WASSON the Reds. By John Osborne 156 SPORTS Second choice's sudden luck in Derby 51 Third encore for Sugar Ray, who wins championship again 135 Lahr as a Lothario 122 TELEVISION Tiny queen for a day: a baby's woes help win big TV contest 69 ART Women artists in ascendance: young group reflects lively One of the great oldtime clowns, Bert virtues of U.S. painting 74 EDUCATION Lahr, has another Broadway triumph College amid alien trees: 150-year-old Hungarian forestry school is transplanted to Canada 79 as he tries to be a lady-killer in a fran- ANIMALS Monkey is a curious companion lor a cow 90 tic French farce, "Hotel Paradiso." MILITARY AFFAIRS The oldest airman: 72-year-old master sergeant helps run Air Force museum THEATER Bedroom bedlam with Bert Lahr _122 Youth's fiscal problems SCIENCE Drug promises Immunity to radiation 130 MOVIES Huge props shrink the shrinking man St. Louis teen-agers demonstrate a FASHION Trio's dual roles: off-duty jobs divert successful sportswear problem that involves most U.S. teen- OTHER DEPARTMENTS agers: how to get and get rid of their Letters to the Editors _16 Speaking of Pictures: recess time by the teacher 21 spending money. Sequel: a tradition continued by dancing master's wife 87 Miscellany: an oompah umbrella 188 DUTCH DATE O imt TIME ir«C. At-L RIGHTS RESERVED UNDER i t i nNAT lONAL AND PAN- AMERICAN COPVRlCHT CONVENTIONS. REPRODUCTION IN WHOLE OR PART WITHOUT WRITTEN PCflMieSlON IS STfUCTUY PROHIBITED Meet Prime Minister Diem 156 Tlir TolloM iiig li»t i^hoMs llir "fiiirrps front which pirlurns hit<* pailitT'^I. (irniils an- h<*]>uruh*il IVoni Iffl In rifilil hv roniniaK, tnp •> Itnitoiii lt\ da<itio-. COVER-MARK SHAW IOC tDI ALLAN B RICHARDSON. ARNOLD NEWMAN 2— HOWARD 50CHUREK ARNOLD NCWHAN-MARK :01 R. GORDON WASSON his visit this week the U.S. gets SHAW NINA LEEN JOHN DO MINIS -LOOM IS DEAN 101 104 LOS ALLAN B RtCHARDSON With l(- T, «I. WILTON J BOSWELL m. 10' ALLAN B RICHARDSON. WATERCOIORS BT ROGER ?l IHtQii...t :i rMMflh^ WILLIAMS HEIM JL 31 HOWARD SOCHUREK 10O R GORDON WASSON to meet Diem, a political unknown M. n HOWARD SOCHUREK IXC. lOT RI- HANK WALKER 110 ALLAN B RICHARDSON 3«~JAME$ WMITMORE fIC MI. IT. ALBERT FLOUTY lit coiLCCTiON voo Of* HETDT. REITBERG MUSEUM. J7 -JAMES WMITMORE lURICH M. M IT. A P.. EDWARD CLARK— EDWARD CLARK. GCH. u; -FRATELLI ALINARI CMRTESI R. GORDON WASSON who became a prime minister and is r rRANK SCHERSCHtl, »I- PAUL SCHUTZER HANK i;0 ROB. lAMI. LAIORATOIRE DE CRYPTOGAMIE. MU SEUM NATIONAL D'HISTQIRC NATUBELLE. PARIS 4* -J0C SCHERSCHEL fXC. T. lOHN TARSIKES FOl SAN '21. 121 i:< MARK SHAW ANTONIO EXPRESS 1.'7 »T WHITF illlDIO UNITY GFO Rf. f K A Bf, r R r saving Vietnam from Communism. <|- ROBERT W. KCLLEY PIX il. 41- LT. MICHAEL ROUGIER; CO U r.-DON CRAVENS; t:i EILEEN DARBY F1N>m GRAPHIC HOUSE - MGM. NQO DINH DIEM RT. NICOLAS T1KH0MIR0FF PETER SIACKPOIE -ELLIOT ERWITT twom MAGNUM 41, 41— YALE KJEL. PARIS-MATCH INT, m ALFRED EISENSTAEOT ROBERT W KELLEV S1 - GEORGE SILK Ml GREY VILLET fRANK KLIMEK FROM UP. SI A.P 13*. 131 GREY VILLET SI — A.P N. Y. DAILY MIRROR »HOTa FROM INT. 143 UNIVERSAL-INTERNATIONAL lie LT. ALLAN GRANT -ALLAN GRANT EIC T. >T. KEN NICHOLS li: -DRAWINGS Bl RICHARD CRDOES EIC- CEN. BEN MA|. 42 GORDON TENNEY mO" B.S - DEREK BAYES— TIN rOR TIME GORDON TENNEY r>OM B.S. Laurels for lady artists ^1 lABBV BilBJOWS Gl-IOHN MECKLIN JOHN DOMINIS Gl, n. 11- RALPH CRANE 17J. 176 JOHN DOMINIS 74. n GORDON FARXS 179— ir WILLIAM HELSURN; Rl. STAN WAVMAN r*o<l 76, 77-GORDON PARKS tIC. M)T. LT. LOOMIS DEAN R -C - IHT JOf CLARK 7t TKtOutiH M-GEOBCE HARRIS fMi R S m WILLIAM HEL6URK 11 STAN WAYMAN fMM R.-G. ixc. T. YAIE JOEL tSS— STAN WAVMAN FROM R -G- LIFE presents the vigorous and color- M. «: CHRIS WARE FMN K.P-A. lU IT. CtM. AND ROT. STAN WAYMAN fVOM R. G. 97 JOE SCHERSCHEL tXC. Ctn. lU—BOB WILLIAMS ABBREVIATIONS BOT,. BOTTOM CEN. CENTER; EXC. EXCEPT; Lt, tEFT RT , RIGHT. T., TOP, A.P. ASSO. ful work of a group of women who have ClATCD PRESS: B.S.. BLACK STAR, INT., INTERNATIONAL; K.P.A., KEYSTONE PRfSS AGENCY, R.-G. RAPHO- GUILLUMETTE: U.P-. UNITED PRESS. THE ASSOCIATED PRESS IS EXCLUSIVELY ENTITLED TO THE REPUB- LICATION WITHIN THE U,S. OF THE PICTURES HEREIN ORIGINATED OR OBTAINED FROM THE ASSOCIATED PRESS- made American art history by estab- I.
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