Business Investment Opportunities in the Rapidly Growing Southern South-East Corridor Introduction to the South-East Corridor The Southern South-East (SE) Corridor of metropolitan Perth has an area of 1577km2 comprising of three local governments – the Cities of Armadale and Gosnells and the Shire of Serpentine Jarrahdale. These local governments together form a vibrant and rapidly developing area close to Perth’s CBD. The corridor is well served by an integrated public transport system and regional roads, with a major activity centre located in Armadale. The corridor’s expanding population and available land offer exciting options for a wide range of business. “...an attractive business investment destination...” 2 Business Investment Opportunities in the Rapidly Growing Southern South-East Corridor Due to its location and rapid growth, the Southern SE Corridor presents an attractive business investment destination, which offers: © Strategic proximity to integrated public transport and road infrastructure © A skilled and readily available workforce © Strong established industries relating to construction, manufacturing, retail trade and health care / social assistance © Developable land for new businesses in strategic locations This document outlines the specific business investment opportunities in the Southern SE Corridor with the aim of attracting investment to this region. Population and Growth The population of the Southern SE Corridor in 2011 was 186,627 (national census data), representing 11% of the Perth metropolitan area’s total population. The population is projected to grow by more than two-thirds by 2031. This would see its population increase to more than 330,000, which would then represent 15% of the metropolitan area’s population. The Corridor has a number of rapidly developing urban areas such as Canning Vale, Southern River, Harrisdale, Piara Waters, Forrestdale, Haynes, Hilbert, Wungong and Byford. Large rural areas in the Shire of Serpentine Jarrahdale, City of Armadale and in the south of the City of Gosnells, balance out the urban areas and provide diverse lifestyle and recreation opportunities. Industry Opportunity The major industries currently operating in the corridor are Construction, and Manufacturing. However, there are significant demands and opportunities in the sectors of Rental, Hiring and Real Estate Services, Professional, Scientific and Technical Services, Retail Trade and Wholesale Trade sectors. There are many developed industrial areas, as well as significant opportunities for the development of new large industrial and commercial estates and premises. The land availability strongly aligns with the demand sectors and provide potential investors with a range of investment options. Local Demand – Industry Sectors 1000 900 800 700 600 500 & REAL ESTATE SERVICES & REAL ESTATE No. of People 400 SCIENTIFIC & TECHNICAL SERVICES SCIENTIFIC & RETAIL TRADE RETAIL WHOLESALE TRADE 300 PUBLIC ADMINISTRATION & SAFETY ADMINISTRATION PUBLIC WAREHOUSING & POSTAL TRANSPORT, & TRAINING EDUCATION & FOOD SERVICES ACCOMMODATION ASSISTANCE CARE & SOCIAL HEALTH 200 ADMINISTRATIVE & SUPPORT SERVICES & SUPPORT ADMINISTRATIVE OTHER SERVICES MINING FINANCIAL & INSURANCE SERVICES SERVICES & RECREATION ARTS CONSTRUCTION MANUFACTURING HIRING RENTAL, ELECTRICITY, GAS, WATER & WASTE SERVICES WASTE & WATER GAS, ELECTRICITY, & FISHING FORESTRY AGRICULTURE, 100 TELECOMMUNICATIONS MEDIA & INFORMATION PROFESSIONAL, 0 Industry Sectors Figure 1: Local demand industry sectors in the southern SE corridor. 1 Specific Opportunities in the Southern SE Corridor Although the local government areas in the Southern SE Corridor have broadly similar demographics and socio-economics, each local government area has different strengths and investment opportunities. MITCHELL REID HWY WANNEROO RD This project summary for City of Armadale, City of Gosnells FWY and the Shire of Serpentine Jarrahdale is followed by more detailed information on each local government’s specific investment opportunities. PERTH TONKIN PERTH HWY AIRPORT ALBANY ALBANY HWY TONKIN HWY FREMANTLE 10km HWY PORT KWINANA FWY KWINANA LEACH HWY GOSNELLS ROE HWY ROE HWY STOCK RD JANDAKOT GOSNELLS AIRPORT TONKIN HWY 20km ARMADALE ARMADALE RD JANDAKOT ROWLEY RD AIRPORT THOMAS RD SOUTH 30km ARMADALE RD ARMADALE KWINANA BYFORD PORT WESTERN ALBANY TONKIN HWY HWY HWY ROCKINGHAM ROWLEY RD MUNDIJONG RD 40km THOMAS RD KWINANA FWY Detail of highlighted area > TONKIN HWY EXT. PROP. Refer to Table (right) for locations BYFORD SOUTH WESTERN HWY MUNDIJONG RD “...pull out text” MANDURAH 2 Business Investment Opportunities in the Rapidly Growing Southern South-East Corridor City of Armadale – Project Summary Locations for Current Investment Zoning Land Available Planned for 70,000 m2 1 Armadale City Centre Strategic Metropolitan Centre, Mixed of Commercial Retail (Strategic Centre) Business / Commercial and Residential floorspace by 2031 and 10,000 m2 Other Retail Primarily Residential with some 9.7 hectare total 2 Armadale City West Mixed Business / Commercial development area 3 Forrestdale Business Park General and Light Industrial / 330 hectare total (East and West) Service Commercial development area 2 4 Kelmscott Town Centre District Centre and Mixed Planned for 18,400 m Redevelopment Business / Commercial and 7000 m2 Other Retail 5 Champion Lakes Mixed Business / Commercial 15 hectare total Commercial Precinct and Residential development area Locations for Future Investment Future Zoning Land Available South Forrestdale area will be zoned South Forrestdale 6 Industrial. Rezoning expected by 345 hectares (Rowley Road Precinct) 2014 - 2015 and first land release in 2016 City of Gosnells – Project Summary Locations for Investment Zoning Floor Space Mixed Business /Commercial and 7 Gosnells Town Centre 1424 m2 Highway Commercial Regional Centre and Mixed 8 Maddington Town Centre 610 0 m 2 Business / Commercial Canning Vale Light Industry, 9 10,571 m2 (South-East of Railway Line) Mixed Business / Commercial Locations for Future Investment Future Zoning Land Available Maddington Kenwick Up to 300 hectares 10 Industrial Strategic Employment Area in 3 - 7 years Business Development; a draft Up to 35 hectares 11 Southern River Business Park Outline Development Plan proposes in 2 - 4 years Light Industrial and Mixed Business uses Development with an Outline Development Ranford Road / Up to 70 hectares 12 Plan that may include Light Industrial, Passmore Street in 3 - 5 years Mixed Business and Commercial Shire of Serpentine Jarrahdale – Project Summary Locations for Investment Zoning Floor Space Byford Town Centre Mixed Business / Commercial 13 15,000 m2 (District Centre) and Residential The Cardup Business Park will be zoned 14 Cardup Business Park 200 lots Industrial and Mixed Business by 2014 Locations for Future Investment Future Zoning Land Available 15 West Mundijong Will be zoned Industrial by the end of 2015 880 lots 3 City of Armadale The City of Armadale is only 30 minutes south-east of the Perth CBD. It is a growing regional centre at the heart of the growing Southern SE Corridor. The Armadale City centre is conveniently located at Perth’s major gateway crossroads of Albany and South Western Highways and Armadale Road. Perth’s rail network directly links Armadale to the Perth CBD (just 28km away) and to all other centres on the expanding rail network. Access to the Perth CBD is particularly swift via Armadale Road and the Kwinana Freeway. “...a Strategic Metropolitan Centre in the Perth Metropolitan Retail Hierarchy...” 4 Business Investment Opportunities in the Rapidly Growing Southern South-East Corridor The Armadale City Centre is a Strategic Metropolitan Centre in the Perth Metropolitan Region Scheme. The Kelmscott District Centre is also located in the City of Armadale and provides a number of mixed retail and residential opportunities. In addition, the development of the Tonkin Highway will provide new opportunities for commercial development nearby the Champion Lakes international rowing facility. The Armadale City Centre is also expanding, providing new commercial/retail opportunities. Locations for Investment 1. Armadale City Centre (Strategic Centre) The crossways of Armadale Road South Western / Albany Highways and Location adjacent to the Perth to Bunbury rail line Strategic Metropolitan Centre, Mixed Business / Commercial and Zoned Residential Commercial Floor Space 70,000 m2 by 2031 and 10,000 m2 Other Retail Armadale’s City Centre continues to grow as a major retail hub in the area, and significant commercial floor space is readily available. 2. Armadale City West Precinct The crossways of Armadale Road, South Western / Albany Highways and Location adjacent to Forrest Road, Green and Commerce Avenues adjacent to the Perth to Bunbury rail line Zoned Strategic Metropolitan Centre, Primarily Residential with some Mixed Business / Commercial opportunities Land Available 9.7 hectares The Armadale City West Precinct area is a 9.7 hectare parcel of under-utilised land close to the rail line and city centre. The ARMADALE ROAD CITY CENTRE area is earmarked for redevelopment as an CIVIC & CULTURAL inner-city residential precinct, with service and R60 commercial activities at ground level. FORREST ROAD The Redevelopment plan incorporates a JULL STREET CITY CENTRE Transport Oriented Development (TOD), WEST OF CITY RAILWAY CENTRE FIFTH ROADR80 RETAIL utilising maximization of residential density, R-IC incorporating mixed commercial uses and GREEN AVENUE COMMERCE AVENUE CHURCH
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