AR10_Cover 06/09/102:45PMPage1 2009 | 10 annual report 2009-10 ANNUAL REPORT1 100 2 5 25 50 75 95 98 100 2 5 25 50 75 95 98 100 2 5 25 50 75 95 98 100 2 5 25 50 75 95 98 R G B G AR10_Mission 06/09/10 2:56 PM Page 2 G B G R TO ENCOURAGE AND FACILITATE THE GROWTH AND DEVELOPMENT 100 2 5 25 50 75 95 98 OF CURLING IN CO-OPERATION WITH OUR NETWORK OF AFFILIATES 100 2 5 25 50 75 95 98 100 2 5 25 50 75 95 98 MISSION 100 2 5 25 50 75 95 98 2 2009-10 ANNUAL REPORT AR10_Vision 06/09/10 3:05 PM Page 3 G B G R In the year 2010 and beyond, curling in Canada — from the grassroots to the highest levels of competitive play — will be strong and vibrant. Curling clubs and associations in Canada will offer a wide 100 2 5 25 50 75 95 98 variety of participation opportunities for all residents of their communities. Opportunities to participate will reflect the changing needs of the cultural mosaic and lifestyles of Canadians, and allow for a healthy cross-section of recreational through competitive play. Furthermore, the management practices of clubs, member associations and the CCA will parallel those of successful businesses by always keeping the best interests of curlers in mind. 100 2 5 25 50 75 95 98 100 2 5 25 50 75 95 98 VISION 100 2 5 25 50 75 95 98 2009-10 ANNUAL REPORT 3 AR10_CEOMsg_Staff 06/09/10 2:30 PM Page 4 It’s difficult to believe that the 2009-10 countries — when an Icelandic volcano erupted, Olympic year that everyone so eagerly causing widespread travel disruption. anticipated has come and gone. What a year it was for the sport of curling! The Canadian TELEVISION NUMBERS 100 2 5 25 50 75 95 98 Curling Association is very pleased to have had AND BROADCAST EXCELLENCE numerous achievements this past year, Last year was a record-setting year for curling’s highlighted by the 2010 Olympic Winter Games television numbers. The Season of Champions and other key successes. broadcasts generated, by far and away, its largest total of “gross impressions” ever. These impressions HIGH PERFORMANCE provided almost double the amount of corporate The year was filled with high expectations and brand exposure to the CCA’s partners and sponsors a great deal of pressure for many of our Canadian than they had in previous seasons. athletes. These talented individuals could not Thanks to the CCA’s exclusive broadcast have done a better job of representing our nation. partnership with TSN, some 270 hours were Our organization is so proud to be a part of their broadcast live to our fans. success and it is an honour to help contribute The Season of Champions coverage was 100 2 5 25 50 75 95 98 toward these accomplishments. augmented by some of the most exciting curling Canada’s continued excellence saw Team ever seen at the Olympics. Television drew the Canada reach the podium in 11 out of 11 highest numbers ever to watch the women’s and international championships in which men’s Olympic gold-medal games — 6.8 million CCA-sanctioned teams participated. These and 6.9 million fans in Canada, respectively, to performances were highlighted by the incredible cheer on Cheryl Bernard and Kevin Martin. men’s gold medal and women’s silver medal at the Vancouver Olympics. Our Paralympic team SEASON OF CHAMPIONS was equally impressive, also winning gold at the AND OTHER CHAMPIONSHIPS 2010 Paralympic Winter Games. CCA events were once again showcased Other successes included a gold medal at the throughout the year in some wonderful venues and 100 2 5 25 50 75 95 98 World Men’s Curling Championship; a gold and a communities across Canada. The CCA’s Season of silver at the World Seniors; a silver and a bronze at Champions properties are the pinnacle of the sport the World Juniors; a bronze at the Ford World and were well supported by our incredible fans. Women’s; and a double gold-medal performance by The 2010 Season of Champions began in early FROM THE CHIEF EXECUTIVE OFFICER the CIS-CCA Canadian University curling champions November in Prince George, British Columbia, with at the 2010 Karuizawa Invitational in Japan. the first ever Road To The Roar Canadian Curling I would also like to commend Canadian Mixed Pre-Trials, followed by the Tim Hortons Roar Of The champions Mark Dacey and his wife, Heather Rings Canadian Curling Trials in Edmonton; the Smith-Dacey, for their amazing passion and M&M Meat Shops Canadian Juniors in Sorel-Tracy, unflagging efforts to represent their country at the Quebec; the Scotties Tournament of Hearts in Sault World Mixed Doubles Championship in Chelyabinsk, Ste. Marie, Ontario, and the Tim Hortons Brier in 100 2 5 25 50 75 95 98 Russia, in April. They were forced to withdraw from Halifax. The season ended with the Ford World the competition — as were the teams of four other Women’s in Swift Current, Saskatchewan. MESSAGE R G B G 4 2009-10 ANNUAL REPORT AR10_CEOMsg_Staff 06/09/10 2:31 PM Page 5 , FINANCIAL PERFORMANCE The CCA reported at the Canadian National Curling Congress in June that, for a third consecutive year, it finished the fiscal year in the G black and with a positive financial outlook. The ’s surplus for 2009-10 far exceeded the projected B Greg Stremlaw Rachel Delaney Louise Delorme budget. Chief executive Co-ordinator, Co-ordinator, national G officer development and athlete services st The CCA’s financial success led to the championship services and coaching R ions establishment of a long-term financial reserve te fund to which almost all of the surpluses from sors the past three years have been allocated. With the CCA now being managed as a business and multiple initiatives to assist in its continued progress, I am very pleased to see that financial stability has been the number-one priority. Our Warren Hansen Danny Lamoureux Paul Noble Director, event Director, championship Manager, event senior staff, board of governors and our operations and media services and curling administration g stakeholders are to be commended for this club development group effort. d n THE NEXT QUADRENNIAL 100 2 5 25 50 75 95 98 Like any Olympic sport, curling is closely aligned to the Olympic quadrennial and its four-year planning cycle. With 2011 now upon Gerry Peckham Patricia Ray Karen Ryan us, I can assure our stakeholders and fans alike Director, high Chief operating Executive that the Canadian Curling Association is as performance officer assistant committed as ever to provide and facilitate the and best possible experience for both curlers and fans of throughout Canada. port To this end, our organization has just released a 2010-2014 Business Plan And Organizational SUPPORT & SERVICES ly Strategy to act as an operational roadmap for 100 2 5 25 50 75 95 98 with excellence for our national governing body. Brennan Schnell Glenn van Gulik JoAnne Viau Co-ordinator, Director, Co-ordinator, g Please feel free to peruse its details at information information financial services The www.curling.ca. technology technology acy, Good curling to everyone! ault n Greg Stremlaw Chief Executive Officer Canadian Curling Association Karen Wan Paul Webster Manager, event National financial services development coach STAFF 100 2 5 25 50 75 95 98 SEASON OF CHAMPIONS EVENT MANAGEMENT AND MARKETING Director, national marketing: David Beesley | Manager, national marketing: Catharine Dunlop | Co-ordinator, sponsorship fulfilment: Marylou Morris | Director, event operations and media: Warren Hansen | Director, championship services and curling club development: Danny Lamoureux | Manager, event administration: Paul Noble | Co-ordinator, development and championship services: Rachel Delaney | Manager, event marketing: Rod Palson | Manager, local sponsorship: Cathy Bowman | Event sponsorship sales: Jen Ogston | Event sponsorship sales: Kathryn Larsen | Manager, event financial services: Karen Wan | Editor, Extra End magazines: Laurie Payne | Co-ordinator, daily publications: Larry Wood | Manager, merchandising: Robin Henry | Manager, entertainment and production: Roger Powell | Manager, bar operations: Elmer Epp | Media co-ordinator: Jeff Timson | Photography co-ordinator: Michael Burns | Photography co-ordinator, Scotties Tournament of Hearts: Andrew Klaver | Event master of ceremonies: Stuart Brown | Event master of ceremonies: Jim 100 2 5 25 50 75 95 98 Jerome 2009-10 ANNUAL REPORT 5 AR10_ChairsMsg_Board 08/09/10 7:10 PM Page 6 On behalf of the Canadian Curling Association’s board of governors, it is my distinct privilege to share this annual report with you. 100 2 5 25 50 75 95 98 In 2007, the CCA adopted the Policy Governance model, which guides the actions of the board of governors through collaborative communication with our chief executive officer and our members. During this past year, the board worked to further implement this new governance model, which also saw Ends policies developed and approved after unprecedented consultation efforts. These policies identify the benefits, recipients and value relative to the cost to our association. In addition, our organization is proud to have completed a new comprehensive multi-year business plan and organizational strategy that will help guide the efforts of our senior management and staff over the next quadrennial. Without question, 2009-10 was an incredible year for the sport of curling, the athletes and the CCA. Some of the season’s highlights include: 100 2 5 25 50 75 95 98 • For the first time in our history, all 14 member associations will have an equal opportunity to access all Canadian curling championships • The CCA’s long-term financial reserve fund continued unprecedented growth, exceeding the board’s target of $2.25 million.