INTERNATIONAL MARTHA STEWART LIVING OMNIMEDIA martha stewart stewart martha Nr. 5/2012 Living Deutschland 3,90 � Österreich 4,50 � Schweiz 7,60 CHF Frühling NEU! Luxemburg 4,50 � Jetzt endlich auch in deutschland DeutschlanD Erdbeeren und Spargel ganz neu neu ganz Spargel und Erdbeeren der ZAUBER des FRUHLINGS Traumhafte kreativ-ideen für garten, balkon und Terrasse Dekorieren mit Stil Dekorieren kösTliche g5enie9 sser-rezepTe Romantische Pfingstrosen Pfingstrosen Romantische ein fest für die sinne nosTalgische blüTenTräume Salat & Gemüse selber ziehen selber & Gemüse Salat der charme des alten, ganz neu inszeniert plus: Tafelfreuden: Edles aus Glas und Porzellan 05 4192372 403902 MARTHA STEWART LIVING OMNIMEDIA MISSION STATEMENT Every home is a canvas. Homes reflect our dreams and aspirations for living every day to its fullest. We are about the handmade, the homemade, the artful, the innovative, the practical, the contemporary, and the beautiful. We believe in a little more quality, a little more permanence, a little more lasting beauty. We’re not just a company but a laboratory for ideas and a community celebrating the art of creative living. ABOUT MSLO Martha Stewart Living Omnimedia Inc. (MSLO) is an integrated with the publication of Martha Stewart’s first book, media and merchandising company, and the leading creator of Entertaining, which is now in its 30th printing. Martha Stewart original “how-to” content for homemakers and other launched Martha Stewart Living Magazine in 1991. Since then, consumers. We provide our customers with ideas, information, the company has launched three additional magazine titles, products and other resources they need to raise the quality of published 78 books, and expanded its media operations into living in and around their homes. television, radio, online and digital. MSLO also has 17 licensing The Martha Stewart name first gained prominence in 1982 partners with international retailers and distributors. AT MARTHA STEWART, WE SURPRISE, DELIGHT, INSPIRE, AND CELEBRATE THE EVERYDAY...EVERYDAY CONTENT FOCUS QC ____ DC____ AD____ DP____ Edit: MH____ KK____ COVER MARTHA LIVING STEWART MARTHA STEWART LIVING From Martha July 2012 Our Finds: Travel, Editor’s Picks, sImple Martha’s s’mores s’mores Martha’s pleasures EVERYDAY FOOD Profiles, Neighborhoods the s’more • Dinner 1-2-3 • How-To Beauty & Style: upgrade (yes, it’s • In Season • Instant Party Tastemakers, News gifts hostess possible) make-ahead • Bites • Eat Smart Good Things: summer Food, Crafts, Home & party of July Fourth buffets • My Everyday • Lunch Box Gardening cool new • Five Ways • Gluten Free cocktails • Cooking with Kids • EDF Loves... Food & Entertaining: Martha’s camp crafts camp skin-care • Make it Your Own • The Feed Fit to Eat, What’s for Dinner?, secrets Cooking 101 • One Pot • Recipe Index iPad subscriptions are available! Good Living: FREE WITH A PRINT • Dinner on the Cheap • Sweet Spot SUBSCRIPTION Gardening, Crafts, Collecting $4.99 USA (can $5.99) Healthy Living: NUMBER 224 July 2012 News, Strategies, Pets marthastewart.com Art final______ Art ______ DC______ Design Prod______ EG______ TSH/LB______ Print Prod______ Cover_L0712COVA [Print].indd 1 5/11/12 6:28 PM MA ____ AD____ DS____ DC____ GP____ Edit: CP____ CE____ MARTHA STEWART MARTHA A MARTHA STEWART PUBLICATION WHOLE LIVING 7 SIMPLE STEPS TO SMARTEN UP YOUR DIET MARTHA STEWART THE BELLY-BRAIN CONNECTION: WHY GUT HEALTH MATTERS MORE THAN YOU THINK Greater Goods: NOVEMBER WEDDINGS 2011 On Our Wish List, Progress Report, weddings • Good Things Green Your..., Natural Talent, SIDES THANKSGIVING body+soul in balance • Real Weddings Best Footprint Forward, Wear it Well, | THANKSGIVING • Gown Gallery T HE SCIENCE OF IN CELEBRATE Books, Wunderlust, SIDES 6 DiShES IN STYLE • Beauty T UI you’ll wAnt 400+ Ways to Wow T Beauty: ION to EAt | GU • Style T Pure & Simple, We Love, Cure This HEAL Al l yEAr T THE BEST H | CUS HEALTHY HOLIDAY • In Season T OM OM CARESKIN roasted brussels DESSERTS YOU NEW DRESSES Food: sprouts and grapes with walnuts, CAN INDULGE IN Top Designers Unveil pg. 99 • Registry Key Ingredient, Whole Day, 2011 Fall Their Favorites GET CENTERED 6 EASy MovES for • Expert Advice Taste Test, Pantry Doctor A StronGEr CorE Plus Stunning Cakes, Flowers, Décor RELAX & And More • Flowers Health: RECHARGE 16 inSPirinG • Cakes Ticker, Get to Know Your..., Hot Topics, GEtAwAyS Move, Report, Reflect • Stationary NOVEMBER 2011 10 Thoughts on Whole Living DISPLAY THROUGH NOVEMBER 21 • Honeymoons Worth Knowing Number 61 The wholeliving.com The Whole Picture $5.95 USA (CAN $6.95 ) US version Number FALL 2011 58 F marthastewartweddings.com ashion Cover_W0911COVAf.indd 1 WEDDINGS 2011 7/28/11 3:41 PM USA IVER SION ssue THE MARTHA STEWART FAMILY OF BRANDS COLLECTIVELY REACHING OVER 38 MILLION CUSTOMERS PER MONTH. PRINT QC ____ DC____ AD____ DP____ Edit: MH____ MB____ COVER Art final______ Art ______ DC______ Design Prod______ EG______ JB/LB______ Print Prod______ MA ____ AD____ DS____ DC____ GP____ Edit: CP____ CE____ MARTHA STEWART MARTHA MARTHA STEWART LIVING STEWART MARTHA Dresses, Décor & More EAT WHAT YOU SOW: DINNER IN 8 SQUARE FEET PLUS: THE MOST DELICIOUS EGG DISHES FOR ANY TIME OF DAY pg. 84 MAY 2012 weddings May 2012 AMAZING EGG RECIPES EGG AMAZING COLOR YOUR DAY! body+soul in balance citrus meringues citrus meringues JuSt add BRIGHT IDEAS FOR EVERY DETAIL color SEASONAL | mini makeovers FEVERS ON THE LATEST STARS for every room MAKING THE MOST OF RAMPS, Sheet cakeS FIDDLEHEADS, Martha’s lilies Martha’s that wow AND FAVAS | party 101 GARDENS VEGETABLE URBAN MAKE easy menus, 3-DAY DETOX SPRING-CLEAN gorgeous flowers, 2012Spring birthday-cake menagerie menagerie birthday-cake & GIVE and delicious YOUR LIFE 25 WAYS TO CLEAR 187 gifts and treats for | cocktails WORKOUTS WALKING moms, dads & grads THE CLUTTER FROM THE REAL DEAL ON RECYCLING YOUR HOME AND YOUR HEAD | RECYCLING HANDBOOK WALK IT OFF! OUR FAVORITE Mother’s Day gifts Day Mother’s OUTDOOR WORKOUT HOT NEWS: CHIC WHAT YOU REALLY STATIONERY NOW AVAILABLE NEED TO KNOW ON THE iPAD! ABOUT FEVERS FLATTERING FREE WITH YOUR MAKEUP MAY 2012 CURRENT PRINT DISPLAY THROUGH MAY 21 $4.99 USA (can $5.99) SUBSCRIPTION Melt-in-your-mouth Melt-in-your-mouth $4.99 US $5.99 CAN meringues page 56 page 56 DREAMY meringues $5.95 USA (CAN $6.95 ) NUMBER 222 HONEYMOONS Number A MARTHA STEWART ipad Sub ScriptionS PUBLICATION a r e available! Number 66 may 2012 Free with your current wholeliving.com marthastewart.com print subscription. SPRING 2012 60 marthastewartweddings.com Cover_L0512COVA [Print].indd 1 3/14/12 7:41 PM US version Cover_W0212COVAf.indd 1 WEDDINGS 2012 1/30/12 4:24 PM USA VERSION MARTHA STEWART LIVING MARTHA STEWART EVERYDAY FOOD WHOLE LIVING • Launched: 1990 WEDDINGS • Launched: 2003 • Acquired in: 2004 • Frequency: 12x/yr • Launched: 1995 • Frequency: 10x/yr • Frequency: 10x/yr • Total Audience: 11.0 million • Frequency: 4x/yr+2 SIP/yr. • Total Audience: 4.7 million • Total Audience: 4,200,000 • Ratebase: 2,050,000 • Circulation: 253,153 • Ratebase: 1,058,000 • Ratebase: 750,000 • Median Age: 48 • Median Age: 27 • Median Age: 46 • Median Age: 45 • Median HHI: $72,554 • Median HHI: $97,000 • Median HHI: 61,487 • Median HHI: $93,250 • Cover Price: $4.99 • Cover Price: $5.95 • Cover Price: $3.99 • Cover price: $3.99 DIGITAL Craft Studio App Cocktails App Egg Dying App DOWNLOADS: 364,893 DOWNLOADS: 19,909 ipad DOWNLOADS: 23,757 iphone International 43% International 30% International 27% 14,390 iphone International 25% Smoothies App Cookies App Everyday Food App DOWNLOADS: 31,884 ipad DOWNLOADS: 45,719 ipad DOWNLOADS: 30,769 iphone International 28% International 26% International 48% 32,348 iphone 14,500 iphone International 30% International 26% DIGITAL FACEBOOK TWIttER INSTAGRAM • 3,320,000+ global followers • 700,000+ global followers • International: 48% of “clicks” • International: 36% • 6,500+ global followers PINTREST GOOGLE+ TELEVISION & RADIO • 350,000+ global followers • 1,315,700+ global followers MARTHA STEWART.COM WEBSITES • marthastewart.com • wholeliving.com • marthastewartweddings.com • emeril’s.com BLOGS • Everyday Food • Dinner Tonight • Mad Hungry • The Daily Wag • The Bride Guide • Whole Living Daily BROADCAST INTERNATIONALLY • The Radio Blog IN 20 COUNTRIES • The Crafts Department • Home Design • In the Garden • Living in the Family Room • Taste of the Test Kitchen • Martha’s Circle MSL RADIO TOTAL UNIQUE VISITORS • 24-hour radio • 7.4 million average per month • International: 26% INTERNATIONAL GROWTH • Q1 2012: 1,842,000 average/month • Q1 2011: 1,162,000 average/month % CHANGE: +59% SPECIAL INTEREST PUBLICATIONS • Digest and full-size • Published 3-5x/year Martha Stewart the best of martha stewart living Organizing 2012 organizing Special Collector’s Edition Simple Strategies TO Cut the Clutter More than CUT THE CLUTTER 200 of our very best ideas for… KITCHENS BATHROOMS CLOSETS HOME OFFICES BEDROOMS KIDs’ ROOMS …and more! SPECIAL ISSUE DISPLAY UNTIL 4/30/2012 $9.95 USA ($10.95 CAN) MARTHASTEWART.COM Organizing_Cover_S2012F.indd 1 12/16/11 6:37 PM BOOKS • 78 books published since 1982 • Multiple titles have earned New York Times best seller status MERCHANDISING MARTHA STEWART & HOME DEPOT MARTHA STEWART MARTHA STEWART & AVERY & EK SUCCESS MARTHA MARTHA STEWART STEWART & PETSMART COLLECTION AT MACY’S MARTHA STEWART CLEANING PRODUCTS MARTHA STEWART & EMERIL LAGASSE MARTHA STEWART & KB HOMES MARTHA STEWART MARTHA STEWART & CRANES & PINGG INVITATIONS MARTHA STEWART & GRANDIN ROAD MARTHA STEWART