Enterprise Collaboration Playbook HOW TO USE ENTERPRISE SOCIAL SOFTWARE TO CHANGE THE WAY YOU DO BUSINESS Getting started with an ESN ............................................. 20 Setting social business goals ...............................................................................................21 The blueKiwi Enterprise Transitioning to a new corporate culture .............................................................................22 Consider transitioning requirements ...................................................................................23 Collaboration Playbook Using your new ESN ..............................................................................................................24 More ESN features ................................................................................................................25 Make the most of your ESN ..................................................................................................26 Define your strategy .............................................................................................................27 Set your schedule and get started .......................................................................................28 About this playbook ........................................................... 1 Overcoming obstacles ...........................................................................................................29 Why enterprise social networks?............................................................................................2 Overcoming obstacles - more ...............................................................................................30 There’s a new way of doing business.....................................................................................3 Solving common business challenges ...................................................................................4 Building an ESN business case ......................................... 31 Return on value cost vs. benefits .........................................................................................32 Features and benefits .............................................................................................................5 Social Network Analysis (SNA) .............................................................................................33 New technologies supersede the old .....................................................................................6 Using return on value to map out benefits ..........................................................................34 A history of enterprise social networks .................................................................................7 What CEOs need to hear .......................................................................................................35 Social business success stories: BASF ..................................................................................8 Benefit: improved sales and marketing ...............................................................................36 Social business success stories: Burberry .............................................................................9 Benefit: foster innovation .....................................................................................................37 Social business success stories: Alcatel-Lucent .................................................................10 Benefit: optimise company talent ........................................................................................38 How we connect ............................................................... 11 Benefit: manage exception handling ...................................................................................39 Weak ties are the key ............................................................................................................12 Return on productivity ..........................................................................................................40 What comes after weak ties .................................................................................................13 Tying it all together ...............................................................................................................14 France Post case study ..................................................... 41 Automating tie creation ........................................................................................................15 Allianz case study ............................................................ 42 A collaborative culture ..................................................... 16 Manufacturing case study ................................................ 43 Creating a social environment .............................................................................................17 Make collaboration a top company value ............................................................................18 About blueKiwi................................................................. 44 Start collaborating ................................................................................................................19 Why choose blueKiwi? ...........................................................................................................45 How to buy blueKiwi .............................................................................................................46 Footnotes ......................................................................... 47 Enterprise Collaboration Playbook | Table of Contents 2 © blueKiwi 2012 We’ve done the latest research and we’ve pulled together this About this one-stop playbook to help you best integrate an enterprise playbook social network into your business. Welcome to the Enterprise Collaboration Software Playbook. If you’re Social software enables people to considering launching an enterprise social network for your company, you’re in the right place. As you know, in the technology game there’s a rendezvous, connect, and collaborate lot of hype to play through, and this certainly is true for social business software. through computer-mediated communication and to form online Social platforms come in many shapes and sizes. There are different types of platforms available for different uses. Some will help you communities. In the case of enterprise accelerate your business, nurture innovation, and build strong social network software, it is adopted relationships inside and outside your organisation. But not all will make sense for your needs. So how do you find the one with the best fit? for use by a business and not for Start here. personal use.1 We cut through the hype to show you what really works. Specifically designed for those involved in the buying process, our playbook provides an overview of the benefits of enterprise social network software; the psychology behind interpersonal networking and collaboration; how to create an effective collaborative environment; how to establish a successful enterprise social network; how to build a powerful business case for implementing social network software, and finally how blueKiwi specifically can help you reach your business goals. Enterprise Collaboration Playbook | About this playbook 1 © blueKiwi 2012 Chapter 1 In this chapter we’ll answer some basic questions about enterprise Why enterprise social software, one of the most-talked about technologies to hit the enterprise in the last decade. Where did it come from? What social networks? can it do? And how can it help your company or organisation? Social collaboration saves the day. On March 11, 2011, a devastating earthquake struck Japan, interrupting the country’s transportation infrastructure. In Tokyo, thousands of people were left stranded, facing difficult choices: Wait until the transportation systems starts working, walk home, or find a roof for the night.2 The people of Tokyo responded. Government agencies, companies, and even individuals opened their homes to strangers. And a group of Japanese software developers came together on the Web to publicise the availability of shelter with an interactive map of Tokyo. Twitter connects Japan. Using Twitter as their principal communication mechanism, the map was populated in a few hours with details on the temporary shelters. By midnight, over 180,000 people had accessed the map, and many stranded commuters were eventually spared the ordeal of spending a night out in the cold.3 What happened in Tokyo was not an isolated event. From the uprisings in Egypt to the capture of Osama Bin Laden, collaborative technologies have been used to share important information and inform the global Japan after the 2011 earthquake community. Enterprise Collaboration Playbook | Why enterprise social networks? 2 © blueKiwi 2012 Why enterprise social networks? There’s a new way of doing business The evolution of social business. Over the past 10 years, a new breed Staying ahead of the curve. The promise of enterprise social software of social and collaborative technologies has emerged in the workplace, is that it can enable organisations to meet the world of non-stop enabling businesses to solve exceedingly complex problems. business and effectively communicate, collaborate, and innovate in new ways, thereby paving the way to a new organisational culture, These new applications bring together an organisation’s diverse skills, where companies can respond quickly, stay ahead