FASHION CATALOG 2009 FAircHild books CONTENTS Introduction to Fashion 7 Design Foundations 12 Color 16 Textiles 18 Global Market 23 Importing 24 Importing & Exporting 25 Sustainable Fashion 26 Social Responsibility 27 Ethics 28 Fashion Law 29 Fashion Writing 30 Fashion Journalism 31 Fashion Illustration 32 Patternmaking 37 Drafting, Draping, Drawing 43 Draping 44 Grading 46 Couture Sewing 47 Construction 48 Tailoring 51 Fitting 52 Technical Design 55 Technical Drawing 56 Computer Aided Design: Lectra 58 Computer Aided Design: Gerber 60 Dress and Society 63 Costume History 68 Knitwear 70 Menswear 72 Childrenswear 74 Costume Design 75 Product Development 76 Product Knowledge 80 Branding 82 Apparel: Concepts & Applications 84 Consumer Behavior 85 Research Methods 86 Fashion Forecasting 87 Merchandising/Retail Buying 88 International Retailing 99 Entrepreneurship 100 Retailing 102 Fashion Economics 106 Professional Development 107 Image Management 112 Selling 115 Visual Merchandising 116 Fashion Presentation 118 Promotion 120 Reference 121 Backlist 128 Index 133 Order Form: Books 139 Review Copy Request Forms 151 Desk Copy Request Forms 157 FAircHild books 2008 Hot List INTRODUCTION TO FASHION The Dynamics of Fashion, 3rd Edition Apparel: Concepts & Applications Apparel: Concepts and Practical Applications SUSTAINABLE FASHION Sustainable Fashion, Why Now? FASHION WRITING Writing for the Fashion Business DRAFTING, DRAPING, DRAWING Integrating Draping, Drafting and Drawing GRADING Concepts of Pattern Grading, 2nd Edition CONSTRUCTION Professional Sewing Techniques for Designers Sample Workbook to Accompany Professional Sewing Techniques for Designers COMPUTER AIDED DESIGN: GERBER Computerized Patternmaking for Apparel Production DRESS AND SOCIETY Dress and Society The Visible Self, 3rd Edition KNITWEAR Designing and Patternmaking for Stretch Fabrics Designing a Knitwear Collection: From Inspiration to Finished Garments MENSWEAR Men’s Fashion Reader Menswear: Business to Style BRANDING Fashion Brand Merchandising CONSUMER BEHAVIOR The Why of the Buy: Consumer Behavior and Fashion Marketing MERCHANDISING / RETAIL BUYING Concepts and Cases in Retail and Merchandise Management, 2nd Edition Mathematics for Retail Buying, 6th Edition Retail Buying: From Basics to Fashion, 3rd Edition Making Buying Decisions: Using the Computer as a Tool, 3rd Edition Merchandising Mathematics, Revised 1st Edition ENTREPRENEURSHIP Entrepreneurship in Action: A Retail Store Simulation REFERENCE Fairchild Dictionary of Retailing, 2nd Edition FAircHild books New for 2009 TEXTILES CHILDRENSWEAR Swatch Reference Guide for Fashion Fabrics Designer’s Guide to Girls’ and Junior Apparel IMPORTING & EXPORTING COSTUME DESIGN Essentials of Exporting & Importing: U.S. Costuming for Film and TV: Trade Policies, Procedures and Practices From Resume to Wrap SOCIAL RESPONSIBILITY BRANDING Social Responsibility in the Global Fashion Branding Reader Apparel Industry Ethics in the Fashion Industry RESEARCH METHODS Fashion Law: Legal Issues for Research Methods for Fashion Executives & Designers the Fashion Industry FASHION JOURNALISM MERCHANDISING / RETAIL BUYING Uncovering Fashion: A Practical Approach Fashion Communications to Merchandising Mathematics Across the Media A Buyer’s Life: Planning & Forecasting 365 PATTERNMAKING RETAILING The Flat Patternmaker’s Handbook Multi-Channel Retailing COUTURE SEWING FASHION ECONOMICS The Art of Couture Sewing Fashion Economics TAILORING IMAGE MANAGEMENT Tailoring Techniques for Fashion Your Personal Style TECHNICAL DESIGN Technical Designer’s Sourcebook DRESS AND SOCIETY Fashioning Society: A Hundred Years of Haute Couture by Six Designers NEW EDITIONS FOR 2009 TEXTILES COSTUME HISTORY Fabric Science, 9th Edition Survey of Historic Costume, 5th Edition Fabric Science Swatch Kit, 9th Edition MERCHANDISING / RETAIL BUYING PATTERNMAKING Merchandising: Theory, Principles of Flat Pattern Design, Principles, and Practice, 3rd Edition 4th Edition Perry’s Department Store: Basic Pattern Skills for Fashion Design, A Buying Simulation, 3rd Edition 2nd Edition RETAILING FITTING Retailing in the 21st Century, 2nd Edition Fitting & Pattern Alteration: A Multi-Method Approach, 2nd Edition REFERENCE Who’s Who in Fashion, 5th Edition TECHNICAL DRAWING Complete Guide to Size Specification & Technical Design, 2nd Edition INTRODUCT ©2009 640 pp. illustrated NEW EditioN! full color hardcover 9 x 12 978-1-56367-686-4 I $104.00 (list) | $83.20 (net) FASH ON TO Instructor’s Guide 978-1-56367-687-1 PowerPoint® Presentation 978-1-56367-688-8 The Dynamics of Fashion I ON 3rd Edition ELAINE STONE —Professor Emerita, Fashion Institute of Technology Fashion today is fast paced, technologically savvy, and global—and this third edition of The Dynamics of Fashion has been updated to be on the cutting edge. Featuring a new chapter on the history of fashion, the latest facts and figures, and the most current theories in fashion development, production, and merchandising, this book provides a broad foundation for students hoping to become a part of the industry. Apparel, accessories, cosmetics, home fashions, green design, and more are explored in detail. Hundreds of examples make the business aspect fun. Fresh, forward, challenging, and comprehensive, Elaine Stone’s classic text is for those in fashion who want to be both in the now and in the know. CONTENTS The Changing World of Fashion The Secondary Level: • A Century of Fashion The Other Producers • The Nature of Fashion • Innerwear, Bodywear, and Legwear • The Environment of Fashion • Accessories • The Movement of Fashion • Cosmetics and Fragrances • The Business of Fashion • Home Fashions The Primary Level: The Retail Level: The Materials of Fashion The Markets for Fashion • Textiles: Fibers and Fabrics • Global Fashion Markets • Leather and Fur • Global Sourcing and Merchandising The Secondary Level: • Fashion Retailing The Producers of Apparel • Policies and Strategies in • Product Development Fashion Retailing • Women’s Apparel • The Auxiliary Level: • Men’s Apparel Supporting Services • Children’s and Teens’ Apparel • Fashion Auxiliary Services NEW TO THIS EDITION • Nearly 700 color photographs and illustrations • New chapter on Fashion History includes a special project to help students understand the correlation between fashion and the times • New and updated perspective of technology and its impact on the movement of fashion, fashion globalization, retail competition, and theories of customer service • “Then and Now” encourages students to look to the past, present, and future • “Fashion Focus” highlights pertinent people, organizations, and companies • “MY Top 100 Apparel Designers” compiles Stone’s choices of historical and contempo- rary designers include noteworthy elements of their designs • Updated glossary provides students with an understanding of the language of fashion • I n s t r u c tor’s Guide includes suggestions for teaching the course, as well as supplemen- tary assignments, test banks, and a final examination • P o werPoint® Presentation includes more than 400 slides that provide the basis for classroom lectures and discussions for each chapter; compatible with PC and Mac platforms 7 INTRODUCT ©2007 368 pp. full color softcover 8.5 x 11 1-56367-451-3 I ON TO FASH ON TO $110.00 (list) | $88.00 (net) Instructor’s Guide 1-56367-452-1 PowerPoint® Presentation 978-1-56367-650-5 I InFashion: Fun! Fame! Fortune! ON ELAINE STONE —Professor Emerita, Fashion Institute of Technology Choosing a career in fashion? InFashion: Fun! Fame! Fortune! is an introduction as dynamic as the business itself. Students will learn about the big picture—fashion’s history, cyclical nature, and development—and all about materials, producers, and retailing. Whether the plan is to be a designer, stylist, product developer, merchandiser, buyer, manufacturer, or entrepreneur, the various career paths available are woven into each chapter’s structure so that students will learn how to accomplish their goals in today’s fast-paced, ever-changing industry. Full-color illustrations and informative in-depth features on the people, prin- ciples, and practices of fashion bring the exciting world alive. CONTENTS • The Changing World of Fashion • The Primary Level: The Materials of Fashion • The Secondary Level: The Producers for Fashion • The Retail Level: The Markets of Fashion • So You Want to be InFashion? FEATURES • Everything Old is New Again and ... each chapter features topics covering the past and present in fashion personalities, fads, pop culture icons, etc. • Tools of the Trade ... Parts Three and Four features topics covering product develop- ment and retailing • Timeless Treasures ... each chapter summarizes historical and contemporary back- ground of the fashion industry • In the Fashion Spotlight ... each chapter highlights interesting people, places, and/or products that have an impact on the subject matter, making the chapter material more relevant to the student • End-of-chapter elements include: list of key terms, review questions, projects/assign- ments, additional readings • Instructor’s Guide includes learning objectives, outlines, activities, discussion and exam questions, and outside and Internet resources • PowerPoint® Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms 8 1.800.932.4724, option 1 | www.fairchildbooks.com INTRODUCT ©2008 624pp. illustrated full color hardcover 8.5 x 11 978-1-56367-567-6 I $109.00 (list) | $87.20 (net) FASH ON TO Instructor’s Guide