This English translation is provided for convenience only. The German text shall be the sole legally binding version. Invitation to the Ordinary Annual General Meeting on April 1, 2021 (Virtual Annual General Meeting) Beiersdorf Aktiengesellschaft, Hamburg Wertpapier-Kennnummer 520000 ISIN DE0005200000 HEALING OINTMENT 2 Beiersdorf AG Invitation Beiersdorf Aktiengesellschaft share- holders are hereby invited to attend the Company’s Annual General Meeting to be held on Thursday, April 1, 2021, at 10.30 a.m. (CEST) Against the background of the still ongoing coronavirus pandemic and the importance of protecting all parties involved, this year’s Annual General Meeting will again be held as a virtual meeting without the physical presence of the shareholders or their proxy- holders Overview containing information in accordance with Section 125 of the German Stock Corporation Act (AktG) in conjunction with Table 3 of the Implementing Regulation (EU) 2018/12122 A. Specification of the message 1. Unique identifier of the event: Beiersdorf_AGM_2021 2. Type of message: Notice of Annual General Meeting B. Specification of the issuer 1. ISIN: DE0005200000 2. Name of issuer: Beiersdorf Aktiengesellschaft C. Specification of the meeting 1. Date of the General Meeting: 2021-04-01 2. Time of the General Meeting: 08:30 a.m. UTC [corresponds to 10:30 a.m. CEST] 3. Type of General Meeting: Annual General Meeting 4. Location of the General Meeting: https://www .beiersdorf.com/annual-general-meeting 5. Record Date: 2021-03-10 [Record Date within the meaning of § 123 Abs. 4 AktG and § 18 Abs. 2 of the Articles of Association of Beiersdorf Aktiengesellschaft is March 11, 2021] 6. Uniform Resource Locator (URL): https://www .beiersdorf.com/annual-general-meeting Beiersdorf AG Letter to Shareholders 3 Dear Shareholders, we are delighted to invite you to this year’s Annual General Meeting of Beiersdorf Aktiengesellschaft, which will be held as an online virtual meeting also this year, due to the world-wide corona pandemic. The virtual Annual General Meeting will be held on Thursday, April 1, 2021, at 10.30 a.m. (access at www.Beiersdorf.com/ Annual_General_Meeting). The invitation to the Annual General Meeting, together with the agenda and the motions proposed by the Executive Board and the Supervisory Board, is printed below. The Executive Board and the Supervisory Board are proposing a dividend of €0.70 to the Annual General Meeting for each share carrying dividend rights (agenda item 2). Agenda item 6 relates to the approval of the remuneration system for the Executive Board. In addition, Agenda item 7 asks the Annual General Meeting to confirm the remuneration of the Supervisory Board. Sincerely, Beiersdorf AG Stefan De Loecker Astrid Hermann Chairman of the Executive Board Member of the Executive Board Finance Beiersdorf Aktiengesellschaft Executive Board: Unnastraße 48 Stefan De Loecker (Chairman), 20245 Hamburg Astrid Hermann, Thomas Ingelfinger, Registergericht Hamburg Zhengrong Liu, Ramon A. Mirt, HRB 1787 Asim Naseer, Dessi Temperley, Vincent Warnery Chairman of the Supervisory Board: Prof. Dr. Reinhard Pöllath This English translation is provided for convenience only. The German text shall be the sole legally binding version. 4 Beiersdorf AG Details of agenda items Details of agenda items 1. Presentation of the adopted annual financial statements of Beiersdorf Aktiengesellschaft and the approved consolidated financial statements together with the combined management report of Beiersdorf Aktiengesellschaft and the Group for fiscal year 2020, the report by the Supervisory Board, and the explanatory report by the Executive Board on the information provided in accordance with §§ 289a, 315a Handelsgesetz- buch (German Commercial Code, HGB) ...................5 2. Resolution on the utilization of the net retained profits ......5 3. Resolution on the official approval of the actions of the members of the Executive Board .........................6 4. Resolution on the official approval of the actions of the members of the Supervisory Board .......................6 5. Election of the auditors for fiscal year 2021 and the auditors for a possible auditor’s review of the half-year financial state- ments for fiscal year 2021 ...............................6 6. Resolution on the approval of the remuneration system for the members of the Executive Board .....................7 7. Resolution on the remuneration of the members of the Supervisory Board .....................................7 Annex to item 6 of the agenda ..............................9 Annex to item 7 of the agenda .............................26 Attendance at the virtual Annual General Meeting ............28 Shareholder’s rights .......................................34 Beiersdorf AG Agenda 5 Agenda 1. Presentation of the adopted annual financial statements of Beiersdorf Aktiengesellschaft and the approved consolidated financial statements together with the combined management report of Beiersdorf Aktiengesellschaft and the Group for fiscal year 2020, the report by the Supervisory Board, and the explanatory report by the Executive Board on the information provided in accordance with §§ 289a, 315a Handelsgesetz- buch (German Commercial Code, HGB) The Supervisory Board approved the annual financial statements of Beiersdorf Aktiengesellschaft prepared by the Executive Board and the consolidated financial statements for fiscal year 2020 in accordance with §§ 172, 173 Aktiengesetz (German Stock Cor- poration Act, AktG) on February 16, 2021, and thus adopted the annual financial statements. A resolution by the Annual General Meeting is therefore not required. The adopted annual financial statements of Beiersdorf Aktieng- esellschaft and the approved consolidated financial statements together with the combined management report of Beiersdorf Aktiengesellschaft and the Group for fiscal year 2020, the report by the Supervisory Board, and the explanatory report by the Executive Board on the information provided in accordance with §§ 289a, 315a HGB must be made available to the Annual General Meeting, even though a resolution on them is not required. The abovementioned documents are available on the Company’s German website at www.Beiersdorf.de/Hauptversammlung (see www.Beiersdorf.com/Annual_General_Meeting for the English version), also during the Annual General Meeting. Upon request, copies of these documents will also be sent to sharehold- ers free of charge and without undue delay. 2. Resolution on the utilization of the net retained profits The Executive Board and the Supervisory Board propose that the net retained profits for fiscal year 2020 in the amount of €176,400,000.00 be utilized as follows: (IN €) Distribution of a dividend of €0.70 per no-par-value share (226,818,984 no-par-value shares bearing 158.773.288,80 dividend rights) Transfer to other retained earnings 17.626.711,20 Net retained profits 176.400.000,00 This English translation is provided for convenience only. The German text shall be the sole legally binding version. 6 Beiersdorf AG Agenda The amounts specified for the total dividend and for the transfer to other retained earnings are based on the shares bearing divi- dend rights at the time of the proposal on the utilization of the net retained profits. The own shares held by the Company do not bear dividend rights, in accordance with § 71b AktG. If the number of own shares held by the Company at the time of the resolution by the Annual General Meeting on the utilization of the net retained profits is higher or lower than at the time of the proposal on the utilization of the net retained profits, the total amount to be distributed to the shareholders shall be reduced or increased by that portion of the dividend attributable to the dif- ference in the number of shares. The amount to be transferred to other retained earnings shall be adjusted inversely by the same amount. In contrast, the dividend to be distributed per no-par- value share bearing dividend rights shall remain unchanged. If necessary, an appropriately modified draft resolution on the utili- zation of the net retained profits shall be presented to the Annual General Meeting. The dividend shall be payable on April 8, 2021. 3. Resolution on the official approval of the actions of the members of the Executive Board The Executive Board and the Supervisory Board propose approv- ing the actions of the members of the Executive Board in office in fiscal year 2020 for this period. 4. Resolution on the official approval of the actions of the members of the Supervisory Board The Executive Board and the Supervisory Board propose approv- ing the actions of the members of the Supervisory Board in office in fiscal year 2020 for this period. 5. Election of the auditors for fiscal year 2021 and the auditors for a possible auditor’s review of the half-year financial state- ments for fiscal year 2021 On the recommendation of the Audit Committee, the Supervisory Board proposes that Ernst & Young GmbH Wirtschaftsprüfungs- gesellschaft, Stuttgart, Germany, be elected as the auditors for Beiersdorf Aktiengesellschaft and the Beiersdorf Group for fiscal year 2021 and as the auditors for a possible auditor’s review of the half-year financial statements for fiscal year 2021. Beiersdorf AG Agenda 7 The Audit Committee has declared that it has issued its recom- mendation free of any undue third-party influence and that it was not subject to any clauses restricting its choice as defined in Article 16 (6) of the EU Regulation on Specific