WirelessWireless DataData –– Doing Doing ItIt RightRight Andy Seybold Barney Dewey Jim Hobbs [email protected] [email protected] [email protected] © 2005 Outlook 4Mobility 186 Andrew Seybold Group, LLC Computing and Communications Industry Consulting Services www.4mobility.com © 2005 Outlook 4Mobility 187 WirelessWireless DataData UniversityUniversity AfternoonAfternoon SessionSession Active Content—A Success Formula Four Screens of Electronic Content Digital Rights Management (Guest Speaker) Bryan Campbell, Director, Technical Standards Digital Media Distribution, Qualcomm Mobile TV, Location-Based Services, Messaging Wireless Applications Development Consumer Application Development (Guest Speaker) Wayne B. Yurtin, President & CEO, Rocket Mobile Wireless Application Segments and Publishing Challenges Enterprise Wireless Applications Enterprise Application Development (Guest Speaker) Dave Birnback, CEO, Vaultus Mobile Technologies Push-To-Talk Predictions © 2005 Outlook 4Mobility 188 ActiveActive Content—AContent—A SuccessSuccess FormulaFormula Don’tDon’t PortPort DesktopDesktop ExperiencesExperiences toto HandheldHandheld ComputersComputers AndyAndy SeyboldSeybold —— [email protected] [email protected] © 2005 Outlook 4Mobility 189 ApplicationsApplications WillWill DriveDrive 3G3G AdoptionAdoption 3G Network adoption will be driven by applications 2G network adoption driven by voice, SMS 3G Operators need to entice 2G customers to their 3G networks as quickly as possible 3G networks deliver voice, messaging, applications less expensively (and with more capacity) than 2G systems Operators have huge investment in 3G Capex and want to populate the networks as quickly as possible Operators are pushing games, photos, video, audio, other applications to entice customers to try 3G We believe there is a set of killer applications that can help drive this adoption © 2005 Outlook 4Mobility 190 MobileMobile EnvironmentEnvironment IsIs Different—Different— Attention,Attention, Distraction,Distraction, FocusFocus © 2005 Outlook 4Mobility 191 MobileMobile EnvironmentEnvironment IsIs Different—Different— DevicesDevices Displays Input capabilities © 2005 Outlook 4Mobility 192 BrowsingBrowsing ShouldShould BeBe LastLast ResortResort Display Need to take advantage of every pixel Small size often requires different layout of information Color enhances readability Input Mobile applications need to anticipate better than desktop Keyboard preferred by many for messaging applications BrowsingBrowsing © 2005 Outlook 4Mobility 193 ActiveActive ContentContent IsIs —— Integrated within applications (e.g. Date Book) Transparent entry—either from desktop application or directly on the wireless device Automatically updated on all devices Seamless Automatic notification and alerts of changes © 2005 Outlook 4Mobility 194 ActiveActive ContentContent ExampleExample Flight to Dallas Enter in Microsoft Outlook Airline, flight number and hotel Resulting actions on mobile device Departure and arrival times appear in calendar Any changes create an alert and notification Dallas weather icon summary in calendar Notification of unusual weather conditions Driving directions from airport to hotel in calendar Restaurant list within 3 miles of hotel Preferences allow a short, targeted list © 2005 Outlook 4Mobility 195 ActiveActive ContentContent ExampleExample Clear Time — Evening in Dallas is free Resulting actions — based on personal preferences Professional sports games dropped into calendar or Concerts dropped into calendar or Films dropped into calendar Additional capabilities Ticket link Directions Drive to client Resulting actions Directions again News icon Order status summary White page look-up from contact list © 2005 Outlook 4Mobility 196 AnalysisAnalysis User experience is critical for success Need new approaches for handheld devices Browser should be last resort for application interface Some 3G operators believe that with higher-speed data services the mobile browser has been reborn! Usability is the most important factor for success Wireless data will explode when user interface solution is developed © 2005 Outlook 4Mobility 197 FourFour ScreensScreens ofof ElectronicElectronic ContentContent HowHow ManyMany ScreensScreens inin OurOur lives?lives? © 2005 Outlook 4Mobility 198 HowHow ManyMany ScreensScreens InIn OurOur Lives?Lives? The next big buzz At least three screens in our lives today TV screen PC screen Mobile phone screen Some believe we should include the movie screen Wireless industry and content providers working to provide access to ALL these screens The mobile screen, in this vision, becomes the command-and- control screen for the other screens in our lives © 2005 Outlook 4Mobility 199 TheThe Multi-ScreenMulti-Screen VisionVision Wireless screen becomes command-and-control device Just like your TV/home theater remote is your command-and- control device for your home entertainment In Japan and elsewhere, wireless phones are used for financial transactions including banking, paying for services and goods, etc. In some parts of the world you can pay for your parking using your wireless phone And there is a lot more coming… You have seen the beginning of this with the purchase of ring tones, games, video and audio services But we have only just begun… © 2005 Outlook 4Mobility 200 TheThe Multi-ScreenMulti-Screen VisionVision In addition to existing services you will be able to Purchase video services delivered by other networks MediaFLO DVB-H (Digital Video Broadcasting-Handheld) IPDC (Internet Protocol Datacasting) Purchase a DRM (Digital Rights Management) token via your wireless phone and download the content To your home theater To your wireless device To your PC To a friend’s home theater © 2005 Outlook 4Mobility 201 TheThe ScreenScreen IssuesIssues Biggest impediment is Digital Rights Management (DRM)—NOT technology There are at least three competing DRM standards Wireless operators do not want to become wireless pipes Watched wired telecom industry reduced to wired pipes Much activity in this area—many ideas and experimentation It is clear that our wireless devices will become command-and-control devices for content regardless of where it is viewed DRM pricing remains a concern, GSM association pushing back on suggested DRM pricing Wireless operators want to avoid the Internet fiasco where content is stolen Operators are being pro-active DRM prices have been trimmed once A DRM expert is next on our agenda © 2005 Outlook 4Mobility 202 Questions,Questions, Comments,Comments, Information,Information, RebuttalsRebuttals © 2005 Outlook 4Mobility 203 DigitalDigital RightsRights ManagementManagement BryanBryan CampbellCampbell Director,Director, TechnicalTechnical StandardsStandards DigitalDigital MediaMedia DistributionDistribution Qualcomm,Qualcomm, Inc.Inc. © 2005 Outlook 4Mobility 204 A Digital Rights Management Primer Wireless Data University September 26, 2005 Bryan Campbell Director, Technical Standards Qualcomm, Incorporated 206 DRM Primer | Wireless Data University | September 26, 2005 Topics for Today – Technical and Business Anatomy of DRM – Wireless DRM Landscape – Q&A DRM Primer | Wireless Data University | September 26, 2005 DRM’s Value Proposition • DRM is a flavor of Content Protection – Controls who has access to content and under conditions – Captures the commercial value of the content – Enables intuitive use cases for digital content – Provides mechanisms for governed digital sharing • Distinct from other applications of security – For DRM the attacker is also the customer! • DRM is one element among many required to deploy a digital content service – Content discovery & device capability negotiation, – Common CODECS & file formats, – Purchase, billing & delivery, etc… DRM Primer | Wireless Data University | September 26, 2005 Separation of Rights & Content Rights Objects or Licenses are targeted or bound via asymmetric encryption to a device, user or domain and typically include: • Rules for how content can be used – Rights Expression Languages (REL) Content Object Rights Object typically XML based Content ID Content ID – Permissions Service URL • <play>, <save>, <copy>, <print>, <rules> <execute>, <export>, etc… CEK – Constraints • <count>, <datetime>, <output>, etc… • Content Encryption Key (CEK) – Unlocks the content – Typically asymmetric algorithms • Service Metadata – URL for refreshing rights • Content ID (or Group ID) – Maps Rights Object to the Content Object DRM Primer | Wireless Data University | September 26, 2005 Typical DRM Flow Content Server Publishing Content 1. Encryption 1. Content encryption 2 2. Catalog and metadata . C a ta 3. Send offers, keys and usage lo g 3 rules to Rights Issuer U . s K a e g y e s R a u n l Purchasing Content d e 5. s Storefront 4. Discover and purchase 4. Pu 5. Content delivery rc ha Rights se 6. Request Rights Object Issuer <rules> 6. 8. Sharing Content 7. Freely Distribute Protected <rules> 7. Content 8. Other Devices Authenticate and request their own Rights DRM Primer | Wireless Data University | September 26, 2005 Content Distribution with DRM Certificates Content Issuer PKI CO Rights CO Issuer RO RO • Security Mechanisms – Public Key Infrastructure (PKI) targets Rights Objects (RO’s) to devices – Symmetric encryption of content within a Content Object – Protocols for rights acquisition leverage certificates for mutual authentication • Sharing Content – Free distribution