Rezekne Academy of Technologies Faculty of Economics and Management Research Centre for Business and Public Processes Latgale National Economy Research Journal of Social Sciences No. 1(9) Rezekne, 2017 Journal of Social Sciences No 1(9) 1 Latgale National Economy Research. Journal of Social Sciences No. 1 (9) Latgales Tautsaimniecības pētījumi. Sociālo zinātņu žurnāls Nr.1 (9) Rezekne: Rezekne Academy of Technologies, 2017. 166 p. Recommended for publication by the Scientific Council of Rezekne Academy of Technologies on 19 th September 2017. Rekomendējusi publicēšanai Rēzeknes Tehnoloģiju akadēmijas Zinātnes padome 2017.gada 19.septembrī. Scientific editorial board Iluta Arbidane, Rezekne Academy of Technologies, Latvia Gintautas Buzinskas, Utena University of Applied Sciences, Lithuania Zanete Garanti, Cyprus International University, Cyprus Gunta Grinberga Zalite, Latvia University of Agriculture, Latvia Elina Konstantinova, Ventspils University College, Latvia Anna Lavrinenko, Polotsk State University, Belarus Lyudmila Masko, Polotsk State University, Belarus Iveta Mietule, Rezekne Academy of Technologies, Latvia Mihail Nikolajev, Pskov State University, Russian Federation Ewa Rollnik-Sadowska, Bialystok University of Technology, Poland Irena Silinevica, Rezekne Academy of Technologies, Latvia Rasa Subaciene, Vilnius University, Lithuania Janis Vanags, Riga Technical University, Latvia Anda Zvaigzne, Rezekne Academy of Technologies, Latvia Editor-in-chief Anda Zvaigzne, Rezekne Academy of Technologies, Latvia Executive editor Inta Kotane, Rezekne Academy of Technologies, Latvia Reviewers Iluta Arbidane, Rezekne Academy of Technologies, Latvia Gunta Grinberga Zalite, Latvia University of Agriculture, Latvia Elina Konstantinova, Ventspils University College, Latvia Litavniece Lienite, Rezekne Academy of Technologies, Latvia Iveta Mietule, Rezekne Academy of Technologies, Latvia Anda Zvaigzne, Rezekne Academy of Technologies, Latvia Erika Zubule, Rezekne Academy of Technologies, Latvia Sandra Ezmale, Rezekne Academy of Technologies, Latvia Arturs Gaveika Rezekne Academy of Technologies, Latvia Sandra Murinska-Gaile, Rezekne Academy of Technologies, Latvia Helma Jirgena, Latvian Academy of Sciences, Latvia Anita Racene, IK A.R.Z.PLUSS, Latvia All articles in this publication are reviewed. No part of the publication may be reproduced without the written permission of the Research Centre for Business and Public Processes of Rezekne Academy of Technologies. When citing, the reference to the publication is obligatory. The journal will be included by databases: Index Copernicus and EBSCO. ISSN 1691-5828 © Rezekne Academy of Technologies, 2017 Online ISSN 2256-0955 © Group of authors, 2017 2 Latgale National economy research CONTENTS Liene Amantova - Salmane. Guiding Principles: The Role of Science in the Ethics of Sustainable Development 5 Benjamin Blatt. Research of the German Automotive Industry 14 Peter Grabusts, Jurijs Musatovs. Optimal Route Detection Between 25 Educational Institutions of Rezekne Municipality Gunta Grinberga -Zalite, Joanna Hernik. Territorial Marketing in 35 the Baltic Sea Region Port Cities Aleksandrs Larionovs, Sandra Murinska, Anda Zvaigzne . Examination of the Features of Latvian Social Networks for 45 Ensuring Competitiveness Alona Klodane, Anda Zvaigzne. Theoretical Aspects of Innovation in Crisis Management 55 Inta Kotane. Theoretical and practical aspects of performance of small and medium-sized enterprises 67 Liga Mazure. The Express Will of a Patient: Typology by Nature of 78 its Origin Robel Ogbazghi. Talent Management as a New Form of Sustainable Human Resources Management 95 Inese Silicka, Iveta Dembovska, Lienite Litavniece. Factors Influencing Customers’ Satisfaction and Their Assessment 109 Evalds Viskers, Daina Znotina. Assessment of Opportunities for Development of Accommodation Services in Rezekne City 130 Inha Ziankova. Study of the Theoretical and Methodological Foundations of Employment and the Effective Distribution of Labour 139 Daina Znotina, Maris Igavens. A Study of Local Artisan and 153 Craftsman Market Operation in Rezekne Journal of Social Sciences No 1(9) 3 Foreword The history of every nation has showed that the national economy undergoes both the stage of growth and the stage of crisis, and each stage involves problems that are specific to that period. If there are problems, there have to be solutions to the problems as well. Scientists and researchers are those who have to identify the causes, to project potential consequences and to find rational solutions to the problems. Scientists persistently apply new methods and technologies in their research, which allows conducting the research in a qualitative way and achieving credible results. In number 9 of the journal, the authors of papers focus on such urgent problems as optimal routes among municipal education institutions in Rezekne municipality, development of accommodation services in Rezekne city, the market of local Rezekne artisans, territorial marketing for seaports of the Baltic Sea region, competitiveness of Latvian social networks, theoretical aspects of innovation for overcoming crises, theoretical and practical aspects of small and medium enterprises, factors that affect customer satisfaction and others. The editorial board believes that our journal, too, made, makes and will make its contribution to economic growth in Latgale, Latvia and the entire European Union. The research papers can be useful to professionals who are interested in various social science problems and solutions to the problems, and to university teaching staff, master and doctoral students, researchers and company representatives. The editorial board wants to mention that a range of authors emerged whose papers have been published in several or even in all the nine issues of the journal and looks forward to further cooperation with the authors as well as would be glad to expand the range of authors, dealing with new urgent problems and their solutions. The editorial board thanks the authors of papers, the peer reviewers and the cooperation partners for their contribution to the journal. Dr.oec. Anda Zvaigzne Chief Editor of the journal 4 Latgale National economy research GUIDING PRINCIPLES: THE ROLE OF SCIENCE IN THE ETHICS OF SUSTAINABLE DEVELOPMENT Liene AMANTOVA-SALMANE Mg.soc.sc., lecturer, Rezekne Academy of Technologies, Rezekne, Latvia, e-mail: [email protected], phone: + 371 29429895 Abstract. Science is essential to meet objectives and tasks for ethical sustainable development, as it lays the basics of new methods and technologies to identify global challenges for the future. Science can also significantly contribute to the ethics of sustainable development. It requires a wide-ranging understanding of science as such. Scientific cooperation should be encouraged in order to provide the ethics of sustainability. The aim of research is to give guiding principles of science for the ethics of sustainable development. The tasks of the research are to describe the ethical context of sustainability and to mark the role of science in the ethics of sustainable development. The methods of research are monographic, quantitative, deductive and inductive. The key result is: the drowned up science role for sustainable ethical development. Science is a crucial tool for the ethics of sustainable development, it is even more reasonable to allocate the mission of science education and provide people with tools which allow them to maintain a critical spirit related to scientific advances. Keywords: ethics, sustainability, development, science, pillars of sustainability. JEL code: D63, Q56, I38, F63. Introduction In line with humanity’s present stage of development, the main contests of science in the 21st century relate to population growth and urbanization; global and regional environmental changes; the preservation of ecosystems and biodiversity; social disparities and living conditions of population. These statements are closely connected with sustainable development. Addressing all these challenges to the background of sustainable development requires breaking away from disciplinary limitations and establishing science-and- technology policies which stimulate global partnership and endorse the defragmentation and sharing of knowledge. The ethical aspects of sustainability often remain implicit as most analyses focus on the economic, social, environmental and technical issues. Ethical context in the term of sustainability is considered as taking into account not only effectiveness, but also moral values and goals. Sustainability cannot be achieved without paying attention to its ethical dimensions. The aim of research is to give guiding principles of science for the ethics of sustainable development. The tasks of the research are to describe the ethical context of sustainability and to mark the role of science in the ethics of sustainable development. The methods of research are monographic, © Rezekne Academy of Technologies, 2017 DOI: 10.17770/lner2017vol1.9.2454 quantitative, deductive and inductive. The key result is: the drowned up science role for sustainable ethical development. Firstly, this paper clarifies the ethical context of sustainability. Secondly, it outlines the role of science in the ethics of sustainable development. These discussions clarify the questions of great significance for specialists and scientists, as well as politicians, non-governmental organizations and other citizens who search for a more sustainable