9 Our Story Professional Salon Concepts began in 1983 out of a passion and love for the hairdresser. Our goal was to develop a company that would: • Improve the position of the hairdresser • Become the salon owner’s best business relationship • Stand behind everything we did TABLE OF CONTENTS Today, we continue working hard to achieve that goal. PSC is the first beauty products distributor Page 3 .............................PSC Education ever to join the prestigious ranks of Inc. 500’s list of fastest growing privately held companies. We Page 4&5 ............................. PSC Brands earned this honor not just once, but twice. We have been named Modern Salon’s “Distributor of the Page 6 ............. PSC Business Education Year” and have been given the Diamond Award for Excellence in Customer Service by American Page 7 ........... Paul Mitchell® the school Salon Magazine. We deliver quality hair care products and offer innovative educational programs. Page 8&9 ...John Paul Mitchell Systems® We are recognized as leaders in the industry who not only apply sound business strategies, but also Page 10&11 ..............................Davines employ the imagination and creativity that keeps us on the cutting edge, but most importantly, we work side by side with our clients. Listening to you. Evaluating your needs. Together we develop Page 12 ....................... z.one conceptTM successful strategies and programs that make your salons the best they can be. Page 13 ...................................ReuzelTM At PSC, we have never lost sight of our dream. We ask that you let us work for you, and together Page 14 ................................... DEPOT® we can build a strong foundation for the future. Page 15 ...............Beauty Industry Icons REGISTRATION POLICY Who Are Terri & Steve Cowan Registration is required for all events. Space is limited and we encourage you NDUSTRY XPERTS PEAKERS AND OACHES to register early. I E , S C Registration can be placed through ­­Innovation-Education-Commitment. These are often the words used by members of the haircare industry your PSC Salon Consultant, emailing when asked to describe Terri and Steve Cowan. In 1983, when Steve founded PSC, the haircare industry [email protected], or phoning was a fragmented entity. With fresh ideas, and a deep commitment to his clients, Steve embarked on the PSC Education Department at a new philosophy that would one day turn into an industry model. It was, and still is, PSC’s mission to 800-343-5289. In case of minimum grow this industry one hairdresser at a time, through a balance of technical skills, training, and business attendance, a class may be subject savvy. His goal is to make the salon business profitable and professional, an industry and career that to cancellation. people are drawn to and love. Utilizing his business savvy and unparalleled industry-specific dialogue, A credit card is needed to secure your he can change a business by changing just a few of the words and phrases that are used behind the chair. seat at the time of registration. Your card will not be charged until the Terri’s dynamic style was brought to the attention of famed entrepreneur and author, John McCormack, scheduled due date. and his then business partner, Sam Brocato. Brocato had recently launched his own line of hair care products, Brocato International, and before long Terri had joined the team to eventually become PSC accepts VISA, Mastercard, Discover and American Express. If Executive Vice President. It was during her association with Brocato that she first met Steve Cowan. you choose to pay by check or cash, Terri serves as one of the Salon Industry’s leading and most respected speakers and trainers. Her direct, payment must be received by the common sense approach to measuring and quantifying extraordinary customer service, combined with scheduled due date. If payment is not her undeniable sense of humor is what her audiences enjoy the most. Steve is a powerful speaker in his received by scheduled date, PSC has own right with the ability to take everything that he has learned in his forty plus years in this industry and the right to cancel your seat. break it down to share with those around him. He has the ability to engage a room and to lift them to a PAYMENT/CANCELLATION POLICY new personal expectation level. For any WORKSHOP seat, payment Both Terri and Steve are dedicated to helping salon owners see their business through their customers’ is due in full 90 days prior to the eyes. They are committed to upgrading the image of the hair care industry, and firmly believe that quality scheduled event date and is non- service is the key. It is because of this insight and dedication that they continue to lead the pack in refundable once payment is received. changing the industry through the belief that in this industry, as in all professional industries - For all other seats payment is due in full 30 days prior to the scheduled “Today’s Performance is Tomorrow’s Traffic” event date and is non-refundable once payment is received. Payments should be sent to: PSC Education Department 610 Moen Avenue Joliet, IL 60436 Official Cosmetology CE Sponsor www.professionalsalonconcepts.com Professional Salon Concepts pscthespace @pscspace Cover photo courtesy of Imprinting Evolution Professional Salon Concepts 800-343-5289 or 815-744-3384 Collection, by Angelo Seminara for Davines 2 IT MATTERS Who You Trust for Education EDUCATION- THE CORNERSTONE OF PSC A core value of PSC is Education. As a commitment to our core value, PSC has created an Education Theater and Academy that encompasses who we are and what we can offer the hairdresser. Our Education Theater can hold up to 275 guests and our education academy can accommodate 40 guests working hands-on with models or mannequins. When you join us for for Education you can expect to learn from today’s top artists, be challenged and pampered all in the same day. In addition, we offer in-salon education as an added value to the salons that have made the commitment to PSC. We also have education on the road, which is a collection of salons that gather local hairdressers in a community and host a selection of in salon classes. At PSC we are always looking for talented hairdressers who want to share their passion as a hairdresser and become a PSC educator. Our educators are talented and dedicated professionals who have the passion to inspire creativity and helping other hairdressers succeed. In return, educators sharpen their own skills and excel behind the chair. ­­PSC EDUCATOR COMMITMENT • Committed to LOVE living the life of a hairdresser • Committed to be licensed/working cosmetologist or barber • Committed to work in a salon that represents the brand of interest in which to educate 75% of the hair category offerings • Committed to work in a salon that represents the brand of interest in which to educate 75% of the color offerings • Committed to have an endorsement from salon owner • Committed to have an endorsement from PSC Consultant • Committed to the process of becoming an educator; independent work is required • Committed to educating for PSC a minimum of 2 days per month • Committed to attending educator updates and certifications, often at your own expense to develop your talent • Committed to being called upon to assist the manufacturer backstage should compensation be extended or not • Committed to having an image that compliments the brand of interest in which you desire to educate • Committed to partnering with the manufacturer • Committed to partnering with PSC • Committed to having a desire to make a difference • Committed to having loads of fun PSC EDUCATOR PERKS • Product Kit • Special pricing on PSC Business classes • Complimentary seats to Look and Learn events • Special pricing on tools • Creative and technical growth through advanced trainings • Compensation for In Salon teachings • Opportunity to be featured on stage at Education events Professional Salon Concepts 800-343-5289 or 815-744-3384 Cover photo courtesy of John Paul Mitchell Systems® 3 Over 35 years ago, two friends were inspired to start a company that would support the success of hairdressers and provide luxury hair care at an affordable price. The rest is history. For John Paul Mitchell Systems®, producing the highest quality professional hair care available is simply not enough. John Paul Mitchell Systems® is (and always will be) dedicated to making our world a more beautiful place. They were the first professional beauty company to stand up against animal testing and their charitable efforts continue to set the standard for giving in our industry. A commitment to caring for people and the planet is a driving force in everything they do. Some things never change. John Paul Mitchell Systems® Co-founder and Chairman of the Board John Paul DeJoria and Co-owner Angus Mitchell still steer the company according to its original vision. Despite offers from public corporations to sell, they refuse because of their initial vow to stand by the professional beauty industry. The men behind the bottle make John Paul Mitchell Systems® one of the most recognized and respected names in the industry. www.paulmitchellpro.com Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing their expertise, they began creating their own brand of Davines hair care products exclusively for salons. Davines’ style is a reflection of their curiosity and openness to the world, different cultures, customs, and people that truly inspire them. Their Italian perspective of history and art, design and fashion, culture and lifestyle is their heritage and who they are. Davines loves things that reflect simplicity and harmony because their beauty is always modern.